BUSINESS PLAN

Naila sheikh

N.S Event 0rganizer (N.S EVENT ORGANIZER)

Peshawar road Rawalpindi cant Punjab Pakistan

Phone 051-111-222-333

E mail nailaiftikhar13@gmail.com

Table Of Contents

1) Executive Summary:- a) Business overviewb) Financial overviewc)Vision statementsd) Business objectives

2) Business Summary :- a) Business ownershipb) Startup summaryc)Business locationd) Business services

3)Market analysis:-

4)Financial projection ____________________________________________________________________________________

Executive Summary BUSINESS OVERVIEW:-

N.S Event 0rganizer is a full service company that provides complete organizing services for weddings, holy unions and anniversaries. Our organizers are experienced and dedicated professionals with many years of event planning experience. N.S Event 0rganizer is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding, we can help. Our services include weddings, receptions, anniversary, and even budget

planning, answers to etiquette questions, as well as full-service referrals to florists. FINANCIAL OVERVIEW:-The company founders, NAILA will handle day-to-day operations of the plan and will work collaboratively to ensure that this business venture is a success.We estimate that our start-up costs will be $3,000 (including logo design, advertising, and related expenses). An additional $5,000 will be required in the bank account as an operating capital for the first two months of operation. The start-up costs are to be financed by owner herself.____________________________________

Vision statement:- Service our clients' needs promptly and efficiently. Maintain an excellent working relationships with vendors such as florists, furniture providers, etc.

Maintain a professional image at all times.

Business Objectives:-Whether this is our client's first wedding, or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each family. We are confident that this business venture will be a success and we estimate that our net income will increase...

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Business Ownership:-This business will start out as a simple proprietorship, owned by its founders, NAILA SHEIKH .

Start-up Summary:-The company founders, NAILA will handle day-to-day operations of the plan and will work collaboratively to ensure that this business venture is a success.We estimate that our start-up costs will be $3,000 (including logo design, advertising, and related expenses). An additional $5,000 will be required in the bank account as an operating capital for the first two months of operation. The start-up costs are to be financed by owner herself.

Start-up Requirements

Start-up Expenses

Logo registration $200

insurance $450

Brochures $1900

Sales man $100

Expensed equipment $300

Other $50

Total Start-up Expenses $3,000

Start-up AssetsCash Required $5,000

Other Current Assets $0

Long-term Assets $0

Total Assets $5,000

Total Requirements $8,000

Start-up Funding

Start-up Expenses to Fund $3,000

Start-up Assets to Fund $5,000

Total Funding Required $8,000

Assets

Non-cash Assets from Start-up $0

Cash Requirements from Start-up $5,000

Additional Cash Raised $0

Cash Balance on Starting Date $5,000

Total Assets $5,000

Liabilities and Capital

Liabilities

Current Borrowing $0

Long-term Liabilities $0

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

Total Liabilities $0

Capital

Planned Investment

NAILA SHEIKH $8000

Additional Investment Requirement $0

Total Planned Investment $8,000

Loss at Start-up (Start-up Expenses) ($3,000)

Total Capital $5,000

Total Capital and Liabilities $5,000

Total Funding $8,000

Business Locations:-Initially this will be a home-based business; however, by Year 2 we intend to expand our facilities into a well-equipped and operational office.

ServicesWe are a full-service wedding organizer group and provide the following services: etiquette advice, event scheduling, discounted invitations and products, vendor confirmation, rehearsal attendance,

supervision of both ceremony and reception setup and budget planning.

Market Analysis SummaryNearly $35 billion are spent every year on weddings and receptions. Therefore, professional wedding planners are a commodity, not a calamity. N.S Event 0rganizer is full-service wedding consultants that offer a variety of services to our clients. We pride ourselves on being professional and courteous at all times and we have packages to suit everyone's needsAs previously stated, marriage is a billion dollar industry, therefore, just about everyone we meet is a potential client. However, we mostly advertise to brides, grooms, and family members.

Market Segmentation:-Although the flash and excitement of impending nuptials can be intoxicating, it can also be overwhelming. Therefore, we primarily market our services to the people who need those most--brides and grooms. In 1997, 2.4 million marriages took place in PAKISTAN. According to the Encyclopedia, the current PAKISTAN marriage rate of nine marriages per 1,000 people is still the highest rate among the industrialized countries. This marriage rate is expected to remain at the same level in the near future. RAWALPINDI where N.S Event 0rganizer plans to operate their business, over 1,500 marriages is registered each year, which creates a sizable market potential for this line of business.Another customer segment is represented by the numerous family members and guests attending weddings, anniversaries, and similar events. This segment requires event preparation services like gift ideas, etiquette tips, etc.

Besides the wedding arrangements, which N.S Event 0rganizer believes to be their major client assignments, other events the company will provide services to include corporate retreats, etiquette training, etc. This customer segment is estimated to have the annual volume of 1,000 orders in area.

MARKET ANALYSIS:- Year 1 Year 2 Year 3 Year 4 Year 5 _____________________________________________________________________________

POTENTIAL GROWTH (CAGR)

CUSTOMERS

BRIDES AND GROOMS 5% 1500 1575 1654 1737 1824 5.01%

FAMILY MEMBERS 5% 5000 5250 5513 5789 6078 5.00%

OTHERS 5% 1000 1050 1103 1158 1216 5.01%

TOTAL 5.00% 7500 7875 8270 8684 9118 5.00%

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Target Market Segment Strategy:-N.S Event 0rganizer will offer its services mostly to the family members. Including others as well . The company will position itself as an experienced provider of wedding planning services. Unlike most of its competitors, N.S will be offering a full range of services and thus provide the convenience of one-stop shopping for its clients. This will significantly reduce the customers' time and efforts preparing for such an important event as a wedding. Moreover, by utilizing numerous supplier contacts that the company owners have established and economies of scale, N.S

Event 0rganizer will be able to pass on to its customers sizable cost savings.

