A

Project Report

On

“PROGRESS AND PROSPECTS OF EVENT

COMPANIES IN PUNE”

SUBMITTED TO:

ASM’S IBMR PUNE.

SUBMITTED BY:-

Hardik Lathiya

Roll No. - 123116

(MMM- 2nd Semester)

ACKNOWLEDGEMENT

I wish to express my sincere thanks to Director of ASM’S Institute of Business Management &

Research, Pune.

I wish to express my heartfelt gratitude to my internal guide Mrs. Nidhi Raj Gupta whose

constant help and support at all stages of this project has enabled me to complete it.

Last but not least, I thank all those who have helped me directly or indirectly during the course

of this project.

Hardik Lathiya

Roll No. – 123116

(MMM- 2nd Semester)

DECLARATION

I, Hardik Lathiya from ASM’S IBMR hereby declare that the project report has been undertaken

as a part of 2nd semester of Masters in Marketing Management (MMM) syllabus Pune University,

Pune. I declare that this report has not been submitted to any other university or institute for any

other purpose.

Date:

Place: ASM’S IBMR PUNE

(Hardik Lathiya)

INDEX

Ch. No TopicPage

No

1 Executive Summery

2 Synopsis

3Introduction

About Topic

4 Research Objective

5 Research Methodology

6 Limitation of the Study

7 Data Analysis and Interpretation

8 Findings & Conclusion

Reference

Bibliography

Appendix

EXECUTIVE SUMMARY

As part of 2nd year MMM program I carried out my Research Project work. My Research work is

study on “A Project Report on PROGRESS AND PROSPET OF EVENT COMPANIES IN

PUNE”

PURPOSE: To know about progress of event companies in Pune City and prospect for event

companies in Pune City

OBJECTIVES:

To identify the scope in terms of the service provided by them

To Study the type of events which are taking place.

To Study the problems faced by the event management companies.

To Study the level of professionalism in the industry

To study the present industry trends and analyze the potential of event management industry.

INTRODUCTION:

Event management means any service provided in relation to planning, promotion, organizing or

presentation of any arts, entertainment, business, sports or any other event and includes any

consultation provided in this regard.

Event marketing is growing at a rate of three times that of traditional advertising. Though

relatively small compared to the major components of the marketing communications mix-

advertising, sales promotions and P-O-P communications-expenditures on event sponsorship are

increasing.

Event marketing is growing rapidly because it provides companies alternatives to the cluttered

mass media, an ability to segment on a local or regional basis, and opportunities for reaching

narrow lifestyle groups whose consumption behavior can be linked with the local event.

RESEARCH METHODOLOGY:

Here, researcher has been used descriptive research design.

Researcher have use questionnaire for collection of data. And also use non-probability

convenience sampling techniques.

FINDINGS:

1. The findings of the project clearly states that the future of event management is very

bright in the city

2. As per our findings and the calculations the results are not very encouraging at present.

3. The projections help us to draw a conclusion that there is a scope for event management

companies in near future.

4. Currently the main target segment of these partial or complete service providers is the

defense class people or the high class people have accepted these concepts much widely

than any other community.

5. Event management concept needs to be popularized, by proper media coverage.

6. It is expected that event management industry will gear up in Pune in near future.

CONCLUSION:

From this research study, concluded that the scope of event management companies in near

future and event management concept needs to be more popularized by proper media coverage

and awareness about event management services.

SYNOPSIS

1. About The Topic:

Event Management

“Events are occurrence designed for marketing interests.” Philip Kotler

Event management is the application of project management to the creation and

development of festivals, events and conferences.

Event management involves studying the intricacies of the brand, identifying the target

audience, devising the event concept, planning the logistics and coordinating the

technical aspects before actually launching the event.

The recent growth of festivals and events as an industry around the world means that the

management can no longer be ad hoc. Events and festivals, such as the Asian Games,

have a large impact on their communities and, in some cases, the whole country.

Event management generally means conceptualizing, meticulous planning, organizing

and finally executing an event.

It is a set plan involving networking of a multimedia package, thereby achieving the

client’s objectives and justifying their needs for associating with events.

