profile summer 2012

pro f il e 4 summe r 2 012


c o n te n t sSUMMER 2012 • VOLUME 19 • ISSUE 3

ASSOCIATION INFORMATION 7 Message from the President, CHBA – Calgary Region 9 Message from the past President, CHBA – Calgary Region11 Message from the CEO, CHBA – Calgary Region13 Message from the President, CHBA – Alberta15 Debunking the myths 19 Calendar22 New and Cancelled Members

ASSOCIATION EVENTS16 Fairmont Golf Classic 201218 Learning and loving it18 Volunteer Awards23 President’s Awards

ASSOCIATION NEWS20 Committee report card

INDUSTRY NEWS25 Changing amortization

rules commentary27 Streamlining permit

process means changes29 Concrete advice31 Housing growth

FEATURE32 Decoration innovation

CANADIAN HOME BUILDERS’ ASSOCIATION – CALGARY REGION represents professionals in the housing industry. CHBA – Calgary Region has been in existence for over 60 years and is a network of professionals that manages industry issues to provide value to our members.

100-7326 10 St. N.E., Calgary, AB, T2E 8W1Tel: 403.235.1911; Fax: 403.248.1272E-mail: [email protected]: www.chbacalgary.com

Donna K. Moore | Chief Executive Officer [email protected]

Val Veldhuyzen | Director, Finance and [email protected]

Amie Blanchette | Director, Government [email protected]

David Bears | Director, [email protected]

Kathy McCormick | Director, [email protected]

Habiba Gulnaz-Khalid | Accounting [email protected]

Kelsey Williams | Event [email protected]

Laura Wong | Administrative [email protected]

Laura Feszczyn | [email protected]

PUBLISHED BY Source Media Group Corp. 207, 5809 Macleod Trail S.W., Calgary, AB T2H 0J9. Tel 403.532.3101, Toll free 1.888.932.3101 Fax 403.532.3109 email: [email protected]: www.sourcemediagroup.ca

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Profile is published quarterly per annum and is distributed to every member of the Canadian Home Builers’ Association – Calgary Region.

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We’d love to hear from you…Letters to the editor, article suggestions, columns, topics and opinions are all welcome and encouraged! Please nail us a notice, saw us a yarn, measure us a metre of your thoughts. We’ll print the best ones in the next issue.

Contact Kathy McCormick, Director, Communications at 403.730.4255 or [email protected]

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Looking ahead to the 2012-2013 term

President’s message | ASSOCIATION INFORMATION

By Charron Ungarpresident, Canadian Home Buiders’ Association – Calgary region

It is with a great sense of anticipation that I step into the role of president of our association for the next year. I am happy to oblige the needs of the role as a way to give back to an industry that has given so much to my family and I over the years.

Second, we need to better communicate to, and engage, as many members of our industry as possible towards recognizing what our issues are and how they can get in-volved. We currently have a CHBA – Calgary Region membership of 620 companies. Of those companies, we currently engage only those individuals who have provided contact details, either through company membership information, or involvement in CHBA com-mittees. I would like to identify ways that we can get to those people who are not currently on our organization contact list. This action alone could translate to hundreds, if not thousands, of new voices and countless fresh and innovative ideas for us to integrate into our association. If every member company could bolster their contact list for use by our association, we could progressively move towards accomplishing this goal.

I hope that during my term I will be able to build on the strong foundation laid for us by my predecessor and our past president, Carol Oxtoby, and all those leaders who came before her. I would also like to acknowledge our board executive including our first vice-president, Doug Whitney, second vice-president, Larry Thomson, and our secretary/treasurer and long-time board member, Wayne Copeland. I look forward to further developing our mandate with them and the other committed board members we have with us this year.

