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Profiting from the pouch How standup pouch packaging drives business growth for food and beverage markets

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Page 1: Profiting from the pouch - Bemis Company · 2020-03-09 · As the market expands and new standup pouch designs, spouts and closures emerge, CPG marketers are poised for growth and

Profiting from the pouchHow standup pouch packaging drives business growth for food and beverage markets

Page 2: Profiting from the pouch - Bemis Company · 2020-03-09 · As the market expands and new standup pouch designs, spouts and closures emerge, CPG marketers are poised for growth and

02© 2016 Amcor Limited 09/16

Contents03 Pouch packaging gains traction

04 Anaturalfitformillennialshoppers

06 Tenwaysstanduppouchesdeliverforconsumers

09 Foodforthought:Babyfoodpackaginggrowsup

12 Foodforthought:Standuppouchesdeliveraripeopportunityforshelf-stablefruit

14 Poucheshavealreadygoneglobal

15 Foodforthought:Plateupwithpourablepouches

16 Haveyouconsiderede-commerce?

17 Distributionchain(ges)

18 Protectingthebrandine-commerce

19 Considerinnovationinprimarypackaging

20 Fromconcepttocommercialization

21 Moreideasinstanduppouchesstarthere

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03

Pouch packaging gains tractionAslifestylesanddietsevolve,consumerpackagingchangestoo.Thechangingneedsoftoday’sconsumersmeanfoodprocessorsmustthinkbeyondtraditionalrigid,glassoraluminum formatstodrivegrowthandprofitability.That’s whystandupflexiblepackagingisstartingtodominatenewproductreleases,growingby30%from2012to2015.1

Manufacturersofbabyfoods,yogurts,fruitpurees,beveragesandmoreareconvertingtostanduppouchestomeettheircustomerneedsandpositiontheirbusinessforfuturegrowth.

Asthemarketexpandsandnewstanduppouchdesigns,spoutsandclosuresemerge,CPGmarketersarepoisedforgrowthanddeepercustomerloyalty.

Keycategories,inparticular,thatofferhugeopportunityforsuccessfulgrowthinclude:

» Soups

» Sauces

» Condiments

» Dressings

» Dairy

» Beverages

» Wine&spirits

» Nutbuttersandjellies

Inthise-book,wefocusonhowstandupflexiblepouchesdrivegrowthforyourbusinessby meetingtheneedsoftoday’sconsumers.

1.Mintel;GNPD

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04

A natural fit for millennial shoppersForCPGmarketers,themillennialgenerationistheprimetargetaudienceforstanduppouches.Thisdynamicsegmentaged21to38accountsfor24.6%oftheU.S.populationandisprojectedtogrow2.6%by2020.2

Millennialsarefamiliarwithpouches.Afterall,aschildren,theydrankfruitjuicefromthem.Today,theseformerjuicedrinkersarebecomingparentsthemselvesandareresponsibleforgroceryshoppingfortheirhousehold.Infact,in2016, 51%ofU.S.childrenhaveamillennialmother.3

Expertspointoutthatthesemothers,astheirlifestylesprogress,willmakethemostimportantdecisionsaffectingCPGbusinessesforthenext 30years.Soit’scriticalyourpackagingmeets theirneeds.

Looking for more

MillennialshoppersstandapartfromtheirGenX orBabyBoomerparents.Infact,millennials:

» Aremoresusceptibletoimpulsepurchases

» Willbuyproductsnotontheirlist(75%ofthem)4

» Arethemostdiversesegmentofthe adultpopulation5

» Seekethnicallydiversefoodsandavariety offlavoroptions

Unlikemanyoftheirparentswhogrewupon fastfoodandamarginalfocusonexercise,millennialsstrivetomaintainactive,healthylifestyles.That’swhytheyseekproductswithpackagingthatoffersconvenience,portability, easeofuseandportioncontrol.

