10.10.2019ASHEVILLE

BUILDING AN OUTDOOR ECONOMY

#OutdoorEconomyJoin the conversation

2019 CONFERENCE TRACKS:

SUPPLYCHAINS

MARKETING & BRANDING

WORKFORCE DEVELOPMENT

OUTDOOR REC ASSETS &

INFRASTRUCTURE

BUILDING OUTDOOR

COMMUNITIES

EVENT PARTNERS

PLATINUM SPONSORS

THANK YOU TO OUR SPONSORS & PARTNERS

GOLD SPONSORS

SILVER SPONSORS COMMUNITY SPONSORS

Special thanks to Derek DiLuzio for providing the cover image and other photography for use at the conference.

Welcome to the 2019 Outdoor Economy Conference, the Southeast’s premier event for those looking to grow the outdoor industry in their communities, and craft an economy that's intimately tied to the quality and health of their places. This year’s conference is the result of a year of thoughtful planning and outreach by the Growing Outdoors Partnership Advisory Council, and by the Working Groups that led the reseach and direction for each of this year’s important conference tracks. The strength of our program is attributable to the contributions of these individuals.

WORKFORCE DEVELOPMENTAndy Coburn (Co-Chair), Western Carolina UniversityPaul Wolf (Co-Chair), Southwestern Comm. CollegeAlan Davis, Blue Ridge Chair WorksApril Brown, EDC Asheville-Buncombe CountyBarbara Darby, Mountain Area Workforce Dev. Bd.Bill Johnston, Recover BrandsDavid Garrett, Southwestern Workforce Dev. Bd.Justin Padgett, Landmark LearningLauren Rash, Diamond Brand GearLinda Lamp, Southwestern Workforce Dev. Bd.Leigh Anne Hilbert, Carolina Textile DistrictMairi Padgett, Landmark LearningMichael Hayes, Green OpportunitiesSteve Lockett, Isothermal Workforce Dev. Bd.

BRANDING & MARKETINGAmy Allison (Co-Chair), ENOMatt Raker (Co-Chair), Mountain BizWorksAngie Robinson, Darby CommunicationsBrittany Brady, Henderson County EDPCaleb Owolabi, Damien Sandone Studio

Coral Darby, Darby CommunicationsCraig McAnsh, Native MarketingDave Petri, CynoSura MarketingKaylee Larkin, Outdoor Gear BuildersLuke Bukoski, Cane CreekMark Shore, Visit NCNick Breedlove, Discover Jackson CountyPatti Jensen, Mitchell County ChamberRich Price, Jackson County Office of Economic Dev.Andy Williamson, Active Strategies

SUPPLY CHAINSWes Stone (Co-Chair), WCUKyle Mundt (Co-Chair), SylvanSportAdam Masters, BellyakAlan Wood, Burke County Ann Mercier , Diamond Brand GearBill Slagle, EDPNCHeidi Reiber, AVL ChamberPatrick Kennedy, SylvanSportJohn Oswald, Mills ManufacturingNick Spero, Fifth Element CampingNoah Wilson, Growing Outdoors Partnership

ASSETS & INFRASTRUCTURESophia Paulos (co-chair), Graham CountyNoah Wilson (co-chair), Growing OutdoorsAllen Nicholas, US Forest ServiceAndy Williamson, Active StrategiesCavan Fitzsimmons, US Forest ServiceChris Coxen, National Wild Turkey FederationEric Woolridge, Destination By Design PlanningGrant Bullerd, Gwynn Valley CampJacob Rash, NC Wildlife Resources CommissionJeremy Hyatt, Eastern Band of Cherokee IndiansKevin Colburn, American WhitewaterMark Shelley, National Forest FoundationPhil Trew, High Country Council of GovernmentsSam Evans, Southern Environmental Law CenterValerie Flanagan, Clay County Economic Dev.Yonton Mehler, AstralMichelle Pugliese, Southern Appalachian Highlands Conservancy