As 2012 progresses, I hope that our industry will see resolution to several immediate and long-term issues that require our full attention. Whether that issue is related to new development approvals, adverse lending rules, labour concerns, or building code clarifications, I am thankful that our CHBA staff and industry volunteers are available to carry out all necessary legwork to deal with these issues as succinctly and efficiently as possible. With that said, our greatest challenge will be in better communicating the fact that our industry designs itself as one committed to supporting Calgarians through enhancing people’s lives and the communities we build. We are not just home builders, we are local businesses committed to our community. I believe that by amplifying the voice of the home-building

industry, we will realize a better market place, friendlier development policies and an increased number of individuals considering our industry as a career.

Three messages need to be employed in achieving this goal.

First, we need to increase our membership through traditional means. Every member should make the effort to bring on at least one new member, whether that be another builder, a trade, supplier, or professional, we need new members to grow our voice and properly represent the major industry that we are. We can all speak to the benefits of

Our greatest challenge will be in better communicating the fact that our industry designs itself as one committed to supporting Calgarians through enhancing people’s lives and the communities we build. getting involved in our association, including the networking possibilities at CHBA events and the ability to affect change through participation in our action committees. I encourage all members to inspire a non-member to join. Simply pass the contact information of an interested party to our CHBA office and they will do the rest.

Last, we have built strong relationships and strategic alliances with several key organizations representing all aspects of the building industry. Whether it be residential land development, industrial and commercial builders or construction and safety associations, the alignment of all our voices as one is essential to ensuring a


cohesive and powerful message — one that will be heard. At one time the home building and land development industries were represented by one umbrella organization and for reasons that made sense at the time, two separate organizations were created to represent each aspect of the industry. With

the singular goal of strengthening our industry, I would like to work closely with our board to identify ways to ensure our common objective to create a healthy and strong business

environment for our industry is achieved. How that occurs will need a commitment by all stakeholders. With a clear and amplified voice, there is no end to the possibilities we can achieve together.

This will be an amazing year that will hopefully see a strong and robust economy built with a strong demand for innovative and well-built housing product. We work in one of the most vital and vibrant housing economies in North America and we have an unparalleled opportunity to shape our own future with an association committed to its members and the industry as a whole.

I look forward to working with each and every one of you to achieve our goals of building our community and our homes within the Calgary region.

ASSOCIATION INFORMATION | President’s message

There is no end to the possibilities we can achieve together.

Growing up in the home building industry, Charron Ungar knows the ins and outs of building homes. After graduating with a Bachelor of Art History from the University of Calgary in 1997, he immediately began as an estimator in his family’s home building company, Homes by Avi. He then moved to lead product development, initiate company growth into Edmonton and Austin, Texas, and create the Avi Definitions Selections Centre. In 2000, he led the development of Homes by Avi’s multi-family division, Avi Urban, which has grown to a successful division with 12 past developments and six current developments, with more upcoming.

Ungar is also active in the community, serving on the board of directors for the Better Business Bureau, Southern Alberta and Kootenays, for over 10 years. This past year, he also took on a new challenge

Charron UngarPresident, Canadian Home Builders’ Association – Calgary Region for 2012-2013, and President, Avi Urban

PRESIDENt – Charron Ungar, Avi UrbanFIRSt VICE-PRESIDENt – Doug Whitney, Crystal Creek HomesSECOND VICE-PRESIDENt – Larry thomson, Calbridge 2010 Ltd.SeCRetARy/tReASuReR – Wayne Copeland, Double R Building Products Ltd.PASt PRESIDENt – Carol Oxtoby, Heritage Pointe Properties Inc.CHIEF ExECUtIVE OFFICER – Donna Moore

Wendy Jabusch, Brookfield HomesMarion Murray, Hopewell Residential Communities LPLarry Noer, Jayman MasterBUILtLaura Parsons, Bank of MontrealJim Stinson, Astoria Homes Ltd.Howard tse, Cedarglen HomesShane Wenzel, Shane Homes Ltd.Blaine Wickerson, Prestige Railings & Stairs Ltd.

Canadian Home Builders’ Association – Calgary Region Board of Directors for 2012-2013

with the University of Calgary’s Faculty of Environmental Design, mentoring a group of Architectural Graduate students.