2.Mintel;MarketingtoMillennials-US-February2015 3.MarketWatch,Fortune 4.Mintel;TheMillennialImpact:FoodShoppingDecisions-US-September2015 5.Mintel;MarketingtoMillennials-US-February2015

Millennials hold the most purchasing powerPercent of shoppers

Source:Mintel;thefood&drinkshopper–beyondthegrocerystore–us–june2015

7%

32%

21%

40%

Millennials

Generation X

Baby boomers

Swing generation/WWII

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05

Pouches deliver for consumers

Source:Mintel,AmcorAnalysis

How important are the following food packaging features to consumers? All ages 18–24 25–34 35–54 55–65

Retainsfreshness 92% 88% 89% 93% 96%

Resealable,reclosable 82% 82% 81% 81% 83%

Easytoopen 74% 75% 72% 73% 77%

Smartpackaging(indicateswhenproductisno longerfresh) 60% 62% 63% 59% 62%

Recyclable 61% 67% 62% 58% 59%

Reusable,repurposable 58% 65% 65% 56% 53%

Portable(easytocarry,walkwith,drivewith,etc.) 54% 65% 60% 54% 46%

Functional(cancookinpackage) 42% 60% 51% 44% 28%

05

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Ten ways standup pouches deliver for consumersTheemergenceofstandupflexiblepouchesatatimewhenmillennialsdominatetheconsumermarketplacemakessensewhenyouconsiderthatthispackagingmeetsthekeycriteriaoftheseshoppers.Herearetenfeaturesthatmillennialsseek…andpouchesdeliver.

1. Product freshnessNobodywantstoeatstaleorout-of-datefood. Soit’snosurprisethatfreshnessisthenumber- oneattributeconsumerswilllookforwhenmakingagrocerypurchase.

Whenitcomestoensuringproductfreshness, theburdenisonthepackaging:

» 92%ofU.S.consumersbelieveit’simportant thatapackageretainfreshness

» Nearly7in10foodshoppersagreethatit’simportanttobeabletoseethefoodinside thepackaging6

» 30%ofshoppersgaugehowfreshaproductis byitsappearanceratherthanbyitsuse-bydate7

Flexible pouches allow CPG marketers to highlight product freshness in a variety of ways. Primarily, clear film allows consumers to view the goodness and the product texture.

Essentially,consumersgetto“seethefreshness”withtheirowneyes.ForCPGs,thisexperienceactuallyimpactsprofitabilityinapositivewayconsidering52%ofconsumerswouldpaymore forapackagethatletsthemconfirmproductfreshnessthemselves.8

6.Mintel;FoodPackagingTrends,2016 7.Mintel 8.FPAReport,p.13

Baby foodStandupflexiblepouchesforbabyfoodcanincorporateaclearfilmthataffordsdotingparentsandcaregiverstheabilitytoseeforthemselvesthattheproductinsideisfreshandwholesome.

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2. PortabilityWhetherit’spackingalunchforworkorschool, orsomelaundrydetergentorsunscreenforafamilyvacation,consumersvaluepackagingformatsthatdeliverportability.MorethanhalfofU.S.adults(54%)consideritimportantthatapackagebeportable.Andthisnumbergoesupby10%foryoungerpeopleages18to24.9

Lightweight, flexible pouches provide portability that traditional plastic, glass and metal formats don’t, creating the opportunity for expanded usage occasions for your product.

Themoreplacesyourproductcanbeused,themoreopportunitytodrivesales:

» Salad dressinginaflexiblestanduppouchcanbeeasilypackedinalunchboxorforapicnic,yetisstillidealforthedinnertable

» Soupinapoucheliminatestheneedforabowlandcanbeheatedupandconsumedrightfromthepackage,makingiteasytopackforlunchoreatathome

» Yogurtinapouchiseasytothrowinabagor coolerandenjoywithouttheneedforautensil

» Baby foodpouchesareequallyportableand allowachildtofeedthemselvesinthecaror atthepark

3. On-the-go consumptionFormobileconsumers,purchasedecisionsatthestoreshelfofteninvolvemorethanjusttaste,nutritionorbrandloyalty.Today,packagingthatofferssimplifiedmobilityisjustasimportant. Forty-onepercentofU.S.adultswouldchoose aproductoveracompetitiveproductbecause itprovideseaseofuseonthego.10

This includes pouches that eliminate the need for utensils so consumers can eat while they’re driving or taking a walk.

AccordingtoMintel,consumerswhocan’tfind timetocookfromscratcharelookingforconvenienceintheirfoodanditspackaging. Thisincludes:

» Portabilityforeatingawayfromhome

» Microwaveabilityforfastpreparationtimes

» Single-servingcontainerssotheyaren’t carryingaroundorfindingspaceforextrafoodtheydon’tneed11

9.Mintel 10.Mintel;FoodPackagingTrends-US-July2013 11.Mintel

Pouches on the goPouchesareoneofthemostpopularformatsforon-the-goconsumption.Theyallowadults toeatbreakfastorgrabasnackanywhere,withouttheneedforutensils.

