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REPUBLIC OF NORTH MACEDONIA MINISTRY OF AGRICULTURE, FORESTRY AND WATER ECONOMY IPARD MANAGING AUTHORITY PROGRESS REPORT OF THE IMPLEMENTATION OF ACTIVITIES RELATED TO THE COMMUNICATION AND PUBLICITY OF THE IPARD PROGRAMME 2014-2020 FOR 2019 (Pursuant to Article 30, paragraph 3 of the Sectoral Agreement) Sixth meeting of the IPARD Programme 2014-2020 Monitoring Committee December 2019

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REPUBLIC OF NORTH MACEDONIA

MINISTRY OF AGRICULTURE, FORESTRY AND WATER ECONOMY IPARD MANAGING AUTHORITY

PROGRESS REPORT OF THE IMPLEMENTATION OF ACTIVITIES RELATED TO THE

COMMUNICATION AND PUBLICITY OF THE IPARD PROGRAMME 2014-2020 FOR 2019

(Pursuant to Article 30, paragraph 3 of the Sectoral Agreement)

Sixth meeting of the IPARD Programme 2014-2020 Monitoring Committee

December 2019

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Progress report of the implementation of activities related to the Communication and Publicity of the IPARD 2014-2020 Programme for 2019 2

Instrument for Pre-Accession Assistance for Rural Development (IPARD 2014-2020) Co-financed by the measure Technical Assistance of IPARD Programme 2014-2020

CONTENT

I. INTRODUCTION………………………………………………………………………...3 II.REALIZED ACTIVITIES ………………………………………………………………..3 1. IPARD info days ………………………………………………………...……..…..3 2. IPARD Forum …………………………………………………………………..…..5 3. IPARD Workshops ……………………….……………………………….…….….6 4. Delivery of direct information………… ………………………….…………….....6 5. Appearances in national and local medi..………………………………………..6 6. Publishing a list of final beneficiaries of the IPARD Programme 2014-2020 ..7 7. Preparation and distribution of Application forms for use of funds and Guidelines, brochures and posters dedicated to IPARD 2014-2020 Programmе..…7 8. Creation and publishing audio and video clips ……………………….………. 8 9. Updating the website 1TUwww.ipard.gov.mk U1T.................................................... 8 Appendix 1 - IPARD 2014-2020 Programme Annual Communication and Publicity Action Plan for 2019……………………………………………………………………….10 Appendix 2: Visits of the IPARD Website ……………………………….……………...11 Appendix 3: IPARD Media - Press Kliping ................................................................12 Appendix 4: Lists of final beneficiaries ……………...…………………………………..18 Appendix 5: Publications and brochures for Measure 7 Farm diversification and business development ………………………………………………………………………19 Appendix 6: Video clip for Measure 7 Farm diversification and business development.. 23

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Progress report of the implementation of activities related to the Communication and Publicity of the IPARD 2014-2020 Programme for 2019 3

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I. INTRODUCTION

Implemented activities with the IPARD Publicity Campaign 2014-2020 are foreseen in the IPARD 2014-2020 Publicity and Communication Annual Action Plan for 2019, and implemented in accordance with the Annual Plan (Appendix 1), and the planned activities are separately refer to:

o Organization of IPARD info educational days by promoting good projects; o IPARD Forum for more successful implementation of IPARD 2014 - 2020 o IPARD workshops for preparation of IPARD Application forms o Appearances/interviews in electronic media and newspapers; o The publication of the list of final beneficiaries of funds from the IPARD Programme; o Development and distribution of the Application forms and Guidelines dedicated to

IPARD 2014-2020, o Preparation and distribution of brochures dedicated to the publicity of IPARD 2014-

2020 o Preparation of posters dedicated to the publicity of IPARD 2014-2020

o Creation and publishing audio and video clips o Updating the website: 1TUwww.ipard.gov.mkU1T Institutions responsible for implementation of the above activities in accordance with their competences and functions are: IPARD Managing Authority within the Ministry of Agriculture, Forestry and Water Economy and the Agency for Financial Support in Agriculture and Rural Development (AFSARD).

