project aims & set-up
DESCRIPTION
Legacy Event for Generations Together / Inspiring Communities 1 st February 2011 Eland House, London Lorna Stanley Andrew Haydon. Project Aims & Set-Up. A series of 20 community group and schools-led projects. Culminating in Festival of Ages 2010. - PowerPoint PPT PresentationTRANSCRIPT
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1st February 2011 Generations Together - Reading
Legacy Event for Generations Together / Inspiring Communities
1st February 2011Eland House, London
Lorna Stanley
Andrew Haydon
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1st February 2011 Generations Together - Reading
• A series of 20 community group and schools-led projects.
• Culminating in Festival of Ages 2010.• Involving 1,300 volunteers - 650 older, 650
younger.• Benefiting a further 1,000 recipients and wider
participants.• Targeting the most deprived areas within
Reading.• Delivery managed by Age UK Berkshire &
Central Berkshire Education Business Partnership, reporting quarterly to our Local Authority.
Project Aims & Set-Up
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1st February 2011 Generations Together - Reading
Primary Desired Outcomes
• Improved perception of young people by older people.
• Improved perception of older people by young people.
• Increased ability to make a positive contribution to the life of the community.
• Increased involvement of educational institutions in the local community.
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1st February 2011 Generations Together - Reading
Achievements• Delivery of 22 projects, working with
volunteers from all areas of Reading. • Recruited 1,357 volunteers.• Benefited a further 1,406 wider
participants and 372 recipients.• Festival of Ages 2010.• Evidence of success achieving all our
desired outcomes through our local evaluation.
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1st February 2011 Generations Together - Reading
Biggest Challenges• Enabling community groups & schools to
understand intergenerational work.• Consent from parents for under 16s to
participate in national evaluation.• Gathering sufficient evidence from participants.• Changes in safeguarding legislation.• Older Volunteer Recruitment:
– Hard to reach groups– Males– Autumn/winter projects
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1st February 2011 Generations Together - Reading
Lessons Learnt (1)• Level of success dependent on lead community
group’s or school’s capability, willingness to learn, responsiveness to feedback and flexibility.
• Role of project management team & partnership working are vital in ensuring the activities stay on track.
• Developing a strong brand creates a visual identity, which aids PR and publicity. Budget for marketing and communications is important.
• Approaches to safeguarding need to be proportional to the level of risk posed.
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1st February 2011 Generations Together - Reading
Lessons Learnt (2)• Older volunteer recruitment benefits from using
multiple methods e.g. visiting groups, pooling existing resources like databases, networking.
• Evening and outdoor projects work best if started between March & October, when older people feel more confident leaving the house.
• People are happy to give feedback face-to-face, but can feel overwhelmed by forms and are suspicious of phone calls.
• Some of the best and most effective projects cost the least amount of money!
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1st February 2011 Generations Together - Reading
Festival of Ages 2010
• Gala Day celebrations – showcasing some of our projects’ achievements.
• Let’s Sing – 250 people of all ages turning up to have a sing-song (in spite of torrential rain!)
• A selection of the Week’s Events:– Fit as a Fiddle Allotment Project– New Town Primary – Poetry & Music– Broad Street Mall Open Day– Ranikhet Primary – Tai Chi & Lunch– Blessed Hugh – Tea & Performances & Choir
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1st February 2011 Generations Together - Reading
Festival Challenges• Buy in from community groups, no contractual
obligation to participate in festival for:• Performances at the festival (Stage fright!)• Activities for the week
• Time of year – October was not ideal, July would have been better.– Ability to use (cheaper) outdoor venues.– Many schools project reached a natural conclusion at
the end of July.– Easier to tempt older people outdoors when the
weather is warmer and evenings are longer.• Celebrity commitment for festival.
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1st February 2011 Generations Together - Reading
Recommendations for Future Work• More time needed in planning phase before
starting delivery (4-6 months rather than 5 weeks!)
• Develop commissioning process:– 2 step process of application and presentation– More partner representatives on panel– Young and older people on panel
• More face-to-face evaluation techniques• Start grassroots projects with less money,
providing more funding dependent on success.
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Any questions?
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1st February 2011 Generations Together - Reading
Contact Us• Andrew Haydon – Schools Liaison Officer – Central
Berkshire Education Business Partnership - [email protected] – 0118 984 6947
• Until 31st March 2011: Lorna Stanley – Project Officer – Age UK Berkshire - [email protected] – 07795 481 764
• Until 31st March 2011: Generations Together Office, Age UK Berkshire, Huntley House, 119 London Street, Reading, Berkshire. RG1 4QA. [email protected] - 0118 902 3598