project at a glancehhh

8/8/2019 Project at a Glancehhh

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Project at a glancey

y NAME OF THE PROJECT

y NEEDS AND DEMAND OF THE OLD AND NEW MARKET

y NAME 0F THE INSTITUE

y DARWIN SCHOOL OF BUSINESS

y ORGANIZATIONAL GUIDE

y DIFFERENT PEOPLE DOING BUSINESS IN THAT MARKET

y INSTITUTIONAL GUIDE

y BISHWAROOP BHATACHARJYA

y The study was qualitative in nature on the opinion survey:

y Data sources primary and secondary

y

Research approach descriptive.y Research instrument well structured questionnaire comprising of close handed questions and one open ended

question.

y SAMPLE PLAN:

y A total of 40 respondents were surveyed. Customers were surveyed randomly.

y CONTACTED METHOD:

y Face to face interview

y


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Preface

y

y Indian Market has gone through a sea change in recentyears. With almost all the major players of the worldentering the Indian market the competition hasbecome very stiff. The various markets are trying new

and innovative ways to improve to impress thecustomer and to outdone the other.

y


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OBJECTIVE

y

y TO FIND THE NEED AND DEMAND OF EXESTING ANDPOTENTIAL CUSTOMER WHILE CONSUMING VARRIOUSPRODUCT.

y

y TO FIND WHO WILL BE THE TARGET CUSTOMERS OF VARRIOUSGOODS OR PRODUCT.

y

y

TO FIND THIER PERCEPTION REGARDING VARRIOUS PRODUCTIN THE MARKET.y

y

y TO FIND THIER NEEDS AND DEMAND REGARDING VARRIOUSPRODUCT IN THE MARKET


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METHODOLOGYy The following was the methodology procedure follwed the project study:

y 1.Prelimanary Study:

y The intial study was run through discussion and informal chat with varrious customerdemand of the product

y 2.Data collection:

y The data and information were collected mainly through primary sources.The data were collectedthrough questionnaire and personal interview

y 3.Questionnaire Design:

y The primary data were collected with th help of well framed qustionnaire directed towards theobjective of the project.The questionnaire contain both open ended and close ended questions withmuliple choice option.The effort was made to keep the questionnaire short and simple.

y 4. Sample size:

y The sample size 50 were taken.And the respndent were selected on the basis of random sampling.sample were colleced from beltotala bajar

y Out of servey6 Grossary shop are avilable in that market where one grossery shop is oraganise wayrest others are unorganaised way.

y 5.Analysis:

y The data collected from the customers were analyzed on the basis of the prefernces given by thedifferent consumers.conclusion were drawn on the basis of the analysis and observation of thebussiness market. Recommendations was made on basis of conclusion drawn from the various datacollected


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RECOMMENDATION

y 1.As per survey it was found out the most of the people preferredGrossery product

y

y 2.The market should make combination of attributes to increase salesmore item

y

y 3.Advatrisment in local media should not be done in much moreaggressive manner because the goods are

y

y 4.The market should also give good behaviarel and dealing warmservices.

y

y 5.Brand awarness should be created by associating with some local bigevent


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FINDINGOFMARKETINTOOLD & NEWMCATEGORIZATIONARKET

y Earlier(6-8 years ago) the market was too small in Beltola. Only a few products were found in the marketplaces. People dealt with some limited products and customer consumption and demand was also limitedwith that types of products. But now a days the market in Beltola has grown up. There is a big market inBetola now. Many things, factors has changed now with time. Consumer behavior (tastes, habits,expectation), Consumer income, market behavior, market strategy, market segmentation, pricing behavior,pricing strategy, environmental affect all have been changed.

y OLD MARKETy 6-8 years ago there were among the market playersy There was no Internet cafy There was no Garagey There was no watch marketsy Less number ofRESTUARENT/SWEETS, BOOK MARKET, GOSSARY MARKET, GARMENTS

MARKETS,STATIONARY MARKETy Due to less number of competition and less number of products availability, demand of a product was high.y Customers had no options to go with alternative products.y Most of the market dealers placed there markets in unorganized manner.y All essential products were not available.y

Customer satisfaction was not much valued. The markets were monopoly that timey Less variation in products.y No proper market planning, strategy. Product price was low.


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New markety

y Product variability is there.y Storage of products in large amount.y Number of optional products (substitute products) has been increased.y Competition has increased among the same type of market by setting a large numbers of markets (in

terms of shops) of the same type in that place.y Vacant spaces have occupied by various markets.y Due to rise in competition, market dealers concentrate more on customer satisfaction.y They focus more on customer attractiveness and interest.y They analyzed and developed the market according to customer demand of the products.y Now a days they depends more on whole sellery Home delivery is preferable.y They prefer to set up a market in center and crowd place.

y Customer service is playing a major role in todays market.y They keep branded product more than non-branded because based on market survey we have come

to know that demand of branded product is more demand among the customers.y Some markets like furniture, restaurants, bag shop, steel they have their own production and

manufacturing center and they concentrate on increasing the of production at low cost so that alltypes of customers can afford.


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y QUESTIONNAIR[To filled by respondent]

y 1.NAME

y 2.AGE

y 3.ADRESS

y 4.STATUS

y

y 1.How many years old your shop?

y a. 1 years [ ]

y b.2years [ ]

y

c.3years [ ]y d.byond 3 years [ ]

y

y 2. Do you purches the vigitabe from wholseller?

y a.yes [ ]

y b.No [ ]

y

y


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project at a glancehhh

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