A PROJECT REPORTONCUSTOMER PERCEPTION FORSHASTRI INFRA SOLUTION PVT LTDSubmitted ByMaster SANDEEP SINGHUNDER THE GUIDANCE OF Ms. SUREKHA PAWARSubmitted ToSAVITRIBAI PHULE PUNE UNIVERSITYIN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR MASTER OF BUSINESS ADMINISTRATION (MBA)Through AKEMI BUSSINESS SCHOOL, PUNE

(2014-2016)1

DECLARATION:

I, the undersigned, hereby declare that the Project Report entitled CUSTOMER PERCEPTION written and submitted by me to the SAVITRIBAI PHULE PUNE UNIVERSITY (University Of Pune) in partial fulfilment of the requirement for degree of Master of Business Administration under the guidance of Mrs. Surekha PAWAR Maam. It is my original work and the conclusions drawn therein are based on the material collected by myself.

Place: PUNE SANDEEP SINGH

2

ACKNOWLEDGEMENT:

I am indebted to Ms. Aakriti Bedi(Marketing Head), Shastri Infra Solution Pvt. Ltd., for giving me an opportunity to work under as in the Manager in this esteemed organization. His knowledge and experience was a great motivating factor. This effort would not have been possible without his able, efficient, valuable and timely advice, insights and thoughts. I am very much thankful to sir for his valuable guidance and support.I take this opportunity to express my heartfelt gratitude to my faculty guide Mrs. Surekha Pawar I am thankful to him for his valuable support and guidance throughout the project.I extend my sincere thanks to all employees of Shastri Infra Solution Pvt. Ltd., who helped me for my project.Last but not the least, I would like to thank my family members and friends whose unbounded support facilitated the successful completion of the project.

SANDEEP SINGH

Executive Summary

My work as a summer Trainee in Shastri infra solution Pvt. Ltd. Was to collect Raw Data from to the market or we can say from different localities which was allocated to us so as to find out the different modes or medium used by the small agents and builder to promote their business in which one of the medium my was to interact with the people and tell about the company and with that which type of dream home they want, they make according to that and provide to them. If the customer were ready then after we did that by fixing an appointment through our seniors.

Table of Contents:

Chapter No.TopicPage No.

1.Title project01

Declaration 02

Acknowledgement03

Executive Summary04

Table of contents05

Introduction

2.Organization Overview

3.Objective

4.Research & Methodology

5.

6.

ABOUT COMPANYPROFILE

WHAT IS CUSTOMER PEREPTION

Customer perception refers to how customers view a certain product based on their own conclusions. These conclusions are derived from a number of factors, such as price and overall experience.When it comes to influencing consumers to purchase a product, their perception of the brand must be taken into account. This perception may vary based on the customer or a certain demographic of customer. Customer perception can be developed from a variety of factors, such as their own personal experience or how they have heard other people experienced the product.The Internet has transformed how people experience brands and builds their perceptions. Social media and review websites provide access to reviews and details that help customers form their own perceptions about brands and their products.