Events can bring community together for purpose of fundraising, change a town or city’s

image, expand its trade, stimulate its economy, help companies to market and introduce

its product and also for the entertainment of society.

Not only do events enhance the quality of our life, they can provide significant economic

benefits. Events require a high degree of planning, a range of skills, a lot of energy and

funds.

Progress

Progress is the idea that the world can become increasingly better in terms of science,

technology, modernization, liberty, democracy, quality of life, etc

 The theory of progress drives social progress that advances in technology, science, and

social organization inevitably produces an improvement in the human condition.

Prospects

Prospects are a probability or chance for future success for an Event Management

companies in Pune City.

2. Area of Research.

The area of research study is marketing.

3. Research Topic.

“PROGRESS AND PROSPET OF EVENT COMPANIES IN PUNE”

4. Research Objective.

Primary Objective:

To Progress and Prospects of Event Management Company in Pune.

Secondary Objective:

To find the image of the company & how the company is working for

entertainment source among the customers.

5. Research Methodology.

I. Research Design : Descriptive research design.

II. Selection Period : 04/05/2013 to 04/07/2013

III. Sources of Data Collection : There are two sources of data.

Primary Data Sources : Questionnaire

Secondary Data Sources

Secondary data sources are collected from business magazines, books on

research, marketing journals, past research report and website.

INTRODUCTION

Event management

Event management is the application of project management to the creation and development

of festivals, events and conferences.

Event management involves studying the intricacies of the brand, identifying the target audience,

devising the event concept, planning the logistics and coordinating the technical aspects before

actually launching the event. Post-event analysis and ensuring a return on investment have

become significant drivers for the event industry.

The recent growth of festivals and events as an industry around the world means that the

management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a

large impact on their communities and, in some cases, the whole country.

The industry now includes events of all sizes from the Olympics down to a breakfast meeting for

ten business people. Many industries, charitable organizations, and interest groups will hold

events of some size in order to market themselves, build business relationships, raise money or

celebrate.

Marketing Tool

Event management is considered one of the strategic marketing and communication tools by

companies of all sizes. From product launches to press conferences, companies create

promotional events to help them communicate with clients and potential clients. They might

target their audience by using the news media, hoping to generate media coverage which will

reach thousands or millions of people. They can also invite their audience to their events and

reach them at the actual event.

Services in Event

Event managers can supervise diverse corporate events, such as product launches, press

conferences, corporate anniversary parties, meetings, conferences, and marketing programs such

as road shows and grand opening events. In addition, they can coordinate special corporate

hospitality events such as concerts, award ceremonies, film premieres, parties to launch new

products or services, fashion shows, commercial events, and even private (personal) events such

as weddings and religious services. Event management firms can handle a variety of specific

event-related services, which can range from a few select services for clients with limited

budgets, to handling all creative, technical and logistical aspects of an event.

Event manager

The event manager is the person who plans and executes the event. Event managers and their

teams are often behind-the-scenes running the event. Event managers may also be involved in

more than just the planning and execution of the event, but also brand building, marketing and

communication strategy. The event manager is experts at the creative, technical and logistical

elements that help an event succeed. This includes event design, audio-visual production,

scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-

dimensional profession.

An event architect is an event manager that becomes involved at the early initiation stages of the

event. Especially for larger public events, at the initiation stage, the event architect needs to

make crucial choices and decisions related to the creative concept and design of the event. In

depth technical design knowledge and full understanding of how to communicate a company´s

message across a public are needed in order to make the event effective.

If the event manager has budget responsibilities at this early stage they may be termed an event

or production executive. The early event development stages include:

Site surveying

Client service

Brief clarification

Budget drafting

Cash flow management

Supply chain identification

Procurement

Scheduling

Site design

Technical design

Health & safety

First aid services

Environmental and ecological management

Risk management

An event manager who becomes involved closer to the event will often have a more limited

brief. The key disciplines closer to the event are:

Health & safety including crowd management

Logistics and vehicle selection

Rigging

Sound

Light

Video

Detailed scheduling and agenda planning

Security

Sustainable event management (also known as event greening) is the process used to produce an

event with particular concern for environmental, economic and social issues. Sustainability in

event management incorporates socially and environmentally responsible decision making into

the planning, organization and implementation of, and participation in, an event. It involves

including sustainable development principles and practices in all levels of event organization,

and aims to ensure that an event is hosted responsibly. It represents the total package of

interventions at an event, and needs to be done in an integrated manner. Event greening should

start at the inception of the project, and should involve all the key role players, such as clients,

organizers, venues, sub-contractors and suppliers.

