programme structure for 2013-15

8/10/2019 Programme Structure for 2013-15

1/37

PGP-IIPM - II SEMESTER_2013-15

RELEASE DATE: DEC 13

PROGRAMME STRUCTURE FOR

IIPM-PG

S No Subject Credit1. Economics for Mn!"ri# D"cision M$in! - II 2

2. E%"c&'i(" Comm&nic'ion )*1+ 3

3. ,innci# Mn!"m"n' 4

. &mn R"so&rc" Mn!"m"n' 3

5. /"r'ions /'imi'ion R"s"rc 4

6. A4("r'isin! Mn!"m"n' IMC 3

. Cons&m"r "(ior 2!. Mn!"m"n' Inform'ion S6s'"m 7M 3

". 8'ion# Economic P#nnin!- I )*2+ 2

#$. 8'ion# Economic P#nnin!- II )*3+ 2

##. /r!ni'ion "(io&r-II 2

##. Pro4&c' Mn!"m"n' 2

#2. S#"s Mn!"m"n' 2

#3. rn4 Mn!"m"n' 2

Tot%& Credit' 36Note'(

Som" of '" con'"n's (" 9""n 44"44"#"'"4mo4ifi"4 ccor4in! 'o '" r"(is"4 cr"4i'

sc"m". T" coor4in'ors r" 4(is"4 'o !i(" '" #'"s' co6 of '" s6##9&s 'o '" conc"rn"4fc'6.

)*1+ T" Coor4in'orsfc'i"ss'&4"n's m6 4ir"c' '"ir ;&"s'ions 'o Mr. Prsn'o n"r


2/37



ECONOMICS FOR MANAGERIA) *ECISION MA+ING-II

,MAAGERIA) ECONOMICS

COURSE *URATION( 24 OURS

COURSE CRE*ITS( $2

#. INTRI*UCTION

#.# Eco/o0ic' %/d M%/%1eri%& *eci'io/ M%i/1(Mn!"ri# 4"cision m$in! &n4"r "rf"c'

inform'ion= ris$6= n4 &nc"r'in si'&'ions

#.2 M%/%1eri%& Eco/o0ic'( D"fini'ion n4 sco"? Dis'inc'ion 9"'>""n Economics n4

Mn!"ri# Economics

2. CONSUMER *ECISION MA+ING

2.# *e0%/d Side o te M%ret( Mn!"ri# im#ic'ions of fc'ors inf#&"ncin! 4"mn4 for

non4&r9#"s= 4&r9#"s= n4 s"r(ic"s? S'r'"!ic r"sons"s in '"rms of ro4&c' mi%= c$!in!=;i'6= ricin!= romo'ion= #c"m"n'= "'c.

2.2 )o1ic o 5ui/17Co/'u08tio/( A''ri9&'"s roc for "%#inin! cons&m"r coic"s)Note(T"r" >i## 4"fini'"#6 9" som" $in4 of ;&"s'ion from 'is 'oic in '" "n4 '"rm

"%min'ion+

3. PRO*UCER9S *ECISION MA+ING

3.# *e0%/d %/d Su88& E&%'ticitie'(E#s'ici'i"s n4 ro4&c'ion ricin! #"ssons for mn!"r

3.2 Co't *i0e/'io/'( Mn!"ri# 4"cision m$in! n4 non 'r4i'ion# )"n!in""rin!=

incr"m"n'#+ cos's= "'c

3.3 Eco/o0ie' i/ o8er%tio/(Economi"sDis"conomi"s of sc#" n4 sco"? L"rnin! c&r("

"nom"non? Mn!"ri# im#ic'ions.

4. PRICING *ECISIONS( A)TERNATI:E PARA*IGMS OF *ECISION MA+ING

4.# Neoc&%''ic%& Mode&(R"("n&"= ";&i#i9ri&m= n4 rofi' osi'ions? Cri'i;&"

4.2 S%&e' Re;e/ue M%


3/37



.2 O&i1o8o& Prici/1 Trou1 G%0e Str%te1ic 5e%;iour(Pssi(" (s. !!r"ssi("

9"(io&rs? S'r'"!ic r"sons"s

6.3 O&i1o8o& Prici/1 U/der S8eciic A''u08tio/'(D&oo#6: M"nin!= Co&rno's mo4"#=

Cm9"r#ins mo4"#? /#i!oo#6: Co##&si(" ricin!? 8onco##&si(" ricin!= inc#&4in! 7in$"4

4"mn4 c&r(" n4 ric" #"4"rsi mo4"#s

6.4 O&i1o8o& %/d te eco/o0)Note(T" s'&4"n'= in 44i'ion 'o 2 r"scri9"4 '"%'s= m&s' #so #oo$ & Lis"6 Cr6s'#-

c'"r on /#i!oo#6_for s'&46in! 'is 'oic+

. PRICING *ECISION( SPECIFIC MO*E)S OF PRICING

.# Mu&ti8&%/t o8er%tio/' %/d Prici/1

.2 C%rte&i@%tio/ %/d Prici/1

.3 Tr%/'er Prici/1

!. PRICING *ECISION( *ECISION IN PRACTICE

!.#Ru&e o Tu0b Prici/1

!.2M%r u8 Prici/1!.3Product )i/e Prici/1

!.4Price di'co;er trou1 %uctio/

!.=Pro0otio/%& Prici/1

". PRICING *ECISIONS( NE PRO*UCT PRICING

".#Setti/1 te I/iti%& Price".2Adju'ti/1 Price O;erti0e

)Note(Toics &n4"r &ni's B== n4 m&s' 9" 4isc&ss"4 in 4"'i#. Minim&m 2 ;&"s'ions s## 9"s$"4 from '"s" &ni's+

ESSENTIA) TEBTS P.). META(Mn!"ri# Economics )S'n Cn4 Sons: L'"s' "4i'ion+ /n#6 s"#"c'

c'"rs

I:ON PING(Mn!"ri# Economics )#c$>"## P&9#is"rs+ S"#"c' c'"rs

+OUTSOANNIS(Mo4"rn Micro"conomics

IMPORTANT NOTES

@i#" '" 9o(" '>o '"%'s co("r mi## (" #ic'ions 9s"4 ;&"s'ions

Gm" T"or6 'oic= if s$"4 in '" "%min'ion= m6 9" n&m"ric# so#&'ion 9s"4 )2%2

form'+.

T" s'&4"n's m6 9" 4(is"4 'o r"(i"> Gm" T"or6 &ni' of /.R "r 9"for" '"6

"r for 'is "%min'ion.

T" "%c' form' of '" ;&"s'ion "r s## 9" comm&nic'"4 #'"r.


4/37



FINANCIA) MANAGEMENT

COURSE *URATION( 4! OURS

COURSE CRE*ITS( $4

#. O:ER:IE OF FINANCIA) MANAGEMENT

#.#Fi/%/ce i/ te Or1%/i@%tio/%& Structure o te Fir0( Ro#" of finnc" in '6ic# 9&sin"ss

or!ni'ion? rio&s r"sonsi9i#i'i"s: ,or"cs'in! n4 #nnin!? In("s'm"n' n4 finncin!4"cisions= coor4in'ion n4 con'ro#= 4"#in! >i' '" finnci# mr$"'= ris$ mn!"m"n'

#.2 Cor8or%te Go%&'( M%imis" sr"o#4"rs >"#'? Soci# r"sonsi9i#i'6? S'oc$ ric"

m%imis'ion n4 soci# >"#fr".

#.3 A1e/c Re&%tio/'i8'( Stoco&der' ;'. M%/%1er'( Mn!"rs s !&r4ins of

s'oc$o#4"rs in'"r"s's? S'oc$o#4"rs )'ro&! mn!"rs+ (s. cr"4i'ors.

#.4 M%/%1eri%& Actio/' to M%

2.6St%te0e/t o C%' F&o>'(,c'ors 4"'"rminin! cs osi'ion n4 s''"m"n' of cs f#o>s

2. Modii/1 Accou/ti/1 *%t% or M%/%1eri%& *eci'io/'(/"r'in! ss"'s n4 o"r'in!

ci'#? 8on- o"r'in! rofi' f'"r '%"s )8/PAT+? ,r"" cs f#o>s n4 i's c#c'ion

2.!M:A %/d E:A(Mr$"' (#&" 44"4? Economic #&" 44"42." Te I/di%/ I/co0e T%< S'te0(Coror'" '%"s? P"rson# '%"s? In'"r"s' i4? In'"r"s'

"rn"4? Di(i4"n4 i4 n4 r"(is"4? T% #oss crr6 9c$ n4 crr6 for>r4? Ci'# !ins?

D"r"ci'ion? /'"r i'"ms.

2.#$C&o'i/1 te boo'

3. ANA)SIS OF FINANCIA) STATEMENTS

3.#R%tio A/%&'i'

3.2)iuidit R%tio'( A9i#i'6 'o m""' sor' '"rm o9#i!'ion: T" c&rr"n' r'io

3.3 A''et M%/%1e0e/t R%tio'(In("n'or6 '&rno("r r'io? D6s s#"s o&'s'n4in!? ,i%"4 ss"'

'&rno("r r'io? To'# ss"'s '&rno("r r'io

3.4*ebt M%/%1e0e/t R%tio(,innci# #"("r!"? To'# 4"9' 'o 'o'# ss"'s? In'"r"s' "rn"4 r'io?EDITA co("r!" r'io

3.=Proit%bi&it R%tio'(Profi' mr!ins on s#"s? sic "rnin! o>"r )EP+? R"'&rn on 'o'#

ss"'s? R"'&rn on common ";&i'6

3.6M%ret :%&ue R%tio'(Pric" "rnin! r'io? Pric" cs f#o> r'io? Mr$"' 9oo$ r'io

3. Tre/d A/%&'i'(R'ios o("r 'im"

3.!*u 8o/t Eu%tio/(T6in! '" r'ios 'o!"'"r

3."Co08%r%ti;e R%tio' %/d 5e/c0%ri/1


5/37



3.#$U'e' %/d )i0it%tio/' o R%tio A/%&'i'

3.##Prob&e0' >it ROE

3.#2)ooi/1 5eo/d te Nu0ber'(Fi''i(" fc'ors in "(#&'in! "rformnc".

. TE FINANCIA) EN:IRONMENT( MAR+ETS INSTITUTIONS AN* INTEREST

RATES4.# Fi/%/ci%& M%ret'( M"nin!? T6"s: P6sic# ss"'s (s. ,innci# ss"'= so' (s. f&'&r"=

Mon"6 s. ci'#= Primr6 (s. S"con4r6= Pri('" s. &9#ic? (rio&s finnci# )mon"6 n4

ci'#+ mr$"'s in In4i= r'icin's '"rin= n4 ins'r&m"n's of o"r'ion? R"c"n' 'r"n4s infinnci# mr$"'s )PE= C= "'c+

4.2 Fi/%/ci%& I/'titutio/'( Trnsf"r of ci'# )4ir"c'= &n4"r>ri'in!= in'"rm"4i'ion+? D"'i#s of

in("s'm"n' 9n$in! o&s"s in In4i? D"'i#s of finnci# in'"rm"4iri"s

4.3 Stoc M%ret( M"nin!? P6sic# #oc'ion s'oc$ "%cn!"s? (ir' s'oc$ "%cn!"s? /TC

"%cn!"s.

4.4 Co't o Mo/e( M"nin!? D"'"rminn's: Pro4&c'ion oor'&ni'i"s= 'im" r"f"r"nc"s forcons&m'ion= ris$= n4 inf#'ion.

4.= I/tere't R%te )e;e&'(S-4"mn4 fc'ors? T6"s of ci'# n4 in'"r"s' r'"= "'c.4.6 *eter0i/%/t' o M%ret I/tere't R%te'( R"# ris$ fr"" r'"? F&o'"4nomin# ris$ fr"" r'"?

