profitable growth in challenging times - siemens · profitable growth in challenging times klaus...
TRANSCRIPT
FEB-04
Profitable Growth in Challenging Times
Klaus Voges, Group President
Power GenerationFinancial Market Day, February 17, 2004
2FEB-04
My topics today:
We are achieving strong results in challenging times
Continuous execution of our strategies leads to profitable growth
We will deliver continuous strong performance
Siemens Management System at PG �Structured programs and initiatives
3FEB-04
PG business results
in millions of euros
Orders
Sales
Group profitas % of sales
Q1 FY03Q1 FY04 FY03
Net cash
2,270
1,785
40922.9%
2,676
1,902
24512.9%
7,302
6,967
1,17116.8%
(448)40 (46)
30,300Employees
4FEB-04
Continuous execution of our strategies...
... leads to profitable growth for our businesses
Optimization of business mix
Portfolio optimization
Service growth
Innovation leadership
Global market and customer diversity
5FEB-04
Continuous optimization of PG business portfolio
F = Fossil Power GenerationI = Industrial ApplicationsL = Instrumentation & Control
1) Industrial Control and Information Systems2) Framatome Advanced Nuclear Power
Divestiture
Ceramics (CE)Redwitz
Acquisitions
Parsons
Westinghouse
Demag Delaval
AlstomInd. Turbines
ICIS 1)
New EnergyAssociates
1998
2003
2002
2002
Joint ventures
FramatomeANP 2)
34% (formerly KWU'sNuclear Div.)
Voith Siemens Hydro (VSH)
35% (formerly KWU Hydro)
Turbo Service Network
(TSN)(joint venture with
Chromalloymanaged by PG)
2003
2001
1997
PG F PG I PG L
6FEB-04
Business model of PG Industrial Applications
�PG I as One-Stop Shop and System Integrator for Rotating Equipment�
CUSTOMER
Growth Machine(and future profit)
Profit Machine(and growth)
Competence Machine (fuel)
Low �Total Cost of Ownership�
Speed/Customer Intimacy Integrated Systems/Risk Mgmt.Quality Costs/Reliability
Service Systems/ SolutionProducts
Subdiv.:Oil & Gas
Subdiv.:Power Plants
Subdiv.: Service
Subdiv.:Ind.
Steam Turbines
Subdiv.:Ind. Gas
Turbines
Subdiv.:Com-
pressors
7FEB-04
Alstom Industrial Turbines integration is progressing as planned
Supply Management
Manufacturing
Sales Network
Service Network
Newly integrated PG I already in operation 2 months after closing (since October 2003)
Introduction of central supply management organization and launch of major savings initiatives
Design of integrated manufacturing network, including best practice sharing
Optimized customer approach through global PG I sales management and key account management to fully exploit all market opportunities
Organization of service activities in regional hubs to support service growth strategy
Measures and Status:
Organization
8FEB-04
Siemens Management System at PG
Innovation Customer focus
Winning new customers
Global competitiveness
Project-management@Siemens
Service initiative
company programs
Clear responsibilities, goals and incentives on project level
New large GT family
Platform strategies
Harmonize GT productline
Optimized steam turbine family
Partnering + AEs1)
as customers Oil & Gas
Cross selling initiativePilot customerengagement
Complementor strategy
Software initiative
Shared services
worldwidemanufacturing concept
Low cost manufacturing
Asset management
Steam turbine mods and upgrades;Total plant maintenance and diagnostics; GT-LTP�s with risk / gain sharing
Quality and process initiativeCustomer site back quality program
1) Architect Engineers
9FEB-04
Winning new customers:PG enters attractive Oil & Gas business
Down-stream
Mid-stream
Up-stream
Rotating equipment market within
Oil & GasEUR 15 bn p.a. Our offerings to the Oil &
Gas industry increase significantly due to the completion of our product portfolio with small / medium gas turbines and compressors
Full portfolio of rotating equipment:- compressor stations- gas and steam turbine packages- power plants, and- related services
Opportunities within growth areas, e.g. LNG (Liquified Natural Gas) plants, subsea applications
NewEquipment
Service
Strong position within rotating equipment
10FEB-04
Cross selling initiative:Sell �All electric LNG� plants in cooperation with other groups
GT = Gas Turbine, ST = Steam Turbine, G = Generator, M = Synchronous Motor, C = Compressor
EUR 3.0 bn�All electric LNG� (incl.