Categories of events

Events can be classified into four broad categories based on their purpose and objective:

1. Leisure events

E.g. leisure sport, music, recreation.

2. Cultural events

E.g. ceremonial, religious, art, heritage, and folklore.

3. Personal events

E.g. weddings, birthdays, anniversaries.

4. Organizational events

E.g. commercial, political, charitable, sales, product launch, expo.

ABOUT TOPIC

Event Management

“Events are occurrence designed for marketing interests.” Philip Kotler

Event management is the application of project management to the creation and

development of festivals, events and conferences.

Event management involves studying the intricacies of the brand, identifying the target

audience, devising the event concept, planning the logistics and coordinating the

technical aspects before actually launching the event.

The recent growth of festivals and events as an industry around the world means that the

management can no longer be ad hoc. Events and festivals, such as the Asian Games,

have a large impact on their communities and, in some cases, the whole country.

Event management generally means conceptualizing, meticulous planning, organizing

and finally executing an event.

It is a set plan involving networking of a multimedia package, thereby achieving the

client’s objectives and justifying their needs for associating with events.

Events can bring community together for purpose of fundraising, change a town or city’s

image, expand its trade, stimulate its economy, help companies to market and introduce

its product and also for the entertainment of society.

Not only do events enhance the quality of our life, they can provide significant economic

benefits. Events require a high degree of planning, a range of skills, a lot of energy and

funds.

Progress

Progress is the idea that the world can become increasingly better in terms of science,

technology, modernization, liberty, democracy, quality of life, etc

 The theory of progress drives social progress that advances in technology, science, and

social organization inevitably produces an improvement in the human condition.

Prospects

Prospects are a probability or chance for future success for an Event Management

companies in Pune City.

LITRATURE REVIEW

1).Topic: A Project Report on Event Management

Name of Person

Mayur Ghunkikar

University of Mumbai

About The Topic:

Every time when you saw a program like ' Filmfare ' awards or those pop concerts and

beauty pageants you would have wondered how people managed to set up such brilliant

shows. Every tiny detail from your entering the venue to your going out is a result of

rigorous planning. Well…that's event management for you.

One of the fastest and the most glamorous upcoming professions today, it means rubbing

shoulders with who's who of the crème-de-la crème layer of the city. Event management,

the most profound form of advertising and marketing, is a glamorous and thrilling

profession. It provides an opportunity for unleashing one's creative potential to a very

high degree. It demands a lot of hard work and effort but at the same time offers

enormous scope. 

Conclusion:

Event management is a glamorous and exciting profession which demands a lot of hard

work and dynamism. As the name suggests, it means conceptualizing, planning,

organizing and finally executing an event. The event could be of any type - musical

show, concert, exhibition, product launching etc. This industry is just eight years old in

India, but holds a lot of promise for expansion. It offers enormous scope for ambitious

young people.

Event management is the planning and implementation of events, large and small that

meet the marketing goals of an organization. Event management is an area that is

growing rapidly, and is expected to have a better growth rate in the next decade. Typical

events organized by professional event managers include product launches, parties,

sponsored events, sporting events, competitions, concerts and festivals, fundraisers, trade

shows, corporate open days, seminars and tours.

RESEARCH OBJECTIVE:

PRIMARY OBJECTIVE:

The main purpose of this study is to Progress and Prospects of Event Management

Company in Pune.

Approach Note:-

Identify the scope in terms of the service provided by them.

Size of the industry in Pune.

Study the problems faced by the event management companies.

Study the level of professionalism in the industry.

Study the type of events which are taking place.

SECONDARY OBJECTIVE:

The secondary objective of the research is to find the image of the company & how the

company is working for entertainment source among the customers.

In brief Objectives include-

To study the present industry trends and analyze the potential of event

management industry.

