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TRANSCRIPT
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The Program Expansion
Pilot: Chicago, Illinois
Geography/Market
1. Regional Expansion 2. Replication
Expansion Market
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Geography/Market: Growth
Partnership/Method
1. Bottom - Up: Local market state/national
2. Top – Down*: National /state local market
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Geography/Market Replication
Partnership/Method
1. Bottom - Up: Local market state/national
2. Top – Down: National /state local market
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Humana
EXPANSION PATH
PARTNERSHIP APPROACH
COST SPEED EASE CONTROL LOCAL BUY IN
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Program Expansion: Summary
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Associate donationsPartnersVendors
[client name]
The Program FundingN
on-b
rand
edB
rand
edEXPAND SUSTAIN
Grants
Corp./private donations
Associate donations
[client name]
Citizen EffectWhile the branding element is always important, it shouldn’t be overstated.
Strength of an initiative, nature of how the program is structured and oftentimes
timing are all essential factors.
EILEEN SWEENEY, Senior DirectorMotorola Mobility Foundation and Community
Relations at Motorola
No major institution today will put only one donor’s name on a program because it
limits additional funding.
ELLEN FRASER, Sr. Director Corporate and Foundation Relations,
Brookings Institution