Inf#'ion r"mi&m? D"f' ris$ r"mi&m? Li;&i4i'6 r"mi&m? M'&ri'6 ris$ r"mi&m

4. Ter0 'tructure o I/tere't R%te'( M"nin!? i"#4 c&r("

4.! *eter0i/%/t' o '%8e o ie&d cur;e(D"'"rminin! fc'ors

4." ie&d cur;e %/d uture I/tere't R%te'(E%"c''ions '"or6

4.#$ I/;e'ti/1 O;er'e%' %/d Ri'' I/;o&;ed( Co&n'r6 ris$? E%cn!" r'" ris$

4.## Oter %ctor' I/&ue/ci/1 R%te o I/tere't(Mon"'r6 o#ic6 of RI? &4!"'

4"fici'ss&r#&s"s? In'"rn'ion# fc'ors? &sin"ss c'i(i'6

4.#2 I/tere't R%te' %/d 5u'i/e'' *eci'io/'(S(in! n4 in("s'm"n' 4"cisions

=. RIS+ AN* RATES OF RETURN=.# I/;e't0e/t Retur/'

=.2 St%/d%&o/e Ri''(Pro99i#i'6 4is'ri9&'ions? E%"c'"4 r'" of r"'&rn? M"s&rin! s'n4#on"

ris$: S.D.= Co"f. /f (ri'ion? Ris$ ("rsion n4 r";&ir"m"n' r"'&rns

=.3 Ri' i/ % 8orto&io co/te


6/37



6.6 Pre'e/t ;%&ue o %/ A//uit(/r4inr6 nn&i'i"s? Ann&i'i"s 4&"

6. Per8etuitie'

6.! U/e;e/ C%'&o> 'tre%0'(P of n &n"("n cs f#o> s'r"m? , of n &n"("n cs f#o>

s'r"m? So#(in! for i >i' csf#o> s'r"ms

6." Se0i%//u%& %/d Oter Co08ou/di/1 Period'(Ann n4 S"minn como&n4in!?

8omin# (s. "ff"c'i(" r'"s6.#$ Fr%ctio/%& ti0e 8eriod'

6.## A0orti@ed &o%/'( Fu&& %/d 8%rti%& ,b%&&oo/ &o%/'

. FINANCIA) ASSETS( 5ON*S

.# I/troductio/( M"nin!? @o iss&"s '"m.

.2 +e C%r%cteri'tic'(Pr (#&"? Co&on in'"r"s' r'"s? M'&ri'6 4'"? C## ro(isions?Sin$in! f&n4s? /'"r f"'&r"s

.3 5o/d :%&u%tio/( ,in4in! '" (#&"? Cn!"s in 9on4 (#&"s o("r 'im"

.4 5o/d ie&d'( i"#4 'o m'&ri'6? i"#4 'o c##? C&rr"n' 6i"#4

.= 5o/d Ri'i/e''( In'"r"s' r'" ris$? R"in("s'm"n' r'" ris$? Comrison

.6 *e%u&t Ri'(rio&s '6"s of coror'" 9on4s: Mor'!!"= 4"9"n'&r"s= s&9or4in'"4? on4r'in!s: Cri'"ri? imor'nc"

!. FINANCIA) ASSETS( STOC+S

!.# )e1%& Ri1t' %/d Pri;i&e1e' o 'toco&der'(Con'ro# of '" firm? Pr""m'i(" ri!'

!.2 T8e' o co00o/ 'toc

!.3 M%ret or Co00o/ Stoc(T6"s of 'rnsc'ions

!.4 Co00o/ Stoc :%&u%tio/(G"n"r# '"rms: Mr$"' ric"= in'rinsic (#&"= !ro>' r'"=

r";&ir"4 r'" of r"'&rn= "%"c'"4 r'"= c' r"#i"4 r'"= 4i(i4"n4 6i"#4= "%"c'"4 'o'# r"'&rn?E%"c'"4 4i(i4"n4s on '" 9sis for s'oc$ (#&"s

!.= Co/'t%/t Gro>t Stoc'(sic i4"? Di(i4"n4 n4 "rnin! !ro>'? Hs" of mo4"#?

E%"c'"4 r'" of r"'&rn on cons'n' !ro>' s'oc$!.6 Stoc' >it No/co/'t%/t Gro>t(S&"rnorm#noncons'n' s'oc$s n4 '"ir (#&'ion

!. Cor8or%te ;%&u%tio/(Coror'" (#&" mo4"#? To'# comn6 (s. 4i(i4"n4 !ro>' mo4"#

!.! Stoc M%ret Eui&ibriu0(M"nin!? Cn!"s in ";&i#i9ri&m s'oc$ ric"s? Effici"n' mr$"'

6o'"sis? L"("#s of mr$"' "ffici"nc6: @"$ form= s"mis'ron! form= s'ron! form? Im#ic'ionsof mr$"' "ffici"nc6? S'oc$ mr$"' n4 "ffici"nc6? R"4in! s'oc$ mr$"' ;&o'"s in 9&sin"ss

&9#ic'ions

". COST OF CAPITA)

".# ei1ted A;er%1e Co't o C%8it%&

".2 5%'ic *ei/itio/'

".3 Co't o *ebt".4 Co't o 8reerred 'toc

".= Co't o Ret%i/i/1 E%r/i/1'(CAPM roc? on4 6i"#4 #&s ris$ r"mi&m roc?

DC, roc

".6 Co't o Ne> co00o/ 'toc

". Co08o'ite or ei1ted A;er%1e co't o c%8it%& ,ACC


7/37



".! F%ctor' Aecti/1 Co08o'ite Co't o C%8it%&( Con'ro##9#" fc'ors: L"("# of in'"r"s' r'"s=

'% r'"s? 8oncon'ro##9#" fc'ors: Ci'# s'r&c'&r" o#ic6= in("s'm"n' o#ic6

"." Adju't0e/t te co't o c%8it%& or Ri'

".#$ Prob&e0 Are%' i/ Co't o C%8it%&( D"r"ci'ion !"n"r'"4 f&n4s= ri('"#6 o>n"4 firms=

m"s&r"m"n' ro9#"ms= cos' of ci'# for ro'(Pros?D"cision m$in!

##.4 Project Ri' A/%&'i'

##.= St%/d-A&o/e Ri'( S"nsi'i(i'6 n#6sis? Sc"nrio n#6sis? Mon'" Cr#o sim'ion

#2. CAPITA) STRUCTURE AN* *I:I*EN* PO)IC( )E:ERAGE

#2.# T%r1et C%8it%& 'tructure#2.2 5u'i/e'' %/d i/%/ci%& Ri'( &sin"ss ris$? /"r'in! #"("r!"s? ,innci# ris$

#2.3 O8ti0%& C%8it%& Structure( @ACC n4 ci'# s'r&c'&r" cn!"s? /'ion# ci'#

s'r&c'&r"

#2.4 C%8it%& Structure Teor(Eff"c' of '%"s? Eff"c' of o'"n'i# 9n$r&'c6? Tr4" off'"or6? Si!n##in! '"or6? D"9' finncin! 'o cons'rin mn!"rs

#2.= Cec&i't or C%8it%& Structure *eci'io/'(S#"s s'9i#i'6= ss"' s'r&c'&r"= o"r'in!

#"("r!"= !ro>' r'"= rofi'9i#i'6= '%"s= con'ro# of mn!"m"n'= mn!"m"n' ''i'&4"= #"n4"rn4 r'in! !"nc6 ''i'&4"= mr$"' con4i'ions= firms in'"rn# con4i'ions= finnci# f#"%i9i#i'6

#2.6 :%ri%tio/' i/ C%8it%& Structure'

#3. *I:I*EN*S AN* SARE PURCASES#3.# *i;ide/d' ;'. S%re G%i/'( I/troductio/D *i;ide/d irre&e;%/ce teorD 5ird i/ te

%/d teorD T%< 8reere/ce teorD Co08%ri'o/'

#3.2 Oter *i;ide/d Po&ic I''ue'( Inform'ion con'"n' )Si!n##in!+ 6o'"sis? C#i"n'"#""ff"c'

#3.3 *i;ide/d 't%bi&it

#3.4 *i;ide/t 8o&ic i/ Pr%ctice(Tr!"' 6o&' r'io-r"si4 4i(i4"n4 mo4"#? Ernin!s= csf#o>s= n4 4i(i4"n4s? P6m"n' roc"4&r"s


8/37



#3.= *i;ide/d Rei/;e't0e/t P&%/'

#3.6 O;er%&& %ctor' I/&ue/ci/1 *i;ide/d Po&ic(Cons'rin's? In("s'm"n' oor'&ni'i"s?A#'"rn'i(" so&rc"s of ci'#? Eff"c' of 4i(i4"n4 o#ic6 on cos' of r"'in"4 "rnin!s

#3. O;er;ie> o *i;ide/d Po&ic *eci'io/

#3.! Stoc *i;ide/d' %/d 'toc '8&it'(S'oc$ s#i's? S'oc$ 4i(i4"n4s? Eff"c' on s'oc$ ric"s

#3." Stoc Re8urc%'e'(In'ro4&c'ion? Eff"c' of s'oc$ r"&rcs"s? A4(n'!"s? Dis4(n'!"s

#4. OR+ING CAPITA) MANAGEMENT( MANAGING CURRENT ASSETS

#4.# 5%'ic Ter0i/o&o1

#4.2 C%' Co/;er'%tio/ Cc&e( Cs con("rsion c6c#" mo4"#? Sor'"nin! '" cs con("rsion

c6c#"? "n"fi's

#4.3 ero ori/1 C%8it%&

#4.4 A&ter/%ti;e curre/t A''et I/;e't0e/t Po&icie'(R"#%"4= r"s'ric'"4= n4 mo4"r'" ss"'

o#ic6? Comon"n's of >or$in! ci'#

#4.= C%' M%/%1e0e/t( R"sons for o#4in! cs? A4(n'!"s of o#i46 4";&'" cs n4n"r cs ss"'s

#4.6 C%' 5ud1et'#4. C%' M%/%1e0e/t Tec/iue'( Cs f#o> s6ncroni'ion? S""4 & '" c"c$ c#"rin!

roc"ss? Hsin! f#o'? Acc"#"r'ion of r"c"i's: Loc$9o%"s= 6m"n' 96 >ir"&'om'ic 4"9i'

#4.! M%ret%b&e 'ecuritie'

#4." I/;e/tor(Mn!"m"n'? Cos's

#4.#$ I/;e/tor Co/tro& S'te0'(Com&'"ri"4 s6s'"m? &s' in 'im" s6s'"ms? /&'so&rcin!?Pro4&c'ion sc"4in! n4 in("n'or6 #"("#s

#4.## Recei;%b&e' M%/%1e0e/t(Acc&m'ion of r"c"i(9#"s? Moni'orin! '" r"c"i(9#"s

osi'ion: D6s s#"s o&'s'n4in!? A!in! sc"4"s.

#4.#2 Credit Po&ic(Comon"n's? S"''in! '" cr"4i' "rio4 n4 s'n4r4s

#4.#3 Co&&ectio/ Po&ic

#4.#4 C%' *i'cou/t'

#=. FINANCING CURRENT ASSETS

#=.# A&ter%ti;e Curre/t A''et' Po&icie'(M'&ri'6 m'cin! or s"#f #i;&i4'in! roc?

A!!r"ssi(" roc? Cons"r('i(" roc

#=.2 E;%&u%tio/ o Sort Ter0 Fi/%/ci/1(S""4? ,#"%i9i#i'6? Cos' fc'or? Ris$ fc'or

#=.3 Sort Ter0 i/%/ci/1-Source'(Accr&"4 #i9i#i'i"s? Acco&n's 69#" )'r4" cr"4i'+? n$

#on? Comm"rci# "r

#=.4 Accrued )i%bi&itie'

#=.= Accou/t' Recei;%b&e(Cos'? Eff"c's on finnci# s''"m"n's? Comon"n's

#=.6 Sort Ter0 5%/ )o%/'( M'&ri'6? Promissor6 no'"? Com"ns'in! 9#nc"s? Inform#

#in" of cr"4i'? R"(o#(in! cr"4i' !r""m"n'#=. Co't o 5%/ )o%/'(7"6 "#"m"n's in romissor6 no'"s? R"!r )sim#" in'"r"s'+?