Infra solutions Private LimitedThe connectingThe Project Marketing Solutions

ABOUT US SIPL - SIPL about Us KPP Constructions was founded by Late Shri K. Prabhakaran Pillai, an ambitious teenager who at very tender age set-off from God's Own Country (Kerala) to the City of Dreams Bombay now called Mumbai with a brass deep-shikha (lamp-stand) as his sole asset. Coming with terms in reality he humbly started as an steel fitter on the construction site followed by undertaking shuttering concreting works & later on graduating to a full-fledged civil contracting hence forth there was no turning back as prestigious projects from all asset classes started pouring in testifying the workmanship of the landmarks which resulted from the simplicity & expertise gravitating like-minded professionals and entrepreneurs forming an indomitable team. The humility with which he acquired the know-how was transfigured into Realty Infrastructure. The rein of the unprecedented legacy was passed on to the posterity as KPJ Constructions spanning across four decades in the four adjoining States of Gujarat, Rajasthan, and Andhra Pradesh & Karnataka. Core Team The Managing Director, a qualified Engineer & an undaunted entrepreneur who commenced his pursuit of Excellence in the Education Sector from Nasik moving base to the Oxford of East, by foremost identifying then carving a niche for Shastri Group of Institutes in AERO space domain integrating Aeronautical, Avionics, Aircraft Maintenance, Aviation, Hospitality, Management, Research & Technology. He is a vital Member of Institution of Electronics & Telecommunication Engineers and the Aeronautical Society of India. He has been recognized & honored with the National Achievement Award for Education Excellence, Rashtriya Shiksha Samman puraskar from All India Business & Community Foundation, International Status Award from International Integration & Growth Society and selected as an 'Icon of Pune' by Economic Times. The Executive Director, an indomitable entrepreneur with management graduation, media & marketing professional with a vivid sense of consumer orientation who forged ahead the Construction business of KPJ setting a new paradigm for the EPC-PMC widening the scope of work beyond contract consulting by executing intricacy effortlessly and raising the benchmarks for peers in the industry. The Director Projects, a vivacious entrepreneur with a degree in Architecture & over a decade of Consultancy around the Konkan Maharashtra belt delivering designs, interiors, landscapes & government approvals and liaisons. She has myriad renowned projects to her credit exemplary of her versatility & stature. The Director Marketing, masters in Physics & Business Administration, accruing feathers of having successfully marketed different products, different realty infra projects in different markets is geared to make a difference in the domain of human abode, work-place & life-style Clientele Choudhary & Choudhary (I) Ltd. Reehab Construction Ltd. Lavlesh Group Shreeji Exhibitors 7 Square Group East Coast India Ltd. Fariyas Groups Leela Groups B. E. Bilimouria & Co. Rustomjee A. A. Estates Shreeji Developers Hermitage Developers Keystone Realty Group Bhavani Group Evergreen Groups Sri Saibaba Sansthan, Shirdi Shivshakti Group Sahara Group, Amby Valley Hutchings School, Talegaon Western India Shipyard Vasco-Goa Pashankar Auto, Pashan, Pune BSEL Tower, Vashi, Mumbai Chaitanya Health Club, Pune Unity Infra Projects, Prabhadevi, Mumbai PSD Shastri Aeronautical College, Shivane, Pune Orchid, Vitthal Kamat Group, Balewadi, Pune Sahara Prime City Ltd., Dhanorie, Pune ( Ongoing township project) Shared from Google Keep.

Vision:-To be recognized as the soul of construction and infra solutions industry with a heart which beats for ethical values, nation development and humanity being mindful of the environment

Mission Contributing in every man's dream to have a home by providing him with quality life in self contained societies at the most competitive price and optimum space Weaving International experience in high end mixed use properties like Offices, Convention Centers, Shopping Malls, Educational institutions, Health care & Entertainment Joining hands with establishments willing to volunteer for the social cause through real infra by devoting our expertise selflessly & time whole heartedly Improving the accessibility with futuristic planned development of roads, bridges & commuting hubs; networking cities with towns & villages Rural development in Industrial Sectors for the benefit of local people and homogeneous progress of the agrarian & miners To revolutionize Tourism experience by developing destinations & circuits which are not only out of the world but has a world of their own Overall employment generation, manpower skill development, women empowerment and securing children rights for basic education Shared from Google Keep

CORE TEAM

The Managing Director, a qualified Engineer & an undaunted entrepreneur who commenced his pursuit of Excellence in the Education Sector from Nasik moving base to the Oxford of East, by foremost identifying then carving a niche for Shastri Group of Institutes in AERO space domain integrating Aeronautical, Avionics, Aircraft Maintenance, Aviation, Hospitality, Management, Research & Technology. He is a vital Member of Institution of Electronics & Telecommunication Engineers and the Aeronautical Society of India. He has been recognized & honored with the National Achievement Award for Education Excellence, Rashtriya Shiksha Samman puraskar from All India Business & Community Foundation, International Status Award from International Integration & Growth Society and selected as an 'Icon of Pune' by Economic Times.