Analyzing the Market strength of different event management company

Identifying potential market for launching new product and increasing clientage

of the company.

Explicit feed back of customer after the deliverables of company.

Determine that how these companies promote other brands.

Identify the key players in this field.

Analyze the current market condition.

Study the size of the events in terms of budget and the gathering.

Study the level of professionalism in the industry.

Growth rate of industry.

Biggest event.

Frequency of events under different categories.

RESEARCH METHODOLOGY

MARKETING RESEARCH STUDY:

“PROGRESS AND PROSPET OF EVENT COMPANIES IN PUNE”

1. PROBLEM STATEMENT:

What is the progress of event companies in Pune?

Is there any prospect or future for event companies in Pune?

2. RESEARCH OBJECTIVE:

A. PRIMARY OBJECTIVE:

To Progress and Prospects of Event Management Company in Pune.

B. SECONDARY OBJECTIVE:

To find the image of the company & how the company is working for

entertainment source among the customers.

3. RESEARCH DESIGN:

In this research design carried out was descriptive in nature the study was aimed

at describing the existing phenomenon.

The Six W’s

1. Who: Who should be considered a potential respondent?

The data are collected from clients of Millennium Events Pune and randomly choose

from Pune City.

2. What: What information should be obtained from respondent?

Information related to events which they attend or upcoming events of respondent .

3. Where: Where should the respondent be contacted to obtain the require information.

The respondents are located city.

4. When: When the information should be collected.

The data are collected from 13th May to 17th August 2013.

5. Why: Why are we obtaining information from the respondent?

To know their opinion for event companies and know their perception and expectation

from event companies .

6. Way: In what way researcher going to obtained information from the respondent?

The data will be collected through personnel interview and questionnaire.

4. SAMPLING PLAN:

I. Element : Pune City

II. Sampling Unit : Clients of Millennium Events Pune and randomly

respondent form Pune City

III. Sampling Period : 13th May 2013 to 17th August 2013.

IV. Sampling Techniques : Non Probability Convenience Sampling

Method

V. Sampling Size : 100 Respondent

VI. Research Instrument : Questionnaire

5. DATA COLLECTION METHOD:

I. Primary Data:

Primary data are collected directly from the respondent to solve the current problem.

Here, researcher will use questionnaire for collection data.

II. Secondary Data:

Secondary data are collected from many sources like books, internet, and magazine.

6. DATA ANALYSIS TECHNIQUES:

Graphical representation Method in Excel

NEED OF THE PROJECT

The need of the project is to study and analyses certain issues in event marketing and

event management, which need further attention.

And some suggestions have been given to make the Event Marketing and event

management industry more effective in order to utilize its full potential and serve the

objective of an event and be mutually beneficial for the Event agency, the Corporate and

the customer.

LIMITATION OF STUDY

“Every coin has two sides as so every activity has a limitation". The main limitation has faced

during the preparation of this project report one as follow.

1. The sample size of 100 is too small to know progress and prospect of event companies in

Pune City.

2. There might have been tendencies among the respondents to filter their responses under

testing condition.

3. Event Industry is very big and broad concept there are so many big player in India like

Wizcraft International who capture more than 60% market of Indian Event Industry, which

needed specialized knowledge of the area, so there is change for interpretational error?

4. Responses are subjective.

5. The survey which is conducted within Pune City only which does not represent the exact

population.

Data Analysis

Based on the prior trend the expected number of events in future are approximately 105,

out of which the probability to provide services ( partial and complete both) is 56% the

figure comes around to be 60 events per annum. The projections regarding the profile of

customers are as follows:

The majority of customers will belong to same classes’ professionals and business class.

The service class will still remain ignorant to it. Looking at the trend of emerging

professional educational institutes, the event management companies are very optimistic.

60% of the respondents said that the major problem in the progress of the industry is lack

of awareness and 40% said that getting sponsors for the event is the biggest problem.

The profile of events that takes place is still not the utility based like product launch and

corporate meetings its still mainly entertainment based only, it occupies 65% of the share

of total events.

Still event management companies have left one of the major aspect of post event

communication which includes the media coverage and the client satisfaction surveys.