Disco&n' in'"r"s's? Eff"c's of com"ns'in! 9#nc"s? A44 on in'"r"s'

#=.! Coice o % 5%/( @i##in!n"ss 'o ss&m" ris$? A4(ic" n4 co&ns"#? Lo6#'6 'o c&s'om"rs?S"ci#i'ion? M%im&m #on si"? M"rcn' 9n$in!? /'"r s"r(ic"s

#=." Co00erci%& 8%8er'(M"nin!? M'&ri'6 n4 cos'? Hs"


9/37



ESSENTIA) TEBTS

I.M. PAN*E: ,innci# Mn!"m"n' )i$s: 12'"4i'ion+

5RIGAM ? OUSTAN: ,&n4m"n'#s of ,innci# Mn!"m"n' )So&' @"s'"rn:

L'"s' "4i'ion+

IMPORTANT NOTES

Con'"n's of &ni's 2 n4 3 (" #r"46 9""n co("r"4 in S"m-1 Acco&n'in! "r. T"s"

r" inc#&4"4 "r" on#6 for r"(ision &ros"s. T" fc'6 m6 "rs #i$"#6 'o &rri"4#6

s$im 'ro&! '"m.

T"r" >i## 9" som" n&m"ric# ;&"s'ions from Hni' nos. 5==B===10=11 n4 12. T"

fc'6 is 4(is"4 'o '"c ccor4in!#6. In ## '" s'&4"n's >i## (" 'o ns>"r ' #"s' 2

n&m"ric#s.


10/37



UMAN RESOURCE MANAGEMENT

COURSE *URATION( 36 RS

COURSE CRE*ITS( $3

#. INTRO*UCTION TO RM

#.# Me%/i/1 %/d i08ort%/ce( M"nin!? Imor'nc"? Lin" n4 s'ff s"c's of RM? Lin"

Mn!"rs .R. 4&'i"s? R Mn!"rs 4&'i"s? 8"> roc"s 'o or!niin! R? Sif' 9"'>""n#in" 4&'i"s n4 RM 4&'i"s

#.2 I08ort%/ce tre/d' i/ RM(T" n"> R mn!"rs: foc&s"s on 9i!!"r ic'&r"= n"> >6s

'o ro(i4" 'rnsc'ion s"r(ic"s= n"> rofici"nci"s? RM in In4i? SRM? i! "rformnc">or$ s6s'"ms? E(i4"nc" 9s"4 RM? Mn!"m"n' of "'ics

#.3 O;er%&& 'co8e o RM( R"cr&i'm"n' n4 #c"m"n': o9 n#6sis= "rsonn"# #nnin! n4r"cr&i'in!= "m#o6"" '"s'in! n4 s"#"c'ion= in'"r(i">in!? Trinin! n4 4"("#om"n': sics of

TD= P"rformnc" mn!"m"n' n4 ris#= cocin!= cr""rs= n4 '#"n' mn!"m"n'?com"ns'ion: Es'9#isin! s'r'"!ic 6 #ns= 6 for "rformnc" n4 finnci# inc"n'i("s=

9"n"fi's n4 s"r(ic"s? Em#o6"" r"#'ions: E'ics=


11/37



s'"s in in! !&i4"#in"s? ;&"s'ionnir"s? o9s"r('ions? r'icin' 4iri"s#o!s? ;&n'i''i(" or$in! con4i'ions? In'"rn"' #ic'ions.3.3 riti/1 Hob '8eciic%tio/'(S"cific'ion for 'rin"4 s. &n'rin"4 "rsonn"#? s"cific'ions

9s"4 on ororce( sm## 'o>ns n4 r&r# r"si4"n's? o#4"r >or$"rs?

R"s"r('ion in


12/37



!m"s= G.D.= r"s"n''ions= '"s's= in'"r(i">+= "ff"c'i("n"ss? Si'&'ion# '"s'in! n4 (i4"o 9s"4

si'&'ion# '"s'in!? Mini'&r" (S'r&c'&r"4 si'&'ion# in'"r(i">: S'"s in(o#("4?

Con4&c'in! n "ff"c'i(" in'"r(i">: S'"s in(o#("4? Hsin! s'r"m#in"4 in'"r(i"> roc"ss: ro"rroc: Pr"r"= form'"= con4&c'= m'c? G&i4"#in"s for in'"r(i">""s: B 'in!s 'o ss

. TRAINING AN* *E:E)OPMEMT

.# Orie/ti/1 tr%i/i/1 te e08&oee'( P&ros"? roc"ss: n49oo$= inform# ori"n''ion=

ori"n''ion '"cno#o!6? Trinin! roc"ss: roc"ss= #i!nm"n' 9"'>""n s'r'"!6 n4 'rinin!? s'" 'rinin! roc"ss? Trinin! #"rnin! n4 mo'i('ion: M$in! #"rnin! m"nin!f= m$in!

s$i## 'rnsf"rs "s6= r"inforcin! #"rnin!

.2 Tr%i/i/1 /eed' %/%&'i' %/d 8ro1r%0 de'i1/i/1( Ts$ n#6sis: M"nin!= com"'"nc6mo4"#s? P"rformnc" n#6sis: Ass"ssin! 'rinin! n""4s: R"(i"> c&rr"n' "rformnc"? fin4

r"sons for #o> "rformnc"? D"si!nin! '" 'rinin! ro!rm

.3 I08&e0e/ti/1 tr%i/i/1 8ro1r%0'(/T: M"nin!= '6"s= roc"ss? Ar"n'ic"si 'rinin!?Inform# 'rinin!? o9 ins'r&c'ion 'rinin!? L"c'&r"s? Pro!rmm"4 #"rnin!? A 'rinin!?

"s'i9" 'rinin!? T"#"'rinin! n4 (i4"oconf"r"ncin!? EPSS? com&'"r 9s"4 'rinin!?

Sim'"4 #"rnin!? In'"rn"' 9s"4 'rinin!? Hs" of RIS? ir' c#ssroom? Hsin! In'"rn"'

9s"4 #"rnin!? Lif"#on! n4 #i'"rc6 9s"4 'rinin! '"cni;&"s? oic" n4 cc"n' 'rinin!?Cr"'in! o>n 'rinin! ro!rms.

.4 I08&e0e/ti/1 M*P'( M"nin!? Mn!"ri# FT: o9 ro''ion= cocin!&n4"rs'&46

roc= c'ion #"rnin!? off '" ' 'o cn!"? L">ins cn!" roc"ss?

L"4in! or!ni'ion# cn!": Hnfr""in!= mo(in!= r"fr""in!? &sin! /.D.: M"nin!= &mnroc"ss #ic'ions= '"cno s'r&c'&r# in'"r("n'ions= RM #ic'ions= s'r'"!ic /D

#ic'ions. E(#&'in! '" 'rinin! "ffor': D"si!nin! "(#&'ion? Trinin! "ff"c's 'o m"s&r":

Trinin! o&'com"s: R"c'ion= #"rnin!= 9"(io&r= r"s's.

!. PERFORMANCE MANAGEMENT AN* APPRAISA)

!.# 5%'ic co/ce8t'(D"finin! "m#o6""s !o#s n4 >or$ s'n4r4s

!.2 Tec/iue' or %88r%i'i/1 8eror0%/ce( @6 ris"? S&"r(isors ro#"? S'"s in(o#("4


13/37



!.3 Gr%8ic%& r%ti/1 'c%&e 0etod(@' 'o m"s&r"? A#'"rn'i(" rn$in! m"'o4s? Pir"4

comrison m"'o4s? forc"4 4is'ri9&'ion m"'o4s? Cri'ic# inci4"n' m"'o4? 8rr'i(" forms?"(io&r##6 ncor"4 r'in! sc#"s: S'"s in(o#("4= r"s"rc insi!'s= 4(n'!"s= ro9#"ms?

M/? Com&'"ri"4 n4 >"9 9s"4 "rformnc" ris#s? E#"c'ronic "rformnc" moni'orin!

!.4 *e%&i/1 >it 8eror0%/ce %88r%i'%& 8rob&e0'( Po'"n'i# ris# ro9#"ms: Hnc#"r

s'n4r4s= #o "ff"c'= c"n'r# '"n4"nc6= #"ni"nc6s'ric'n"ss= r"c"nc6 "ff"c'= 9is= o'"rs?G&i4"#in"s for o#4in! "ff"c'i(" ris#s: 7no> '" ro9#"ms= &s" '" ri!' ris# 'oo#= $""

4ir6= !"' !r""m"n' on #n= 9" fir? Aris#s n4 '" r>? @o so 4o '" risin!:

Imm"4i'" s&"r(isor= ""r ris#s= r'in! commi''""= s"#f r'in!s= ris# 96 s&9or4in'"s=30 4"!r"" f""49c$

!.= A88r%i'%& i/ter;ie>( T6"s of ris# in'"r(i">: S'isfc'or6-romo'9#"= s'isfc'or6-no'

romo'9#"= &ns'isfc'or6-corr"c'9#"= n4 &ns'isfc'or6-&ncorr"c'9#"? o> 'o con4&c'ris# ris# in'"r(i">: G&i4" #in"s= n4#in! 4"f"nsi(" s&9or4in'"= cri'iciin!

s&9or4in'"= n4#in! form# >ri''"n >rnin!? Aris#s in rc'ic"

!.6 Peror0%/ce 0%/%1e0e/t(M"nin!? Aris# (s. Mn!"m"n'? &i#4in! 9#oc$s? >6mn!" "rformnc": for 'o'# ;i'6= ris# iss&"s= n4 s'r'"!ic #nnin!? &sin! I.T. 'o

s&or' "rformnc" mn!"m"n'? Imro(in! ro4&c'i(i'6 'ro&! RIS? Fi'6 imro("m"n'of "rformnc" mn!"m"n' s6s'"m

". COACING CAREERS AN* TA)ENT MANAGEMENT

".# I08ro;i/1 co%ci/1 'i&&'(Cocin! (s. m"n'orin!? Cocin!s imor'nc"? Pr"rin! 'o

coc? P#nnin!? Ac'i(" cocin!? ,o##o> &

".2 C%reer 0%/%1e0e/t b%'ic'(T"rmino#o!6? Cr""rs 'o46? Em#o6"r cr""r "ffor's 'o46?

Em#o6""s ro#"

".3 C%reer 0%/%1e0e/t 0etod'(Em#o6"rs ro#": Too#s n4 '"cni;&"s? Inno('i(" "m#o6"r

".4 C%reer i/iti%ti;e'(Lif"#on! #"rnin! 9&4!"'s= ro#" r"("rs#= or!ni" cr""r s&cc"ss '"ms=

ro(i4" cr""r coc"s= off"r on#in" ro!rms? Commi'm"n' ori"n'"4 cr""r 4"("#om"n' "ffor's:

Cr""r ori"n''"4 ris#s? Mn!"rs ro#"? &i#4in! m"n'orin! s$i##s: M"n'orin! c("'s="ff"c'i(" m"n'or= or'"!"s r"sonsi9i#i'i"s? RIS for imro(in! cr""r #nnin! n4

4"("#om"n'

".= E08&oer &iecc&e c%reer 0%/%1e0e/t( Promo'ions n4 'rnsf"rs? m$in! romo'ion

4"cisions: S"niori'6 (s. com"'"nc"= m"s&r"m"n' of com"'"nc"= form#inform# roc"ss=("r'ic#orion'# mo("m"n's? So&rc"s of 9is in romo'ion 4"cisions? Mn!in!

'rnsf"rs?mn!in! r"'ir"m"n's: M"'o4s= r"r"'ir"m"n' co&ns"##in!

".6 T%&e/t 0%/%1e0e/t( M"nin!? T#"n' mn!"m"n' s6s'"ms

". M%/%1i/1 c%reer %/d i/di/1 % job)A"n4i% 'o C. 10 of Ess"n'i# '"%'+

#$. ESTA5)ISING STRATEGIC PA P)ANS

#$.# 5%'ic %ctor' deter0i/i/1 8% r%;e'(Com"ns'ion sc"nrio in In4i: Comni"s Ac'15= ES/S n4 ESPS= Minim&m >!"s= o'"r #"!is#'ions= >!"s #>s for inform# s"c'or

)8o'": L"!# consi4"r'ions in '" HS cn 9" i!nor"4+

#$.2 U/io/ i/&ue/ce' o/ co08e/'%tio/ deci'io/'( Ro#"? Com"'i'i(" s'r'"!6= coror'"o#ici"s n4 com"ns'ion= '6"s of 6 o#ici"s= 6 ris"s= s#r6 comr"ssion= !"o!r6?