Amy AllisonENO / Outdoor Gear Builders

Andrew CoburnWestern Carolina University

Sandra DennisonSBTDC

Matt GodfreyAlpine Towers / Outdoor Gear Builders

Jeremy HyattEastern Band of Cherokee Indians

Marten JenkinsNatural Capital Investment Fund

Patti JensenMitchell County Chamber of Commerce

David KnightFormerly, EDPNC Outdoor Recreation Industry Office

Kaylee LarkinOutdoor Gear Builders

Cory McCallOutdoor 76

Sophia PaulosGraham County Economic Development

Matthew RakerMountain BizWorks

Arthur SalidoWestern Carolina University

David McRaeNC Department of Commerce

Wesley StoneWestern Carolina University

Sarah ThomsonSouthwestern Commission

Melissa WeddellAppalachian State University

Noah WilsonGrowing Outdoors Partnership

2019 CONFERENCE TRACKS

GROWING OUTDOORS PARTNERSHIP ADVISORY COUNCIL

2019 GROWING OUTDOORS WORKING GROUPS

WELCOME!

Workforce Development: Ensuring that employers have the talent they need to succeed and expand, and that anyone who wants a job in the outdoor economy has the education and connectivity they need to get one.

Branding & Marketing: Expanding the outdoor industry’s brand identity to include the Appalachian mountains as part of its iconic imagery, and lifting up this region as the East Coast Hub for Outdoor Industry.

Supply Chains: Connecting outdoor industry with regional manufacturing partners to drive a new wave of US gear manufacturing in the Appalachian mountains.

Recreation Assets & Infrastructure: Recognizing the incredible bounty of outdoor places in our region – the foundation of our outdoor economy – and identifying infrastructure needs and opportunities.

Building Outdoor Communities: Our special cross-cutting track added specifically for community teams looking to better harness their outdoor recreation assets to realize community and economic goals.

MORNING PLENARY - 8:30 AM to 9:50 AM

BREAKOUT SESSIONS #1 - 10:10 AM to 11:25 AM

EXPO CENTER

BALLROOMS

DETAILED CONFERENCE AGENDAMAIN DAY - THURSDAY, OCTOBER 10

7:30 AM Breakfast & Check-In

8:30 AM Welcome, Opening Remarks Special Announcement: Introducing the new NC Outdoor Recreation Industry Office Director MC: Earl Hunter, Black Folks Camp Too

8:50 AM Crafting a Coalition to Transform Colorado’s Grand Valley Through Recreation Sarah Shrader, Owner & Co-Founder, Bonsai Design & Co-Founder, Outdoor Recreation Coalition of the Grand Valley

9:15 AM The Next Generation of Outdoor Towns Peter Metcalf, Founder & CEO Emeritus, Black Diamond Equipment Co.

9:40 AM Breakout Sessions Overview and Wayfinding

9:50 AM Networking Break Coffee and Snacks available next to the Breakout Rooms Outdoor Gear Builders Expo open in the Expo Center

EXPO CENTER

ROOM

1A: Outdoor Recreation Driving Vibrant Communities How can communities harness the power of outdoor recreation to enhance their economy & quality of life, and bring in visitors & new energy? Panelists will highlight key benchmarks, themes, tactics, and lessons learned from their communities. Moderator: Andy Williamson (Active Strategies) | Panelists: Pete Eshelman (Roanoke Outside Foundation); Hansi Johnson (Minnesota Land Trust); Sarah Shrader (Bonsai Design); Mike Hawkins (Transylvania County NC)

1B: Building Outdoor Culture Within Your Workplace – Using Outdoor Culture to Recruit & Retain Talent Recruiting and retention are pressing challenges for companies of all types and sizes. Hear how leading firms within and outside the outdoor industry are harnessing the outdoors in building strong cultures to attract and keep top talent. Moderator: Sarah Wood (Industry Nine, NC Outdoor Recreation Coalition) | Panelists: Ryan Klinger (ENO); Leslie Cunningham, PHR (The Mann Group); Sarah Fraser (New Belgium Brewing)