That is the reason the companies are not able to perform better. This also hinders the

brand building exercise of these companies.

Looking at the local preferences, the companies are not paying due attention to facilities

like catering.

The majority of the customers are attending events like marriages, live shows and trade

fares only. Events like product launch and utility events form a very small segment.

The most preferred price range is Rs. 250-500 and the mean value is Rs. 422 as per our

findings.

A very less number of people prefer hiring event management companies, the number is

as low as 11%, but one can see that the partial outsourcing is preferred by 58% people.

The sample’s biggest constituent are professionals(43%) and the business class(28%)

people even then the biggest reason for the hindrance of event management companies

progress is over priced services (28%).

39% of the sample size gives more importance to overall arrangement rather than other

individual facilities, but still people go for partial services (58%) it reveals that the

complete services are expensive for the localites.

87% of the sample size feels that the event management industry will flourish in the near

future.

Therefore we can say that though the public is ready to accept the concept, but due to

reasons like higher expenses, poor availability and reliability of existing players, the

picture is not very rosy.

But as the awareness level of public will increase the growth of industry is bound to

happen. Partial outsourcing is popular as well as acceptable, to a greater extent, therefore

it can be hoped that event management companies as a full fledged service provider will

emerge.

Event Marketing companies were also targeted and their response was also taken which

added value to my thesis.

Let’s have a look at what people feel about Event Marketing.

When people were asked what they feel about a particular company which promotes its

product/service through Event Marketing 82% of the respondents replied that it gives a

positive impression about the company and establishes the quality of their

product/service.

When people were asked about the reasons for which they have participated 53% replied

that the event appeared amusing which was followed by reasons like a powerful brand or

eye catching signs & banners.

Which of the following events do you attend?

0 . 2 5

0 . 1 8

0 . 1 1

0 . 1 80 . 1 4

0 . 0 50 . 0 9

0 . 0 00 . 0 50 . 1 00 . 1 50 . 2 00 . 2 50 . 3 0

Wed

ding

Tra

deF

are

Cor

para

teE

vent

Live

Sho

ws

Spo

rts

Eve

nt

Pro

duct

Laun

ch

Clu

b

T y p e s o f E v e n t

Pro

babi

lity

DATA ANALYSIS & INTERPRETATION

Interpretation

From above diagram we conclude that every event has its own segment & wedding is the biggest

segment people do attend this event time to time since marriages are on regular basis. Other

events have their own taste & preferred by peoples.

What is the Buying Behavior after a positive experience of an

EVENT

88

310

78

6

16

69

3

29

0

10

20

30

40

50

60

70

80

90

Morelikely

lesslikely

neither Morelikely

lesslikely

neither Morelikely

lesslikely

neither

a b c

Where,

a = Product/service you have heard but not checked out yet

b = Product/service you have never heard of

c = Product/service you already use

Interpretation

If people had a positive experience, about the event 88% are more likely to buy a product just

when they were aware of it. Surprisingly, 78% are more likely to enter into the buying process

even if it’s a new product

6063

66

80

9

1316

3

107

2 3

18

14 13

73 3 3

10

10

20

30

40

50

60

70

80

Theproduct/services

matched myinterest

The product orcompany wassponsoring anactivity I enjoy

My friend/relativehad a positive

experience

The event offeredan activity I could

participate

Other

22-29 yrs 30-44 yrs 45-54 yrs 55+ yrs

Reasons for participation in any event

Interpretation

Over all the age groups it was observed that if the product/service is of interest to the attendees

they are more likely to participate in an event. The next best reason for participation across all

age groups is the activity which the attendees enjoy.

People spend time at mobile events

68%

8%

24%

1-15 mins 15-30 mins over 30 mins

Interpretation

68% of the total respondents spend approximately 15 mins. on a mobile event and every less

people spend over 30 mins.

75%

1%

24%

better same less

Which of the following is true? After leaving the

mobile event I understood the company/product…

Interpretation

Mobile events which demonstrate product features are more likely to generate better

understanding about a company or its product..