Kidslovepouches,too,becausetheymakeitfunandsimpletoenjoyyogurtwithoutthemess.

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4. Easy to openAkeyelementinanytypeofpackagingisaccessibilitytothecontentsinside.Seventy-fourpercentofU.S.adultssayitisimportantthatapackagebeeasytoopen.Whiletraditional formatsrequireadditionalinstrumentstoopen—canopener,scissors,jargripopener,etc.—standuppouchesstreamlinetheopeningprocessandeliminatethisstep.

Consumers turn to standup pouches for easy opening through features like:

» Easy-tear

» Easy-opencaps

» Avarietyofuser-friendlyfitments (seesidebar)thatenhancethe productexperience

5. ResealabilityMorethan80%ofU.S.adultsfindaresealablepackageimportant.Resealabilitynotonlysavesmoney,butalsohelpstoeliminatefoodwaste.

Standup pouches offer highly flexible design possibilities and are already transforming how sauces, soups, dressings, beverages, baby food and yogurt are packaged and consumed.

Focus on fitments + closures

Fitmentsareanessential elementinstanduppouch designandserveawide arrayofimportantfunctions andfeatures.

Theseinclude:

» Audiblefreshnesscue

» Easyopen

» Childsafetyand chokeresistant

» One-handed,mess-free dispensing

» Cleanproductcutoff

» Controlledpouring

» Tamperevident

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09Source:Euromonitor

Food for thought: Baby food packaging grows upBabyfoodspackagedinpoucheshaveexperiencedthehighestunitsalesgrowthcomparedtoanyotherformat.In2015alone,standuppouchesaccountedfor28.9%ofindustryformats.Evenmoreimpressiveisthatitssharegrew84.4%injustoneyear—allwhilevirtuallyeveryotherpackageformatsawadecreaseinitsmarketshare.

Unitsofbabyfoodsoldinpoucheswentfrom409millionin2014to458millionin2015 (11.6%growthrate).

Plastic trays Folding cartons

Glass jars

Standuppouches

15

-5

10

-10

5

-15

0

Unit sales growth 2014-2015, baby food

Thin wall plastic containers

Other rigid containers

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6. FunctionalityConsumersbelievethatpackagingcanwork harder.Infact,42%ofconsumersseekmore“functional”packaging.12Forexample,76%ofshoppersareinterestedinpackagingthat doublesasaservingcontainer.13

Whetherit’ssoup,yogurtoraready-to-eat meal,consumersenjoytheabilitytoconsumestraightfromthepackagewithoutextradishes orservingrequirements.

Today’stime-starvedconsumersalsoappreciatepackagingfunctionalitythatallowsthemtoheatfoodinsideofit.Afull75%ofshopperssaythisfeatureisimportant.14 Certain standup pouches are compatible with microwave ovens while metal and some rigid plastics are not.

7. Home storage Thereisnomorevaluablespaceinthekitchen thantheshelvesinarefrigeratororpantry. That’swhy58%ofconsumerswouldpaymore forapackagethat’seasytostore,andwhy 66%considereasystorageanimportant packagingtrait.15,16

Standuppouchesusuallydeliverasmaller footprintintherefrigeratorthanrigidcontainers.Theysavevitalrealestatebecausetheycollapse astheyareused,andoftenhaveasmallerformfactorthantraditionalyogurtpackagesorplasticcondimentcontainers.

12.Mintel;FoodPackagingTrends-US-July2014 13.Mintel;FoodPackagingTrends;SpotlightonFoodLabbing-US-August2015 14.Mintel 15.FPAReport,p.8 16.FPAReport,p.13

Ready mealsStandupflexiblepouchescandeliveravarietyoffunctionalfeaturesthatconsumers desireincluding:

» Bowl-likedesignforeasy consumptionstraightfrom thepackage

» Largefacepanelsforshelf differentiation

» Cooltouchhandlingareas

» QuickSteamingTechnologythatallowsforfast,evenlyheatedfoodpreparation whilemaintainingtexture,flavorandquality

» Microwaveableandself- ventingpouchtoeliminate hotandcoldspotsfor perfectlypreparedmealsStandup pouches

deliver smaller footprints for space savings

Rigidtub

Standuppouch

Rigid bottle Standup

pouch

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8. Empty completelyFoodwasteisaglobalchallengeofwhichmillennialsareincreasinglyaware.Standup pouches allow consumers to empty the package contents completely and effortlessly, ensuring every ounce of soup, sauce, beverage or food is utilized. In contrast,aluminumcans,glasswareandotherrigidcontainerstendtoleavealotofproductbehind.