Power Plant)
GT Driven LNG
2003
Trends within Oil & Gas:� Increasing need for gas
transportation� Increasing relevance of availability
Core competencies within Siemens:� Power plant (PG)� Electric grid / system control (PTD)� Compressor trains (PG, A&D)
LNG market
+25% p.a.G
Power Plant (Island operation)(250 MW)
Process Plant Electrical Grid
CompressorTrains(190 MW)
GT G ST G GT
�All electric LNG� plant
EUR 5.0 bn
M C C CM M
Double digit growth opportunity: �All electric LNG�
1.0
3.0
2008
2.0 2.0
11FEB-04
Service initiative:Installed fleet provides strong basis for future profitable growth
Americas484
336
6922
Europe
Africa / Middle East
Asia / Pacific110 109 88
60
261
189
5012
Gas TurbinesSteam TurbinesNuclear Steam Turbines
GE Siemens AP MHI
55 53 5223
AP GE Siemens MHI
Siemens PG is strong in all regions
World total: 2900 GW
696 665
445
166
928
GE Siemens AP MHI Others
AP Siemens GE MHI
in GW, status of 2002
12FEB-04
Service initiative:PG Service � a profitable, growing business
Three key levers:
� Improved base
� Organic growth
� Accelerated growth
Service Mixin billions of euros
FY02 FY05e
Fossil Service
Ind. ApplicationsService
I&C Service
3.3
2.3
~ 13% p.a.
Follow through:
� Full integration of AP Industrial Turbines
� Implementation of teaming agreements between divisions
� Regional service optimization
� Balance of plant initiative
� Total plant solutions
� Diagnostics implementation
13FEB-04
Quality and process initiative:Focus of top+ Quality @ PG is shifting from internal focus to suppliers and customers
FY01 FY02 FY03 FY04e
Cumulative business benefits
~16 ~14~45
~142
~75
294
400
Investment Business benefitCumulative numbers:
Training is the foundation
0
1000
2000
3000
4000
5000
6000
7000
FY00 FY01 FY02 FY03
Staff
Management
Green & Black Belts
> 6,000Participants
Goal FY04Current Status� Cumulative savings
EUR 294 millions� More than 6,000 people
trained worldwide
Outlook� Customer Site-Back Quality:
Make the customer feel the impact of our quality efforts
� top+ with Six Sigma @ PG Supply Base:We require the same efforts from our suppliers as we demand internally
� Shift of Six Sigma ProjectFocus ... ... from reactive to
preventive measures to ensure quality
~110
in millions of euros
14FEB-04
Market development in the power plant market by types and regions
Small Generators1
Nuclear
Fossil Market
Industrial Market
Wind, Solar
Hydro
1) Recip. engine, fuel cell, micro gas turbines
Americas
Western Europe
Eastern Europe/CIS
Asia & Australia
Africa & Middle East
thereof:USA 66
thereof:USA 16
thereof:China 28
thereof:China 21
Power Plant Types[GW p.a.]
Regions[GW p.a.]
158
138 138
158
Ø 98-02 Ø 98-02Ø 03-08 Ø 03-08
125
104
167
14
114
75
17
10
21
11
45
22
3
77
18
59
8
22
31
Long term development is positive
15FEB-04
Continuous execution of our strategies leads to profit performance in the 10-13 % range
FY02 FY05e
Components
Others
EPC
Service
Segment profit target
6-10%
18-22%
4-6%
6-8%
Segmentprofit target
4%
5%
24%
14%
Strategies for growth and profitability
� Portfolio optimization
� Service growth
� Global market and customer diversity
� Innovation leadership� Optimization of
business mix
Increasing importance of Service and Industrial Application in PG�s business mix
(incl. Ind. Applications, I&C)
16FEB-04
Siemens Investor Relations Team
Webpage: http://www.siemens.com Investor Relations
e-mail: [email protected]
Fax: +49-89-636-32830
Marcus Desimoni +49-89-636-32445
Constantin Birnstiel +49-89-636-36165
Christina Schmöe +49-89-636-32677
Claudia Wagner +49-89-636-33693
Disclaimer:This presentation contains forward-looking statements based on beliefs of Siemens' management. Suchstatements reflect the company's current views with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results to be materially different, including, among others, changes in general economic and business conditions, changes in currency exchange rates and interest rates, introduction of competing products, lack of acceptance of new products or services and changes in business strategy. Actual results may vary materially from those projected here. Siemens does not intend or assume any obligation to update these forward-looking statements.