1C: Extraordinary Gear Made Here – Telling a Local-Made Story “Local” and “US-Made” are trending in everything from food to furniture, and this region is home to the largest cluster of outdoor gear brands east of the Rockies. How can brands partner up with retailers and each other to tell and sell their local-made stories? Moderator: Cory McCall (Outdoor 76) | Panelists: Katie Kumerow (Nester Hosiery & Farm to Feet); Goose Kearse (Misty Mountain Threadworks); Judy Gross (Lightheart Gear)

1D: Towards a Regional Outdoor Brand for WNC Come join this highly interactive session and help imagine an outdoor recreation brand for Western North Carolina. The Growing Outdoors Partnership has heard from across the region how WNC is blessed with exceptional outdoor recreation opportunities and businesses, but that it currently lacks tools to effectively communicate these unique assets and stories. The Partnership will be helping address these gaps and the input garnered in this session will be used in shaping this effort. Come share your input on key questions like: What are WNC’s essential and unique outdoor recreation treasures? What are the human stories behind the awesomeness of outdoor recreation in WNC? How might these stories unite to form the foundation for a WNC brand anthem? Facilitators: Patti Jensen (Mitchell County Chamber of Commerce); Craig McAnsh (Native Marketing)

1E: Finding Your Way from Idea to Early Growth – Presented by Waypoint Accelerator Growing our outdoor industry means supporting the next generation of innovative outdoor experience and gear startups. This engaging session will dive into lessons learned from successful outdoor startups, how to get your product or service to market in today’s dynamic industry landscape, and how communities can be catalysts and champions for great outdoor companies. This panel is led by the Waypoint Accelerator, the first outdoor business accelerator in the eastern US! Moderator: Matt Godfrey (Waypoint Accelerator) | Panelists: Bill Johnston (Recover Brands); Alyson Neel (Blyss Running - Waypoint participant); Jamie Gilpin (Outfitter Bicycle Tours, Panthertown Investors)

PILOTROOM

PISGAHROOM

ROANROOM

MITCHELLROOM

FOXFIREROOM

2A: Outdoors for All Abilities - Ensuring a Continuum of Recreation Activities Whether it’s a destination trail network, paddling access for your community, or an outdoor program, considering all abilities and employing a full progression will help maximize the impact of your outdoor recreation initiative. Panelists will share their professional experience in ensuring everyone has a place to play outdoors. Moderator: Andy Williamson (Active Strategies) | Panelists: Jeremy Hyatt (Eastern Band of Cherokee Indians); Adam Masters (Bellyak); Rob Vessels (Sierra Club Military Outdoors)

2B: Making Local Sourcing Work - How to Successfully Source Local Manufacturing & Componentry Made in the USA is making a comeback but developing a local or US-made supply chain isn’t always an easy journey. Come learn what it takes to source local from brands with first-hand experience as well as new organizations that are helping to bridge the gaps. Moderator: Libby O’Bryan (Carolina Textile District & Sew Co.) | Panelists: Lauren Rash (Diamond Brand Gear); Kyle Mundt (SylvanSport); Nick Spero (Fifth Element Camping)

2C: Taking Care of Your Outdoor Engine - Creating Stewardship Capacity & Culture If our public lands are the engine of our outdoor economy, then a culture of stewardship and volunteerism is what makes the engine hum and keeps it going in tough times. This panel will share perspectives from decades of building this culture, and will highlight what’s needed to keep recreation running strong across the US. Moderator: Marcus Selig (National Forest Foundation) | Panelists: Adam Scherm (ACE); Tom Sauret (Southern Off-Road Biking Association); David Whitmire (Headwaters Outfitters)