He has served on the CHBA technical committee before taking on the role of president this year.


Thank-you

Past President’s message | ASSOCIATION INFORMATION

By Carol Oxtobypast president, Canadian Home Buiders’ Association – Calgary region

My personal mandate at the beginning of the term last year was to be a voice for the association on the issues and concerns we encounter within the home building industry; to embrace new relationships and enhance old ones to ensure that we are respected within the interest groups, which allows us a voice at the stakeholder table; and to network with our own members to create a bond that assists us in tackling the challenges we face.

but with much broader implications. Ultimately it is the question of how to adequately fund and finance the infrastructure needed for new growth.

•VoteCalgaryre-launch—ajointinitiativewith UDI to provide an unbiased, factual website for members and the general public on policy and decisions made at city council.

Throughout the past year I had a talented Board of Directors and I would like to acknowledge their contribution. None of this could happen without the support and talent within the CHBA office, and without the members and past presidents. I appreciate the mentorship and words of wisdom as well as the valuable volunteer time you gave as I fulfilled my obligations as president.

Thank-you for sharing the past year with me. It has been a great honour to have served as your president.

The association works with a variety of partners, government agencies, municipalities, and other associations to achieve its overall goals. This year has been a successful one on all fronts.

I have been pleased to serve on the national board as a member of the national Urban Council and what I have learned will be applied as I continue my term through 2012- 2013.

Our voice continues to be heard and we have been at the stakeholder table providing respectful, transparent and knowledgeable input on a variety of issues. And we will continue to dialogue to make certain we are governed by market demand — offering consumer choice and ensuring that Calgary remains a destination of choice for those seeking employment, those who own and manage businesses and those who wish to make the city their home — by responding to the needs of all homeowners and confronting government policy that impacts affordability.

Some of the important areas where we have had, and will continue to have, input include:•GrowthManagementFramework,which

will guide large-scale land-use decisions in new communities and redevelopment

areas. This policy has the potential to significantly alter the way Calgary grows and develops as council aligns decision-making and planning priorities with infrastructure needs and costs.

•PlanningPolicyInitiativessuchasthepotential to reduce front-drive garage homes, tree protection on private property, sustainable building inventory lists, objective design standards as seen in the Mission Road project, and many others.

•Buildingpermitfeestructurefor multi-family buildings, where a flat rate along with a convenient on-line template to calculate total permit cost will thus reduce the costly and time-consuming process now in place.

•CutRedTapeinitiative,wherewe were part of the panel as a major stakeholder to look at ways to streamline business at city hall.

•FundingandFinancingInfrastructure, which works in conjunction with the Growth Management Framework,

together we help make Calgary better for everyone

[L] Carol Oxtoby holding Paul Brandt’s signed guitar at the first meeting of the year in September 2011. [R] Charron Ungar accepting the gavel from Carol, June 2012


Year after year, as I read the list of volunteers who have contributed from one year to more than 30 years supporting our organization, I wonder, will this continue?

CHBA – Calgary Region is just one of the many organizations in our area that flour-ishes as a result of our industry giving the gift of time.

Listening to guest speaker Lisa Longball at our recent annual general meeting, she enforced my own beliefs that volunteering can change the course of a career. In Lisa’s case it was volunteering at an LPGA event that piqued her interest in golf and led her to the successful career she enjoys today. volun-teering as a Big Sister led me to a career path in the not-for-profit sector as an executive director — something that had not been on my radar screen! I’m sure many of you have

similar stories of how volunteering has impacted your life.

volunteering has a meaningful, positive impact on our industry. But did you think about the benefits it can have for you, too?

Some of the key reasons people volun-teer are to satisfy personal values, help a community or organization, feel better about oneself, gain a better understanding of other people or an issue, enhance per-sonal development, and advance a career.

Younger volunteers usually volunteer for career-related reasons and older volunteers tend to satisfy more abstract values such as “contributing to their communities.”