E;&i'6 n4 i's imc' on 6 r'"s: E;&i'6 '"or6 of mo'i('ion= 44r"ssin! ";&i'6 iss&"s

#$.3 E't%b&i'i/1 8% r%te'(,i(" s'" roc"ss: S'" 1: S#r6 s&r("6: M"nin!= 9"ncmr$


14/37



Com"ns'ion fc'ors= r"rin! for "(#&'ion= s.

##.2 I/di;idu%& e08&oee i/ce/ti;e %/d reco1/itio/ 8ro1r%0'(Pi"c">or$ #ns: M"nin!=s'ri!' i"c">or$= s'n4r4 o&r #ns? M"ri' 6 or "rformnc" incr"m"n's: M"nin!=

o'ions? Inc"n'i("s for rof"ssion# "m#o6""s? 8onfinnci# n4 r"co!ni'ion 9s"4 >r4s?/n#in" n4 IT s&or'"4 >r4s.

##.3 I/ce/ti;e' or '%&e'8eo8&e(S#r6 #n? Commission #n? Com9in'ion #n? M%imiin!s#"s forc" r"s's

##.4 I/ce/ti;e' or 0%/%1er' %/d eide i/ce/ti;e 8&%/'( D"si!nin! '"m inc"n'i("s: En!in""r"4

s'n4r4s= ros n4 cons? Profi' srin! #ns: C&rr"n'= 4"f"rr"4? Scn#on #ns: 5 9sicsf"'&r"s? o'"r !insrin! f"'&r"s#ns: M"nin!= s'"s in im#"m"n''ion? A' ris$ #n?

ES/Ps? D"si!nin! "ff"c'i(" ro!rms: Imc' of finnci# n4 nonfinnci# inc"n'i("s? fi("

9&i#4in! 9#oc$s of "ff"c'i(" inc"n'i("s #ns.

#2. 5ENEFITS AN* SER:ICES

#2.# 5e/eit' 8icture tod%( Em#o6"" 9"n"fi's in In4i

#2.2 P% or ti0e /ot >ored(Hn"m#o6m"n' ins&rnc"? c'ions n4 o#i46s? sic$ #"("s?Pr"n'# #"("s n4 '" fmi#6 n4 m"4ic# #"(" c'? S"("rnc" 6? S"m"n'in!

&n"m#o6m"n' 9"n"fi's? Ins&rnc" 9"n"fi's: @or$"rs com"ns'ion: D"'"rminin! of 9"n"fi's=

con'ro##in! >or$"rs com"ns'ion cos'? osi'#i'ion= "#' n4 4is9i#i'6 Ins&rnc":Co("r!"= MDs= PP/s= M"n'# "#' 9"n"fi's? L"!# si4" of "#' 9"n"fi's from In4i? Tr"n4s

in "m#o6"r "#' cr" cos' con'ro#: Comm&nic'ion n4 "m#o6m"n'= >"##n"ss ro!rm= "#'

s(in!s cco&n's= c#ims &4i's= o'"r cos' con'ro# o'ions? Lon! '"rm cr"? Lif" ins&rnc"?

"n"fi's for r' 'im" n4 con'in!"n' >or$"rs.#2.3 Retire0e/t be/eit'( Soci# s"c&ri'6? P"nsion #ns: M"nin!= 4"fin"4 9"n"fi' #n=

4"fin"4 con'ri9&'ion #ns= cs 9#nc" "nsion #n? "nsion n4 "r#6 r"'ir"m"n' "rson#

s"r(ic"s n4 fmi#6 fri"n4#6 9"n"fi's: P"rson# s"r(ic"s: Cr"4i' &nions= "m#o6"" ssis'nc"ro!rms? fmi#6 fri"n4#6 )>or$-#if"+ 9"n"fi's? s&9si4i"4 ci#4 cr"= sic$ ci#4 9"n"fi's= "#4"r

cr"= 'im" off= fmi#6 fri"n4#6 9"n"fi's? o'"r


15/37



#2.4 F&eor$ sc"4"s: T6"s= 4(n'!"s n4 4is4(n'!"s.

ESSENTIA) TEBT

G%r *e''&er ? 5iju :%re(&mn R"so&rc" Mn!"m"n' )2011: P"rson+

S%ro/ P%/de ? S>%8%/&e% 5%'%(&mn R"so&rc" Mn!"m"n' )P"rson: 2012+

IMPORTANT NOTES

T" r"scri9"4 '"%' cnno' 9" s&9s'i'&'"4 96 n6 o'"r 9oo$

A## '" 9o%"4 m'"ri#= cs" s'&46= "'c. !i("n in '" '"%' 9oo$ (" 'o 9" r"4 96 '"

s'&4"n' on s"#f s'&46 9sis.

T" "n4 '"rm "%min'ion >i## con'in ;&"s'ions &n4"r s## 9" 9s"4 on RM rc'ic"s

in In4in or!ni'ions.

E%"rcisin! o>n 4iscr"'ion= '" fc'6 m6 #i$" 'o r"scri9" c"r'in 'oics 'o '" s'&4"n's

for s"#f s'&46. o>"("r= '" co("r!" of '" 'oics s 'o 9" com#"'".
http://www.infibeam.com/Books/search?author=Gary%20Dessler%20Biju%20Varkkeyhttp://www.infibeam.com/Books/search?author=Gary%20Dessler%20Biju%20Varkkey


16/37



OPERATIONS ? OPTIMIATION RESEARC

,UANTITATI:E TECNIUES-2

COURSE *URATION( 4! OURS

COURSE CRE*ITS( $4

#.*ECISION ANA)SIS

#.#Prob&e0 For0u&%tio/(Pro9#"m s''"m"n'? Inf#&"nc" 4i!rms? D"cision 'r""s

#.2 *eci'io/ M%i/1 >itout Prob%bi&itie'( /'imis'ic roc? Cons"r('i(" roc?

Minim% r"!r"' roc

#.3*eci'io/ M%i/1 >it Prob%bi&itie': E%"c'"4 (#&" roc? E%"c'"4 (#&" of "rf"c'inform'ion

#.4Ri' A/%&'i' %/d Se/'iti;it A/%&'i': Ris$ n#6sis? S"nsi'i(i'6 n#6sis#.= *eci'io/ A/%&'i' >it S%08&e I/or0%tio/: Inf#&"nc" 4i!rm? D"cision 'r""? D"cision

s'r'"!6? Ris$ rofi#"? E%"c'"4 (#&" of sm#" inform'ion? Effici"nc6 of sm#" inform'ion.

2.UTI)IT AN* GAME TEOR

2.#Me%/i/1 o Uti&it: Mon"'r6 (#&" of 6off

2.2 Uti&it %/d *eci'io/ 0%i/1: sic "%#n'ion? E%"c'"4 &'i#i'6 roc? S'"s for

4"'"rminin! &'i#i'6 of mon"6

2.3Oter Co/'ider%tio/' i/ Uti&it: Ris$ rofi#"? E%"c'"4 mon"'r6 (#&" (s. "%"c'"4 &'i#i'6

2.4 G%0e Teor: J"ro n4 osi'i(" s&m !m"s? D"cision m$in! 'ro&! !m" '"or6?

Com"'in! for mr$"' sr"? I4"n'if6in! &r" s'r'"!6

2.= Mior$in! of mi%"4 s'r'"!6 !m"s? Lr!"r mi%"4 s'r'"!6!m"? s'"s for so#(in! !m"s

)Tis 'oic is #so inc#&4"4 in EMDM-II s6##9&s. T" s'&4"n's r" r";&ir"4 'o 9" r"r"4 for

;&"s'ions from 'is &ni' in '' "r s >"##+

3.)INEAR PROGRAMING( SENSITI:IT ANA)SIS3.#Me%/i/1 o 'e/'iti;it A/%&'i'

3.2 Objecti;e Fu/ctio/ Coeicie/t': /9o 4"cision (ri9#"s cs" n4 E#"c'ronic comm&nic'ion ro9#"m r" 8/T in'" s6##9&s+

4.INTEGER )INEAR PROGRAMING

4.#Me%/i/1 %/d T8e' o )i/e%r Pro1r%00i/1 Mode&'4.2 Gr%8ic%& So&utio/' or A&& I/te1er )i/e%r Pro1r%00i/1: In'ro4&c'ion? Gric#

so#&'ion? Ro&n4in!? Gric# so#&'ion of ## in'"!"r ro9#"m? L.P. r"#%'ion n4 9o&n4s


17/37



4.3A88&ic%tio/' I/;o&;i/1 $-# :%ri%b&e': Ci'# 9&4!"'in!? ,i%"4 cos's? Dis'ri9&'ion s6s'"m

4"si!n? n$ #oc'ion? Pro4&c' 4"si!n n4 mr$"' sr" o'imi'ion)Disc&ssion of Mo4"##in! f#"%i9i#i'6 is o&'si4" '" sco" of o&r s'&4i"s. S"con4= '" fc'6 is

r";&ir"4 'o 4isc&ss '" cs"s !i("n ' '" "n4 of '" c'"r 9&' i!nor" '" E%c"# so#&'ion+

=.PROHECT SCE*U)ING( PERT AN* CPM=.#I/troductio/ to Project Scedu&i/1=.2Project Scedu&i/1 >it +/o>/ Acti;it Ti0e': M"nin! n4 sco"? Conc"' of cri'ic#

'? D"'"rminin! '" cri'ic# ': Con'ri9&'ions of PERTCPM? S'"s in(o#("4 in PERTCPMroc"4&r"s.

=.3 Project Scedu&i/1 >it U/cert%i/ Acti;it Ti0e'( Proi' "s'im'"4

c'i(i'6? Hnc"r'in c'i(i'6 'im"s? Cri'ic# '? ri9i#i'6 in ro m&c 'o or4"r 4"cision? @"n 'oor4"r 4"cision? S"nsi'i(i'6 n#6sis

6.3Eco/o0ic Productio/ )ot Si@e Mode&: Cos's in(o#("4 from s si4"? To'# cos' mo4"#?Economic ro4&c'ion #o' si"

6.4I/;e/tor Mode& >it P&%//ed Sort%1e: S'oc$ o&'s

)8o'": In("n'or6 mo4"#s >i' ro99i#is'ic 4"mn4 r" no' in co&rs"+

.AITING )INE MO*E)S7UESTIONS TEOR

.#Structure o % %iti/1 )i/e S'te0: Sin!#" cnn"# >i'in! #in"? Dis'ri9&'ion of rri(#s?Dis'ri9&'ion of s"r(ic" 'im"s? F&"&"in! 4isci#in"? S'"46 s''" o"r'ion.

.2Eco/o0ic A/%&'i' o %iti/1 )i/e'

)8o'": R"s' of '" >i'in! #in" mo4"#s r" 8/T inc#&4"4 in '" s6##9&s+

!.SIMU)ATION!.#Me%/i/1 %/d Sco8e o Si0u&%tio/

!.2 Ri' A/%&'i': Si'&'ion >i' Consi4"r9#" Hnc"r'in#6? @' if n#6sis? Sim'ion)"%c#&4in! &s" of E%c"# s""'s+

!.3I/;e/tor Si0u&%tio/: In("n'or6 o#ic6 for ro4&c' >i' &nc"r'in 4"mn4

!.4%iti/1 )i/e Si0u&%tio/: S''ic (s. 46nmic sim'ion mo4"#s? Sim'ion of '" >i'in!#in" &sin! "%m#" of '>o ATM mcin"s

".*NAMIC PROGRAMMING

".#Me%/i/1 %/d Sco8e".2Sorte't Route Prob&e0: Princi#" of o'im#i'6

".3*/%0ic 8ro1r%00i/1 Not%tio/: S'!" 1-S'!" ro9#"ms

".4+/%8'%c Prob&e0

".=Productio/ %/d I/;e/tor Co/tro& Prob&e0


18/37



ESSENTIA) TEBTS(

AN*ERSON SEENE AN* I))IAMS: An In'ro4&c'ion 'o Mn!"m"n'

sci"nc"s )So&'-@"s'"rn: L'"s' "4i'ion+

AN*ERSON SEENE AN* I))IAMS: F&n'i''i(" M"'o4s for &sin"ss

)So&'-@"s'"rn: L'"s' "4i'ion+

IMPORTANT(

T" fc'6 is "%"c'"4 'o 4isc&ss "n4 of c'"r cs" s'&4i"s in '" c#ss

T" s'&4"n's r" r";&ir"4 'o m"mori" '" '"rm !i("n in '" G#ossr6 ' '" "n4 of "c

c'"r. A ;&"s'ions >i## 9" s"' 9s"4 on '"s" '"rms.

