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Company Hershey’s
The Chocolate LoversFebruary, 2015
The Chocolate Lovers
Background• A group that loves eating
chocolate.• A group of people that love all
varieties of of candy and chocolate that the company represents.
Demographics• No discrimination on age.• No discrimination on ethnicity. • No discrimination on income.
Identifiers• Calm Demeanor• Chocolate lovers
The Chocolate Lovers
Goals:• Discover new
chocolates that satisfy us.
• Help maintain a strong respect for the Hershey’s Company.
Challenges:• Ignoring other
companies that have different chocolate.
• Being able to eat the chocolate but still have a healthy lifestyle.
How we help:• Consuming the
chocolate in a well-balanced manner.
The Chocolate Lovers
REAL QUOTES:• “There is nothing better
than a friend, unless it’s a friend with chocolate.”
• “We believe candy is a treat to be enjoyed in moderation and as part of a balanced lifestyle.”
• “Chocolate says “I’m sorry” so much better than words.”
Common Objections:• Eating chocolate and candy
will make us overweight. • All chocolate contains to
much sugar.
The Chocolate Lovers
Marketing Messaging: To give everyone a taste of the chocolate that we love.
Elevator Pitch: Supplying chocolate to everyone that
has the taste for it just like Milton Hershey.Hershey’s can help by helping people maintaina healthy life style. It uses all forms of social media to connect with its chocolate lovers.