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Organizational Structure Page- 1

Coke is the world's largest soft-drink company. The Coca-Cola

Company owns four of the top five soft-drink brands (Coca-Cola, Diet

Coke, Fanta, and Sprite). Among its other brands are Barq's, Fruitopia,

Minute Maid, POWERade, and Dasani water. In the US it sells Group

Danone's spring water brands (Dannon and Sparkletts). Coca-Cola

sells Crush, Dr Pepper, and Schweppes outside Australia, Europe, and

North America. The firm, which does no bottling, sells about 400 drink

brands, including coffees, juices, sports drinks, and teas, in some 200

nations. In 2007 Coca-Cola purchased popular Arizona Iced Tea and

Vitamin Water Producer Glaceau.

Coca-Cola (often abbreviated to "Coke") is a cola drink, and is the

world's most popular carbonated soft drink. The Coca-Cola Company's

headquarters are located in Atlanta, Georgia, where the drink was first

concocted around 1884. Although Coke's inventor, John Pemberton,

was not a shrewd marketer of his drink, the ownership of Coke

eventually passed to Asa Candler, whose company remains the

producer of Coke today. Candler's successful marketing, continued by

his successors such as Robert Woodruff, and established Coke as a

major soft drink first in the United States and later around the world.

Originally designed to be sold at soda fountains, Coca-Cola was later

sold in bottles, whose distinctive shape have become a part of the

drink's branding. Major advertising campaigns have established Coca-

Cola slogans such as "The pause that refreshes" as part of popular

culture. The formula for Coke, whose status as a trade secret has been

embellished by company lore, once contained trace amounts of

cocaine, although as health regulations were tightened, this was


removed a long time ago. Nevertheless, Coca-Cola has been criticized

for its possible negative health effects, with many urban myths

surrounding it. In addition, the commercial success of the drink has

been periodically challenged, in particular by its main rival Pepsi-Cola.

This tension reached its peak during the 1980s, at the height of the

Cola Wars, which eventually resulted in the heavily-publicized

introduction of "New Coke", intended to replace the original Coca-Cola.

The widely unpopular decision was eventually rescinded in the face of

public opposition.

The Coca-Cola Company started out as an insignificant one man

business and over the last one hundred and ten years it has grown into

one of the largest companies in the world. The first operator of the

company was Dr. John Pemberton and the current operator is

Roberto Goizueta. Without societies help, Coca-Cola could not have

become over a 50 billion dollar business.

The Coca-Cola Company has on occasion introduced soft drinks under

the Coca-Cola brand name. The most famous of these is Diet Coke,

which has become a major diet cola, but others exist, such as Cherry

Coke. There are also some drinks marketed by the company but which

remain unaffiliated with Coca-Cola the drink, such as Sprite.

RAHIM YAR KHAN PLANT

In 1950, Coca-Cola was introduced in Pakistan. The manufacturing

division in Rahim Yar Khan started working in 1965.


In 1965 the Laghari Family was the owner of Coca-Cola plant, R.Y.K.

They first started the coke manufacturing in R.Y.K after obtaining the

license form Coca-Cola Company. In the start there was no plant for

manufacturing and filling the bottles. These people by hand fill the

bottles with coke syrup. This plat was named as Lagri Beverages. But

they failed to sustain for long time and have to face great loss. Then

they decided to sell it.

Then in 1975 the Saith Aslam family took the hold on R.Y.K Coke plant.

They work hard to get maximum good result. In the start they also

bear loss but these people continuously work hard. Make good

advertisement. After some time they bought a auto plant for

manufacturing the bottles. It was the rising point for them. In 1980

they bought three manufacturing plants and it was there peak point.

There sale was on peak and getting maximum profit. The Saith family

captures the large market. They also owned three others plants in

Lahore, Faislabad and Karachi. They gave employment opportunities to

large group of people in the city and rural areas.