T" "n4 '"rm ;&"s'ion "r >i## 9" n&m"ric#s 9s"4.

T" form' of '" ;&"s'ion "r s## 9" comm&nic'"4 #'"r= f'"r cons'in! MGH.


19/37



INTEGRATE* MAR+ETING COMMUNICATION ? A*:ERTISING MGMT

,A*:ERTISING AN* OTER PROMOTIONS


COURSE CRE*ITS( $3

SECTION-A( INTEGRATE* MAR+ETING COMMUNICATION

,EIGTAGE( TO FIFT( #4 RS

#. INTEGRATE* MAR+ETING COMMUNICATION( O:ER:IE

#.# Me%/i/1 %/d Too&'( A4("r'isin! )M"4i= 4ir"c' r"sons"= in'"rc'i("= #c"= o&' of om"+?Tr4" n4 cons&m"r ori"n'"4 romo'ions? E("n' mr$"'in! n4 sonsorsis? Mr$"'in!

ori"n'"4 PR n4 &9#ici'6? P"rson# s"##in!? D"fini'ion.

#.2 I/te1r%tio/ o MC( @6K @6 no'K IMC n4 s6n"r!6

#.3 +e IMC Fe%ture'( Cu'to0er' te 't%rti/1 8oi/t( C&s'om"rs '" s'r'in! oin':

Cons&m"rs in con'ro#= r"4&c"4 4""n4"nc" on '" mss m"4i? Hs" n6 n4 ## IMC 'oo#s'' r" &'o '" 's$: To&c oin's n4 30 4"!r"" 9rn4in!= "n!!in! non"n!!in! 'o&c

oin's? M'i#" m"ss!"s 9&' on" (oic"? Aim 'o 9&i#4 r"#'ionsis: Lo6#'6 ro!rms=

"%"ri"n'i# mr$"'in! ro!rms? H#'im'" o9o= >' n4 >"n=;&n'ifi9#" n4 m"s&r9#"= r"#is'ic= in'"rn##6 consis'"n'= c#"r n4 in >ri'in!? Mrcom

o96s in '"rms of s#"s: Tr4i'ion# (i">= "r"'ic# )oosin!+ (i">= cco&n'9i#i'6

"rs"c'i(" )s6n'"sis+.

2.2 5ud1eti/1( &4!"'in! in '"or6? &4!"'in! in rc'ic": P"rc"n'!" of s#"s 9&4!"'in!=/9


20/37



s#in'"rin! of mss mr$"' n4 r"4&c"4 m"4i "ff"c'i("n"ss= sor' '"rm ori"n''ion n4 coror'"

r">r4 s'r&c'&r"s= cons&m"r r"sonsi("n"ss? cons";&"nc"s of '" incr"s"

3.3 C%8%bi&itie' %/d )i0it%tio/' o S%&e' 8ro0otio/( @' cn romo'ion ccom#is:

S#"sforc" "n'&sism for n"> imro("4 m'&r" ro4&c'= in(i!or'" s#"s of m'&r" 9rn4=

fci#i''" #&nc of n"> ro4&c'= incr"s" on n4 off s"#f m"rcn4isin! sc"= n"&'r#i"

com"'i'i(" 4("r'isin! n4 s#"s romo'ion= 'ri# &rcs"= r""' &rcs"= incr"s" ro4&c'&s!"= r""m' com"'i'ion 'ro&! #o4in!= r"inforc" 4("r'isin!? @' romo'ion cn'

ccom#is: Cn' com"ns'" for oor#6 'rin"4 s#"sforc"= no #on! '"rm c&s'om"r commi'm"n'=

4iffic'6 in con("r'in! r4 cor" noncon("r's

3.4 Ge/er%&i'%tio/' About Pro0otio/'( /n"= '"morr6 r"'i# ric" r"4&c'ions s&9s'n'i##6

incr"s" s#"s- 9&' on#6 in sor' r&n? T>o= '" !r"'"r '" fr";&"nc6 of 4"#s= '" #o>"r '" "i!'

of '" 4"# si$"? Tr""= fr";&"nc6 of 4"# cn!"s '" cons&m"rs r"f"r"nc" ric"? ,o&r=r"'i#"rs ss 'ro&! #"ss 'n 100 of 'r4" 4"#s? ,i("= i!"r mr$"' sr" 9rn4s r" #"ss

4"# "#s'ic? Si%= 4("r'is"4 romo'ions cn r"s' in incr"s"4 s'or" 'rffic? S"("n= f"'&r"

4("r'isin! n4 4is#6s o"r'" s6n"r!is'ic##6 'o inf#&"nc" s#"s of 4isco&n'"4 9rn4s? Ei!'=romo'ion in on" ro4&c' c'"!or6 ff"c's s#"s of 9rn4s in com#"m"n'r6 n4 com"'i'i("

c'"!ori"s? 8in"= '" "ff"c's of romo'in! i!"r n4 #o>"r ;i'6 9rn4s r" s6mm"'ric

4. IMC TOO)S( PR AN* PU5)ICIT

4.# I/troductio/ to PR %/d A&&ied Acti;itie' ,OM :ir%& M%reti/17 5u@@ M%reti/1 etc

4.2 Pub&ic Re&%tio/'( M"nin!? PR (s. A4("r'isin!? Proc'i(" PR? R"c'i(" PR? Crisis

mn!"m"n'

4.3 Ru0our' %/d Urb%/ )e1e/d': M"nin!? rio&s $in4s? T"ir imc'? n4#in! r&mo&r

4.4 ord o Mout I/&ue/ce( M"nin!? M"'o4? /inion L"4"rs n4 @/M? Pr"("n'in!

n"!'i(" @/M

4.= 5u@@( M"nin!? & cr"'ion: Soci# s6s'"ms? G"n"r'in! 9&: L> of '" f">= s'ic$n"ss

fc'or= o>"r of con'"%'? I!ni'in! "%#osi(" s"#f !"n"r'in! 4"mn4: Hni;&" (isi9#" ro4&c'=

s"#"c' n4 s""4 '" (n!&r4= r'ion s= &s" c"#"9ri'6 icon= ' '" o>"r of #is's= n&r'&r"!rss roo's.

=. IMC TOO)S( E:ENT AN* CAUSE SPONSORSIPS

=.# I/troductio/( M"nin! of sonsorsis? R"sons for !ro>'

=.2 E;e/t '8o/'or'i8( S"#"c'in! "("n': ,c'ors 'o consi4"r? Cr"'in! c&s'omi"4 "("n's?

Am9&sin! "("n's? M"s&rin! s&cc"ss

=.3 C%u'e S8o/'or'i8'( C&s" r"#'"4 mr$"'in!? Diff"r"nc" from soci# mr$"'in! n4 CSR?"n"fi's of CRM? Imor'nc" of fi'? Cri'ic#i'6 of cco&n'9i#i'6

6. IMC TOO)S( *IRECT MAR+ETING

6.# *irect M%reti/1(M"nin!? Sco"? Gro>' in In4i? Ro#" of DM in IMC6.2 Objecti;e'

6.3 *e;e&o8i/1 *irect M%reti/1 *%t%b%'e

6.4 *irect M%reti/1 Str%te1ie' %/d Medi%

6.= E;%&u%tio/ o Eecti;e/e'' o *M


21/37



SECTION J 5 A*:ERTISING MANAGEMENT

,EIGTAGE( TREE FIFT( 22 OURS

. O:ER:IE.#. I/troductio/( M"nin!? M!ni'&4" of 4("r'isin! in In4i

.2. Fu/ctio/' o Ad;erti'i/1( Informin!? Inf#&"ncin!? R"min4in! n4 incr"sin! s#i"nc"?

A44in! #&"? Assis'in! o'"r comn6 "ffor's

.3. Proce''( C#i"n'ss "rs"c'i(": ,orm'in! n4 im#"m"n'in! s'r'"!6 )o9or'in"ss= "%"r'is"= 6sic#

cc"'nc"= r"s"c'? En4ors"r s"#"c'ion consi4"r'ions: C"#"9ri'6 n4 &4i"nc" m'c&=

c"#"9ri'6 n4 9rn4 m'c&= c"#"9 cr"4i9i#i'6= c"#"9ri'6 ''rc'i("n"ss= cos' consi4"r'ions=

>or$in! "s"= s'&r'ion fc'or= 'ro&9#" fc'or.".4 u0our A88e%&( M"nin!? Hs!"? Possi9i#i'6 of 9oomrn!

".= Fe%r A88e%&( M"nin!? Lo!ic? In'"rnsi'6? ,"r of scrci'6

".6 A88e%& to co/'u0er Gui&t

". Se< A88e%&( Ro#"? Po'"n'i# 4o>nsi4"

".! Sub&i0i/%& Me''%1e' %/d '0bo&ic E0bed'

"." Mu'ic i/ Ad;erti'i/1


22/37



#$. A*:ERTISING ME*IA( P)ANNING AN* ANA)SIS

#$.# I/troductio/( M"4i (s. "ic#"? M"ss!" n4 m"4i? S"#"c'in! n4 9&6in! m"4i n4

("ic#"s

#$.2 Medi% P&%//i/1 Proce''( S"#"c'in! 'r!"' &4i"nc"? S"cif6in! m"4i o9""n (rio&s o9%re

#$.6 *r%>i/1 u8 o % '%08&e 0edi% 8&%/

##. A*:ERTISING ME*IA##.# I/troductio/

##.2 Ne>'8%8er( &6in! sc"? S'r"n!'s n4 >"$n"ss"s of n">s"r 4("r'isin!

##.3 M%1%@i/e'( &6in! M!in" sc"? S'r"n!'s n4 #imi''ions? M!in" &4i"nc"

m"s&r"m"n'? C&s'omi"4= nic" m!in"s

##.4 R%dio( &6in! r4io 'im"? S'r"n!'s n4 #imi''ions? R4io &4i"nc" m"s&r"m"n' in In4i

##.= Te&e;i'io/( T"#"(ision ro!rmmin! 46 r's: D6'im"= frin!" 'im"= rim" 'im"? 8"'>or$=

so'= s6n4ic'"4= c9#" n4 #oc# 4("r'isin!? S'r"n!'s n4 #imi''ions? Infom"rci#s? rn4

#c"m"n's? T"#"(ision &4i"nc" m"s&r"m"n' in In4i

ESSENTIA) TEBT(

TERRENCE A SIMP( In'"!r'"4 Mr$"'in! Comm&nic'ion in A4("r'isin! n4Promo'ion )C"n!!" L"rnin!: 2012+

IMPORTANT NOTES(

T" fc'6 is fr"" 'o &s" n6 9oo$ s #on! s i' com#"'"#6 co("rs '" s6##9&s o&'#in"4

9o("

T" "r >i## 9" '&!' s'ric'#6 in In4in con'"%'. T" ;&"s'ion "r ccor4in!#6 >i## 9"

In4i c"n'ric

T" "n4 '"rm "r >i## 9" 4i(i4"4 in'o 3 s"c'ions >i' ;&"s'ions or!ni"4 in s&c

mnn"r s r"f#"c' '" r"#'i(" >"i!'!" of '" '>o s&9s"c'ions= (i. IMC n4 A4("r'isin!Mn!"m"n'. o>"("r= '" "%c' form' of '" ;&"s'ion "r s## 9" comm&nic'"4

#'"r.