9. Stand out on shelfAccordingtoretailexperts,75%ofpurchasedecisionsaremadeatthepointofsale.Socreatingvibrantandimpactfulbrandmessagingonthestoreshelfisessential.Asnoted,millennialsoften

purchaseitemsthatweren’tontheiroriginalshoppinglistwith66%ofconsumerstryingaproductsimplybecausepackagingcaught theireye.17

When you consider the flat billboard provided by standup pouches versus the curved geometry of a soup can, it’s easy to understand the marketing advantages of pouches in a retail environment.

Whenmatchedwiththefunctionalityandease ofusethatthepouchformatalsoprovides,there isahighlikelihoodofrepeatpurchases.What’smore,pouchfilmisBPAfree.

17.PackagingMattersConsumerInsightsStudy,June2016.WestRock

40%ofwinedrinkersareinterestedintryingwineinalternatepackagingformatslikeboxes,pouchesandplasticbottles

Source:Wine-U.S.,October2014

What consumers are saying“YesIhavedonethis”

Tried something new because the package caught your eye

Purchased a product again because of the packaging’s functionality

Purchased a product because the packaging made it safer

Purchased a product because the packaging is environmentally friendly

Changed brands becuse of new packaging

0 20 5010 4030 60 70

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12Source:Euromonitor

Metal food cans

Thin wall plastic containers

Glass jars

Standuppouches

30

-10

20

-20

10

0

PET jars

Unit sales growth 2014–2015, shelf-stable fruit

Food for thought: Standup pouches deliver a ripe opportunity for shelf-stable fruitIn2015,shelf-stablefruitinpouchesexperiencedthehighestunitsalesgrowthcompared toanyotherformat,resultingina24.4%growthrateand13.2%shareofthemarket.

Additionally,from2014to2015,unitsalesfortheshelf-stablefruitgrew7.4%showcasingoverallcategorygrowthaswell.

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10. SustainabilityProtectingtheearthisimportanttomanyconsumersand57%saytheywouldpaymoreforapackagethatisbetterfortheenvironment.18 Standuppouchesofferimprovedsustainability overtraditionalpackagingformatsforavariety ofreasons.

Becausestanduppouchesofferaproduct-to-packageratioof35:1,theyhelpdecreaseCO2 emissionsbyupto93%throughlesstransportation

pollutionandareducedcarbonfootprint.19

Forexample,onetruckloadofunfilledflexiblepouchesisequivalentto26truckloadsof unfilledglassjars.20

CPGmarketerscanreinforcetheirpositiononenhancedsustainabilitysimplybyusingthepouchesthemselvestorelatethiseco-friendlymessagetoconsumersatthepointofpurchase.

“Thebestwaytoreducematerialsgoingtolandfillscontinuestobethroughtheuseoflighterweightpackaging.

Ingeneral,bags,pouchesandasepticpackagesaresignificantlylighterandthusmoreefficientthanrigidcontainers,regardlessofthematerialsusedtoconstructflexibleplasticpackagesorthemuchhigherrecyclingratesofthematerialsusedtoproducerigidcontainers.”

—StudyofPackagingEfficiency,2016Report

18.FPAReport,p.13 19.Mintel;FoodPackagingTrends,US,July2013 20.DuPontPackagingAwardsforInnovation

Flexible packaging provides optimal means for source reductionexamplesofbeveragepackaging1,4,5

*RecyclingRatesFactored

Source:(1)FPA,“FlexiblePackaging:LessResources.LessFootprint.MoreValue.”CaseStudyBrochure,(2)DuPontPackagingAwardsforInnovation(3)TheDowChemicalCompany,DowPresentation(equationdata):AmericanChemistryCouncil,USEnergyInformationAdministration(4)U.S.EPA,“MunicipalSolidWasteintheUnitedStates:2007FactsandFigures”(5)FPA/BattelleMemorialInstitutereportontheSustainabilityofFlexiblePackaging

13

Package type Beverage weight

Package weight

Product to package

ratio

*MSW landfill per

100g of product

Energy consumed

mj/8 oz

Emissions kg CO2 e /

8 oz

Glassbottle&metalcap 8oz (236g) 198.4g 1:1 54.5g 3.36 0.29

PlasticPETbottle&cap 8oz (236g) 22.7g 10:1 6.0g 3.0 0.18

Aluminumcan 8oz (236g) 11.3g 21:1 2.4g 0.99 0.08

Flexiblestanduppouch 6.75 (199g) 5.7g 35:1 2.8g 0.45 0.02

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Pouches have already gone globalWhilesomemarketsinNorthAmericaareintheearlyphasesofembracingstanduppouches,theformathasalreadyseengreatsuccessinotherpartsoftheworld—mostrecognizablyinthe saucecategory.

