project ii nd part

AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS

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CHAPTER-I

INTRODUCTION

Rubber is an important plant not only for economic strategies but also for the

use of living of human kind. Natural latex is one of important raw material

available for making various kinds of products in heavy industries such as motor

and vehicle industry. In our daily life we are always, involving with products

made of rubber. List of items made rubber consists of rubber eraser, tyre, and

gloves etc.The rubber industry has global importance and has unique impact on

world economy. Transportation plays a vital role in cultural growth & economic

growth of any country. The govt. of India has made considerable outlay in

constructing & mainting roads and highway and so transportation plays crucial

role for the economic development of the country.

Midas is one of India’s largest suppliers of tyre retrading materials.48% of

rubber is consumed by 30 tyre manufactures other 25% by tread rubber

DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING1


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manufactures and the rest by foot ware makers and other rubber goods

producers. MIDAS is the leading tread rubber makers in India. India is fourth

largest natural rubber consumer in the world after U.S.A., Japan & china. Rubber

is Kerala’s primary & prestigious crop.

The rubber industry has global importance and has unique impact on world

economy.

NEED AND SIGNIFICANCE OF THE STUDY

This study helps to understand the working pattern of the organization and

it helps to improve decision-making skill. Conducting organizational study is

necessary factor for awarding the degree certificate. The organizational study

helps to get a good knowledge about the industry. It helps to understand the

culture in the organization and its effectiveness on employees.

OBJECTIVES OF THE STUDY

To improve decision-making skill.

To study how the organization deals with different types of problems that

the company faces.

Getting practical experience regarding the organization function.

To understand the culture in the organization and its effectiveness on

employees.

To improve communication skill of the investigator by communicating to



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the high rate people as until as staff of the organization.

To fulfill the requirements of the MBA cariculam

SCOPE OF THE STUDY

The conducted study helps the researcher to understand the actual

functioning of different departments of the company. The study on Midas pre-

cured treads pvt Ltd analysis the functioning of different and their inter

relations, this study also tried to reveal information related to

production ,HR,marketing,systems,sales ,purchase departments.

LIMITATIONS

1) The management showed unwillingness to supply certain critical

information, which is essential for the study.

2) The officers were very busy

3) Time being the limiting factor the investigator could not go deep in

to the total position of the company.

4) Investigator had to depend secondary data so some of technical &

administrative aspect were not available

PURPOSE OF STUDY

The purpose of this study is to get close understanding of the operation,



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managerial policies & strategies of the company. But lack of time persuaded the

investigator to abridge the work.Inspite of that, the study has tried its level best

to reach about perfection in all ways.

METHODOLOGY OF THE STUDY

The Advanced Learner’s Dictionary of Current English lays down the

meaning of research as “a careful investigation or inquiry especially through

search for new facts in any branch of knowledge”.

The work is essentially an organizational study. The researcher has done a

top to bottom examination of MIDAS procured Ltd laying special emphasis on the

marketing aspects of the company. An important item in the literature was the

company’s memorandum and articles of association. As for the primary data

collection, the interview method was followed. The researcher interviewed

various members of the company’s management as well as the supervisory and

athor workers.

The data collected was processed in order to make it suitable to analysis. Editing

of data was undertaken after all the personal interviewes were over.The data

was checked for the completeness, accuracy and uniformity.



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Decisions regarding what, where, when, how much, by what means

concerning an inquiry or a research study constitute a research design.“A

research design is the arrangement of conditions for collection and analysis of

data in a manner that aims to combine relevance to research purpose with

economy in procedure”.

In fact, the research design is the conceptual structure analysis done. The

findings of the analysis were interpreted to reveal the exact state of affairs of the

company. Suggestions for the problems identified also have been made in the

report.

DATA COLLECTION

The data required for the study included both primary and secondary data.

PRIMARY DATA

Required for the study data were collected through

1. Interview: with the company professionals after prior

appointments.

2. Discussion : with the expert of the field

3. Observation: by observing the various functions of the different

departments.



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Secondary data:

The data needed for the study were collected through the company

journals, records etc.

CHAPTER SCHEME

The first chapter deals with the general introduction of the organization

study and the objective, methodology etc. The second chapter contains the

details regarding the industry and the company. The third chapter describes the

details regarding the data collection methods. Fourth chapter deals with the

performance of different functional department. Fifth and sixth chapter are the

SWOT analysis and conclusion respectively.

CHAPTER II

INDUSTRY

PROFILE



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RUBBER INDUSTRY IN INDIA

Rubber is kerala’s primary and prestigious crop. It is cultivated in about

876000 hectors in the state and account for nearly 67%total area under major

plantation crop. The use of rubber is widespread, as the characteristics and

properties of these elastomers make them useful in almost all economic sectors:

automobiles, footwear, civil construction, plastics, and others that of crucial

importance in the daily life of society. Rubber is most widely used to produce

tires. Rubbers are of various types that is natural rubber, synthetic rubber, and

reclaim rubber. These three types of rubbers constitute the major and the most

important raw materials of the tire industry and hold a strategic position in the

country’s economy.