2D: Innovations in Financing Outdoor Businesses & Development Opportunity Zones. New angel investor funds. Investment crowdfunding. The Growing Outdoors Loan Fund. This session will dive into the new tools available for funding outdoor businesses and development projects. You’ll learn which funding resources may be appropriate for your needs, and gain tips from experienced practitioners on how to get started. Moderator: Chris Grasinger (Mountain BizWorks) | Panelists: Erika McGilley (Natural Capital Investment Fund); Mickey Dale (Johnson Price Sprinkle PA); Tom Ryan (Start 100 Fund); Ged Moody (High Country Impact Fund)

2E: Onto the River and Into the Woods - Creating Outdoor Experiences & Sustainable Tour Businesses Tourism is surging across WNC and the Southern Appalachians with visitors seeking authentic and memorable experiences. Come explore how outdoor experience operators can better connect with this growing market. This session will look at how we can get people off the beaten path and into the wild places and small communities that make our region so special; how we navigate the opportunities and challenges posed by online travel platforms; and other pressing questions for outdoor experience, hospitality, and tour businesses. Moderator: Hayley Wells (Ward & Smith, P.A.) | Panelists: Torin Kexel (The Flying Bike); Jeff Greiner (Wildwater); Jennifer Pharr Davis (Blue Ridge Hiking Co)

LUNCH PLENARY - 11:30 AM to 1:05 PM EXPO CENTER

DETAILED CONFERENCE AGENDAMAIN DAY (CONTINUED) - THURSDAY, OCTOBER 10 ROOM

11:30 AM Networking Lunch – Presented by Mountain West Partnership In the Expo Center Welcome: Sophia Paulos (Mountain West Partnership)

12:00 PM

Lunch Program Remarks: Chancellor Kelli R. Brown (Western Carolina University) Opportunity for Input: New “Outdoor MBA” Program at WCU Next Gen Pitch: WCU Student Outdoor Biz Pitch Winner

12:25 PM

Our Outdoor Engine - Public Lands, and What it Takes to Maintain Them Public lands are the engine that powers the outdoor recreation economy. With more people recreating every year, many of our treasured trails and places are struggling. How can we work together to ensure that recreation is a truly sustainable driver for economic and community development, and that our wild places are cared for now and for generations to come? Moderator: Meryl Harrel (Executive Director, Southern Appalachian Wilderness Stewards) Panelists: Michiko J. Martin (Director, Recreation, Heritage & Volunteer Resources, US Forest Service); Dwayne Patterson (Director, NC State Parks); J.D. Lee (Superintendent, Blue Ridge Parkway)

1:05 PM Structured Networking & Exhibitor Time A: Outdoor Activities Organized by Appalachian State University, starting on Patio B: Outdoor Gear Builders Expo onsite, in Expo Center

PILOTROOM

PISGAHROOM

ROANROOM

MITCHELLROOM

FOXFIREROOM

PATIO &EXPO CENTER

BREAKOUT SESSIONS #2 - 1:45 PM to 2:35 PM BALLROOMS

Recharge and Session Swap Quick Break, With Coffee & Snacks Outside of the Ballrooms

3A: Activating Your Outdoor Community – If You Build It, Will They Come? “If you build it, will they come?” Not as many as you’d hoped, unless you have an intentional and strategic activation approach. Our speakers in this session are experts in activation, and will share key strategies your community can employ to ensure that your investments in outdoor recreation infrastructure achieve their desired ROI. Moderator: Andy Williamson (Active Strategies) | Panelists: Matt Powell (Destination by Design); Sealy Chipley (Chipley Consulting)

3B: Recreation Done Right: Outdoor Recreation Destination Spotlight When recreation is done right, it’s a powerful place-making tool that invigorates local economies, engenders local pride, and delights visitors. This session will share case studies from several smart outdoor recreation investments, how they’re achieving local goals, and what other communities can learn for their own projects. Moderator: David Huskins (Smoky Mountain Host & Smoky Mountain Blueways) | Panelists: Kristian Jackson (Rocky Knob Park); Scott Carpenter (Fonta Flora State Trail); Jeremy Hyatt (Fire Mountain Trails)

