project commenced on 17th october 2014€¦ · india’s first neuro.digital.marketing enterprise 1...
TRANSCRIPT
India’s First Neuro.Digital.Marketing Enterprise 1
IdeasMos
Project commenced on 17th October 2014
OBJECTIVES WERE
x Create and expand social media channels for both
x Create a buzz within a short span of time
x Ensure followers
x Encourage followers to talk about these causes
x Educate and sensitise the online visitors
India’s First Neuro.Digital.Marketing Enterprise 2
IdeasMos
OUTCOMES AND ACHIEVEMENTS
METRIC BTFF EC GLOBAL STANDARD
NO. OF POSTS
105 53 1-2/DAY
TOTAL NO OF FOLLOWERS
10,091 14,063 100/DAY
NO OF FOLLOWERS PER DAY
478 960
‘TALKING ABOUT YOU’
5725ppl (53%)
10,141ppl 75%
Avg -5% Excellent -15%
AD CAMPAIGN REACH
1,56,470 ppl 1,95,000ppl 2000/DAY
AD REACH PER DAY
6520 14,000
TOTAL REACH OF AD + POSTS
2, 65,000 ppl 3,00,000ppl 3000/DAY
VIEWERSHIP PER DAY
11,040 21,430
METRIC BTFF EC GLOBAL STANDARD
NO OF POSTS 166 91 2/DAY NO OF FOLLOWERS
1361 1121 25/DAY
ENGAGEMENT EVERY POST EVERY POST 1 OUT OF 3
India’s First Neuro.Digital.Marketing Enterprise 3
IdeasMos
FEW EXAMPLES OF OUR SOCIAL MEDIA IMPACT
MASS BRAND REACH
EC Post (As of today) – 1245 Likes and 211 shares – Viewed by approximately 1 lakh people.
VIRTUAL AUDIENCE FOR BPA 2014
BPA 2014 1ST POST - 1617 Likes!
India’s First Neuro.Digital.Marketing Enterprise 4
IdeasMos
EDUCATING AND INSPIRING PEOPLE
BTFF Tweet
SENSITIZING & BRAND CAUSE RESONANCE
EC Anti Poaching Tweet – Retweeted and Favourited by 375 people/Organizations – Visibility across 2 lakh people
India’s First Neuro.Digital.Marketing Enterprise 5
IdeasMos
DIGITAL PLAN MOVING FORWARD (IN BRIEF)
OBJECTIVES
x Mass national and global reach
x Getting people ‘hooked’ to the causes
x Find hidden heroes
x Daily engagement, education, sensitization and brand building
x Targeting global interest groups, relevant organizations, environment activists, thought leaders and aspirants
x Conceptualize website to ensure memorable visitor web experience
x Ensuring BTFF and EC is ‘top of mind’ for all associates, interested parties, funders and supporters via weekly newsletters/email marketing
India’s First Neuro.Digital.Marketing Enterprise 6
IdeasMos
HOW WILL IDEASMOS DO IT? (CHANNELS)
x Facebook
x Twitter
x Website
x Email marketing
x Search marketing