II. REALIZED ACTIVITIES

1. Organizing IPARD info days In the period from April to December 2019, the Publicity Campaign continued with realization, which started with the signing of the IPARD Programme 2014-2020 Publicity Campaign Agreement on 21 November 2018 with the company 3D Project Studio – Skopje. During this period, as part of the Campaign, 26 info days were held in twenty-six municipalities/rural areas where potential IPARD Programme 2014-2020 beneficiaries were informed about the implementation and use of the European Union Pre-Accession Assistance Instrument for Rural Development - IPARD 2014-2020. Invitations to attend the info days were submitted to the Chambers of Commerce and Craftsmen in RNM, Rural Development Network, LAGs, Agricultural Cooperatives, Local Development Units that have lists of companies/list of accommodation capacities/rural tourism within the municipalities and others interested in investing under the IPARD 2014-2020 Programme. Public Call No. 01/2019 is announced on October 4, 2019 for Measure 7: Farm diversification and business development. The deadline for submitting application form is November 18, 2019. The deadline for submission of the application form has been extended to December 3, 2019. The total financial support under this call is 16,569,471.00 Euros or in Denar equivalent 1,018,926,365,00 denars. The public call can be found at the following link: 1TUhttp://ipard.gov.mk/mk/soopstenija/јавен-повик-бр-01-2019-за-доставување-на-бара/U1T The measures presented on the info days are Measure1 Investment in physical assets of agricultural holdings, Measure3 Investment in physical Assets concerning processing and marketing of agricultural and fishery products and Measure 7 Farm diversification and business development, but in the focus was Measure 7 due to on-going the Public call

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01/2019. The info days are organized in order to inform potential beneficiaries of the IPARD 2014-2020 for the implementation and use of the European Union's Instrument for Pre-Accession Assistance for Rural Development - IPARD 2014-2020 and were organized in the following municipalities/rural areas, as follows:

No. Location date time measure Number of

participants

1 Sopishte 8 October 2019 (Tuesday) 10.00 Measure 7 22

2 Petrovec 9 October 2019 (Wednesday) 10.00 Measure 1,3/7 19

3 Berovo 15 October 2019 (Tuesday) 11.00 Measure 3/7 31

4 Pehchevo 15 October 2019 (Tuesday) 15.00 Measure 1,7 17

5 Dojran 16 October 2019 (Wednesday) 11.00 Measure 7 5

6 Negorci 16 October 2019 (Wednesday) 15.00 Measure 3/7 13

7 Belchista 17 October 2019 (Thursday) 11.00 Measure 3/7 18

8 Ohrid 17 October 2019 (Thursday) 15.00 measure 1,3/7 48

9 Kalishta 25 October 2019 (Friday) 11.00 measure 3 / 7 33

10 Vevchani 25 October 2019 (Friday) 15.00 measure 7 28

11 Makedonski Brod 29 October 2019 (Tuesday) 11.00 measure 3 / 7 12

12 Resen 30 October 2019 (Wednesday) 11.00 measure 7 17

13 Mavrovo 31 October 2019 (Thursday) 10.00 measure 3/ 7 16

14 Debar 31 October 2019 (Thursday) 14.00 measure 3/7 25

15 Vinica 5 November 2019 (Tuesday) 11.00 measure 3 / 7 26

16 Delchevo 5 November 2019 (Tuesday) 15.00 measure 3 / 7 42

17 Saraj 6 November 2019 (Wednesday) 10.00 measure 3 / 7 11

18 Brvenica 6 November 2019 (Wednesday) 14.00 measure 1,3/7 4

19 Krushevo 7 November 2019 (Thursday) 11.00 measure 3/ 7 18

20 Kratovo 8 November 2019 (Friday) 11.00 measure 7 35

21 Karbinci 18 November 2019 (Monday) 11.00 measure 3/ 7 18

22 Vasilevo 18 November 2019 (Monday) 15.00 measure 3/ 7 6

23 Novaci 19 November 2019 (Tuesday) 11.00 measure 3/ 7

24 Dolneni 19 November 2019 (Tuesday) 15.00 measure 3/ 7

25 Butel 22 November 2019 (Friday) 10.00 measure 3/ 7

26 Jegunovce 22 November 2019 (Friday) 14.00 measure 3/ 7 Note: The participants didn’t want to be registered in the Lists of participants for the Info Day in some rural areas The Info Days agenda is available on the IPARD website or at the following link: 1TUhttp://ipard.gov.mk/wp-content/uploads/2019/10/Програма-за-инфо-ден-за-ИПАРД-2014-2020.pdf U1T Frequently asked questions are available on the IPARD website or at the following link: 1TUhttp://ipard.gov.mk/mk/cpp/U1T