The Executive Director, an indomitable entrepreneur with management graduation, media & marketing professional with a vivid sense of consumer orientation who forged ahead the Construction business of KPJ setting a new paradigm for the EPC-PMC widening the scope of work beyond contract consulting by executing intricacy Effortlessly and raising the benchmarks for peers in the industry.

The Director Projects, a vivacious entrepreneur with a degree in Architecture & over a decade of Consultancy around the Konkan Maharashtra belt delivering Designs, interiors, landscapes & government approvals and liaisons. She has myriad renowned projects to her credit exemplary of her versatility & stature

.

The Director Marketing, masters in Physics & Business Administration, accruing feathers of having successfully marketed different products, different realty infra projects in different markets is geared to make a difference in the domain of human abode, work-place & life-style

Scope of Services :- Infrastructure Planning: Need mapping & potential identification, Market Intelligence, Domain knowledge, Government Policies (Central & State), Subsidies & Grants Cost Effectiveness and Return on Investment.SPV Formation, Joint Venture, Tie-ups, Partnership, Sub-contracts, Stake holding, Collaborations.

Infrastructure Solutions: Solutions Providers to all the asset classes of constitutions and Infrastructure industry. Rendering quality service in every aspect of Realty right from land acquisition to sales. Infrastructure Development: Development of Residential Commercial, Industrial Airport terminals, Roads, Sky-Walks, Fly-Over, Foot on Bridges, Schools, Colleges, Hospitals, Hotels, Restaurant, Parks, Stadiums, Clubs etc.

Marketing: Branding, Promotional Activities, Media Planning Public Relation Online Marketing Events and Seminars, Exhibitions & Conferences, Road Show and Ground, Activations, Sponsorships etc. Prospect Identification Need mapping Potential Identification, Financing, Sales, Leasing, Maintenance and After Sales

Infrastructure Solutions: Land Acquision: a. Land Parcel Identification realty check title search b. Documentation, Conveyance deed & registration

\ Project Conceptualization: Feasibility Report, Concept Report and Advisory Services.

Development Approvals: Purchase permission Zone conversion, Changes in DCR ,f9,NA Township Consent Environmental approvals plan approval powers, water and road approvals.

Land /Legal Consulting: Ground realty verification, Land Document Procurement Title Search Litigatio Management Project Funding:a. Equity Capital raised through Private Investors. b. Debit Funding Both, Fund base & non Fund base.c. Sub Ideas non refundable Govt. Grants & Fiscal Benefit as approvals.

Project Design:a. Market planning Infrastructure Design, Architectural Design, MEPF & HVAC Designb. Structural Design Presentation Drawing & approval Drawingsc. Interiors & Landscape Drawings.

Project Engineering:a. Stucture & Civil Drawingb. BOQ Costing Quanfity Survey Bill Verification Running Bill Tracking & Bill Approval.c. Material Procurement indents QA/QC.d. Tenders Bidding & Contracting and PMC.

Infra Reality Sectors:ResidentialHi-rise Towers and integrated Township, Luxury homes and Service Apartments, Bungalows, Villas, Condominiums, Pent houses, Second weekend homes, Farm houses & Tree houses.LIG, MIG, Affordable Homes, Slum Rehab.

Commercial:

Commercial complex and offices, Banks, Postal & Telegraph Officers, Malls and Multiplex, Hotels, Shopping Complex, It & ITes Parks, BPO, and Bio-tech parks.

Social Infrastructure: Hospitals, Educational Institute, Old age homes & Orphan ages Asylums, Rehabilitation Canters, Museums, Libraries, Community halls, Places of worship, Landscaped Garden, Joggers, Track, Swimming pools, Play grounds, Gymnasiums, Sports courts, & Stadiums.