TYRE INDUSTRY

Tyre was invented in 19th centuries from the solid rubber tyre cotton

plynuemetric tyre to radicalized tyre.Tyres and tubes, the strategic rubber

products and basic supplements to the automotive vehicles are of utmost

importance to the country’s economy. The tyre industry sector is providing direct



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employment to over 40000 people and indirect employment to lakhs of

pepple.This industry sector now being considered as a core industry sector.

The manufacturing of automobile tyres as an essential ancillary for the

development of automobile sector came in to being in India during the 1930’s

when the Dunlop India Ltd, the first tyre manufacturing transactional company

started its operation in 1935 at Sahaganj in West Bengal...

The interesting feature of the tyre industry in India is that starting from its

inception to the present day; its progress has been influenced by repeated

import of technical collaborations.

There is an urgent need to build up indigenous capabilities for tyre technology

including the tyre machinery.

In view of this, it was thought desirable to undertake there view of present

status of this industry and to identify and analyse the critical required for

absorption and up gradation of imported technology.

During the early 80’s ,procured retreding was introduced and is now well

accepted because of its various advantages.In this process the buffed &inflated

secondly the tyre was built under inflated conditions and lastly it was cured in a

regularized manner incurring chamber inflated. In this process the trade was



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initially cured to incure better mileage because the curing was taking place at

fixed temperature or pressure and homogenetially was obtained them

Indian rubber industry now nine decades old and has become third largest of

the nation, after steel textile industries .The no .of vehicles playing on the road

are increasing day by day and it lead to the industry.

Tyre industry is indispensable to the auto mobile sector &tyre also thinks in

terms of quality, cost optimum and utility etc.Midas mileage the highest mileage

compounds are designed to lower running cost by maximizing Midas milage per

reflect tyre.

Midas is one of India’s largest suppliers of retrading materials. Forty-eight

percentage of rubber is consumed by 30 tyre manufactures other 25%by tread

rubber manufactures and the rest by foot ware makers and other rubber goods

producers. MIDAS is the leading tread rubber maker’s in India



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CHAPTER III

COMPANY PROFILE



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MIDAS PRE-CURED TREADS (p) Ltd. George Varghese found general rubbers, with its Midas brand of retreading

materialism 1969.Mr.George Varghese a creative thinker and industrialialist,who

recognized the importance of retrading well before the retrading sector become

popular in common, founded the present MIDAS PRE-CURED TREADS PVT

Ltd .The leader in the procured treads and conventional treads in the present

scenario.

Mr. George Varghese presently heads the Midas group and his wife

Mrs.Mariamma Varghese heads the unit in Tamilnadu.The Midas group was

started a small tread rubber unit in Ettumanoor industrial estate in kottayam

district, which is known as (the rubber land of Kerala.)(Kottayam district is the

highest producer of rubber in India) with the initial investment 65,000 in 1969.In

1985 July 31st MIDAS, PRECURED TREADS PVT (Ltd) was established as a small

scale unit at Ettumanoor. It has mainly engaged in manufacturing of pre-cured

tread rubber. Now the company is a medium scale unit.



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India’s largest rubber compounding unit belongs to the Midas group known as

Midas rubber private Ltd.This company’s mixing capacity is 180 tonne per day.

It is the Midas, which is supplying rubber compounds to many of Indian

major tyre companies like Apollo tyers, j.k tyers as per their needs. Midas

produces 1800-2000 tones per month. The major revenue for the group is form

the sale of procured tread rubber and its market is entirely out side kerala.

The introduction of procured treads in India made MIDAS in the forefront with

the availability of the best raw material that is the natural rubber close at hand.

MIDAS produces world-class rubber products such as pre-cured treads, camel

back tread, vulcanizing cement, cushion gum, curing bags, caring bags, caring

envelop bonding gum etc.Now the company has 36-tread rubber manufacturing

units, 26-in kerala, 8-in Pondichary and 2-in madras and the groups turnover is

100 crore quality wice and revenue wice.it is the no.1 company in the field.

MIDAS PRE-CURED TREADS PVT Ltd has an efficient marketing network

throughout India. The midas company in the procured treads rubber division

producer 1800 to 2000 tonnes per month.

VISION OF THE COMPANY

The vision of the company is to increase its market share in the near future

the company concentrates more on its quality aspects. The company believes



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that quality and consistency in sales and service can help to achieve the vision.

MISSION OF THE COMPANY

The company looks forward on the newly build high ways around the world.

For example Bombay –pune highway. The concept of retrading has been

changing in this era instead of hardness elements like accident reduction,

milege, riding comfort rolling resistance aims into picture. In this case, the

company’s mission changes to more inventions and innovations in this field.

Mission includes the following;

i. To remain the leading producer of retrading materials in India.

ii. To maximize return on investment.

iii. To continuously grow in business and became in sufficient player in world

market.