3C: Marketing to the Evolving Outdoor Customer The outdoor consumer landscape is changing, requiring proactive marketing planning and continual improvement to deliver personalized and meaningful customer experiences. Technology presents the biggest opportunities and greatest challenges in telling your brand and product stories. Learn the tools and resources that some of our area’s top outdoor industry marketing professionals are using to tell compelling stories and further customer engagement. Moderator: Amy Allison (ENO) | Panelists: Nick Breedlove (Discover Jackson NC); Angie Robinson (Darby Communications); Trey Barnett (Wildwater)

3D: Natural Allies - Building Strong Coalitions Within the Outdoor Industry and Beyond As an $887B industry, representing 2.2% of the US GDP, recreation’s impact and influence are under-recognized. This panel will discuss how recreationists can pull together as one voice, and partner effectively with allied sectors, so thatthe industry can reach its true potential. Moderator: David Weinstein (Outdoor Industry Association) | Panelists: Mark Shore (VisitNC); Hon. Senator Rick Gunn (NC Senate Majority Whip, 24th District); Sarah Wood (NC Outdoor Recreation Coalition); Matthew Dolge (PTRC)

3E: Crafting a World-Class Outdoor Talent Pipeline A talented workforce is critical to every business, and the outdoor industry is no exception. This session will highlight new and evolving programs training and upskilling the industry’s growing workforce. We’ll also discuss how collaboration between industry, education, and training organizations is vital for filling the pipeline in today’s labor market. Moderator: Nathan Ramsey (Mountain Area Workforce Development Board) | Panelists: Paul Wolf (Southwestern Community College Outdoor Leadership Program); Leigh Anne Hilbert (The Industrial Commons); Wes Stone (Western Carolina University College of Engineering and Technology); Deanne Smith (Appalachian State University)

CLOSING PLENARY - 3:45 PM to 5:00 PM EXPO CENTER

NETWORKING RECEPTION - 5:00 PM to 6:30 PM PATIO

DETAILED CONFERENCE AGENDAMAIN DAY (CONTINUED) - THURSDAY, OCTOBER 10 ROOM

PILOTROOM

PISGAHROOM

ROANROOM

MITCHELLROOM

FOXFIREROOM

BREAKOUT SESSIONS #2 - 2:45 PM to 3:35 PM BALLROOMS

BALLROOMS HALLWAY2:35 PM

3:45 PM

Future View from National & Regional Outdoor Media What are the seismic shifts and critical trends coming our way? How can brands and communities adapt to ride these waves and grow this region into a nationally renowned outdoor industry hub? Six veteran reporters from across the US give their takes. Moderator: Natalie DeRatt (Carmen + Grace) | Panelists: Danielle Williams (Melanin Basecamp); Amelia Arvesen (SNEWS); Graham Averill (Outside Magazine); Yoon Kim (Outdoor Media Summit); Drew Simmons (Pale Morning Media); Latria Graham (Garden & Gun)

4:45 PM Closing Remarks & Preview of the 2020 Conference

5:00 PM

Networking Reception on the Patio Drinks and Hors D’Oeuvres Provided (1st beer or wine free with provided drink ticket)

Bring Your Own Bike & Ride the On-Site Mountain Bike Tracks! Or Borrow a Bike for Free (!) Courtesy of the Adventure Center of Asheville & Wildwater

6:30 PM: Insiders Tour of the Onsite Adventure Center – “How an Old Golf Course became an Outdoor Adventure Park” with Jeff Greiner (Adventure Center of Asheville)

Wednesday, October 9 • 6:00 PM - 8:30 PMAt New Belgium Brewing (21 Craven St.)Join us the night before the conference for a reception and Outdoor Biz Pitch competition starring the innovative brands in the new Waypoint Accelerator program – the East Coast’s first outdoor business accelerator. So come grab some bites and tasty beverages, support these growing companies, and meet up with the other outdoor influencers helping to grow WNC's outdoor economy.