Possible difficulties / drawbacks in hiring an event management company

0 . 2 8

0 . 1 80 . 1 1 0 . 1 3

0 . 1 6 0 . 1 4

0 . 0 00 . 0 50 . 1 00 . 1 50 . 2 00 . 2 50 . 3 0

Exp

ensi

ve

Ava

ilabi

lity

Rel

iabi

lity

Qua

lity

ofW

ork

Lim

ited

Cho

ice

Less

Flex

ible

D i f f i c u l i t i e s

Pro

babi

lity

Interpretation:-

From above we can conclude that there is no relationship between possible

difficulties/drawbacks hiring an event management and general people’s occupation

What is the number of events organised in the city per month?

00 . 10 . 20 . 30 . 40 . 50 . 6

1 t o 5 5 t o 1 0 1 0 t o 1 5 1 5 &a b o v e

N u m b e r o f E v e n t s in C i t y / M o n t h

Pro

ba

bil

ity

S e r ie s 1

Interpretation- Number of average events per month is 9(approx.)

Do you think event management as a profession/business will be a success in

your city?

0 .8 7

0 .1 3

0 .0 0

0 .2 0

0 .4 0

0 .6 0

0 .8 0

1 .0 0

y e s n o

P o t e n t ia l

Prob

ality

Interpretation

Most of people said event management as a business/profession will be a success

in the city. Since it has potential.

Which course of action do you prefer while organising an event?

0 .3 1

0 .1 1

0 .5 8

0 .0 0

0 .2 0

0 .4 0

0 .6 0

0 .8 0

P e r s o n a lA r r a n g e m e n ts

H i r i n g E v e n tm g m t C o m p a n y

P a t i a l l yO u ts o u r i n g

C o u r s e o f A c t io n

Prob

abili

ty

Possible difficulties / drawbacks in hiring an event management company

0 . 2 8

0 . 1 80 . 1 1 0 . 1 3

0 . 1 6 0 . 1 4

0 . 0 00 . 0 50 . 1 00 . 1 50 . 2 00 . 2 50 . 3 0

Expe

nsive

Availa

bility

Reliab

ility

Qualit

y of

Work

Limite

dCh

oice

Less

Flexib

le

D i f f i c u l i t i e s

Prob

abilit

y

What is the number of events organised in the city per month by an event management company?

00 . 10 . 20 . 30 . 40 . 50 . 6

1 t o 3 3 t o 5 5 t o 1 0 m o r e t h a n1 0

N u m b e r o f E v e n t s b y C o m a p n ie s / M o n t h

pro

babi

lity S e r ie s 1

Interpretation- Number of average events/ month by an event management company is 5.

Profile of customers of event management companies

0

0 . 1

0 . 2

0 . 3

0 . 4

B u s in e s s m a n S e r v ic e C la s s P r o f e s s io n a l E d u c a t io n a lI n s t i t u t e

P r o f i le o f c u s t o m e r

Prob

abili

ty

Problems faced by the event management companies

0

0 . 4

0 . 6

00

0 . 10 . 20 . 30 . 40 . 50 . 60 . 7

L i c e n s e s S p o n s o r s L a c k o fA w a r e n e s s

P e r m i s s i o n s

P r o b le m s

Prob

abili

ties

Different types of events organised by the companies

0 . 0 00 . 0 50 . 1 00 . 1 50 . 2 00 . 2 50 . 3 0

Corpo

rate

Meeti

ngs

Prod

uct

Laun

ch

Prom

otion

s

Marria

ges Fa

irs

Live S

hows

Music

alCo

ncert

s

T y p e s o f E v e n t s

Prob

abilti

es

FINDINGS

Researcher starting survey with some sincere efforts & it was quite successful in obtaining

information from the respondents regarding different aspect of Events. i.e. “PROGRESS AND

PROSPET OF EVENT COMPANIES IN PUNE”. The findings & conclusions of the study are

as follow.

The findings of the project clearly states that the future of event management is very

bright in the city

As per our findings and the calculations the results are not very encouraging at present.

The projections help us to draw a conclusion that there is a scope for event management

companies in near future.

Currently the main target segment of these partial or complete service providers is the

defense class people or the high class people have accepted these concepts much widely

than any other community.

Event management concept needs to be popularized, by proper media coverage.