OBJECTIVES OF THE COMPANY

Objectives of the company includes:

Quality

Profit maximization

Cost maximization

Time delivery

Consistency of sales and service



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More employment

VALUES

High quality products

Customer orientations

Team work among the employees

Profit for invention and innovation

MANAGEMENT

Mr. George Varghese heads the Midas group and his wife Mrs.Mariyamma

Varghese handles the management of the unit in Tamilnadu.Professional

manager in the group looks after the company’s day-to-day operations.

the directors of the company are

Mr. John Abraham

Mr.Koshy Varghese

PRODUCT PROFILE

Midas always keep high standard of perfection in every phase of production

catering to strict international guideline. Midas has focused on constantly

improving compounds to provide customer with the best mileage through the

Midas brand products. Rubber products are exclusively made out of natural or

synthetic rubber .Tyre and tyre products are made out of rubber and they are



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manufactured by the moulding method.

Midas pre-cured treads Pvt.ltd.produses materials for retrading tyers .these

products are

Conventional treads

Bonding gum

Procured treads

Vulcanizing solution

Treads

Treads applied in the raw state as an extruded slab of rubber

compounds .Tread is wearing surface of the tyre, which comes in contact with

the road surface. Treads are classified in to two

They are

Pre-cured treads

Conventional treads

Pre-cured treads

Pre-cured treads are already cured treads it has design on the out part.Pre-

cured treads having various size from 84mm to 320mm width available for all

types of vehicles tyers.



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CONVENTIONAL TREADS

These are non-cured treads having no designs. These treads are cured at the

time of retrading process company manufacture treads of various size which the

tyre of various vehicles tyres.

RETREADING

As the tyre moves on the road, the road position wear off gradually. The

process of removing the old worn out thread and replacing it with a tread surface

is called retrading.Tread rubber is the material used to replace the wearing

surface on tyres. The old useless tyre can be made to run for almost equal

milege as a new tyre by treading with in the cost not exceeding 1/3rd of the new

tyre.usually tyre can be retread as many as 4-5 times depending on the casing

strength. In retreading industry commonly two methods are adopted ,they are

es

1. Hot process

2. cold process

HOT PROCESS OF RETREDING

Conventional tread is also known as hot process. It is a kind of retreading

procuring in which the company makes rubber sheet in a plain form and all sold

to the retraders .It is the retreaders who convert the sheet in to different shapes



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and designs with the customer’s specification with the help of moulds. Heavy

vehicles generally use this process of retreading .This process gives more milege

compared to pre-cured treads.

COLD PROCESS OF RETREADING

Cold process of retreading is called as the pre-cured retreding.Pre-cured

retreading is the method of retreading in which already cured tread rubber

having tread pattern is adhered to the type of casing using cushion gum and

vulcanizing solution between them. The temperature of this process is below

1000c.A tyre with worn out tread may still contain a healthy caring.

BONDING GUM AND VULCANIZING SOLUTIONS

These are associated products essential for the retreading process.In a called

process a pre mode is stuk to the casing bonding gum. high quality Bonding

Gum is manufactured for retreading process to suit curing temperatures of

99°C ,125°C and 150°C.the gum is made from 100% natural rubber to increase

tack. It can be used to fill nail holes and repair injured parts of casing. The

technical specifications are given below:



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OTHER BENEFITS

More milege

More number of treads

Less down time

Less possibility of puncture

PRESENT PRODUCT MIX

The different products from midas pre-cured pvt Ltd is as follows

1.Precured tread rubber

2.Camel back

3.Bonding gum


Vulcanizing Properties

Nature of Test Method of

Test

Compound

99°C 125°C/150°C

Cure Time

t90@150°C

. 2' 30" to 4' 00" 4' 00" to 6' 00"

Scorch time

T5@120°C

. 10' 00" to 12' 00" 18' 00" to 20' 00"

Specific Gravity IS (34000 (9) 1.100 - 1.110 1.100 - 1.110

Hardness IS (3400) (2) 55 – 60 Shore A 50 – 55 Shore A

300% Modulus IS (3400) (1) 110-120 Kg/cm2 105-115 Kg/cm2

Tensile Strength IS (3400) (1) 245 - 255

Kgf/cm2

230 - 240 Kgf/cm2

Elongation at break IS (3400) (1) 580 – 600% 600 - 620%

Tear Strength IS (3400) (17) 8 - 10 Kgf/mm 8 - 10 Kgf/mm

http://www.midastreads.com/html/ptr1.html

http://www.midastreads.com/html/products/camelblack.html

http://www.midastreads.com/html/products/bondinggum.html


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4.Rope rubber

5.Vulcanising solution

6.Curing bag

7.Envelops

8.Tyre flap

9.Orbi tread

10. Black compounds

CHAPTER-IV

ORGANISATIONALSTRUCTURE


http://www.midastreads.com/html/products/roperubber.html

http://www.midastreads.com/html/products/vs.html

http://www.midastreads.com/html/products/curingbag.html

http://www.midastreads.com/html/products/midasenvelop.html

http://www.midastreads.com/html/products.html

http://www.midastreads.com/html/products/orbitread.html

http://www.midastreads.com/html/products/compounds.html


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DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING

MANAGING

DIRECTOR

GENERAL

MANAGER

FINANCE

DIRECTOR

PURCHASE

DIRECTOR

PRODUCTION

DIRECTOR

R&D

DIRECTOR

SALES

GENERAL

MANAGER

MARKETING

MANAGER

FINANCE

MANAGER

PURCHASE

MANAGER

FACTORY

MANAGER

R&D

MANAGER

SALES

ACCOUNTANT CASHIERMANAGER

ACCOUNT

MANAGER

ADMINISTRAT

ION

MANAGER

PRODUCTION

SHIFT

SUPERVISOR

LOADING

SUPERVISOR

STOCK

ASSISTANT

GENERAL

WORKERS

COMPUTER

ASSISTANT

ACCOUNTS

ASSISTANT

LAB

TECHNISION

OFFICE

ASSISTANT

MANAGER

DEPARTMENTAL

MANAGER

ACCOUNTS

AND

EXPERTS

MANAGER

F/D

D.D.CLEARENCE

BILL PAYABLE

21


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CHAPTER V

DEPARTMENTAL PROFILE FINANCE DEPARTMENT

HR DEPARTMENT

MARKRTING DEPARTNENT

PRODUCTION DEPARTMENT

FINANCE DEPARTMENTDEPARTMENT STRUCTURE

INTRODUCTION

The field of finance refers to the concept of time, money and risk and how

they are related. The term finance thus incorporated any of the following

1. The study of money and other assets.

2. The management and control of those assets


MANAGING DIRECTOR

GENERAL MANAGER

MANAGER OF FINANCE

ACCOUNTANT CASHIER

22


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3 .Profiling and managing project risks

4. The science of managing money

Financial management is the job of the financial department. Midas financial

department is headed by general manager .the major functions of finance can be

summarized in to three that is:

1. Planning of recourses

2. Allocation of resources

3. Control of resources

Financial information is needed to predict compare and evaluate the firms

earning ability and aids in decision-making. The financial information of an

enterprise is contained in the financial statement. The two financial statement s

are p& L account and balance sheet. In addition to the above two statement

such as statement of retained earning, and statement of changes in financial

position may be prepared. The above statement reveals the following

information:

profit and loss account or income statement

Reveals profit earned and loss suffered due to the

business operation.



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profit and loss appropriation A/c

Reveals amount of fund retained in the business after the payment

of tax and dividend.

Balance sheet

Reveals financial position as on the date.

Statement of changes in financial position

Reveals source and the application of fund

COST OF THE PROJECT

The management estimated the project cost 6, 50,000 lakhs.

MEANS OF FINANCE

Found the project is raised by way of share capital 40000 lakhs and balance

will be met by way of unsecured loans from director for their relatives which will

be refunded with in the first two years of commencement of commercial

production.

Sources of fund

1.Share holders fund

a. Capital

b. Reserves and surplus

2. Loan funds



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a. Secured funds

EXPENDITURE

1. Decrease in stock

2. Purchase finished goods

3. Manufacturing expenses

4. Material consumed

ACCOUNT DEPARTMENT

DEPARTMENT STRUCTURE

INTRODUCTION

Accounts department usually a part of finance department of the company.

Accounts section deals with finance matter. It is the most important unit of the

office administration. For the full functioning of the account section there is the

account manager, on account and two or three clerical staff. Mostly deals with


MANAGING DIRECTOR

DIRECTOR

GENERAL ADMI MANAGER

MANAGER CHARTERD ACCOUNTANT

25


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income and expenses.

FUNCTIONS

I. AUDIT

a. internal audit

b. Statutory audit

c.Tax audit

II. ACCOUNTS

a. Trading account (export & import)

b. P & L account

c.Balance sheet

III. STATEMENTS

a.Bank reconciliation statement

b.Income tax assessment statement etc.

BOOK MAINTAINED IN ACCOUNTS DEPARTMENT

Ledger

Journal

sales register

purchase register



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bank book

stock ledger

P & L accounts

HUMAN RESOURSE DEPARTMENTDEPARTMENT STRUCTURE

INTRODUCTION

According to Flippo “ HR management is the planning, organizing, directing, and

controlling of the procurement, development, compensation, integration,

maintenance, and separation of human recourses to the end that individual,

organizational and societal objectives are accomplished. The personnel


MANAGING DIRECTOR

DIRECTOR

HR MANAGER

FACTORY MANAGER

ACCONTS MANAGER

27


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department is responsible for recruitment, selection, placement, training,

performance appraisal keeping of records, compensation etc. of employees. The

office assists them in scrutinizing applications for employment, helps in the

selection of wages etc.

In Midas, the personnel department keeps a full record for every worker

employed in the organization. The record is kept on a card known as Employees

History Card. This card includes the following details about the worker:-

Name, Department, Grade, Starting Pay, Address, Date of Birth, Education,

Marital Status.

FUNCTIONS

1. Hr planning

2. Selection

3. Recruitment

4. Performance appraisal

5. Organizational change and organizational development

6. Training



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RECRUITMENT

Midas recruitment board consists of 3-members who handle the recruitment

process of the staff of the company. It is a direct process in which applications

are collected, scrutinized and called for interview. The board is the final authority

regarding the appointment of the staff.