Market Needs:-The market needs for wedding planning services are strongly shaped by the customers' desire to have a perfectly planned and executed wedding ceremony. Although major customer segments, brides and grooms and family members, plan and budget for the wedding ceremony as far as a year or more in advance, them often realize that they cannot make all the necessary preparations by themselves in a cost effective manner. Strongly affected by the established social values, such customers seek professional advice to ensure that all the important aspects of the wedding ceremony meet or exceed perceived expectations.

Service Business Analysis:-The wedding services market is fragmented with the overwhelming majority of the incumbents offering only a limited line of services. There are numerous florists, stage decoration etc. choose from. However, there are almost no companies that will provide the full range of services associated with the wedding planning and execution.

Marketing Strategy:-The company's marketing strategy will be based on the following elements:

Advertising in the Yellow Pages - two inch by three inch ads describing the services will be placed in the local Yellow Pages.

Placing advertisements in the local press, including DAWN , JANG, NAWAY-E- WAQT

Developing affiliate relationships with other service providers (florist’ furniture providers) that would receive a percentage of sales to the referred customers.

Word of mouth referrals - generating sales leads in the local community through customer referrals.

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Sales man commission We will hire 01 sale man, guided as below:Target: 10orders =$50Above 10orders (15…) $50___________________________________

QUESTIONERS:-

Q1: Please introduce yourself? (You’re Name, your company name, what you do, how long you are doing etc.)

N.S Event 0rganizer: when it comes to events etc. it’s not only we doing arrangements but the essence is making it a unique one and giving a feeling of warmth and love all over rather than just putting a traditional work .

Q2: Please talk to us about what services do you offer? (your specialties etc.)

N.S Event 0rganizer: We specialize in organizing wedding events, parties formal, birthday parties, conferences, milads etc.

Q3: Which areas do you cover?

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N.S Event 0rganizer: covers, stage decoration, dance floors, flower arrangements including furniture etc.

Q4: As a wedding designer why anyone should use your services?N.S Event 0rganizer: As an event organizer, one should go with us reason being we go according to the client’s budget and deliver the 100% of his mind image into reality with total professionalism and dedication taking every event personal.

Q5: Your best tip regarding your services and how they can avoid common problems and save money?

N.S Event 0rganizer: The best tip is that come to N.S Event 0rganizer or once and the rest we guaranty that your problem’s would be no more yours and then you won’t go anywhere else

accept N.S Event 0rganizer in Pakistan.

List of 10 Best Wedding Planners in Pakistan:-1)AcropolisAcropolis is a Karachi based event management and wedding planning company that had gained customer satisfaction in the last few years.

They arrange each and every event of wedding from mahndi to valima and they also offer some extra services such as Valet Parking, 100KVA Back-up Generator, Indoor & Outdoor Air-Conditioning Facilities, Abundant Guest Parking, Safe and Secure Environment.

1)A2Z events Management Company

A2Z events solutions arranges the entire wedding event and offer good packages. They have their office in Lahore. They are in this business over last two decades now and offer competitive prices and that’s the best thing about them.

2)Nizam Events SolutionsNizam events solutions is yet another Karachi based company arranging the wedding events since 1969. It arranges everything to make your wedding event everlasting. It has a whole team of professionals that are well known for their event management services.

3)Making MemoriesIt is a well-known Lahore based company for event designing and management,

also providing services in many other cities. They arrange thematic weddings within minimum time and selected budget. They are expert in providing turn key events.

4)La Rosh Caterers and Wedding Planners

It is a Karachi based company which is providing its services since 1978. It plans every wedding event including mayoon, mahndi, barat and valeema. They are ready to work on any budget from the low to high.

5)Royal Wedding and Event Planners

Royal wedding and event planners is located in Islamabad. It is also a well-known company that arranges high class wedding event at good prices. They can

arrange modern, romantic or classical wedding events according to your liking.

6)Imaginative Wedding & Events Planner by Sana Junaid Khan

Sana junaid is a owner of this organization based in Lahore. Sana is a good addition to the wedding planners list in Pakistan. The good thing about Sana is that she deals every customer personally and is ready to arrange your wedding in any budget.

7)Asian DecoratorsAsian decorators are also one of the top 10 best wedding planners in Pakistan. They arranges every wedding event in exactly the same way you want it to be.

8)Ambreen Bawani

Ambreen Bawani works under the name of Shadi Mubarik. She is an excellent wedding planner that plans your complete wedding right from selecting the wedding cards to the decors and floral. She is running this wedding company in Islamabad.

9)Tapis RougeTapis rouge is also famous for thematic events and catering services in Lahore. They also have unique selection of wedding decors and work under the client’s budget. They are also providing many other event services for weddings.

WHY PLANNING IS IMPORTANT?

Many entrepreneurs write a business plan only when they need to secure start-up financing. However, your plan is far more

than a document for banks and investors to read; it’s an invaluable roadmap for launching and growing your business.In order to put your business concept on paper, you need to think through and research the many factors that are needed to make sure your business is a success. With a plan, not only can you spot potential weaknesses, opportunities, and threats, your plan can help you make informed decisions about your venture before you commit yourself legally or financially.

SAMPLES

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