Project concept &Media strategy

I’m Blue

Index• Reminder• The concept• Media strategy• What’s next

ReminderThemes:

Enjoying the chaos

&

Honour the old

respect the newTarget group:

All citizens of Delft

Motto’s:

-Everyone contributes individual to a whole

-Creating solidarity

-Low individual effort

-Create new history, respecting the old

The concept- Using bricks as a canvas

- Delft residence can customize their very own piece of Delft that is here to stay

- Creating a place/area that becomes a iconic area near the ‘spoorzone’

- Adding your Delft identity

The place

New details QR-code on brick

-Incorporate extra information with customization

- Used to register position of bricks in structure

Small exhibitions

-Cover time, keep enthusiasm

- Taylor exhibition events to neighborhood

• 5 phases• Start based on curiosity• Using different media to reach

whole target group

Media strategy

The tease

• Glue bricks• Activate

newspapers• Project

name arises• Pre website

The confession• Last glued stones revere to real

website• Explain project• Invite to join• Stay informed• Follow own brick• Events start

What’s next

• Detailing of different phases (especially the tease)

• Estimate costs• Decide different website options• Visualization