Project management

COMPANY PROFILE

• Adlabs Imagica is the flagship venture of Adlabs Entertainment Limited (AEL)

• AEL is promoted by Mr. Manmohan Shetty

• It is well-known as the founder of Adlabs Films Limited (now known as Reliance Media works Ltd)

• He had nurtured a vision of creating a landmark entertainment destination in the country

• Conception of project in 2007 with formation of parent holding company  Thrill Park Limited

• AEL was incorporated as in January 2010

Adlabs tested the concept

• It found people were willing to pay more than Rs 1,000 for visit to theme park

• That is when the business plan settled on 3-3.5 million visitors at Rs 1,000

• Entertainment, fun, action, relaxation, dining, shopping and accommodation at a single location

Purpose

• Vision to incorporate vision to set up India’s largest entertainment theme park near Mumbai

• To bring alive a concept which didn’t existed in India nor Asia before

• Establish tourist attraction of international standard

• Adlabs Imagica is India's first and only International standard Theme Park, water retail, entertainment,

dining and shopping at a single location for entire family

• Utilising opportunity-According to a PricewaterhouseCoopers report, Asian theme park while

spending rose from $6.4 billion in 2007 to $8.4 billion in 2012

Initiated cost

• The park has taken five years and Rs 1,650 crore (Rs 16.50 billion) of capital in the making

• Shetty reckons Adlabs Imagica will make 75-80 per cent of its revenue from ticket sales

• The company has raised Rs 150 crore from private equity firm, ICICI Ventures

• The project, estimated to cost Rs 1,200 crore, has been developed over 300 acre

• Yes Bank was the financial advisor to the deal

• Centrum Capital acted as a strategic advisor to the company

Imagica Partners

• RAXA Techno Security Services (GMR Group)

• Construction Management & Development (USA)

• SILA Connect

Contractors

Project details Adlabs Entertainment Limited

• Six years since project was first conceptualized, Adlabs Imagica,

• Positioned as South Asia's largest amusement theme park

• Renewed ISO 9001:2008 certification for Facility and Project Management

• Only 110 acres used for the rides & 300-room hotel

• 21 tourist attractions & sophisticated technologies- 4D simulation technology

• Revenue Growth – 105% YoY

• 95% Contract retention rate

• Crossed 3 million square feet of property under management

Problems

• Difficulties in land acquisition

• Funds - Media fund stated AEL as real estate company and real estate fund stated it as media co.

• Labour issue – domain expertise

• Ticket price – twice as compared to essel world

• 2 injured as roller coaster ride tilts in February 2014

Unique Features

• Themed attractions

• Area design

• Landscaping

• Themed dinning and retail

• Signage

• Ambient music

• Character design & Props

• Building facades

• Interactive installations

• Merchandise

On Visiting

Features

21 Attractions Of International Theme Park

• India’s Largest Roller Coasters

• Family Roller Coaster

• Dark Rides

• Pre Historic boat Ride

• 4D Stimulation Ride

• Kids Ride

• Musical Rides

THAN

K

YOU