WEDNESDAY NIGHT!

Get your ticket for this event at outdooreconomy.org

BONUS!

OPENING RECEPTION &OUTDOOR BIZ PITCH COMPETITION

$15

Thursday, October 10 • 9:00 PMAt Salvage Station (468 Riverside Dr.)Unofficial No-Host Afterparty at the Salvage Station from 9:00 onwards – the band White Denim is in from Austin, TX and should play a rocking show!

THURSDAY NIGHT!

This is ticketed by the venue. Tickets at the door or at salvagestation.com/events

UNOFFICIAL AFTERPARTY

Friday, October 11 • 8:30 AM - 1:00 PMAt Sierra Nevada Brewing Company - High Gravity RoomThis half-day workshop for those that registered a community team for the Building Outdoor Communities track, will focus on moving from learning to action. The workshop will be led by acclaimed outdoor community builder Andy Williamson of Active Strategies along with many special guests. A detailed agenda for this event is at the conference registration booth.

*SOLD OUT* FRIDAY WORKSHOP

BUILDING OUTDOOR COMMUNITIES TRACK1/2 DAY WORKSHOP

$15

Thursday, October 10 • 6:30 AM - 7:15 AMMeet in the Crowne Plaza front lobbyAn easy early morning run at a very moderate pace led by Christopher Murrey. We’ll be on a route through the trails (paved) around the Crowne Plaza and Adventure Center properties.Free; no registration needed.

SUNRISE RUN

photo: EBCI Marketing

Registration and the main Plenary sessions are in the EXPO CENTER. The Breakout Sessions are in the Ballrooms in the MAIN HOTEL. We’re using the Pilot, Pisgah, Roan, Mitchell, and Foxfire Rooms. All of these are adjacent, except for Foxfire which is around the corner (just past the lobby).

There are two paths between the EXPO CENTER and the Ballrooms in the MAIN HOTEL, one outisde and one inside (with a short covered walkway section). Both paths are signed.

Need space for a one-on-one meeting? We have four rooms reserved just for this. See the detail map on the opposing page for locations.

CROWNE PLAZA RESORT CAMPUS

CROWNE PLAZA ORIENTEERING

EXPO CENTERis here BREAKOUTS

are here

OUTSIDEpath

INSIDEpath

MORE MAPS

EXPO CENTER

MAIN HOTEL / BREAKOUT SESSION BALLROOMS

STAGE

REGISTRATION

Main Entrance

GEAREXPO

To BREAKOUTS(outside path)

To BREAKOUTS(inside path)

to/fromEXPO CENTER(inside path)

to/fromEXPO CENTER(outside path)

We’re using the 5 Breakout Rooms highlighted in blue.

Need a space for a one-on-one meeting?We’ve got you covered! Please use one of the four rooms highlighted in yellow.

Expanding WNC outdoor industry jobs and businessesThe Growing Outdoors Partnership represents a collaborative regional approach to

expanding Western North Carolina’s (WNC) outdoor industry. The collaboration is leveraging

regional assets including skilled workforce, manufacturing heritage, natural/cultural resources,

and more to advance this emerging sector; resulting in measurable job creation, investment,

and entrepreneurship impacts within these communities. Important seed funding has been

provided by the Appalachian Regional Commission POWER program.

Key Activities Include:

• Advancing regional outdoor industry economic development

• Outdoor Economy Conference: convening outdoor leaders from WNC and beyond around key industry issues

• Waypoint Accelerator: the first outdoor business accelerator in the Eastern US.

• Growing Outdoors Loan Fund: providing early stage and growth funding for rural outdoor businesses.

• Expanding the Outdoor Gear Builders of WNC network

• Furthering industry-specific workforce programs to ensure a world-class talent pipeline

Growing Outdoors partners announcing the Waypoint

Accelerator at the Summer 2019 Outdoor Retailer show.

learn more at outdoorswnc.com

828.254.0914

www.darbycommunications.com

Sharing your brand’s story with the world from our little corner of the Southeast.