There time came to end when Coca-Cola Company realized that the

quality of Coke is decreasing in Pakistan. One reason was the tough

competition with Pepsi Cola. At that time Pepsi was getting good image

in the eyes of people by their wonderful advertisement and good taste

of bottle. Then in 2000, Coca-Cola Beverages Pakistan Limited (CCBPL)

get hold on the entire plants of coke in Pakistan with the will of Coca-

Cola Company. The Coca-Cola Company has more than 90% shares in

CCBPL. But management is in the hands of CCBPL. CCBPL made lot of

changes to increase the sale of Coke in Pakistan. As for R.Y.K plant is

concern, CCBPL changed it a lot. They made wonderful changes in this

plant. Make the separate departments for finance, marketing, HR,

Logistics.etc. Now it increased the salaries of their employees as


compare to past and giving them proper concern and attention. They

consider them their valuable assets, without whom they are nothing.

For the last 57 years, it is one of the leading companies of Pakistan.

The company wants to achieve its goals through people development.

Human Resources are treated like assets.

Head Office

In Pakistan, the head office of the company is situated at Karachi

Manufacturing Plants

The company has six manufacturing plants in Pakistan, at the following

places.

1. Karachi

2. Lahore

3. Faisal Abad

4. Gujranwala

5. Multan

6. Rahim Yar Khan

Marketing Offices

The marketing offices are also working in the same cities where the

manufacturing plants are working.

Employee

There are 257 permanent employees, working in the manufacturing

plant of Rahim Yar Khan. Daily wages employees are from 300 to 400.

Variation in the number of daily wages employees is due to the reason

that Rahim Yar Khan is an agricultural city and during sowing and

harvest season, daily wages employees are not easily available.


PRINCIPAL BUSINESS FUNCTIONS OF COCA-

COLA BEVERAGES PAKISTAN LIMITED

(CCBPL)

1. PRODUCTION

2. SALES

3. MARKETING

4. DISTRIBUTE

5. SERVICES

LEVELS OF MANAGEMENT

We can subdivide the company management into the following three

main levels.

TOP MANAGEMENT

Consisting of Chairman, HR & Admin Manager, Senior Manager Finance

& Accounts, Senior Marketing Manager and General Manager. The Top

management formulates policies and makes decisions about the

company activities for achieving the objectives. General Manager

implements these policies and decisions in the factory. While General

Manager's authority consisting of the following.

* Makes decisions within the scope of his own authority.

* Assigns tasks to subordinates in their areas.

* Expects and requires satisfactory performance form

subordinates.

MIDDLE MANAGEMENT


This level of management consisting of Assistant Manager, Labor

Officer, Security Officer and Time Officer. This type of management

receives orders from General Manager and implements them through

the co-operation of lower management.

While the main responsibility of middle management is to control and

direct the operations with the consent of General Manager to get work

done. It involves in standardized production, supplies, good working

conditions and definition of standard performance and reporting of flow

of work.

LOWER MANAGEMENT

This department is headed by Assistant Manager and supervisor.

Assistant Manager controls all the activities of the factory according to

the rules and regulations receive from General Manager. While he

performs the following main function:

a) To maintain good relations with outside public.

b) Good relations between Govt. and Factory.

c) Good relations with general public.

Risk ManagementThe Company has a system for assessing and monitoring its potential

business and financial risks. The components of this risk management

system are designed to help enable us to anticipate risks and to

manage them carefully in the pursuit of our business goals. The

principles, guidelines, processes and responsibilities of our internal

control system have been defined and established to help ensure

prompt and accurate accounting of all business transactions and to

continuously provide reliable information about the Company’s

financial position for internal and external use.


However, the components of the internal control and risk management

system do not eliminate risk entirely and, thus, cannot prevent loss or

fraud in all cases. We intend to rapidly adjust the risk management and

monitoring procedures of all businesses acquired during the fiscal year,

so that they conform to coca-cola standards.

Management Commitment

The management of Coca-Cola Pakistan(CCBPL) is committed towards

ensuring the effectiveness and continual improvement of management

system through:

Establishing those policies which are appropriate to the purpose

and the corporate principles of the company;

Establishing measurable Objectives at all relevant functional

levels;

Creating awareness among employees about the relevance and

importance of their activities towards the achievement of

company’s goals and applicable statutory and regularity

requirements;

Establishing measures that are aligned with the interests of the

stakeholders;

Creating a customer focused environment whereby their needs

and expectations govern the actions of the organization;

Instituting mechanism for taking customers feed back; handling

of complaints on priority basis and taking corrective and (which

required) preventive actions;

Provisioning of the necessary resources to implement; maintain

and improve the Management System and to facilitate the

enhancement of customers’ satisfaction;

Conducting periodic and timely management reviews to ensure

the continuing suitability adequacy and effectiveness and to


assess the opportunities for improvement in the Management

System;

Role Of Executive Management Committee in Policy Formulation

The Executive Management Committee comprising the CEO, the CFO

COO, and the Executive Directors of the operating divisions meets

regularly to review the results of operations, to formulate strategic

plans of marketing, production, investments, to finalize annual and

seasonal budgets and to take active and preventive measures for

mitigation of risks and for seizing business opportunities.