Factory manager is entrusted with duty of recruiting workers,near by locality

people are usually recruited as workers.workers are recruited as a contract basis.

SELECTION PROCESS

The selection procedure adopted by MIDAS Precured Pvt. Ltd. are:-

I. 1.Scrutiny of Applications

The personnel department will first scrutinize all the applications received.

Only those applications will be taken are fulfilling the recruitment criteria of the

post.

2.Blank Application Form



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A Blank Application Form is used for getting written information about the

candidates in his or her own handwriting.

The application form contains the information like Name, POB, D.O.B., Marital

Status, Qualification, Experiences etc.

3.Interview

In MIDAS group, interview is the most common. In interview, a number of

candidates face the interview board together. They are given a topic to discuss.

When the candidates respond and counter reasons their ability to communicate,

presence of mind, expression etc judged by the interviewer.

4.REFERANCE

References are conducted on those candidates who are found suitable for

tests and interviews. Reference can be collected from previous employees also.

TRINING AND DEVELOPMENT

Training is being given periodically to both staff & workers. Training is being

given by the factory manager as well as the private consultants for the

staff.training on the subject matter of machinery, chemical, wavemant etc.

MONETARY BENEFITS

Basic pay

DA



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Production bonus

Pension

STATUTORY WELFARE MEASURES

Canteen facility

Rest room

Lunch room

Drinking water

Safety measures

Protection against fire

Medical benefit

PF

OT allowances

NON STATUTORY MEASURES

Job opportunity to dependents

Uniform

Advance payment

Training facilities

REWARD

Wages is being given to the workers as per the agreement. Workers are given



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daily wage and is collected in monthly base. The wages include Dearness

Allowances and Basic Payment. The DA is of variable nature and is given to the

workers as per the norms of the statistics dept Govt.of kerala.

some benefits are given below

Over Time Allowances(OT)Double the wages

BonusBased on the union agreement.

Personally increased everyyear: 12%, 15%, 17%, 18%, and 20%.

Loanssecured loans with 0% interest

night dataFor supervisors&staff engineers

insuranceStaff and workers

PF12%

Medical allowancesfixed medical allowances of 7000 in year office staff

Leave with wageFor 20 working days 1 eligible day.

MEETINGS

The factory manager to the staff approximately as every mouth conducting

meeting direction and suggestions are being given several dimensions



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regarding the growth and developing act of production is analyzed in meeting.

TRADE UNION

The trade union operating in the company is CITU .agreement is made

between the union members and the company .It includes Bonus wages and

athor allowances.

JOB OPERATIONS & SCHEDULE

Job rotation and job schedule are favorably done for both office staff and

workers.factoy manages job relation and schedule for workers.

TIME KEEPING

Methods of time keeping

1.Attendance register method

2.Punching systems

SHIFTS

The company adopt 3 shifts system

8.30 am to 4.30 pm

4.30 am to 12.30 pm

12.30 am to 8.30 pm



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MARKETING DEPARTMENTDEPARTMENT STRUCTURE

INTRODUCTION

Marketing means buying and selling of goods and services between the buyer

and seller. Marketing is a continuous process. The functions of marketing

department include selection of product mix, pricing of products, sales

promotion, physical distribution, market research, advertising, preparation of

invoices etc. The process of marketing begins right from production of goods till

the consumption of goods. MIDAS marketing co ordinates the groups marketing

and management functions.

MARKETING CONCEPT

Best quality product best price better sales and services


MANAGINGDIRECTOR

DESPATCHMANAGER SERVICEMANAGER

GENERAL MANAGER

DEPOMANAGERHEAD OFFICE

DEPO SALESSALES EXECUTIVE

34


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FUNCTIONS

1. Sales forecasting

2. Target marketing

3. Advertisement

4. Market share analysis

5. Order receiving

6. Mass marketing

MIDAS DEALER NET WORK

Midas sells its products in the open market directly through Group Company

Midas marketing and network dealers. Midas finds the customers do not want to

be tied down with a single manufacture. As a result they prefer the open Markey

system along with a dealer by this system in the future as well.

Midas has more than 30 dealers in India, and only one dealer in kerala (MM

Chandy &co ).Midas sell about 125-150 tones per month, which is about 20% of

the kerala market. In the western Indian states Midas has maximum dealers due

to the size of the economics in those states.Maharashtra is the biggest Midas



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market overall, with Tamilnadu, Andrapradesh, Kerala are good market in south.

EXPORT MARKETING

Midas is exporting mainly in developing market of south east Asia, Africa. The

company is targeting an export about 1000 tones in the five year. Moreover,

Midas has planned to form dealer network in the international market. The

immediate plans are to double the export every year. Last year Midas

participated in various shows organized in china, Italy, brazil and Singapore.

MIDAS MARKETING POSITIONING

Midas aims to raise its product price comparatively compared with competitors

like ELGI,MRF,INDAG.The categories of price include:

1. High price

2. Middle price

3. Low price

Midas is the major player in the middle price segment.

