Project 1 – Business Plan Presentation

1. Lum Si Chu ( 0319502)

2. Canisius Bong (0318914)

3. Chee Wei Shan (0319572)

4. Alan Koo (0318757)

What is cocktail ?

• a combination of hard liquor with any types of ingredients

• Cocktails are usually served in business events

• Cocktails can be found in bars or high-class western restaurants

• Ingredients: – Tonic

– Lemon juice, honey and etc

• Fun facts – Cocktail have fancy name (Based on the bar tender aesthetic purposes)

– High class appearance (Based on the ingredient that contain in the cocktail)

Business Background

Cocktail Business

Costumer Problems

• Tired of drinking the same things

• Not interested in expensive can drinks

• Hot weather

Location :

Taylor’s University Lakeside Campus

Name and Logo

WHY we start cocktail business ??

• Affordable for everyone

• Able to chill during hot weathers

• Attract students in Taylor’s University Lakeside Campus as there are more than 14,000 students.

Market Analysis

Market of cocktail

2012

2014

13%

Target Costumers

StudentsStaffs

Visitors

• Population of approximately 14,000 students

• Target location all in Taylor’s University Lakeside Campus

• Mostly prefer cold drinks

Competitors in the Market

Fruit Juice Stall

Strength: •Selling healthy drinks without adding sugar

Weakness: • Drinks are expensive

Vending Machines

Strength: • Prices of drinks are cheap•Can purchase drinks easily

Weakness:•Drinks aren’t fresh

Starbucks Coffee Shop

Strength:Famous franchise of coffee brand

Weakness:Too expensive

Chatime Tea Shop

Strength:Famous Franchise of tea brand

Weakness:Slow services

Marketing Strategies

1. Put ads up onto social medias

2. Affordable prices offered to target customers

3. Delivery services

4. Twitter giveaways : Retweet questions and answer them with hashtag #ilovefairytales

5. Royalty Card System

Management Strategies

Business category :

•General partnership

• 4 owners, running our own business

• Easy to set up

• Responsible for our own loss

Role and Job Scope

Cashier – Lum Si Chu

Delivery man – Canisius Bong

Bartender – Alan Koo

Promoter – Chee Wei Shan

As we expand…….. Need more employees

• Assistant Manager – Helping to running other outlet

• Administration or supervisor – Lead and supervise the staffs on their performance

• Bartenders – To produce cocktail for costumers

• Floor Staff – Take orders and pick up empties

• Cleaners – To clean up dirtiness

Financial Plan

Total Capital : RM 400,000

• Owner Savings : RM 200,000

Shareholder : Lum Si ChuCanisius BongAlan KooChee Wei Shan

•Bank Loan : RM 200,000

Maybank. Sdn. bhd

EXPENSES (start up) RM

Rent 3,500

Rent Deposit 7,000

Renovation 8,000

Kitchen Utensil 2,000

Furniture 10,000

Advertising 2,000

Utility 800

Inventory 4,000

Freight Inward 400

Electrical appliances 10,000

Cash to start up 3,000

Total Expenses 50,700

Quarter

1 2 3 4 Year

Budgeted Unit Sales 5000 6000 7500 8500 27000Selling Price Per Unit × $5 × $5 × $5 × $5 × $5Total Sales 25000 30,000 37,500 42,500 135,000

•Set goal to our business•Help in decision making

Sales Budget

Sales Budget

Quarter

1 2 3 4 Year

Budgeted Unit Sales 7200 9000 12000 6200 34400Selling Price Per Unit × $7 × $7 × $7 × $7 × $ 7Total Sales 50,400 63,000 84,000 43,400 240,800

Balance Capital 50%( cash ) Go in business

100% 40%Gross Profit - Others Expenses = Net Profit

( Profit we earn) ( interest, Utility) ( actual profit )

drawing (owner) 10% each

Future Expectation

• Repaid the bank loan within 2 years

• The profit of our business will keep on increasing

• Expand to a bigger shop with many franchise shops

Product Feedback

THANK YOU!!