The committee places before Board Of Directors all such matters which

are required to be approved by it under the law as well as other

matters of importance.

Managing Director & Chief Executive

Officer(CEO)

The managing Director & Chief Executive Officer has the overall

responsibility for implementing policies and company objectives

and for ensuring their achievement.

He is authorized by the Board of Directors to delegate powers to

selected functionaries for the achievement of operational and

strategic achievement of these goals.

He defines the objectives and ascertains their implementation

through an established Management system which he constantly

monitors.

He assumes the overall responsibility for the quality of the

products and services which are manufactured and marketed by

the company.


Executive Committee

The Executive Committee comprises of managing Director &

Chief Officer, Chief Financial Officer and all the Executive

Directors.

This committee meets on at least quarterly basis to address

issues in relation to the achievement of the company’s objectives

and implementation of company policies.

Chief Financial Officer

Chief Financial Officer is responsible;

For ensuring that the company remains profitable;

For ensuring there is positive cash flow in the company;

To deploy and monitor the resources required for the

achievement of

above targets

DEPARTMENTS AND THEIR HEADS

Production

Mr.Zafar Ahmad

(Grade 10)

HR\IR

Mr.Shahbaz Nawaz

(Grade 9)

Finance

Mr.Saeed Ahmad

(Grade 9)

Sale and Marketing

Mr.Imran Hashim

(Grade 9)


Logistic

Mr.Jahanzab Malik

(Grade 9)

Q.Control

A.K Kazmi

(Grade 10)

Technical

Shamshad Hussain

(Grade 11)

Managers And Executives (R.Y.K Plant)

Finance Department

Saeed Ahmed

Accounts Manager

Najam-ul-Hafeez

Senior officer accounts

Sajjad Haider

Senior Purchase executive

M.Shoaib Khan

Accounts executive

Production Department

Daood Ehsan

Mechanical Eng.

Fraz Mansoor

Senior Supervisor

M.Shoaib

Supervisor Q.C


Ali Ghazanfar

Senior officer Q.C

Marketing Department

M.Sahafeeq Fakhar

Sale Manager

Saeed Tanveer

Sale Manager

Saeed M.Asim

Regional Sale Manager(Punjab)

Ali Aamir

Regional Sale Manager(Quetta)

Logistic Department

Ehsan Ali Qadri

Supervisor-Transport

Faqir Ahmed

Shipping Coordinator

Human Resource and Industrial Relation

Faisal chaudhary

Assistant Manager HR

M. Rafeeq

HR Officer

Irfan Shabbir

Admin Executive

Amjad Ali Bhutto

Admin Officer

Abdul Wadood

IR Officer

M.Rasheed

Safety Supervisor

Ahmad Nawaz


Admin Supervisor

How Work Is Done In The CCBPL (RF)The departments of the organization like marketing, production,

planning, buying, and distribution department work together to fulfill

the demand and to procuring the raw material that is required for

production.

Marketing department receive orders from the customers and

necessary information which beneficial for the organization. From

marketing this data going to planning department and planning

department determine the total demand and required raw Material for

the demand. Planning department is the center point of whole process.

Planning say to buying to purchase raw material with considering the

lead-time Than buying department thinking about purchasing the raw

material and contact With suppliers and choose certified suppliers and

check the quality the raw material and purchase the raw material if it

is satisfy with all specification.

Planning department also say to production department to produce

required products at time, about categories and lot size which should

fulfill the demand and time when products are required. Then

production department get the required raw material from the buying

department which have been already purchased that material .Now

Production department start the work and manufacture all products as

soon as required.