MIDAS MARKETING

Midas marketing is a partnership company registered at registrar of service

as per the Indian partnership Act 1932.the registered office of the partnership

shall be P.John Zachariah building Thirunnakkra Kottayam kerala.The business



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of the partnership carried on kottayam with branches, agency office,distributing

center etc.

The objects of the partnership shall be carry on business as dealers,stockist

distributors,C&F agents consignment agents commission agents sales

representatives,exports,imports, and merchants of all kind of rubber and rubber

products.

MARKETING PROCESS CHART

ADVERTISEMENT DEPART MENT

Advertising is a constructive factor in marketing. Advertisement means


PRODUCT

DESPATH DEPO

DEALERS

C&F AGENTS

CORPORATION

SALES

SERVICES

CUSTO

MER

37

CONSUMERS


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presentation of a particular product in such a way as to create interest desire

among customers for the product by appealing to their buying motives.MIDAS

spend average amount on advertisement. The advertising cost is minimum but

the company’s sale per month is around 10000 tones in India.

Advertising is done through Medias, displays in railway station, bus stand and

through brochers, posters banners, small notices etc.Midas brand is very much

popular in India. The company kept its position of branding. It includes 12000000

labels around India.

ADVERTISING FOR THE FOLLOWING

1. Procured tread rubber

2. Camel back

3. Binding gum

4. Rope rubber

5. Vulcanizing solutions

6. Curing bags

7. Envelops

8. Tyre flap

9. Orbi tread



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10. Black compounds

SOURSES OF ADVERTISEMENT

1. Co executives

2. Advertising agencies

3. Local correspondents

4. News paper

5. Direct advertisement

COMPETETORS

NAME OF THE COMPANY GRADING

MIDAS 1

MRF 2

ELGI

TOLLINS

3

4

MARKET SHARE DIAGRAM

All other leading competitors sales grade is less than to Midas. The MIDAS sales

ranging from 1000-1050 tonnes per month.

SALES DEPARTMENTDEPARTMENT STRUCTURE


A

B


Pvt. Ltd

FUNCTIONS

The sale of all the Midas products is based on the head office sales policies and

norms. The sales department receives order from agents, dealers, contracters

etc and passes the order to the factory manager for production. Then the final

product is then moved to the dispatch manager and is sold to the customers.

Order receiving and dispatch are the major functions of the sales department.

SALES PROCESS CHART


MD

DIRECTOR

SALESMANAGER

DEPUTYMANAGER

ACCOUNTASSISTANT COMPUTERASSISTANTT

T

STOCKASSISTANTWORKASSIATANT

40


Pvt. Ltd

DISTRIBUTION CHANNELS

1. Direct dealer

2. C&f agent

3. Licensed parties

4. Contractors

The company sells its products through this distribution channels. The company

supply its products based on agreements.this mainly to cooperation and trunk

owners.

SALES FORCASTING


SALES ORDER

SALES MANAGER

FACTORYMANAGER

FINAL PRODUCT

DESPATCH

MANAGERCUSTOMER

CONSUMER

41


Pvt. Ltd

The sales departments conducts sales forecasting monthly quarterly, yearly

basis. Major forecasting is done at production meeting held at every month. The

members include production engineer, facility manager, supervisors, and sales

personnel’s etc.the products of the company are of seasonal in nature.

SALES PROMOTION POLICIES

The company safeguards its customers and keeps a very strong relationship

with them. They are considered as a family member to the company. The prime

factor of the MIDAS promotional policy is that right quality product, right price,

right time delivery.The executive makes periodic visit to the dealer, agents, and

to ensure that the sales are increasing.The company provides all arrangements

and facilities to the dealer and agents on their arrival to the head office.They are

being taken to the place of interesting the tourist attraction.

1. PRICING

The company adopt cost+ profit pricing for its products. This is due to the

facts that these are agriculture-based products and are seasonal in nature. so it

is relevant for the company to adopt cost + profit pricing. The price rate

adopted by the company is less compared to the treading competitors.



Pvt. Ltd

2.BRANDING

MIDAS has established a high branding in market. MIDAS monthly production

and sales comes around 1000mt can be appropriately used for 1.76 lakhs for

retrading.In one tyre retrading sheet there are around seven MIDAS branded

labels are pasted. In which 7*1, 75,000 = 1, 22, 25,000 labels are printed and

branded all over India .MIDAS products are pasted in the name ‘MIDAS MILEAGE’.

RESEARCH AND DEVELOPMENT

DEPARTMENTDEPARTMENT STRUCTURE

IMPORTANT TESTING EQIPMENTS ARE

1. Lab mills

2. Hardness meter


MD

DIRECTOR

MANAGER R&D

LAB

TECHNISIONS

43


Pvt. Ltd

3. PH meter

4. Melting point apparatus

5. Surface area analyzer

FUNCTIONS OF R&D MANAGER

1. New product development

2. Export analysis based on product quality

3. Product specification report

4. Customs required product development

PRODUCTION DEPARTMENTDEPARTMENT STRUCTURE



Pvt. Ltd

INTRODUCTION

Production is the process of conversion of inputs –men material, machine,

methods, and management, in to out put through a transformation process.