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Photographs of the info days/workshops are available on the IPARD website or at the following links: 1TUhttp://ipard.gov.mk/mk/category/foto-galerija/

2. Organizing the IPARD Forum

For the purpose of informing/training the employees in the National Extension Agency on the conditions offered by Measure 7 Farm diversification and business development as well as for achieving a more comprehensive analysis of the implementation of the Programme and precisely locating the problems during the submission procedure for Application forms for use of funds from the IPARD 2014-2020 Programme, on 21 and 22 October 2019 a forum was held in Veles with active participation of the National Extension Agency, the Agency for Financial support in Agriculture and Rural Development and the Managing Authority for IPARD funds. (41 participant) The agenda of the forum included a presentation of the possibilities of Measure 7 following the modifications it had undergone, a presentation of the changes in the procedure for granting applications, experiences of working in the pre-accession period in the Republic of Croatia and as an EU Member State, a discussion of the difficulties and the problems faced by applicants in completing application forms, proposals and ideas for improving the implementation of the Programme and enhancing stakeholder cooperation (Managing Authority of IPARD funds, AFSARD and NEAs, with a view to greater utilization of the Programme funds. The most frequently asked questions after the presentation were: What does the proper registration of the applicant at the end of the investment mean, especially for beekeepers? Is there a minimum number of bee boxes as a criterion for applying for beekeeping? Long deadlines for the Ministry of Environment and Physical Planning (MoEPP) to issue a water use permit and others. The following conclusions were drawn from the forum:

- updating frequently asked questions on AFSARD and MA websites, - nominating contact persons for better communication between TU, AFSARD and NEA, - organizing a workshop to improve cooperation with the technical bodies of Ministries and institutions involved in issuing IPARD applicants documentation/ permits, - providing NEA with office materials and opportunities to overcome this gap through future IPARD Programme promotion and publicity campaigns, - establish regular practice prior to the publication of each call (in particular for Measure 1) to conduct a workshop with NEA advisory services for better information on the required documentation to be collected and the criteria to be met.

The forum agenda and information along with forum conclusions are available on the IPARD website or at the following link: 1TUhttp://ipard.gov.mk/mk/category/forumi/U1T 1TUhttp://ipard.gov.mk/wp-content/uploads/2019/10/Programa-_Forum-21-oktomvri-2019.pdf U1T Photographs of the events are available on the IPARD website or at the following links: 1TUhttp://ipard.gov.mk/mk/category/foto-galerija/

3. IPARD workshops In the framework of the IPARD Publicity Campaign 2014-2020, one workshop was held in Skopje on November, 2019. The workshop was attended by participants of The IPARD Managing Authority, The Agency for Financial Support in Agriculture and Rural Development and National Authorizing Officer within the Ministry od Finance. Two matrix of documents

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were presented at the workshop; Measure 1 “Investment in Fixed Assets of Agricultural Holdings” and Measure 7 “Diversification of Farms and Business Development”. The focus of the discussion was on the documentation that applicants should submit for investment realization and from which institutions (technical bodies) should be issued in accordance with the criteria/obligations regarding eligible investments and measure 1 and 7 applicants. The workshop presented Memorandums of Understanding with appropriate technical bodies, responsible persons, defined forms, timeframe for submitting requested documents etc. The presentations were made and presented by the IPARD Managing Authority of the Ministry of Agriculture, Forestry and Water Economy. All participants actively participated in the discussions. The workshop agenda is available on the IPARD website or at the following link: 1TUhttp://ipard.gov.mk/mk/category/soopstenija/rabotilnici/ U1T

4. Delivery of direct information Providing information to the potential beneficiaries by telephone and e-mail on a continuous basis, ie in the call center of the Agency for Financial Support in Agriculture and Rural Development in the last six months there have been over 275 calls and over 100 visits of potential beneficiary, in the premises of the Agency and the IPARD Managing Authority. Data on the Agency's promotional activities are included in the monthly reports то the IPARD Managing Authority. Questions that were asked through the Agency’s website are related to the publication of the Public call for measure 7, for ex. When will the Public call be published? Can agricultural cooperatives apply for measure 7, priority sector-providing agricultural services? Does the IPARD Programme apply to farms that would be built on land by the Agency for pastures on leasing? Can we apply for Carpentry of kitchen or build product line under IPARD Programme measure7? Can measure 7 be suitable for application for opening an auto camp and what are the regulations for opening the camp? and other questions related to IPARD Programme measures. Questions and answers asked by interested parties, by email and at the events organized by the MA of the IPARD Funds, are published on IPARD and Agency websites. FAQ and answers are available on the IPARD website at the following link: 1TUhttp://ipard.gov.mk/mk/cpp/U

