project 2 reminders: – hand in your typed book summary...

Project 2 reminders:

– Hand in your typed book summary/response at end of class today.

– Make sure to include your name and section.


– First book cover critique this Friday.

– Bring 3 book cover compositions to pin up.

– All must be 6" x 9", vertical.

– Print out centered on 8.5 x 11" high-quality matte paper. (Not mounted.)

– Use computer-generated type (not sketches) for your book title and author

– You can use any kind of imagery (photography, abstract shapes, etc). You can use just type if you wish.


– We want to see lots of very different concepts for the first critique.

– Try different subjects and experiment with different media.


– Also dUe FridAY: your image/research file.

– Present 2 images per 8.5 x 11" sheet. Minimum 12 images.

– Can be printed on regular paper, but preferably quality matte paper.

– Bring them loose (not bound or stapled together), so they can be pinned up as needed.

– Make sure your name and section is on each sheet (upper left corner).


– readings for this week (2) are posted on website. Please complete by this Friday.

Basic Typography

Basic Typography

By PETER EDIDIN

“Good Night, and Good Luck,” the movie about Edward R. Murrow’s battle to expose the demagoguery of Joseph R. McCarthy, has received both critical and popular ac-claim. But the movie has its fervent detractors - and they aren’t people nostalgic for the days of backyard fallout shelters. They are typographers and graphic designers. Their charge: typographical inaccuracy.

Good Film, Shame About the Helvetica

www.ms-studio.com/typecasting.html

Anatomy of Type

AxbiyBaseline

Axbiyx-height

AxbiyCap height / Capline

AxbiyAscender

AxbiyDescender

Axb iBlack Bold Regular Italic

xxxxSans Serif Old Roman (Serif) New Roman (Serif) Slab Serif

Aaathy fi fi

descender

stem

terminal

ascender

letter 4

italic

counterserif counter or

aperture

cross bar

bowl

terminal

uppercase

majuscule

lowercase

minuscule

roman

cap height

x-height

baseline

no ligature ligature

bowl

anatomy of a letter

adobe

garamond

175 pt

Type Setting

Contemporary

C o n t e m p o r a r y

C o n t e m p o r a r y

Standard tracking

Open tracking (200)

Open tracking (400)

Tracking

Tomorrow

Kerning

Tomorrow

Uppercase and lowercase

typography

TYPOGRAPHY

Uppercase and lowercase

do you read me?

how about this?

Sir NormanFoster

Flush left

The quick brown fox jumped over the

lazy brown dog. This is a collection of the

primary compositions discussed in the

video and analysis. These compositions

are referenced in the analysis appearing

in the body copy. You can click the link

and it will take you to this page to viewing

the compositions. Use the back button

(the back arrow in circle) to return to the

original page previously viewed.

Alignment

Sir NormanFoster

Flush left











Center stacked

Sir NormanFoster











Alignment

Sir NormanFoster

Flush left











Center stacked Flush right

Sir NormanFoster





















Sir Norman

Foster

Alignment

Sir NormanFoster

Flush left











Justified

Sir NormanFosterThe quick brown fox jumped over the lazy

brown dog. This is a collection of the pri-

mary compositions discussed in the video

and analysis. These compositions are ref-

erenced in the analysis appearing in the

body copy. You can click the link and it will

take you to this page to viewing the com-

positions. Use the back button (the back

arrow in circle) to return to the original

page previously viewed.

Alignment

Sir NormanFoster

40/40

The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.

11/11

40pt

Leading

Leading is thevertical spacebetween lines of type

70/70

70pt

Leading

Sir NormanFoster

40/40


40/45


Sir NormanFoster

11/11 11/14

40pt 45pt

Leading

Sir NormanFoster

40/40


40/45 40/50












Sir NormanFoster

Sir NormanFoster

11/11 11/14 11/16

40pt 45pt 50pt

Leading

Type Crimes

Stretching type

stretched

SquishedSquishing type

squished

Incorrect characters

"don't forget"

“don’t forget”

Incorrect characters

12” = 1’

12" = 1'

prepare negative leading with caution

70/60

60pt

Negative leading

type type type

Accidentally adding an outline

Regular Bold Fake Bold

Why “fake bold” is wrong

Regular weight Fake bold(“expand stroke”)

Bold weight

No tension in form Good tension and better contraxt

Why “fake italic” is wrong

type typeRegular Italic Fake Italic

Why “fake italic” is wrong

type typeBaskerville Regular Baskerville Italic Fake Baskerville Italic

type typeGill Sans Bold Gill Sans Bold Italic Fake Gill Sans Bold Italic

crampedOverly Tight tracking

cramped

cramped

vertical

Vertical Stacking

vertical vert

ical

Suggestions

Large

Contrast small information with

explorevaluechanges

UltraLightBold

emphasize with italics

verticalhorizontal

explore an

unusual axis

pushing the boundaries

integrate with form

Anchor text

formt y p o g r a p h y

a s

t h e

DON’T BE AFRAIDTO USE ALL CAPS

don’t beafraid to useentirelylowercaseletterforms

morgue this way >

(be appropriate)

Keep it simple!

Suggested Typefaces

Suggested Typefaces:

Helvetica designed by Max Miedinger in 1957.Arial designed by Monotype in 1982 for Xerox/IBM.

Helvetica /Arial


Helvetica /ArialHoefler_TextDesigned by Jonathan Hoefler for Apple in 1991.


Helvetica /ArialHoefler_TextMyriad

Designed by Robert Slimbach and Carol Twombly for Adobe in late 1990s.


Helvetica /Arial

Calibri_Cambria

Hoefler_TextMyriad

Windows Vista Fonts:

BaskervilleJohn Baskerville1700’sSerifBook faceUK

BodoniGiambattista Bodoni1800Modern SerifBook faceItaly

RockwellMonotype Foundry1930’sSlab serifDisplay faceAmerica

looking at type

ABCDEFGHIJKLMNOPQRSTUVWXYZ!?abcdefghijklmnopqrstuvwxyz

Helvetica (sans serif)

ABCDEFabcdefghiABCDEFabcdefghijklm


Myriad (sans serif )


Old Roman or Old Style (serif)

BASKERVILLE

ABCabcdefghijklmnoprstuv


Old Roman or Old Style (serif )

CASLON

ABCabcdefghijklmnoprst


New Roman or Modern (serif)

BODONI

ABCabcdefghijklmno


New Roman or Modern (serif)

WALBAUM

ABCabcdefghijklmno


Slab Serif or Square Serif or Egyptian (serif)

ROCKWELL

ABCabcdefghijklmnop


Slab Serif or Square Serif or Egyptian (serif)

CALVERT

ABCabcdefghijklmno

project 2 reminders: – hand in your typed book summary...

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