programmableweb media kit
DESCRIPTION
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ProgrammableWeb Media Solutions
Grow your developer community ProgrammableWeb is the pioneering authority on APIs, providing a comprehensive directory, daily industry news, analysis, case studies, tools and technical resources. By providing an independent voice for APIs, it has become the world’s largest and most active API-centric community. We offer sponsored content programs for API providers to reach the largest community of API consumers, actively discovering, comparing, and evaluating new APIs.
Dozens of world-class companies agree
Developer
IT Architect
IT Mgmt
Sys Admin / Ops
The largest API-centric technical audience
…and many more
contact: [email protected] ProgrammableWeb Media Solutions
Discover Evaluate Consume Use
Developer audience priorities
Reasons for integrating with an API
Active discovery and evaluation of APIs
97.6% Will consume more APIs in 2014
80.6% Consuming a paid API product or service
47,000+ API evaluations by developers each month
86.1% Interested in an improved ability to compare APIs
62.2% Partnerships with external organizations
65.6% First site visit initiated from search for specific API
A ProgrammableWeb integrated promotional campaign will accelerate discovery of your API and interest in comparative content to deliver API evaluation.
Consideration Phase Implementation Phase
Source: ProgrammableWeb Reader Survey, 2013
Increase Your Exposure to API-First Developers
contact: [email protected] ProgrammableWeb Media Solutions
EXPRESS
Sponsored Article Programs for API Providers
STANDARD REACH +
• 1 sponsored article (vendor-provided)
• One week of Featured API exposure on PW homepage
• 200,000 ad impressions (site-wide; 300x70 unit)
• 1 sponsored article placement (PW-authored)
• One week of Featured API exposure on PW homepage
• 200,000 ad impressions (site-wide; 300x70 unit)
• 1 sponsored article placement (PW-authored)
• One week of Featured API exposure on PW homepage
• 1 sponsored article placement (vendor-provided)
• One week of Featured API exposure on PW homepage
• 1 sponsored article placement (vendor-provided)
• 1,000 word limit • Up to 3 images & 1 video
embed
• 1 sponsored article placement (PW-authored)
• 1,000 word minimum • Up to 3 images & 1 video
embed
$4,350
$3,600 $2,200
$2,950 $2,450
$1,700
contact: [email protected] ProgrammableWeb Media Solutions
Discounted Cost Discounted Cost Discounted Cost
Site Advertising Run-of-Site Effective CPM
728x90 Leaderboard $10,200 $17.00
300x250 Medium Rectangle $4,800 $8.00
300x70 Long Rectangle $5,700 $9.50
125x125 Square Button $2,400 $4.00
Extended Readership Placements Blended CPM
728x90, 300x250, 160x600 $4.50
Display Advertising
Display Advertising Rate Card
1. Leaderboard (728 x 90) 2. Lead Sponsor (300 x 250) 3. Long Rectangle (300 x 70) 4. Square Button (125 x 125)
contact: [email protected] ProgrammableWeb Media Solutions