5. Appearances in national and local media Announcements, news and information on the IPARD II Programme are regularly published in the media. With the launch of Public Call 01/2019 for Measure 7 Farm diversification and business development, and the organization of events promoting the IPARD Programme, there have been an increasing number of appearances, press releases and interviews on national and local radio and television channels such as daily newspapers and web portals (over 420 appearances) Some of the announcements and interviews can be found at the following links: 1TUhttp://www.mzsv.gov.mk/Events.aspx?IdRoot=1&IdLanguage=1&News=575U1T 1TUhttps://denar.mk/205477/ekonomija/preku-ipard-dva-programata-novi-deset-milioni-evra-za-zemjodelcite U1T 1TUhttps://press24.mk/babovski-do-krajot-na-godinata-se-ochekuva-da-se-isplatat-83-milioni-evra-od-ipard-programataU1T 1TUhttps://vecer.mk/node/24840 U1T 1TUhttps://standard.mk/iskoristenosta-na-evropskite-sredstva-za-ruralen-razvoj-dostignuva-30-otsto/U1T 1TUhttps://zelenaberza.com.mkU1T 1TUhttps://zelenaberza.com.mk/pocnuva-poslednata-nedela-od-serijata-info-denovi-za-ipard-2/U1T

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1TUhttps://faktor.mk/poradi-prodolzuvanje-na-rokot-za-apliciranje-po-ipard-2014-2020-prodolzuvaat-i-info-denoviteU1T 1TUhttps://opserver.mk/makedonija/opstini/dimkovski-vo-poseta-na-mesnata-industrija-biljanovi/ U1T 1TUhttps://www.slobodenpecat.mk/prodolzhuvaat-i-info-denovite-za-ipard-programata/U1T 1TUhttps://emagazin.mk/poradi-prodolzhuva-e-na-rokot-za-aplicira-e-po-ipard-2014-2020-do-3-dekemvri-2019-prodolzhuvaat-i-info-denovite/U1T 1TUhttps://sitel.com.mk/odrzhani-20-info-denovi-za-merkite-od-ipard-2014-2020U1T 1TUhttp://www.mzsv.gov.mk/Events.aspx?IdRoot=1&IdLanguage=1&News=765U1T 1TUwww.ipard.gov.mkU1T, 1TUhttps://www.ohridnews.com/so-investiciite-preku-ipard-2-do-pogolema-konkurentnost-i-izvoz-na-zem-odelskite-proizvodi/ U1T 1TUhttp://www.ipardpa.gov.mk/Root/mak/default_mak.aspU1T 1TUwww.mzsv.gov.mk U1Tand other media. Appendix 3 shows part of the material related to IPARD Media - Press Kliping. Due to the size of the press clipping part of the material is given.

6. Publishing a list of final beneficiaries of the IPARD 2014-2020 Programme

The activity envisaged under the Communication and Publicity Action Plan for 2019 for publishing a list of final beneficiaries of the IPARD 2014-2020 Programme has been implemented by AFSARD as the responsible body for the implementation of this activity. The quarterly List of final beneficiaries is posted on the Agency's website (Appendix 4) at the following link: 1TUhttp://www.ipardpa.gov.mk/Root/mak/default_mak.asp The last published list is: 2TRealized payments of funds from the IPARD II Programme for the period 01.07.2019 to 30.09.2019 2Tavailable at following link 2T: 2T[ � мк]2T.2T

7. Preparation and distribution of Application forms and Guidelines, Brochures and Posters dedicated to IPARD 2014 – 2020 Programme