Basic Infrastructure: Airports, Roads, Sky walls, Bridges, Bus stop, Railway station, Ports, Flyover, Jetties, Dams, Canals, Water & LPG, Milk, Pipelines, Drainage &Sewerages, Power and Telecom Towers.

Sector Parks:

a. Entitled for Subsidies: Cold Storage & cold chain, Food, Textile, SSI,SME,& Industrial Parks, Plastic, Leather and AYUSH Parks, (Ayurveda, Yoga, & Naturopathy, Unani, Sidha, & Homeopathy)b. Also Warehousing Complex & Logistics park though it is not entitled for subsidis.

Amusement Leisure & Tourism:

a. Entitled for Subsidies: Golf course International Convention Centres, Tourist Trains, Cruise Vessels & Terminals, Health And Rejuvenation facilities . So are science cities.b. Others: Sport cities, Cables, (Ropeways), Steam & Sona Spas, Amusement, Theme & Water parks, Tourism, Circuit, Destination Location, Hill Station, Oceanarium, Hotels & Restaurant, Shopping Hubs, Ethnic, Galleries, & Curio Shops, Flea Markets, Food Plaza.

Benefits of Association:

Taller Reach Plucking stars from the sky is all the more possible if you aim high from the pinnacle. Aspiration wedded to deliberate perspirations yield phenomenal results.

Wider Share Market penetration in all assets classes pertaining to real infra. Percolation from metros to cities, cities Town & Towns to villages.

Deeper Foundation Knowledge bank, intellectual capital, talent pool & patent Rights. Economics of volume & operational efficacies. Richer Band Industry positioning as a medium for change. Brand equity, harvesting royalties as an Alchemist. Acknowledgement, Recognition, Recommendation & Accolades.

More Long-lasting Product specialization in Niche sectors like Tourism & Renewable energy. Government projects empanelment for basic infra & priority causes. International clients & overseas ventures.

MODES OF PROMOTION USED BY AGENTS AND BUILDERS

Different promotion techniques used by agents and builders are mentioned below: Banner/Hoarding- this type of promotion is commonly seen by small agents where they but their banners in the streets and promote their business to get response from the buyers. If we talk about builders generally they put their hoardings in the place where more people can see their advertisement thus builders mostly dont put their hoardings everywhere but they are quite choosy in doing that.

T.V. - small real estate agents generally dont promote their business though this medium but builders prefer this medium as it reaches the mass builders like DLF, Godrej.

Pamphlets: small agents promote their business through pamphlets they give pamphlets which consists of their name, phone number, address etc., so that the buyers who want to reside in a particular place can contact them. Sometimes it can also be in the form of a visiting card.

Newspaper: newspaper is the most common through which both builders and agents their business, this kind of promotion is widely used and widely accepted as it is user friendly for those people who dont use internet. Therefore all newspapers publish a separate page in which the agents and builders promote their business.

Internet: this has been a recent trend of advertisement by Real estate agents, there has been found that lot of people spend most of their in the internet, there are lot of online portals for real estate agents thus they promote their business through them the response is also quite good. Online portals like 99acres.com, indiaproperty.com are very popular in the real estate would as they promote the real estate agents and builders.

OBJECTIVE OF THE STUDY

To find out the ways by which the small agents promote their business. To get the knowledge about how the small agents operate. To find out which mode of advertisement agents prefer. To find out how many small agents promote their business with the help of internet through a questionnaire.

SCOPE

The real estate market of India has a major role in setting the path of the economy of the country. The realty sector stands second offer agriculture in terms of generating employment and having contributes towards the GDP that is around 5% of Indias GD, which is estimated to reach 6% in the next five year.