Production department is expected to carry out production in required quality at

minimum cost. Orders received from the customers are communicated to

production department and production is co-related with order. Details of

production such as quantity, cost, work in progress, wastage etc. are maintained

in the office for control purpose.

FUNCTIONS


DIRECTOR

ACCOUNTS

MANAGER

ADMINISTRATI

ON

MANAGER

PRODUCTIONMANAGER

FACTORY MANAGER

SHIFT ENGINEERS

LOADING SUPERVISORSHIFT SUPERVISOR

WORKERS

45


Pvt. Ltd

1. Evaluate and approve managing equipments process testing and

test equipments

2. Collect and analysis inspection and test data and provide

information on process and product quality levels.

3. Establish point of inspection and test at selected points in the

production process.

4. Control the handling preservation and packaging of materials and

equipment from receipt through shipment of final product.

MANUFACTURING PROCESS CHART



Pvt. Ltd

PRODUCTION PROCESS

The process of manufacture of pre-cured treads involve mastification, mixing,

extrution, moulding, and buffing steps.


TESTING OF INPUTS

MASTIFICATION OF RUBBER

WEIGHING OF MATERIAL

INTERMIX COMPOUNDING

MASTER BATCH-QC

FINAL COMPOUNDING-QC

EXTRUTION

ROLLING WITH CUSION

GUM BACKING

QC-INSPECTION

PACKING

CAMEL BACK

TREAD

CALENDERING

ROLLING

CUSHION GUM

47

QC-BATCHING

PACKING


Pvt. Ltd

MASTIFICATION

Open roll mixers or internal roll mixers are aroused for the raw materials is first

mastificated for reducing the viscosity and increasing the plasticity at its

attaining a certain level of plasticity.to the mastificated rubber, other

compounding ingredient, are added which is dispersed easily.

MIXING

The mastificated rubber is mixed with the various compounding ingredients

and temperature of mixing does not exeed above 900c.,then the mixed

compound is sheeted and cut and washed for cooling in room temperature for

24-hours/ the final compound is called “MASTER BATCH”

EXTRUSION

It is the processing operation intended to shape the compound in required

shape.

CURING

This is done by compression of moulding method.the compound is filled and

placed in to the previously designed and preheated moulds maintained at

required temperature and pressure. After required time and cured tread is taken

and allowed for post cuing.



Pvt. Ltd

BUFFING

The cured tread is buffed on the base side to present a clear surface that is

properly for adhesion to the tyre casing by mean of bonding layers of cushion

Gum.

In pre-cured treading these tread is used which has no further curing during the

process.

PRODUCTION LAYOUT

Production layout is called product layout or straight line layout.It involves the

arrangement of the machine in one line.depending upon the sequence of

operation.Materials are fed in to the first machine and finished product come out

of the last machine.IN between partly finished goods travel automatically from

machine to machine depend in the input for next. The MIDAS PRECURED Ltd.

adopt product layout in the sequence of operation.

PRODUCTION FORECASTING

The company’s production is based on the production order received from the

customer. Average production is maintained.

THE FLOW OF RAW MATERIAL

Purchase of chemicals and raw materials are done by the customer.

Incoming inspection of the chemicals and raw materials also conducted



Pvt. Ltd

by the customer.

INPUTOUT PROCESS CHART

QUALITY CONTROL

The company uses all type of production oriented quality control Q1, Q2, Q3,

Q4 Q5AND Q6.The factory manager and the production manager are assigned

for quality control.The absolute quality control and proper checking is done in

the research and development department of the Midas group located at

Ettumanoor.similar process is applied to tread rubber and cushion Gum.


RAW MATERIALS

PRODUCTION

?

OUT PUT

STORAGE

DESPATCH

50


Pvt. Ltd

PRODUCTION FLOW CHART OF RUBBER COMPOUND


WEIGHING OF APPROVED CHEMICALS (Q1)

MIXING OF Q2 RAW MATERIAL S &CHEMICALS

MILLING (Q3)

0Q3

IST MILLING

IInd MILLING

SHEETING (BATCH OF MASTER COMPOUNDS (Q4)

WEIGHING & STOREAGE (Q5)

DESPATCH (Q6)

51


Pvt. Ltd

PURCHASE DEPARTMENT

DEPARTMENT STRUCTURE

INTRODUCTION

The purchase department plays a vital role in an organization. Its function is to

procure materials, machines and tools at the most favorable terms consistent

with maintaining the standard quality.

In Midas, a separate purchase department is headed by the purchase

manager. The company does make forecasting on purchase. The major

purchased raw materials like carbon, synthetic rubber, and natural rubber are

bought on the basis of principles of purchase. The company adapt mainly just in

time purchase.


MANAGING DIRECTOR

DIRECTOR

PURCHASE MANAGER

OFFICE ASSIATANT

52


Pvt. Ltd

FUNCTIONS

1. Receiving purchase requisition

2. Locating the source of supply

3. Choosing a supplier

4. Preparing purchase order

5. Purchase monitoring

6. Payment monitoring

7. Rating other suppliers

8. Follow up

9. Turn over analysis

JUST IN TIME PURCHASE(JIT)

Midas adopts just in time purchase policies. The raw materials like rubber is

bought in to the production plant in one day advance of the production. The

scarce raw material includes carbon and chemicals.

