progress loop presentation - brandnewgame
TRANSCRIPT
BrandNewGame Playing for Progress
@BartHufen #Gamification
Content1. Who am I?
2. Why use game mechanics?
3. What is the Progress Loop?
4. How can you apply it?
5. Where can you find more?
1/5: Who am I…?
Game Changer @BartHufen #gamification #change
www.brandnewgame.com
1/5: Who am I…?
Publications Presentations
Projects
1/5: What do I do…?
2/5: Why use game mechanics?
1. Goal oriented 2. Action driven 3. Feedback 4. Score 5. Fun & Functional 6. Engaging
2/5: Why use game mechanics?
2/5: Why use game mechanics?
LOOP
Buy Seeds
Plant Seeds
Wait
Harvest and sell
2/5: Why use game mechanics?
Buy Seeds
Plant Seeds
Wait
Harvest and sell
Buy ...
Buy Land
Buy Tools
Buy Animals
Etc.
Develop
Use
Deploy
Protect
Fertilize
Moisturize
Etc.
Bonus
Unlock
Receive
Etc.
2/5: Why use game mechanics?
2/5: Why use game mechanics?
The story of FarmVille
LOOP
TO
PROGRESS
Buy Seeds
Plant Seeds
Wait
Harvest and sell
2/5: Why use game mechanics?
3/5: Progress Loop
THINK
MAKE
SELL
IMPROVE
3/5: Progress Loop
THINK
MAKE
SELL
IMPROVE
3/5: Progress Loop
Product Leadership
Operational Excellence
Customer Intimacy
INTERNAL
3/5: Progress Loop
THINK MAKE
SELL IMPROVE
>
>>
<
EXTERNAL
INTERNAL
THINK MAKE
SELL / BUYIMPROVE
USE CONSUME
ORIENTATE
>
>>>
>
>
3/5: Progress Loop
EXTERNAL
INTERNAL
THINK MAKE
SELL / BUYIMPROVE
USE CONSUME
ORIENTATE
>
>>>
>
>
3/5: Progress Loop
FEEDBACK!
EXTERNAL
INTERNAL
THINK MAKE
SELL / BUYIMPROVE
USE CONSUME
ORIENTATE
>
>>>
>
>
3/5: Progress Loop
FEEDBACK!
4/5: How can you apply it?
THINK
MAKE
SELL
IMPROVE
4/5: How can you apply it? Find your progress loop
PUBLICIZE
PRESENT
PROJECTS
EVALUATE & IMPROVE
4/5: How can you apply it?
Our top-level processes
PREPARE
EXECUTE
FOLLOW UP
ASK FEEDBACK
AND IMPROVE
4/5: How can you apply it?
Our operationalprogressional processes
4/5: How can you apply it?
Mistake I have made, there ís try ! We call it: ‘experiment’… which leads to ‘experience’…
GameStorm- COSTS
+ REVENUES
BUSINESS PLAYGROUNDINTERNAL EXTERNAL
GameStorm- COSTS
+ REVENUES
BUSINESS PLAYGROUNDINTERNAL EXTERNAL
Define����������� ������������������ princess
Main Objective #1
Obstacle����������� ������������������ 1
Challenge # 1
Obstacle����������� ������������������ 2
Challenge # 2
Obstacle����������� ������������������ 3
Challenge # 3
Constructive����������� ������������������ actions����������� ������������������
Actions + # 1
Constructive����������� ������������������ actions����������� ������������������
Actions + # 1
Constructive����������� ������������������ actions����������� ������������������
Actions + # 3
Destructive����������� ������������������ actions����������� ������������������
Actions - # 1
Destructive����������� ������������������ actions����������� ������������������
Actions - # 1
Destructive����������� ������������������ actions����������� ������������������
Actions - # 3
Potential����������� ������������������ Progress����������� ������������������ in����������� ������������������ €
Score € 1.000
GameStorm
BUSINESS PLAYGROUND
- COSTS
+ REVENUES
INTERNAL EXTERNAL
5/5: Where is more?
5/5: Where is more?
Follow me! @BartHufen #gamification
www.brandnewgame.com