Forexample,saucemanufacturersinNorth Americasold34millionpouchesin2014,whilethoseinEurope,AsiaandLatin&SouthAmericasoldmorethan1.5billionpouchesduringthesameperiod.What’smore,theyareexpectedtosell morethan2billionin2019.

There’sahugeopportunityforbusinessgrowthandenhancedbrandloyaltyforfoodprocessorsandCPGsastheymovetopouchesbeforetheircompetitorsdo,asglobalconsumershaveprovenoverthepastfewyears.

Source:AlliedDevelopmentCorp.

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Source:MintelGNPDDatabase

15

Food for thought: Plate up with pourable pouchesMcCormickleapedintotheliquidsaucecategoryinabig waynearlytwoyearsagowhenitlaunchedalineofskillet saucesinflexiblestanduppouches.Sincelaunch,theline hasgrownto13products—allinflexibleformat.

Thestanduppouchformatmeetstheconsumerdemandsof easyandcontrolledopening,andmess-freepouring—which isdifficulttofindinthetraditionalsaucepackageformatsof glass,aluminumcansorrigidplastic.Thepouchboldlystands outontheretailshelfwithitsvibrant,fullbillboardcolors anduniquepackageshapewithpourspout.

Throwinthenumeroussustainabilitybenefitsofflexible pouchesandyou’vegottherecipeforsuccess.

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Have you considered e-commerce? AnotherfactorforCPGstoconsideristheshift toonlineshoppingasitbecomesmorepopular. Infact,41%ofshoppershavetriedit.21AndAmazonispoisedtojoinWalmartasatop-tengrocerby2019.22

IntheU.S.,e-commercecontinuestogrowatadramaticpace,puttingpressureontraditional retail.In2015,thischannelgrew14.6%while totalretailsalesoverallgrewonly1.5%accordingtotheU.S.DepartmentofCommerce.

Evenbeyondthesedramaticheadlinenumbers,somethinginterestingishappening:Salesofconsumerpackagedgoods,longconfinedtotraditionalretailchannels,areexplodingonline, withgrowthrates,inmanycases,inexcessof 50%annually.

Whileonlinesalesaccountfor3%ofthe$795B CPGmarket,aprojectedfour-yearCAGRof18%meansthatnearlyhalfthegrowththeindustrywillexperiencethrough2020willcomethroughdigital.

21,22www.valuewalk.com

Source:BCG,BIIntelligence,Kantar,MorganStanley,AmcorAnalysis

Traditional equals troubleCPGsmayfindthattraditionalrigidplastic,aluminumcansorglassjarsthatshipsafelytoretailstoresarepronetodamagewhenshippedtoindividualconsumersviae-commercechannels.

Hereareafewexamplesofdamage-proneproducts:

» Shampoo

» Liquidsoap

» Detergent

» Babyfood

» Salsa

» Soup

» Sauces

16

Estimated cpg industry growth 2016–2020

25

E-commerce Traditional retail Total growth

23

24

47

$B

5

35

20

50

0

30

15

45

10

40

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Distribution chain(ges)Brick & mortar retail distribution chainHowyourproducttravelstoaretaillocation.

E-commerce distribution chainHowyourproducttravelsdirectlytoaconsumer.

Thisdirect-to-consumerscenariocreatesopportunitiesfordamageduringshippingsincepackagingdesignedforpalletsisnowincorrugatedboxes,oftenwithad-hocsecondarypackagingasitsonlyprotection.

Standuppouchesareemergingastheideale-commercepackagingastheyresistshatteringlikeglass,denting likealuminum,orplastictearinglikecorrugated.

1

2 3 4

Off pallet, out of case, on the shelf

Ships safely from DC to local store

Travels by truck to DC

Product safely in cases, on pallets

Product safely in cases, on pallets

Travels by truck to eCommerce DC

Off pallet, out of case and into inventory at DC

End of the road for product shipped safely on pallet

Additional handling and prep for secure shipping — tape, shrink wrap, bag, etc.