PURCHASE CONCEPT

Right quality Material right price Right time



Pvt. Ltd

SUPPLIERS INFORMATION TABLE

RAWMATERIALS NAME OF THE COMPANY

1.CARBON BLACK PHILIP CARBON

2. CARBON BLACK IPCLO(INDIAN PETROCHEMICALS

LIMITED)BUYERS AG GERMANY

HUNDAI PETRO CHEMICALS KOREA

3. SYNTHETIC RUBBER RUBBER CHEMICALS

BAYER INDIA MAI LTD

ICL LTD

NATURAL RUBBER NATURAL ORGANIC CHEMICALSLTD

LOCAL SUPPLIERS

RUBBER DEALERS

RUBBER MARKETING

LOCAL SUPPLIERS

MANAGEMENT INFORMATION SYSTEM

The MIS adopted by the company is of networking. The groups of companies

are connected by network called WAN (Wide Area Network).WAN span over wide

geographical areas, often a country using specially conditioned telephone lines,

microwaves or satellite data transmission.WAN are usually owned by multiple

organizations. In Midas, head office receives the information and pass it to the

group of companies.



Pvt. Ltd

NETWORK (WAN) TOPOLOGY EQUIPMENT

i. Repeaters

ii. Bridges

iii. Gateways

iv. Routers

v. Multiplexers

vi. Concentrators.

CHAPTER VI

SWOT ANALYSIS

STRENGTH

1)Quality of the product

2)goodwill of the company

3)Dedicated employees

4)Flexible management

5) Diversification and

expansion

WEAKNESS

1) Insufficient promotional

activities

2)Heavy tax and duties

3)Over capacity

4)Heavy work load

OPPORTUNITIES TREATS

1) Increase in production

2) Increase in the number of

1) Unhealthy competitor

2) Tax evasion



Pvt. Ltd

vehicles

3)Newly built roads and

highways

4)Export

CHAPTER VII

FINDINGS

Midas product is number one in India

Midas is having a high quality treads

Advertisement of the company is very less

Absence of professional Excellency in all the departments

Distribution of goods are on time

Midas is of diversification and expansion

Promotional activities are not up to the mark

Training and development is slightly less in all department Midas is

the market leader in the industry

The company is maintaining consistency in quality

Little chance of promotion to the staff.

MIDAS is the market leader in the industry

Price of the MIDAS products are slightly high



Pvt. Ltd

There is no separate department for personnel

Dedicated employees are seen in every department

Goodwill of the company is high

Heavy work load is seen in all the departments

CHAPTER VIII

RECOMENADATIONS

&SUGGESTIONS



Pvt. Ltd

1. The company should invest and concentrate more on radial designs

2. Price of the Midas tread is high .so the company should try to make

the price competitive.

3. More research has to be conducted on new roads and highways to

meet the consumer requirements.

4. Ret readers-distribution relationship should be monitored to keep

the goodwill of the company.

5. The quality of Midas treads is high.

CHAPTER IX



Pvt. Ltd

CONCLUSION Midas established in 1969 and have an experience of more than 40 years in

tread industry is performing incredibly well in the tyre industry. Midas is the

market leader in the field. The company is striving its level best to maintain the

consistency in quality and service due to staff competition $ high staff evasion

in the market.

The objective of the study is to understand and find out the functioning of

various departments in organization set up. This study about establishment and

functioning of administrative and related to the functional department at MIDAS

PRE-CUED TREADS PVT Ltd. The study also gives a clear idea about the

operations and working of the different departments in an industry. Threats,

weakness of the company are also added in the study. In order to reduce the

weakness and threats certain suggestions are also put forward. In short, the

organization study at MIDASPRE-CURED Ltd was successful one.

BIBLIOGRAPHY



Pvt. Ltd

1. Taha Hamdy A., Operations Research- An introduction, Prentice Hall

of India.

2. Levin Rechard I., Quantitative Approaches to Management, Mcgrow

Hill.

3. Kotler Philip; Marketing Management, New Delhi, Prentice Hall of

India private Limited, 1985.

4. Station William, Fundamentals of Marketing, McGraw hil,lMonappa

Arun and Saiyadian Misra S., Personnel Management, Tata McGraw Hill.

5. Flippo Edwin B., Principles of Personal Management, and McGraw

Hill-Kogak.

6. Strauss George and Sayles Leonard R., Personal and Human

Problems of Management, Prentice Hall of India.



Pvt. Ltd

7. Pandey I.M., Financial Management, Vikas Publications House

8. Khan M.Y. and Join P.K., Financial Management, Tata McGraw

WEBLIOGRAPHY

www.midastreads.com

www.google.com

www.rubberindustry.com


http://www.rubberindustry.com/

http://www.google.com/

http://www.midastreads.com/

project ii nd part

Documents

research study

organisational study

organizational study

studythis study

rubber industry

midas precured treads

rubber eraser

analysis of data