The real estate sector is deemed to receive a boost from the REMFs(REAL ESTATE MUTUAL FUNDS) and REITs(REAL STATE INEVSTMENT TRUST). The REITs have the ability to gain almost 5% share of the entire global real estate. The global real estate enterprise is slated to attain 1400 billion USD in the next 3 years.

The government of India has bought many reforms to across the full potential of the real estate sector. The UN attempt potential of the real estate sectors can be definite bridged. The government announced an incentive package, along with the moved by central bank asking them to play special attention to the reality sector. This is surely going to affect the real estate market of India positively.

The government has also allowed lots of relaxation for the real estate. The real estate of market of India has huge potential. The strategies and norms developed by the government by relaxing just to give a perpetual push to this sector.

LIMITATIONS OF THE STUDYSince the study had to be completed in the time span of two months where the field of study was vast, another limitations was area of operations though I am not a resident of Pune it was tough for me to visit areas which I had never heard of, I was assigned to locate builders, small agents and people who want need to purchase or thinking about to purchase their dream home. My company has given me the questionnaire, visiting card and brochures so, I was visit to the peoples and builders and tell about my company which deals into and if they having requirement of it then I make meeting fixed with my seniors.

DATA ANALYSIS AND INTERPRETATION

*Are you looking for? a. Where to invest money?b. Buying a property?c. Saving income tax?d. Second home investment (for rentals /appreciation)?e. Farmhouse plot (premaculture)?f. Weekend home (holiday destination)?g. Buy land & build your own house?h. Buy plot where the builder builds it as per your i. Need?

ParticularResponse

Buying a property13

Saving income tax6

Second home investment1

Farmhouse7

Weekend home6

Plot5

Buy land5

Interpretation: 13% people are buying for property 1% people want to invest money in second home

If looking to buy a property:a. Are you looking at any particular area of the cityb. What is your likely budget? Rs. in lacsc. Would you like to take a loan for the property purchased. Would you like to live in or invest in self contained townshipe. Would you prefer property maintenance by the builder

ParticularResponse

Looking at any particular area8

Likely budget in lacs5

Take a loan for a property purchase8

Live in or invest in self-contained township10

Property maintain by the builder10

Service support4

INTERPRETATION: 10% people want to Live in or invest in self contained township and Property maintain by the builder 4% people preference to service support

What is your one most important requirement or expectation in a property and rate others:a. Costb. Qualityc. Amenities d. Utilitiese. Looks (Elevation & Interiors)f. Size (1 to 6 BHK)g. Locationh. View from the propertyi. Balconiesj. Serenityk. Dedicated rooms for study/pooja/housekeepers rooml. Separate areas for washing clothes & dishesm. Neighbour-hood (relatives/friends/celebrity)n. Brand & reputed buildero. Vaastu friendlyp. Green (eco-friendly)ParticularResponse

Cost15

Quality18

Amenities6

Utilities7

Looks (Elevation & Interiors)8

Size (1 to 6 BHK)9

Location8

View from property1

Balconies4

Serenity1

Dedicated rooms for study4

Separate areas for washing clothes4

Neighbour-hood ,relatives ,friend2

Brand & reputed builder3

Vaastu friendly2

Green (eco-friendly)3

INTERPRETATION: 18 % people are looking for quality is the most important requirement or expectation in a property 1% people are preference to view the property

Project preference:a. Residential : town ship/bungalows/villas/row houses/duplex/triplex/penthohouses/ appartmnets/form houses/openplots /affordable homes/second or weekend homes/redevelopment/ stand-alonetowers/themes like sports having games courts and stadiums or golf view/special designer homesb. Commercial: malls cum multiplexes /commercial com plexes/shopping arcades /boutiques/hotels/restaurants/resortsc. Amenities: schools /colleges/hospitals/helth clubs & gym/sauna&steam bath /swimming pools/community hals /library/play grounds/jogging &cycling tracks/land scaped gardensd. Utilities: well drained roads /piped LPG/firefighting/intercoms/water harvesting/water recycling/renewable energy/waste traement/elevators with powerback-ups/coverd parking/ bus stops.e. Value add-ons: smart homes/data connection/security guard /video phones/CCTVs/burglars alarmsPreferenceResponse