Public RelationsInfluencer MarketingSocial Media ManagementEmail MarketingAmbassador and Athlete ManagementContent Creation

Photo: Steve Yocom

We combine original ideas with good old elbow greaseto successfully deliver compelling PR and digital marke ng campaigns.

UNFORGETTABLEADVENTURE

Shifting to smart meters that give you more control.

Using technology to respond even quicker when the power goes out.

Providing access to more renewable energy choices.

We’re already building tomorrow’s intelligent and innovative energy future.

Discover what our energy investments mean for you: duke-energy.com/SMARTER

OCTOBER 10: AGENDA AT-A-GLANCESee inside for the detailed agenda plus additional conference activities.

TIME AGENDA ITEM LOCATION

7:30 AM Breakfast & Check-In Expo Center

8:30 AM MORNING PLENARY Expo Center

8:30 AM

Welcome & Opening Remarks Introducing the New Director of the NC Outdoor Recreation Industry Office

8:50 AM Crafting a Coalition to Transform Colorado’s Grand Valley Through Recreation – Sarah Shrader Keynote

9:15 AM The Next Generation of Outdoor Towns – Peter Metcalf Keynote

9:40 AM Breakout Sessions Overview and Wayfinding

9:50 AM Networking Break | Outdoor Gear Builders Expo open in the Expo Center

10:10 AM BREAKOUT SESSIONS #1 Ballrooms

1A: Outdoor Recreation Driving Vibrant Communities Pilot

1B: Building Outdoor Culture Within Your Workplace – Using Outdoor Culture to Recruit & Retain Talent

Pisgah

1C: Extraordinary Gear Made Here – Telling a Local-Made Story Roan

1D: Towards a Regional Outdoor Brand for WNC Mitchell

1E: Finding Your Way from Idea to Early Growth – Presented by Waypoint Foxfire

11:30 AM LUNCH PLENARY Expo Center

11:30 AM Networking Lunch – Presented by Mountain West Partnership

12:00 PM Lunch Program – WCU Chancellor, Outdoor MBA Input, & Outdoor Biz Pitch

12:25 PM Our Outdoor Engine - Public Lands, and What it Takes to Maintain Them

1:05 PM Structured Networking & Outdoor Gear Builders Expo

1:45 PM BREAKOUT SESSIONS #2 Ballrooms

2A: Outdoors for All Abilities - Ensuring a Continuum of Recreation Activities Pilot

2B: Making Local Sourcing Work - Successfully Sourcing Local Manufacturing & Componentry Pisgah

2C: Taking Care of Your Outdoor Engine - Creating Stewardship Capacity and Culture Roan

2D: Innovations in Financing Outdoor Businesses & Development Mitchell

2E: Onto the River and Into the Woods - Creating Outdoor Experiences & Sustainable Tour Businesses

Foxfire

2:35 PM Recharge and Session Swap Ballrooms

2:45 PM BREAKOUT SESSIONS #3 Ballrooms

3A: Activating Your Outdoor Community – If You Build It, Will They Come? Pilot

3B: Recreation Done Right: Outdoor Recreation Destination Spotlight Pisgah

3C: Marketing to the Evolving Outdoor Customer Roan

3D: Natural Allies - Building Strong Coalitions Within the Outdoor Industry and Beyond Mitchell

3E: Crafting a World-Class Outdoor Talent Pipeline Foxfire

3:45 PM CLOSING PLENARY Expo Center

3:45 PM Future View from National & Regional Outdoor Media

4:45 PM Closing Remarks & Preview of the 2020 Conference

5:00 PM Networking Reception on the Patio + Free Bike Rides on MTB Loop Patio

7:00 PM Hit the Town! Your Choice

EVENT PARTNERSPLATINUM SPONSORS