The IPARD Programme Publicity Campaign has also produced and printed promotional materials for all three measures. Printed materials referring to Measure 1 and 3 have been used in previous Public Calls. The following public calls will be accompanied with publications adapted to the last modification of the IPARD 2014-2020 Programme and will be published for the planned Public Calls in December 2019 for Measure 3 and February 2020 for Measure 1. Publications for measure 7 Farm diversification and business development were developed, printed in Macedonian and Albanian (Appendix 5) and distributed during the second session of the Programme promotion events (info days, workshop and forum) The following materials are printed for Measure 7: o Application form for use of funds 1000 copies o Guidelines’ for measures 4150 copies o Brochures 1000 copies (850 in Macedonian and 150 in Albanian language) IPARD Programme Publicity publications regarding Measure7 Farm Diversification and Business Development are distributed over 26 info days, one workshop and forum, to the National Extension Agency, the Agency for Financial Support in Agriculture and Rural Development and other interested parties. The promotional materials are addition to the Public call 01/2019 on following link: 1TUhttp://ipard.gov.mk/mk/soopstenija/јавен-повик-бр-01-2019-за-доставување-на-бара/U1T Regarding the Publicity Campaign, preparations are under way for printing materials for measure 3 - Investments in physical assets concerning processing and marketing of agricultural and fishery products. The brochure is designed, the text is ready, pictures have

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been selected and printouts should be started. The application forms for using funds and the Guidelines for users should be prepared for translation and printing.

8. Creation and publishing audio and video clips In the period between the two IPARD Monitoring Committees in 2019, a video clip for measure7- “Farm diversification and business development” was realized. The video was filmed in cooperation with two successful projects from the IPARD 1 Programme: a factory for production of cosmetics Galenius DOO Vizbegovo and Korab Trnica - accommodation facility in Trnica. The video clip is 45 seconds long and is the first of the three planned video clips in the IPARD 2014-2020 Programme Publicity Campaign. The video clip is broadcasting on Macedonian Television and started broadcast on October 16, 2019, on MTV1, in the following terms: “Morning program”, before “News 1”, after “News 1” and before “News 3”. Broadcasting is still ongoing, but the media plan varies according to the program scheme. The Albanian version of the video clip started broadcasting on October 18, 2019 on Macedonian Television's second channel (MTV2) before “News 2” and in the morning program. Broadcasting is still ongoing. The Measure 7 video clip is available on the IPARD website in Macedonian (Appendix 6) and with an English translation of the English version of the IPARD website and or at following link: 1TUhttp://ipard.gov.mk/mk/pocetna/U1T

9. Update the website www.ipard.gov.mk Upgrading and maintenance of the website 1TUwww.ipard.gov.mk U1T was carried out, in accordance with the terms of the Contract with the Company for upgrading, hosting and maintenance of the website, with Bivas Media Group - Skopje, until August 2019. In the current period of realization, a new design of the website has been developed. It has been realized in the period since the termination of the contract that it is necessary not only to update the content but also to continually improve and maintain the website. Through the Technical Assistance measure, procurement is needed to improve and maintain the website continuously (small procurement up to 2500 euros). Visitors’ statistics from May to November 2019 are given in Appendix 2, and attendance is as follows:

o Users of website 11.022, o New users 10,560, o Total page views: 59,680.

The website also has data on visitors by country, expressed as a percentage: 88.35% of the total site visits were registered from Northern Macedonia, the United States participated with 2.39%, Bulgaria with 1.72%, visits. They are also registered from Germany, Serbia, Greece, Albania and others. During the same period, new visitors to the website were 79.4%, while repeat visitors 20.6%. The website is regularly updated with information, announcements and updates related to the activities for implementation of the IPARD 2014-2020 Programme and are available at the website at the following link: 1TUhttp://ipard.gov.mk/mk/pocetna/U1T

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Appendix 1 - IPARD 2014-2020 Programme Annual Publicity and Communication Action Plan for 2019

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Appendix 2: Visitors of IPARD’s website

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Appendix 3: Media for IPARD- Press Clipping

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Appendix 4: Lists of final beneficiaries

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Appendix 5: Publications and brochures for Measure 7 Farm diversification and business development

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Progress report of the implementation of activities related to the Communication and Publicity of the IPARD 2014-2020 Programme for 2019 23

Instrument for Pre-Accession Assistance for Rural Development (IPARD 2014-2020) Co-financed by the measure Technical Assistance of IPARD Programme 2014-2020

Appendix 6: Video clip for Measure 7 Farm diversification and business development