Residential12

Commercial8

Amenities12

Utilities10

Value Add-ons8

INTERPRETATION: 12% people preference to the project related to residential and amenities 8% people preference to the project related to the commercial and value ad-onsWhat are your finish requirements or expectations?a. Flooring (granite/ marble/ vitrified tiles)b. Walls putty with enamel paint / acrylic distemperc. Pop designer interiors & spot-lightsd. Concealed electrical & plumbing with branded fittingse. Modular kitchen with chimney and provides for source cooking f. Luxurious bathroom having jaguar bath fittings bath tubs shower chambers g. Bedrooms with wooden flooring wardrobes changing areas & sitoutsh. Drawing & dining rooms naturally illuminated and ventilated with free air flowi. Aluminium windows with glass and mosquito mesh panesj. Main door take wood with engraved patterns option for security grill doork. Power back up & water storage tank

PreferenceResponses

Flooring9

Walls putty with enamel paint4

Pop designer interiors 5

Concealed electrical2

Modular kitchen14

Luxurious bathrooms9

Bedrooms with wooden flooring14

Drawing & dining room11

Aluminium window 4

Main door take wood 15

Power back-Up6

INTERPRETATION:

15% people finish requirements with main door take wood with engraved patterns option for security grill door 2% people want their finish requirement with concealed electrical & plumbing with branded fittings

Which news paper do you read?a. Times of India/Indian express/Hindustan Times/DNA/Sakal Times/ Pune mirror / The Hindu b. Sakal / Maharashtra Times / Lokmat / Pudhari / Loksatta / Punya Nagaari / Any other

ParticularResponse

National news paper28

Local News paper16

INTERPRETATION: 28% people use to preference national newspapers 16% people use to preference local newspapers

Do you watch local cable, satellite T.V. & hear FM channelsa. Local Cable T.V. Channelb. Radio (Mirchi/City/One/Red FM/FTLL/Gyanyani/Vidyavani/Aakashvani/ )Internetc. D2H (Sony/Star plus/Zee/Colors/SAB/Life ok/Rishtey/Sahara 1)

partucularPreference

Local cable10

Radio60

D2H80

INTERPRETATION: 80% people want their cable would be D2H 10% people want their local cable T.V. channel

Who is likely to influence or effect your property purchase decision?a. Wife / Children / Parentsb. Friends / colleaguesc. Other

ParticularPreference

Wife ,Children ,Parents36

Friends, Colleagues10

Other4

INTERPRETATION: 36% people are influence by wife, parents and children to buy property purchase decision 4% people are there influence by others to purchase property decision

FINDINGS

FINDINGS

Through survey it was found that are very few brokers who are computer savvy.

Many agents where were also found as sub-brokers who run their business through a tea shop.

By research it was found that there are more brokers then agents.

It has been found that mostly builder prefer internet advertisement as their main source of advertisement as compared to that of an agent.

Agents still rely upon newspaper, Hoarding, Banners as a mode of their promotion to expend their business.

Very few agents completely rely upon online advertisement.

SIPL.com has a build a good reputation with those who have experienced its service.

TYPE OF RESEARCH USED IN THIS PROJECT:-The Category of Research applicable to this project is descriptive research as it includes surveys & fact finding enquiries of different kinds.Researcher has completed the Research of retailers through Research methodology such as descriptive type of Research, Primary and Secondary, Open-ended and Closed-ended as well as multiple choice questionnaire. 70 retailers sampling size is taken from out of 560 retailers for research. All these information has collected through the different methods of data collection which is shown as below:METHODS OF DATA COLLECTION:-PRIMARY DATA:-Researcher has collected primary data during the course of this project. Researcher obtained primary data by the means of direct communication to the respondent. Researcher used structured questionnaire for the purpose of collecting primary data.Reason for selecting Primary Data:-In terms of primary data structure questionnaire was prepared to interview various retailers in PCMC area of Pune City. Analysis clearly reflected the views and preference regarding the perception of the people towards Kingfisher mineral water.SECONDARY DATA:- Secondary data is the data that is already available to us we do not have to generate this data by collection, analysis, interpretation. Secondary data is nothing but information collected from already available sources or same information related with the topic but studied in the past by others.it can be a data that already exists which has been collected by some other person or organization for their use it can be books and periodicals, government publication or through web sites.