It is expected that event management industry will gear up in Pune in near future.

Low awareness among the people.

Conservative mentality doesn’t allow people to accept major changes.

Lack of proper marketing and advertising by existing companies.

Proper security measures not available.

Performance of existing companies is doubtful, that is the reason, localities that organize

events, hire event management companies from Pune, Mumbai and Pune.

Cost factor influences people to take partial services from event management companies.

Due to poor response and lack of cooperation from public the companies are not

interested in expansion.

Economies of scale not available to companies, therefore big players are not interested to

enter this city.

Service Portfolio of companies is very wide for the city.

Recommendations

Companies need to focus on some particular kind of events that they will organize, this

will help them gain proficiency in their field, ultimately leading to cost saving.

People should be made aware about the concept through proper media coverage telling

them about the successful events and the benefits.

People should be made aware about the fact that hiring an event management company

would help them save time, efforts and cost.

Rather than looking at the press people as their competitor they must join hand with them

to share the cost and benefits also. Press people can get better exposure and provide the

companies advertisements on a lesser cost.

Due to innovative marketing tools the traditional marketing tools are redundant so Pune‘s

business class must also know that its time to switch over to the new tools like trade fares

and road shows rather than press advertising.

The charges for complete services should be reduced. As an example for catering services

the general market price is around Rs.200 per plate, but generally companies are charging

around Rs.400 per plate. Similarly the other services’ charges must also be reduced up to

a viable extent.

BIBLIOGRAPHY

1. Books:

Lynn Van Der Wagen , (2005), “Event Management”, 1st Ed, Pearson, New Delhi.

2. Website:

http://en.wikipedia.org/wiki/Event_management

http://millenniumevents.co.in/

http://www.eventmanagerblog.com/15-free-ebooks-about-event-planning/

APPENDIX

QUESTIONNAIRE

Dear sir/madam

I, Hardik K. Lathiya student of FYMMM of ASM’S IBMR at PUNE, conducting the survey

on the topic “PROGRESS AND PROSPET OF EVENT COMPANIES IN PUNE” The

information provided by you will be used for academic purpose only and it fully confidential.

Hence, I seek your kind co-operation in this regard and request you to fill up endorse

questionnaire.

Annexure.1 (General Public)

Name :

Age :

Gender :

Occupation :

1. Which of the following events do you attend?

Wedding Trade fare Corporate events

Live shows Sports events Product launch

Club

2. Assuming you had a positive experience, would you be more or less inclined to

purchase a product or service after having participated in an event?

a) Product/service you have heard but not checked out yet

More likely

Less likely

Neither more nor less

b) Product/service you have never heard of

More likely

Less likely

Neither more nor less

c) Product/service you already use

More likely

Less likely

Neither more nor less

3. What was it that got you to notice or participate in the event?

It looked like fun

I recognize the company/brand running the event

Signs and Banners

Somebody invited me to participate

The crowd that was already taking part in the event

Others

4. How long did you stay at the mobile event?

1-15 minutes

15-30 minutes

Over 30 minutes

5. Which of the following is true? After leaving the mobile event I understood the

company/product…

Better

Same

Less

6. Possible difficulties / drawbacks in hiring an event management company

Expensive Availability Reliability

Quality of work Limited choice Less flexible

7. What is the number of events organized in your city per month?

1-5 5-10

15-above

8. Do you think event management as a profession/business will be a success in your

city?

Yes No

9. Which course of action do you prefer while organizing an event?

Personal arrangement

Hiring event mgnt co.

Outsourcing

10. Possible difficulties / drawbacks in hiring an event management company

Expensive Availability Reliability

Quality of work Limited choice Less flexible

Annexure.2 (Company Staff)

Name :

Age :

Gender :

Position :

11. What is the number of events organized in the city per month by your personal

experience?

1-3 3-5

5-10 More than 10

12. Profile of customers of event management companies

Business man Service class

Professional Educational institutes

13. Problems faced by the event management companies?

Licenses Sponsors

Lack of awareness Permission

14. Different types of events mostly organized by the companies

Corporate Meetings

Product Launch Promotions

Marriages Fairs

Live Shows Musical Concerts

Thank You