Planning department also say to distribution department to place the

shipments and timing of that shipment. Distribution dept. gets the

finished goods from the production and ship the products at mention


places and get the receive approval from the Customer. In this way all

process continues and works in the sequence.

Efficiency of the organization depends upon all departments of the

organization. Specifically planning, marketing, distribution, buying and

production departments play more important role to increase the

efficiency of the organization.

WORKING RELATION BETWEEN DEPARTMENTS

ORGANIZATIONAL STRUCTURE

Marketing Department

Planning Department

Buying Department

Production Department

Distribution Department


Organizational chart tells about organizational structure and it contains

two parts.

a) Division of labor.

b) Reporting structure.

Division of Labour

It is also called horizontal structure.

There are three types of division of labour which are following.

Functional organization.

Divisional organization.

Matrix organization.

Functional Organization

These types of organization are function based. It is also called

departmentalization.

Ex: Finance, H.R.M, production, marketing etc

Divisional Organization

Divisions are created on the basis of area, customer and

product. These are some time called SBU (strategic business units).

Matrix organization

These types of organization are of dual nature. These are also

called Hybrid organization.

Matrix organization = Functional org. + divisional org

Implementation

This organization is functional based organization.

Reporting structure

It is also called vertical structure. It is a component of organizational

chart.

Hierarchy Structure


In hierarchy structure there is unity of command. It is also called chain

of command.

SPAN OF CONTROL

Number of subordinates reporting to one superior. There are two

types of span of control.

(1) Narrow span.

(2) Broad span.

(1) Narrow span In narrow span there are more reporting level due to this

organization are called TALL organization.

(2) Broad span

It include less reporting levels due to this organizations are

called FLAT organizations.

Any company in Pakistan follows following chain of their employees:

Share holders

BOD

CEO

Top Level

Middle Level

Low Level


Top level

Middle level

Front line

Implementation

Coca-Cola use broad span of control.

Delegation in Coca-Cola

As we know that any organization can never operate and grow

without delegation.

Delegation is the assignment of new or additional responsibilities to

subordinates.

Responsibility

Managers assign a large number of tasks to their subordinates and

supposed to complete it.

Authority

When the manager or superior can also give the legitimate right to

make decisions and to tells the other that what to do, it means that

they give him the authority or power.

Accountability

The expectations of superior that the subordinate will perform the job,

take corrective action when necessary and report upward about the

quality and performance of work of individuals working under his

owner.


ORGANIZATIONAL CHART (overall)

Authority

Delegation

Responsibility

Accountability


Organizational Chart CCBPL R.Y Khan

MD\CEO

Director

Plant Manager

HR\IR DirectorAccounts Director

S&M Director D&L Director

Maint. Director Technical Director

QC Director Prod. Director


GM-Plant

HRIR Manger Accounts Manger

Technical Manger QC Manager

Production Manger

Maintenance Manger

S&M Manger

D&L Manger


Organizational Chart HR\IR Department


HRIR Manger

Astt. Manager HR\IR Admin Executive

Admin Officer

Drivers

Gardner's

Office Boys

HR. OfficerHR Coordinator

IR Officer


Organizational Chart Accounts Department


Accounts Manger

Astt. Accounts Manager Purchase Executive Store Executive

Store Officer Purchase OfficerAccounts Executive

Accounts officer

Astt.Store officer Astt. Purchase Officer


Organizational Chart Maintenance Department

Maintenance Manager

Electrical Engineer Mechanical Engineers

Mechanics

Mechanic Helper

Electrician Line Operators


Organizational Chart Sales & Marketing Department

S&MM

Regional Sales Manager

Key Accounts Executive

Sales & Services Manager

Cooler Technicians Astt. Key Accounts

Executive

Sales Manager

MDO

Sales coordinator


Organizational Chart Quality Control Department


Quality Control Manger

QC Officer Ast. Manager Quality Control

QC Officer

Ast. QC Officer

Lab Assistant

Lab Officer

Quality Control Executive


D&L Manager

Astt D&L Manager

Fleet Executive D&L Executive

Fleet Officer

D&L Officer

KPO

Astt. Fleet officer

Astt. D&L Officer


Organization Chart Distribution Logistic Department

project

Documents

cocacola slogans

cocacola brand

original cocacola

coke plant

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softdrink brands cocacola

owner of cocacola plant

diet coke