TYPE OF QUESTIONNAIRE USED FOR DATA COLLECTION:-The type of questionnaire used to collect primary data. Structured questionnaire, such as primary and secondary, open ended and closed ended and multiple choice questions.

SAMPLING TECHNIQUE:-In this study, simple random sampling is used. A simple random sampling is known as a probability sample, under this method the selection of the item for a sample depends on chance. Each & every item of population will have equal chance of being included in sample. As a result of the element of personal base is altogether avoided here. SAMPLE UNIT:-The sample unit of the study was the various retailers (Cold Drink Shops, Sweets Shop & Hotels) in PCMC area of Pune City.SAMPLE SIZE:-The sample size is 50 retailers used for data analysis.SCALING TECHNIQUE USED FOR THE PROJECT:- The scaling technique used for this project is Nominal Scaling Technique. As number of various retailers is taken to find out various aspects related to research, nominal scaling is suitable for the project. Nominal scaling is widely used than any other scale for research in social science. In this scale the number serve as able to identify person, object or event.ANALYTICAL TOOLS:-The analytical tools used for this project are tables and different types of charts such as bar charts and pie charts.

RECOMMENDATIONS

RECOMMENDATION

SIPL should focus on small agents as well (many who are new and financially notStrong).

SIPL has got a good brand image as it comes under news paper so the company must put more emphasis on promoting their portal in local news paper and print media.

Builders or promoters who are satisfied with the service of SIPL should take some reference from them and convert them into their clients.

SIPL should also introduce package of low amount which will bring in more advertisement from agents who have recently started their business.

SIPL is one of the top online portal, as internet advertisement is growing rapidly it should maintain its goodwill by providing its clients with offers and good after sale service which can help them bring in more clients.

CONCLUSION

CONCLUSIONS

There has been a significant change in the way small agents and builders operate. Meeting with the people and advertisement has been their main source to promote their business most agents and builders are changing their mode and switching to internet advertisement which comprises of so many benefits by doing these agents and builders are getting a good response.

Shastri Infra solution Pvt. Ltd. Provide the dream home to their customers and with that it provides to business purpose infrastructure like schools, hospital, colleges etc...,

BibliographyWebsites:-a. www.sipl.comb. www. Prociti .com

Newspaper:-a. The Economic Timesb. Times of Indiac. Business Standard

QUESTIONNAIRE NAME:AgeSexLocality1. From how long you have been in real estate business?

a) Recently started b) 2-5 years c) more than 5 years

2. What is your role in real estate business?a) Agent b) Builder c) Other

3. Dose advertisement urge you to buy a product?a) Yes b) No c) Cant say

4. Do you need to advertise your property for sale?a) Yes b) No

5. How often do you put your advertisement for sale of a property?a) Very less b) Always c) Not required

6. By which mode of advertisement you have got more response (those who prefer advertisement)a) Internet b) newspaper c) Television d) Other

7. Who is likely to influence or effect your property purchase decision :a) Wife / children / parents b) Friends / colleagues c) Other

8. What is your one most important requirement or expectation in a property and rate others : a) Cost b) Quality c) Amenities d) any other

9. Are you looking where to invest money:a) Buying a property b) Saving income tax c) Second home investment

10. What is your finish requirement?a) Flooring b) Walls putty with enamel paint c) modular kitchen d) Other

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