BackgroundOver the years, huge changes have occurred in the movie making business, high production and marketing costs, the significant impact of increased piracy, the uncertainty in film financing, the increase of digital technology, and the increase in available entertainment options for consumers. These and other factors have implication for the motion picture business. People will enjoy viewing the movie.

Business Need:Ever increasing advancement in technology and incrementing market size demands a high profile movie which could not only provide entrainment to the people but also may touch and fulfill other spheres of movie industry. So there is a need of such 3D movie which encompasses all the modern challenging and demanding chores.Business Case:This above mentioned gap provides us an opportunity to avail and capture the market in that particular dimension. From long Pakistani is deprived of a high quality and technology oriented movie, this movie will provide them modern technology along with pure entertainment.Business Solution and its Purpose:Our proposed Commercial Movie will try to accomplish following objectives The movie should provide entertainment to the viewers. The movie should do good business at the theater. The movie should have houseful weekends for the first 2 months.

PROJECT DEFINITION

1. Identify Stakeholders2. What are their needs & expectations?3. Define project goal clearly4. Define project scope5. Project Definition Document

Identify Stakeholder:Director, Producer, Sponsor, Peon, Camera Man, Editing Team, Government, Censor Board, Actors, Competitors, Marketing TeamSTAKEHOLDERANALYSIS

STAKEHOLDERNAMEROLEANDRESPONSIBILITIESUNIQUEFACTSINFLUENCELEVELSUGGESTION TO IMPROVE RELATIONSHIP

DirectorTo direct the movieHe can work Late NightHigh (P)

ProducerProduction of movieWork only if he take intoxicationHigh (P)

SponsorResponsible for providing due budgetRemain involved in projects when communicated regularlyVery High(P)

PeonSecurity and assisting the team in minor work.Remain happy when gets minor bonus cash regularlyLow(S)

Camera ManTo capture movie in digital formatAvailable 24 X 7High(P)

Editing TeamTo edit the capture movieHigh (P)

GovernmentHigh (P)

Censor BoardTo ensure movie within limitsIt has rejected 25 movies last yearHigh (P)

ActorsTo perform acting in the movieScheduling is headacheHigh (P)

CompetitorsHigh (P)

Marketing TeamTo market and promote the movie in the industry.High (S)

ViewersHigh

Needs and Expectation of Stakeholder:Stake holder expects from us to produce a high quality movie which would be complete in all possible sense. Time factor is most crucial as this movie is supposed to be launch in cinemas before Eid. Other main expectation of the stakeholders is that they may be informed and communicated all the way through the project. Government and Censor board look towards our movie to consider and ensure the ethical and cultural norms prevailed in our society. As every business has its objectives to earn values and money on the investment, on the same term, prime expectation of sponsor is to earn value for investment.

SMART Goals:Goals of producing this movie are to develop a high quality and entertaining yet within the censor board limits. This movie is proposed not go beyond the maximum budget limit of 150 Millions. Another aim is to complete this project within 6 to 10 month as it is supposed to launch in cinemas before Eid. On other hand, this movie is supposed to do business in industry worth of 250 Millions. Similarly one purpose was also to be in continuous communication with all stakeholders so that relationship could be built and fosters on strong footings for future.

Project Scope Statement:The movie will be commercial movie with basic aim to pride entertainment and a moral lesson along with generating revenue. The movie will also emphasize on the social norms and cultures of the country. The scope includes the hiring of the director, cast, crew, finalizing the locations, shooting and finally editing the movie.

Project Deliverables:

Project deliverables are mentioned below: Hiring of Director Finalizing the Story Selection of Cast & Crew Deciding dates with the Cast Finalizing & acquiring the locations Shooting the movie Editing the Movie

PROJECT SCOPE MANAGEMENT

Scope Planning:Level of Detail:Movie comprises of 20 actors and span of movie making will be 8 to 10 month. Shooting of the movie is divided into 3 countries Pakistan, America and Mauritius which require some time and HR management skill by the Project Team.Project Environment:Budget assign to produce this movie is 150 million rupees. Busy schedule of actors and their other engagements adds more complexities for the project team. As shooting is being done at 3 countries so timely travelling arrangements is mandatory for the team,Scope definition:Time duration for movie shooting is 8 to 10 month and budget is 150 millions. Duration of movie will be 120 to 150 minutes. 20 actors will take part in the movie. Movie will be launched before Eid in cinemas at the resolution of 720P. At first, cinemas of big cities will be targeted then it will be spread to all over the Pakistan.