Order fulfillment — repacked as a singular item or placed into loose multi-item box for direct shipment

Travels by truck or plane to DC (FedEx, UPS,USPS)

Arrival at DC for sorting

Travels by truck to local DC

Out for delivery

Delivered to your porch

Arrival at local DC for sorting

DISTRIBUTION CENTERLOCALDC

DISTRIBUTION

CENTER

eCOM

6 7 910 11

8

1

2 3 4 5

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Protecting the brand in e-commerceWhilee-commercecertainlyopensnewdoors forCPGsintermsofnewcustomersandhigherbrandloyalty,thereisaflipsidetothisnewchannel.

Abrokenbabyfoodjarorleakydetergentbottleismorethananinconveniencetoconsumers.Manyseethiskindofdamageasareflectionofthebranditself.Infact,it’snotthepostofficeorshippingservicethatisblamed;it’stheCPG.

Innovation is key

SohowcanCPGmarketersminimizethisrisktotheirmostvaluableasset,theirbrand?First,considerpotentialissuesandfocusoncreatingprimarypackagingthatcanwithstandtherigors ofcross-countryshipping.Flexiblepackaging hastestedtoperformbetterthanglass,aluminumandrigidcontainersthroughthee-commercedistributionchain.

Source:ActualcustomerreviewsAmazon.com

Be careful out there Herearefewreal-lifeexamplesofproductdamageandconsumerreaction.

I’m sure it’s a great product— I would try to replace it, I just really don’t have the time.

Very disappointed. Baby food came with broken and half-filled bottles.

One of the bottles had completely leaked in the box! The other bottles had loose caps.

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19Source:Mintel,AmcorAnalysis

19

For e-commerce sales, consider innovation in primary packaging

Fail Pass

Baby food

Soup

Pet food

DetergentFitment Standup Pouch

Plastic flat-bottom bag

Standup pouch (tear open)

Fitment standup pouch

Semi-rigid container with lid

Tetra box

Paper bag

Can

Glass jarFOOD

Mushroom

SOUP

Detergent

DeDet

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From concept to commercialization

Makingthetransitionfromtraditionalpackagingformatslikeglass,aluminumandcorrugatedtoemergingstandupflexiblepouchpackagingdoespresentrisktomanufacturers.However,with therightresourcesavailable,CPGmarketers canminimizeriskandgotomarketquickly andefficiently.

Collaboration—Collaboratewithapackagingpartnerwhoseekstounderstandthegoalsof yourbusinessandwillputtogetheraroadmapforyoutosuccessfullygetthere.Robustbusinessintelligence,operationalresources,ofcourse,categoryexpertiseareessential.

Relationships—Anetworkofco-packers,graphicdesignersandfitmentproviderscanhelpyouexpeditemarketentryandeliminatetheneedtoinvestinequipmentupfrontwhenexploringanewpackageformat.Aflexiblepackagingproviderwithdeeprootsintheindustrycanconnectyoutotherightpartnersearlyintheprocesstoreducereworkandexpenselater.

Ideation—Minimizeyourriskbygettingallnecessarystakeholdersinthesameroomatthebeginning—includingbrandowners,R&D,operations,designers,suppliers,etc.Thiswillalloweveryonetobringtheirownperspectivesandunderstandingtothepossibilities,opportunities andstepsforasuccessfulexecution

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AmcorFlexiblesNorthAmerica [email protected]

©2016AmcorLimited09/16

More ideas in standup pouches start hereReadytomeettheneedsofyourconsumersanddrivegrowthwithinyourorganization?Amcor offersmorethanpackaging.Weoffermarketinsights;researchandtrenddata;andR&Dstrength onthelatesttechnologies,creativemindsetsandtestenvironmentstohelpminimizeyourrisk. Wecanassistyouinsuccessfullymovingfromcostly,traditionalformatstopouchesthatdeliver arangeofbenefits.Takethenextstepstoday:

1. Reduce risk and unlock growth. Workwithspecialistswhocanhelpyouoptimizepouch designandmanufacturing.Wehavethetoolstofacilitatecollaboration,ideation,rapid prototyping,consumerandpackagetesting.

2. Leverage relationships across the board. Asanindustryleader,Amcoralreadyisworking closelywiththetopfitmentproviders,co-packersandmachineproviders.Tapintoourpowerful androbustnetwork.

3. Accelerate your speed to market.TalktoaAmcorpackagingexperttoapplyourinsights toyourtoughestchallengesandquicklymovefromconcepttocommercialization.

Amcor is here to help—contact us today!