23/37



CONSUMER 5EA:IOR


COURSE CRE*ITS( $2

A. MAR+ETING AN* CONSUMER 5EA:IOUR

#. CUSTOMER ORIENTATION

#.#M%reti/1 %/d Cu'to0er Orie/t%tio/(8""4 ! i4"n'ific'ion? Ri!' mr$"'in! s'r'"!6?Ri!' comm&nic'ion? Em"r!in! cons&m"r o>"r

#.2 U/der't%/di/1 Co/'u0er 5e%;iour: Cons&m"r 9"(io&r? P"rson# roc"ss"s in

cons&m"r 9"(io&r: P"rc"'ion= #"rnin!= 9i'= ''i'&4"s= mo'i('ion= "rson#i'6? In'"r"rson#inf#&"nc"s: ,mi#6= soci"'6= r"f"r"nc" !ro&s= oinion #"4"rs= c'&r" n4 s&9c'&r"s?

8on"rson# inf#&"nc"s: Con'"%'"n(ironm"n'= #c"= 'im".

#.3 Co/'u0er 5ui/1 Proce''( &6in! roc"ss( 8""4 n4 mo'i("= s'im&s= "%min'ion=

s"#"c'ion= &rcs"= "%"ri"nc"= r"&rcs"? Inform'ion roc"ssin!: EPS= LPS= RR?In(o#("m"n' >i' &rcs": Lo> (s. i! in(o#("m"n'= cn!in! #o> in(o#("m"n' in'o i!?

In(o#("m"n' n4 inform'ion roc"ssin! 'o!"'"r: i! in(o#("m"n' 'in$in!f""#in!= #o>

in(o#("m"n' 'in$in!f""#in!= im#ic'ions for '" Mr$"'"rs? D"cision m$in!: E%'"n4"4ro9#"m so#(in!= 4issonnc" r"4&cin!= #imi'"4 ro9#"m so#(in!= '"n4"nc6 'o #imi'"4 ro9#"m

so#(in!? &6in! s'!"s n4 mr$"'"rs 's$ ' "c s'!".

#.4 Co/'u08tio/ P%tter/' i/ I/di%(Cn!in! 'r"n4s? Inf#&"ncin! fc'ors? Cons&m"r !ro&in!s

5. CONSUMER *ECISION MA+ING AN* COSUMPTION PROCESS

2. CONSUMER *ECISION MA+ING MO*E)S

2.# I/troductio/( M"nin!? &i#4in! 9#oc$s: S'im&s n4 r"sons"= in'"r("nnin! (ri9#"s=

in'"rn# n4 "%'"rn# (ri9#"s= "%o!"no&s n4 "n4o!"no&s (ri9#"s

2.2 5ui/1 5e%;iour Mode&'(Sim#" mo4"#s: #c$ 9o%= 4"cision roc"ss "'c? #c$ 9o%mo4"#: 8icosi= o>r4 s"'= n4 En!"# mo4"#s )("r6 9ri"f 4isc&ssion? no in4i(i4

4isc&ssionof '" mo4"#s+

2.3 Mode&' %/d I08&ic%tio/' or te 0%reter.

3. PRO5)EM RECOGNITION AN* *ECISION MA+ING

3.# Prob&e0 Reco1/itio/( M"nin! n4 im#ic'ions for '" mr$"'"r? T6"s of ro9#"ms

3.2 Moti;%tio/ Arou'%&( S'isfc'ion o'imi'ion? S'isfc'ion min'"nnc"? Pr"("n'ion of

f&'&r" ro9#"ms? Pro9#"m (oi4nc"? Conf#ic' r"so#&'ion


24/37



3.3 Ur1e to Re'o&;e Reco1/itio/ Prob&e0(In'"nsi'6 iss&"

3.4 Situ%tio/' )e%di/1 to Prob&e0 Reco1/itio/(A#r"46 "%is'in!? Mr$"'"r !"n"r'"4

3.=O;er%&& M%reti/1 I08&ic%tio/' Out o Prob&e0 Ide/tiic%tio/.

4. INFORMATION SEARC AN* *ECISION MA+ING

4.# Need G%8 %/d I/or0%tio/ 'e%rc( M"nin!? Im#ic'ion for '" mr$"'"r4.2 I/or0%tio/ I/8ut'( E(#&'i(" cri'"ri? Arori'" #'"rn'i("s? A#'"rn'i("

crc'"ris'ics? Inform'ion co##"c'ion n4 roc"ssin!

4.3 *eci'io/ M%i/1 St%1e' %/d I/or0%tio/ Se%rc( Pr"&rcs" s"rc? Pos'&rcs"s"rc

4.4 T8e' o 'e%rc( In'"rn#: M"nin!= "%'"n'= $in4 of inform'ion? E%'"rn#: Amo&n' of

"%'"rn# inform'ion so&!'

4.=M%reti/1 I08&ic%tio/'

4.6 I/or0%tio/ Se%rc %/d Str%te1ic Coice'( Min'"nnc"= 4isr&'= c'&r"= in'"rc"'=

r"f"r"nc"= cc"'nc" s'r'"!i"s

=. A)TERNATI:ES E:A)UATION AN* *ECISION MA+ING=.#%t i' E;%&u%ted %/d

=.2Attitude or0%tio/JTe Cor/er'to/e o E;%&u%tio/( M"nin!? Mr$"'in! Im#ic'ions

=.3E;%&u%tio/ to 'e&ectio/ o A&ter/%ti;e'=.4E;%&u%tio/ criteri%(M"nin!? 8&m9"r of "(#&'i(" cri'"ri? Imor'nc" of cri'"ri

=.= Se&ectio/ o E;%&u%ti;e criteri%(D"'"rmin'ion of s#i"n' "(#&'i(" cri'"ri? Pric" n49rn4 s "(#&'i(" cri'"ri

=.6 Co/'u0er *eci'io/ Ru&e'( 8on com"ns'or6? Com"ns'or6 )8o 4"'i#"4 4isc&ssion

r";&ir"4+

=.u%/tu0 o E;%&u%tio/

=.!E;%&u%tio/ or )o> I/;o&;e0e/t 8roduct'

=."*eci'io/ Ru&e' %/d M%reti/1 I08&ic%tio/'

6. OUT)ET SE)ECTION AN* PURCASE

6.# I/troductio/( D"'"rminn's of Cons&m"r P&rcs" Coic"

6.2Out&et Se&ectio/ %/d Fi/%& Purc%'e

6.3 Out&et ;'. 5r%/d Preere/ce

6.4 F%ctor' Aecti/1 Ret%i& Out&et Se&ectio/( /&'#"' im!"? A4("r'isin!? Loc'ion n4 si"?

Cons&m"r crc'"ris'ics n4 o&'#"' coic": P"rc"i("4 ris$= soin! ori"n''ion= &rcs"mo'i("s= soci# mo'i("s

6.= Coo'i/1 % Store(,c'ors 4"'"rminin! s'or" coic": Loc'ion= 4"si!n n4 6sic# fci#i'i"s=

m"rcn4is"= 4("r'isin! n4 s#"s romo'ion= "rsonn"#= "'c.

6.6 Re%'o/' or Coo'i/1 Oter C%//e&' o Purc%'e(/n#in"? Dir"c' mr$"'in!6. I/-'tore 8urc%'i/1 5e%;iour( Poin' of &rcs" 4is#6? Pric"? S'or" #6o&'? S'or"

'mos"r"? S'oc$o&'s? S#"s "rsonn"#

6.! Actu%& Purc%'e

6." M%reti/1 I08&ic%tio/'

. CONSUMPTION AN* POST CONSUMPTION 5EA:IOUR

.# Co/'u08tio/ %/d Po't Co/'u08tio/ Re'8o/'e'


25/37



.2 For0%tio/ o S%ti'%ctio/7*i''%ti'%ctio/

.3 Co/'u08tio/ Situ%tio/'( E%'"nsi(" mr$"'"r con'ro#? Limi'"4 mr$"'"rs con'ro#? 8omr$"'"r con'ro#

.4 T8e' o Co/'u08tio/(Ri'? Scr"4rofn"

.= M%reti/1 A88&ic%tio/' o Co/'u0er 5e%;iour

.6 Co/'u0er S%ti'%ctio/( S'isfc'ion (s. 4iss'isfc'ion? Pos' &rcs" 4issonnc"?Cons&m"rs ''"m' 'o r"4&c" 4issonnc"

. M%reti/1 A88&ic%tio/'- C&s'om"r s'isfc'ion n4 4issonnc"

.! Po't8urc%'e 5e%;iour(S'isfc'ion? Lo6#'6? Diss'isfc'ion

." Co/'u0er Co08&%i/t 5e%;iour(M"nin!? Mr$"'in! s'r'"!6

C. IN*I:I*UA) *ETERMINANTS OF CONSUMER 5EA:IOUR

!. NEE*S MOTI:ATION AN* IN:O):EMENT

!.# Me%/i/1 o Need(8""4 n4 n""4 !? 8""4 ro&s#: S"#f !"n"r'"4 (s. mr$"'"r cr"'"4?8""4 s'isfc'ion.

!.2 Moti;%tio/( M"nin!? Proc"ss: Dri("ro&s#= !o# 4ir"c'"4n"ss= mo'i('ion# conf#ic's=o&'com"? Mo'i('ion '"ori"s: Ms#o>= ,r"&4= n4 M&rr6 )8o o'"r '"ori"s n""4 9"4isc&ss"4+? Mr$"'in! im#ic'ions

!.3 I/;o&;e0e/t(A#r"46 4isc&ss"4 in C. 1

". PERCEPTION

".# Perce8tio/(M"nin!? L"("#s of "rc"' 'r"so#4

".2 Proce''(S"#"c'ion? /r!ni'ion? In'"rr"''ion? P"rc"' 4is'or'ion

".3 Co/'u0er I0%1er %/d 8erce8tu%& 8roce''

#$. PERSONA)IT AN* SE)F CONCEPT

#$.# I/troductio/( M"nin!? Crc'"ris'ics? Mr$"'in! im#ic'ions#$.2 Se& co/ce8t(M"nin!? S"#f conc"' n4 9rn4 coic"s? M"nin! 'rnsf"r n4 com'i9i#i'6

##. )EARNING

##.# I/troductio/(M"nin!? T6"s? Princi# "#"m"n's

##.2 )e%r/i/1 Teorie'(C#ssic# con4i'ionin!? Ins'r&m"n'# con4i'ionin!? Co!ni'i(" #"rnin!

##.3 M%reti/1 I08&ic%tio/' o )e%r/i/1

#2. ATTITU*E FORMATION AN* CANGE

#2.# I/troductio/(D"fini'ion? ,&nc'ions

#2.2 Attitude For0%tio/(M"nin!? Mr$"'in! Im#ic'ions )8o'": A## '" mo4"#s of ''i'&4"

9&i#4in! m6 9" i!nor"4+#2.3 A&teri/1 Co/'u0er9' Attitude(rio&s 'c'ics (i#9#"

#2.4 M%reti/1 I08&ic%tio/' o Attitude

#3. :A)UES AN* )IFEST)E

#3.# :%&ue'( D"fini'ion? Cor" (s. "ri"r# (#&"s n4 cons&m"r 9"(ior? Mr$"'in!

im#ic'ions


26/37



#3.2 )ie't&e( M"nin!? AI/ c#ssific'ion? ALS c#ssific'ion? A#ic'ions of #if"s'6#"

mr$"'in!

