project management: happy by pharrell
DESCRIPTION
TRANSCRIPT
PHARRELL WILLIAMS
THE WORLD’S FIRST 24 HOUR MUSIC VIDEOHAPPY
#DURATION
09.13 11.13
#SINGULARITY
THE UNIQUE 24 HOUR FORMAT
#GOAL
AND JUST AS ADDICTIVE
CHEERING AS AN OPIATEA VIDEO AS
OF THE STICKIEST SINGLES OF THE YEAR
«
»A MARKETING MOVE FOR ONE
#TEAM
WE ARE FROM L.A.
CLEMENT DUROU
PIERRE DUPAQUIER
«They sent their proposal... It felt big. We had absolutely no idea
how we were going to pull it off, but we instinctively felt it
was too good an idea not to work» -Mimi Valdes, the vice president of iamOTHER
Creditsdirecting team
!
directorial !
director of photography !
operator !
casting director
WE ARE FROM L.A. !
YOANN LEMOINE / WOODKID !
ALEXIS ZABE !
JON BEATTIE !
MANDI GOSLING
Creditsproducers
!
!
!
!
!
production company !
interactive clock by
KATHLEEN HEFFERNAN, executive producer !
JETT STEIGER, producer !
CEDRIC TROADEC, line producer !
ICONCLAST !
SOLAL MICENMACHER
Measure the motivation of the people surrounding us...we were thousands!
« »
A DIVERSE CAST OF CHARACTERS
Cameos by
etc.
Jimmy Kimmel Kelly Osbourne Magic Johnson
Miranda Cosgrove Jamie Foxx Steve Carell
INTRODUCING MINIONSFOR A FUN DYNAMIC
#STRATEGY
HAVE FUN!THE MAIN DIRECTIVE WAS TO
400 PEOPLE PERFORM THE
SONG
PHARRELL DOES THE SONG 24
TIMES
14 ADDITIONAL PERFORMANCES
AN HOUR
IN LADOWNTOWN
HOLLYWOOD
LAX
SILVER LAKE
ECHO PARK
SHOT GUERILLA
STYLE
#MARKETING
PRESENTED AS AN INTERACTIVE CLOCK
AN OFFICIAL 4-MINUTE EDITRELEASED ON YOUTUBE
24HOURSOFHAPPY.COM
WEAREHAPPYFROM.COMTO SHOWCASE THE REMAKES
#BUDGET
SHARED BY
UNLIMITEDUNIVERSAL
IAMOTHER AND ICONCLAST
#RESTRICTIONS
ONLYCHALLENGES
CREATIVE
«The proposal was insanely ambitious, which is like manna to Pharrell»
!
«There is an equation for success in every obstacle»
#TIMEFRAMES
GANTT CHART
>>>
>>>
«The planning and scheduling was painstaking and precise, yet the result is remarkably
loose and spontaneous»
GANTT CHARTSEPTEMBER OCTOBER NOVEMBER
WEEK 1-2 WEEK 3-4 WEEK 1-2 WEEK 3-4 WEEK 1-2 WEEK 3-4DEVELOPING THE CONCEPT
STAFFINGAUDITIONS, CASTINGSLOCATION SCOUTINGACQUIRING PERMITS
FILMINGEDITING THE FOOTAGE
POST-PRODUCTIONMASTERING
THANKS FOR YOUR ATTENTION
QUESTIONS AND COMMENTS ARE WELCOME
LEONT’EV DIMA |[email protected]|BELENOVA ANASTASIA |[email protected]|