*. EBTERNA) *ETERMINANTS OF CONSUMER 5EA:IOUR

#4. CU)TURE

#4.# I/troductio/(M"nin!? Crc'"ris'ics? E#"m"n's? Mr$"'in! im#ic'ions

#4.2 I/di%/ cu&ture %/d Co/'u0er 5e%;ior

#4.3 Subcu&ture( M"nin!? S&9c'&r" mon! 4"mo!ric= !"n4"r= r"!ion#= "'nic= r"#i!io&s

!ro&s= n4 '"ir cons&m'ion im#ic'ions

#4.4 Cro''-cu&tur%& I''ue' %/d M%reti/1

#=. SOCIA) C)ASS

#=.# I/troductio/(M"nin!? Soci# !ro&in!s n4 cons&m'ion? Soci# c#ss c'"!ori'ion:

G"n"r# n4 In4i s"cific

#=.2 Soci%& C&%'' %/d 5ui/1 %/d Co/'u08tio/ P%tter/'

#=.3 M%reti/1 I08&ic%tio/' o SEC i/ I/di%

#6.GROUP INF)UENCE ON CONSUMPTION

#6.# Me%/i/1( A!!r"!'ion= c'"!or6= n4 !ro&? Gro& '6o#o!6? Pr"r'i"s of !ro&s: S''&s=

norms= ro#"= soci#i'ion= o>"r

#6.2 Reere/ce 1rou8( M"nin!? Soci# norms n4 conformi'6? T6"s of r"f"r"nc" !ro&s?

R"f"r"nc" !ro& inf#&"nc": T6"s of inf#&"nc"= "%'"n' of inf#&"nc"= 4"!r"" of inf#&"nc"

in4""n4"nc" on 4"cision m$in!

#6.3 O8i/io/ )e%der'( M"nin!? crc'"ris'ics? Mr$"'in! im#ic'ions

#6.4 ou'eo&d( ,mi#6: o&s"o#4 &rcs" 4"cisions? ,mi#6 #if" c6c#"? Mr$"'in!

im#ic'ions

ESSENTIA) TEBTS(

SRI:ASTA:A ? +AN*AI( Cons&m"r "(io&r in In4in con'"%' )G#!o'i P&9#ic'ion

P(' L'4= 2002+

SA5RANTI MU+ERHEE( Cons&m"r "(io&r ,C"n!!"=2012+

RAMA 5IHAPUR+AR( @" r" Li$" T' /n#6 )P"n!&in: 200+

IMPORTANT NOTES(

T" "r m&s' 9" '&!' in In4in con'"%'= &sin! In4in "%m#"s cs" s'&4i"s n4 "("n

In4in conc"' mo4"#s

T" s'&4"n' m&s' cr"f#6 &n4"rs'n4 n4 m"mori" $"6 '"rms !i("n ' '" "n4 of "cc'"r. T"r" >i## 9" 4ir"c' ;&"s'ion 9s"4 on '"s" $"6 '"rms

T" form' of '" ;&"s'ion "r >i## 9" nno&nc"4 #'"r.


27/37



MANAGEMENT INFORMATION SSTEM ? +M

COURSE *URATION( 36 RS

COURSE CRE*ITS( $3

SECTION-A( MANAGEMENT INFORMATION SSTEM

,EIGTAGE( 24 RS

#. CONCEPT RO)E AN* COMPONENTS OF MIS

#.# Co/ce8t o I/or0%tio/ S'te0 %/d I/or0%tio/ &o>DRo#" n4 imor'nc" ofinform'ion s6s'"ms in mn!"m"n' roc"ss? S'r'"!ic ro#" of I.T. in M.I.S ? Inform'ion

s6s'"ms for com"'i'i(" 4(n'!"

#.2 Co08o/e/t' o MIS(D"si!n n4 min'"nnc" of M.I.S n4 D"cision s&or' s6s'"ms?D"("#om"n' n4 im#"m"n''ion of MIS :S6s'"ms n#6sis n4 4"si!n ?A#'"rn'i(" #ic'ion

4"("#om"n's= finncin! iss&"s )9sic i4"+

#.3 5PR(Conc"'? Ro#" of I.T. for PR

#.4 ERP(M"nin!? Imor'nc"? A#ic'ions? En'"rris" mn!"m"n' s6s'"ms )9sic i4" /n#6+

2. INFORMATION SSTEM( TE AR*ARE ? TE SOFTARE 2.# Co08uter( Mcin"= '6"s n4 comon"n's

2.2 %rd>%re St%/d%rd'(Ac;&isi'ion of r4>r" :S"#"c'ion cri'"ri n4 o'"r consi4"r'ions

2.3 I/or0%tio/ S'te0 - Te Sot>%re(

- Pro1r%00i/1 (M"nin!= '6"s? Pro!rmmin! #n!&!"s- S'te0' %/d %88&ic%tio/ 'ot >%re'- Proce''i/1 o i/or0%tio/

3. *5MS

3.# *%t% ier%rc(,i"#4= r"cor4= fi#"= 4'9s"? Mo4"#s n4 min comon"n's of DMS ?

RDMS? Proc"ssin! 'ro&! DMS

4. APP)ICATIONS OF MIS

4.# A88&ic%tio/' i/ Fu/ctio/%& Are%'(

- M%/u%cturi/1 - Productio/

- M%teri%&'

- Per'o//e&

- M%reti/1


28/37



- Fi/%/ce

)Note(T" fc'6 m&s' 4"# >i' 'is s"c'ion s"cific##6? '" "n4 '"rm "%min'ion >i##(" minim&m 2 #ic'ions 9s"4 ;&"s'ions+

SECTION-5( +NO)E*GE MANAGEMENT,EIGTAGE( #2 RS

=. 5ASICS OF +NO)E*GE MANAGEMENT

=.# Co/ce8t(D'= inform'ion n4 $no>#"4!"? 7no>#"4!" '6"s? 7no>#"4!" c6c#"? "n"fi's

6. +NO)E*GE MANAGEMENT( STRATEGIC *IMENSIONS

6.# +/o>&ed1e :%&ue Pro8o'itio/DC'&rin! $no>#"4!" ?Hsin! $no>#"4!" ?L"("r!in!

$no>#"4!" ?Ci'# for com"'i'i(" 4(n'!"

6.2 Cre%tio/ %/d codiic%tio/ o /o>&ed1eDArci'"c'&r" of $no>#"4!" s6s'"ms

. +NO)E*GE MANAGEMENT AN* TECNO)OG SUPPORT.# Ro&e o I T i/ +/o>&ed1e M%/%1e0e/t

B.2 *%t% C%8turi/1 Mi/i/1 %/d %reou'i/1DProc"ssin! n4 srin! of $no>#"4!" &sin! I T

!. )EARNING ORGANISATIONS

!.# Co/ce8t o % )e%r/i/1 Or1%/i@%tio/ %/d Re&e;%/ce o +M

,Note(T" "r >i## 9" '&!' >i' '" "# of In4in cs" s'&4i"s &sin! 7M s&cc"ssf#6= 9o'

from mn&fc'&rin! n4 s"r(ic" s"c'or. En4 '"rm "%min'ion "r >i## (" cs" 9s"4;&"s'ions.+

ESSENTA) TEBTS A:A* GAIRI( 7no>#"4!" Mn!"m"n' )P"rson E4&c'ion+

)AU*ON AN* )AU*ON(Mn!"m"n' Inform'ion S6s'"m )P"rson E4&c'ion+

MAR SUMMER ? RO5ERT SCU)TEIS( MIS N A Mn!"rs i"> )TM:

L'"s' E4i'ion+

IMPORTANT NOTES

T" "r >i## 9" #ic'ions ori"n'"4= n4 no' m"r"#6 conc"' in n'&r".

T" fc'6 is 4(is"4 'o no'" '" r"#'i(" >"i!'!" of '" '>o r's of '" o("r##

s6##9&s= >i#" '"cin!. T" "n4 '"rm "%min'ion "r >i## 9" 4i(i4"4 in'o 'r""s"c'ions= >i' ;&"s'ions from 9o' '" r's in ccor4nc" >i' '"ir r"#'i(" >"i!'!".

o>"("r= '" "%c' form' s## 9" comm&nic'"4 #'"r.

T" "r >i## (" n&m"ric#s n4 #ic'ions 9s"4 ;&"s'ions.


29/37



ORGANISATIONA) 5EA:IOUR-II


COURSE CRE*ITS( $2

#.POER AN* PO)ITICS IN ORGANIATIONS#.# Te co/ce8t o 8o>er

#.2 For0' %/d Source' o Po>er i/ Or1%/i@%tio/'( In'"r"rson# forms of o>"r: R">r4=

co"rci("= #"!i'im'"= r"f"r"n'= "%"r'? Hsin! o>"r "'ic##6? Posi'i(" n4 n"!'i(" fc"s ofo>"r? In'"r!ro& so&rc"s of o>"r

#.3 Po>er A/%&'i'( A bro%der ;ie>( T6" of o>"r n4 '6" of or!ni'ion m"m9"rsi

#.4 S0bo&' o Po>er( 7n'"rs s6m9o#s of o>"r n4 o>"r#"ssn"ss? 7or4s s6m9o#s of

o>"r

#.= Po&itic%& 5e%;iour i/ Or1%/i@%tio/'( /r!ni'ion# o#i'ics? Inf#&"nc" 'c'ics: Pr"ss&r"=&>r4 "#s= "%cn!"= co#i'ion= in!r'i'ion= r'ion# "rs&sion= insir'ion# "#s=

cons''ion? Mn!in! o#i'ic# 9"(ior in or!ni'ion

#.6 M%/%1i/1 U8( Mn!in! '" 9oss: Tr"" s'" roc"ss: Hn4"rs'n4= ss"ssm"n'=4"("#om"n' of r"#'ionsi

#. S%ri/1 Po>er(Emo>"rm"n': M"nin!= "mo>"rm"n' !ri4= !&i4"#in"s for mn!"m"n'

#.! M%/%1eri%& I08&ic%tio/'( Hsin! Po>"r Eff"c'i("#6

2. HO5S AN* TE *ESIGN OF OR+

2.# or i/ Or1%/i@%tio/( M"nin! of >or$: P''"rns in 4"finin! >or$? o9s in or!ni'ions

2.2 Tr%ditio/%& A88ro%ce' to Hob *e'i1/( Sci"n'ific mn!"m"n'? o9 "n#r!"m"n' or$? In'"rn'ion# "rs"c'i(" on 4"si!n of >or$: n"s"= G"rmn= n4In4in roc"s? @or$ 4"si!n n4 >"## 9"in!

2.4 Co/te08or%r I''ue' i/ *e'i1/ o >or( T"#"comm&'in!? A#'"rn'i(" >or$ ''"rns?

T"cno#o!6 ' >or$? Ts$ r"(ision? S$i## 4"("#om"n'

2.= M%/%1eri%& I08&ic%tio/'( Cn!in! 8'&r" of >or$

3. CAREER MANAGEMENT

3.# C%reer' %' Hob Re'8o/'ibi&itie'( Cr""r n4 cr""r mn!"m"n'

3.2 Te Ne> C%reer( /#4 cr""r r4i!m: M&' #o6#'6 con'rc'= on" "m#o6"r foc&s= 'o

4o>n firm= coror'" ##"!inc"? 8"> cr""r r4i!m: Discr"'" "%cn!"= occ&'ion#

"%c"##"nc"= or!ni'ion# "mo>"rm"n'= ron cr""r coc?


30/37



Emo'ion# in'"##i!"nc" n4 cr""r s&cc"ss? Pr"rin! for '" >or#4 of >or$? /cc&'ion# coic"?

or!ni'ion# coic" n4 "n'r6? R"#is'ic s

3.3 C%reer St%1e Mode&( s'!"s:Es'9#ism"n'= 4(nc"m"n'= min'"nnc"= n4 >i'4r>%&

3.4 Te E't%b&i'0e/t St%1e( Ps6co#o!ic# con'rc'? S'r"ss of soci#i'ion? Esin! '"

'rnsi'ion from o&'si4"r 'o insi4"r

3.= Te Ad;%/ce0e/t St%1e( Cr""r 's n4 cr""r #44"rs? ,in4in! m"n'or? D cr""rr'n"rsis? @or$ om" conf#ic's

3.6 Te M%i/te/%/ce St%1e( S&s'inin! "rformnc"? "comin! m"n'or

3. Te itdr%>& St%1e( P#nnin! for cn!"? R"'ir"m"n'? Cr""r ncors

3.! M%/%1eri%& I08&ic%tio/'( Mn!in! o&r Cr""rs

4. ORGANIATION *ESIGN AN* STRUCTURE

4.# I/troductio/./r!ni'ion# 4"si!n= s'r&c'&r"= con'"%' (ri9#"s.

4.2 +e Or1%/i@%tio/%& *e'i1/ Proce''e'( Diff"r"n'i'ion: orion'#= ("r'ic#= n4 s'i#?In'"!r'ion: "r'ic# n4 orion'#

4.3 5%'ic *e'i1/ *i0e/'io/'( Si% 4im"nsions: ,orm#i'ion= c"n'r#i'ion= s"ci#i'ion=s'n4r4i'ion= com#"%i'6= i"rrc6 of &'ori'6

4.4 Fi;e Structur%& Co/i1ur%tio/'( Sim#" s'r&c'&r"? Mcin" 9&r"&crc6? Prof"ssion#9&r"&crc6? Di(ision#i"4 form? A4ocrc6

4.= Co/te #"4"rs 9"("? o> #"4"rs ##oc'" r">r4s? o> #"4"rs ir" n4

fir" in4i(i4s.

=.4 Or1%/i@%tio/%& Soci%&i@%tio/( M"nin!? S'!"s in soci#i'ion: An'ici'or6= "nco&n'"r=cn!" n4 c;&isi'ion? /&'com"s of soci#i'ion? Soci#i'ion s c'&r# comm&nic'ion

=.= A''e''i/1 Or1%/i@%tio/%& Cu&ture( /r!ni'ion# c'&r" in("n'or6? Trin!'ion

=.6 C%/1i/1 Or1%/i@%tio/%& Cu&ture( M"nin! n4 mo4"# for cn!"? D"("#oin! !#o9#

or!ni'ion# c'&r"? D"("#oin! c'&r" of "mo>"rm"n' n4 ;i'6.

6. MANAGING CANGE

6.# Force' or C%/1e i/ Or1%/i@%tio/( In'ro4&c'ion? E%'"rn# forc"s: G#o9#is'ion=>or$forc" 4i("rsi'6= '"cno#o!ic# cn!"s= mn!in! "'ic# 9"(ior? In'"rn# forc"s

6.2 I/e;it%bi&it o C%/1e( T" sco" of cn!"? Ro#" of cn!" !"n'.

6.3 Proce'' o C%/1e i/ Or1%/i@%tio/( R"sis'nc" 'o cn!": ,"r of &n$no>n= f"r of #oss=f"r of fi#&r"= 4isr&'ion of in'"r"rson# r"#'ionsi= "rson#i'6 conf#ic's= o#i'ics= c'&r#


31/37



ss&m'ions n4 (#&"s? Mn!in! r"sis'nc" 'o cn!"? "(io&r# r"c'ions 'o cn!"?

L">ins cn!" mo4"# ),orc" fi"#4 n#6sis+

6.4 Or1%/i@%tio/%& *e;e&o80e/t I/ter;e/tio/'( M"nin!? Di!nosis n4 n""4s n#6sis?

or!ni'ion N n4 !ro& N foc&s"4 '"cni;&"s: S&r("6 f""49c$= M/= ro4&c' n4 s"r(ic"

;i'6 ro!rms= '"m 9&i#4in!= roc"ss cons''ion? In4i(i4 foc&s"4 '"cni;&"s: S$i##s

'rinin!= #"4"rsi 'rinin! 4"("#om"n'= "%"c&'i(" cocin!= ro#" n"!o'i'ion=


32/37



PRO*UCT MANAGEMENT


COURSE CRE*ITS( $2

#. INTRO*UCTION

#.# Pro4&c' P#nnin! R"s

#.2Pro4&c'= S"r(ic"= or o'#.3@' is Pro4&c'K

#.4D"finin! 8"> Pro4&c'

2. STRATEG AN* PROCESS

2.#8"> Pro4&c' S'r'"!6

2.2T" Pro4&c' D"("#om"n' Proc"ss

2.3Im#"m"n'in! Pro4&c' D"("#om"n' Proc"ss

2.4E(#&'in! '" Pro4&c' D"("#om"n' Proc"ss

2.=Ini'i'i("s 'o R"4&c" Cos' or Tim"

3. ORGANIING PEOP)E3.#D"r'm"n' R"sonsi9i#i'i"s

3.2In'"r4"r'm"n'# In'"!r'ion

3.3/r!ni'ion S'r&c'&r"

3.4T"m T6"s

3.=Dis'in!&isin! '" Cor" T"m= A4 oc T"m= n4 E%'"n4"4 T"m

3.6T"m Ro#"s

3.,c'ors for T"m Eff"c'i("n"ss

4. OPPORTUNIT I*ENTIFICATION

4.#Hs"s of r"$4o>n S'r&c'&r"s

4.2T" Pro4&c' D"("#om"n' Cr'"r4.3E#"m"n's of Pro4&c' D"("#om"n' Cr'"r

4.4Scr""nin! Pro4&c' D"("#om"n' Cr'"rs

=. CONCEPT GENERATION

=.#Cr"'i(i'6

=.2T" Pro4&c' Conc"' S''"m"n'

=.3Conc"' G"n"r'ion T"cni;&"s


33/37



6. CONCEPT E:A)UATION

6.#Pro4&c' D"("#om"n' Cr'"r R"(i">

6.2Conc"' T"s'in!

6.3Scorin! Mo4"#s

6.4Sn$" P#o's6.=,innci# An#6sis

6.6Conc#&sion

. TECNICA) *E:E)OPMENT

.#T" Pro4&c' Pro'oco#

.2T"m"s Hn4"r#6in! En!in""rin!-R"#'"4 Ac'i(i'i"s

.37"6 T"cni;&"s Hs"4 'o Ai4 T"cnic# D"("#om"n': Fi'6 ,&nc'ion D"#o6m"n'

.4Pro4&c' Hs" T"s'in!

.=Som" ,in# Comm"n's A9o&' Pro4&c' Hs" T"s'in!

!. MAR+ET P)ANNING!.#T" Si'&'ion An#6sis

!.2Mr$"'in! /9 Pro4&c' ,or"cs'in!

ESSENTIA) TEBT(

+ENNET P. +AN(8"> Pro4&c' P#nnin! )R"sons": 2001+ Cs. 1=2==5==B==


34/37



SA)ES MANAGEMENT


COURSE CRE*ITS( 2

#. O:ER:IE OF SE))ING AN* SA)ES MANAGEMENT

#.#M%reti/1 %/d S%&e'(M"nin! n4 #in$!"s? S"##in!= s#"smnsi= n4 "rson# s"##in!?Comrison n4 con'rs's? M6's 9o&' s"##in!

#.2 Se&&i/1 Teorie' %/d 5uer-Se&&er *%d'

1.3 S%&e' C%reer( C%r%cteri'tic' o S%&e' C%reer( o9 s"c&ri'6= 4(nc"m"n' oor'&ni'i"s=

imm"4i'" f""49c$= r"s'i!"= &

2. P)ANNING TE SA)ES EFFORT( P)ANNING AN* 5U*GETING

2.# P&%//i/1(8""4 for #nnin!? S#"s mn!"r s #nn"r? S#"s #nnin! roc"ss: S"''in!

o9


35/37



3.2 A88ro%ce'( To 4o>n roc: Comn6 for"cs'in! m"'o4s: Mo(in! ("r!"s=

"%on"n'i# smoo'in!= 4"comosi'ion m"'o4s? r"$4o>n m"'o4: Mr$"' fc'or m"'o4=9&6in! o>"r in4"%? o''oms & roc: &6"rs in'"n'ion= "%"c&'i(" oinion= D"#i

'"cni;&"= n4 s#"sforc" comosi'" m"'o4.

3.3 U'i/1 *iere/t orec%'ti/1 A88ro%ce' %/d 0etod'( S'r"n!'s n4 @"$n"ss"s of

#'"rn'i(" m"'o4s? S"#"c'ion of 9"s' m"'o4.

4. P)ANNING TE SA)ES EFFORT( SA)ES UOTA

4.# S%&e' uot%(P&ros"= imor'nc"= n4 crc'"ris'ics of !oo4 s#"s ;&o'? T6"s? M"'o4sfor s"''in!? A4minis'"rin! s#"s ;&o'.

4.2 M%reti/1 Audit( M"nin!? Proc"4&r"s? Comon"n's.

=. ORGANISING AN* *IRECTING( IRING AN* TRAINING

=.# Recruit0e/t %/d 'e&ectio/( Imor'nc"? S#"s forc" soci#i'ion? Proc"ss: P#nnin!=

r"cr&i'm"n'= s"#"c'ion

=.2 Tr%i/i/1(Ro#" of s#"s 'rinin!? Soci#i'ion? Trinin! s in("s'm"n'? Trinin! roc"ss:

8""4s ss"ssm"n'= s"' o9'= r"co!ni'ion=


36/37



".2 +e I''ue' I/;o&;ed( Cri'"ri? M"'o4s? is"s? T"m "(#&'ion? Hsin! "rformnc"

inform'ion

".3 S%&e'8er'o/ Hob S%ti'%ctio/( M"s&r"m"n'? Hsin! inform'ion.

ESSENTIA) TEBTS

R. :ENUGOPA)(S#"s Mn!"m"n' )R"sons": L'"s' "4i'ion+ PAN*A AN* SAC*E:A(S#"s n4 Dis'ri9&'ion Mn!"m"n' )/HP: L'"s' "4i'ion+

INGRAM ET.A).( S#"s Mn!"m"n' )So&' @"s'"rn: L'"s' "4i'ion+

IMPORTANT NOTES

T" fc'6 so f""# fr"" 'o &s" n4 r"scri9" n6 '"%')s+ s #on! s '" co&rs" is

com#"'"#6 co("r"4. o>"("r= '" '"cin! m&s' s'ric'#6 9" in In4in con'"%'

T" s'&4"n' is r";&ir"4 'o m"mori" '" $"6 '"rms !i("n in '" r"s"c'i(" '"%' 9oo$s.

T" "%c' form' of '" ;&"s'ion "r s## 9" comm&nic'"4 #'"r.


37/37



5RAN* MANAGEMENT


COURSE CRE*ITS( 2

#. UN*ERSTAN*ING 5RAN* EUIT#.# @' is 9rn4? >' cn 9" 9rn4"4? >6 4o 9rn4s m''"r

#.2 Conc"' of 9rn4 ";&i'6? so&rc"s n4 9"n"fi's of 9rn4 ";&i'6

#.3 rn4 $no>#"4!": 7no>#"4!" s'r&c'&r"s: A''"n'ion 'o >r"n"ss 'o $no>#"4!"? 4"'"rminin!

4"sir"4 9rn4 $no>#"4!" s'r&c'&r"? 9&i#4in! & of 9rn4 im!".

2.5UI)*ING 5RAN* EUIT

2.# rn4 "#"m"n's: coosin! "#"m"n's? cri'"ri for coosin!? 9rn4 "#"m"n' o'ion I n4 'c'ics

2.2 Mr$"'in! ro!rmm"s for 9&i#4in! 9rn4 ";&i'6? in'"!r'"4 mr$"'in! "ffor'.

2.3 M"s&rin! 9rn4 ";&i'6: So&rc"s of ";&i'6: r"s"rcin! ";&i'6 'ro&! ;i''i(" n4;&n'i''i(" m"ns? m"s&rin! o&'com"s of 9rn4 ";&i'6: comr'i(" n4 o#is'ic m"'o4s=

9rn4 ";&i'6 m"s&r"m"n' s6s'"ms )9rn4 &4i's= 9rn4 'rc$in!+ ? "s'9#isin! 9rn4

";&i'6 mn!"m"n' s6s'"m.3.MANAGING 5RAN* EUIT

3.# rn4in! s'r'"!i"s: rn4 ro4&c' m'ri%? 9rn4 i"rrc6? 4"si!nin! 9rn4in! s'r'"!6.

3.2 rn4 "%'"nsions: m"nin!? 4(n'!"s? 4is4(n'!"s

ESSENTIA) REA*INGS

+E))ER PARAMESARAN ? ISRAE)( S'r'"!ic rn4 Mn!"m"n' )P"rson:

3r4 s"ci# In4in E4i'ion+

H. F.+APFERER: 8"> S'r'"!ic rn4 Mn!"m"n' )5 '"4i'ion+

programme structure for 2013-15

Documents