Whatever the collective reasons our 183 association volunteers had for becoming a CHBA volunteer — we are truly grate-ful. As I stated again this year during the volunteer appreciation dinner — volun-teers are the backbone of our association, contributing literally thousands of hours, working on solutions to difficult issues, creating new ways of raising the bar, plan-ning networking opportunities, represent-ing our industry, and taking our message to the municipal, provincial and federal governments. The magnitude of this work could not be accomplished without our vol-unteers sharing their expertise, knowledge and, most importantly, time.

As I pause for a moment and thank each and every one of you for your contribution to our success as an organization, industry and community, I believe I have answered my own question and volunteerism will be part of our future as long as we provide the possibilities.

Thank-you CHBA – Calgary Region volunteers.

Volunteer appreciation

ceo’s message | ASSOCIATION INFORMATION

Throughout my career at CHBA, I continue to be amazed at the level of volunteerism that supports the housing and development industry in the Calgary region.

By Donna Moore Ceo, Canadian Home Buiders’ Association – Calgary region

Outgoing Board of Directors: L-R: Back: Ralph Christoffersen, Dave Hooge, Wayne Copeland, Nadeem Esmail, Mike Plumton.Front: Ann Donald, Carol Oxtoby (outgoing president who presented awards), Allison turcotte, and Wendy Going.


Minister of Citizenship and Immigration Jason Kenney has indicated that work will continue to reform the system. An interest-ing possibility that was raised would be for associations to act as aggregators for accessible labour pools to ease the burden on small- and medium-sized companies that will need workers just as much as large companies, but may not have the human resources or other capacity to bring them in. This is not on the government’s agenda, but could be discussed in the future.

Challenges to housing affordability and the rental market were increased by Finance Minister Jim Flaherty’s June announcement that tightened mortgage rules by reducing the maximum insured amortization from 30 to 25 years, will hurt some Albertans trying to get into the housing market. While there are heated markets in Toronto and vancouver driven largely by investors, this blunt instru-ment could have significant negative impacts in Alberta. A home is the most important in-vestment people make and the earlier they get into the market, the better. By keeping people out of home ownership, there will be in-creased pressure on the rental market, which is already seeing the effects of high levels of in-migration. That increased pressure will see rents go up for those who can least afford it and make it even more difficult for potential purchasers to save for a down payment.

CHBA – Alberta will continue to work in these areas of challenge and opportunity to make sure the residential construction indus-try is able to thrive in Alberta.

Opportunity – and challenge – marks the year

cHBa – alBerta | ASSOCIATION INFORMATION

We are experiencing a time of opportunity and challenge in Alberta as the summer of 2012 arrives.The opportunity comes by way of a recovering energy sector and renewed in-migration to Alberta. In 2011, the Alberta residential construction sector created more than 80,000 total person years of work to the economy.

By Sandra Young president, Canadian Home Builders’ Association – Alberta

This includes direct and indirect jobs in Alberta, as well as jobs created outside of Alberta. 2012 looks to build on these strong numbers significantly.

There is also an opportunity to make an impact on the provincial policy front. CHBA – Alberta has been and will continue to be engaged in discussions with Alberta Munici-pal Affairs as it undertakes a full-scale review of the Municipal Government Act and looks at implementing city charters in Edmonton and Calgary as part of that process. This law likely has the most significant impact on the residential construction industry, and we are at the table as discussions are taking place. CHBA – Alberta’s goals will include increasing transparency, accountability and consistency throughout the legislation, making sure affordability and choice for the consumer are not negatively impacted, and emphasizing the necessity for Alberta to improve its competitiveness.

Two challenges worth high-lighting are a quickly-tightening labour market and recent chang-es to mortgage amortization.

CHBA – Alberta is continu-ing to work through the Alberta Coalition for Action on Labour Shortages and other groups on labour market issues. In addition to successes in several areas including quicker access to American workers and reforms to the Labour Market Opinion process, federal


Yet we are continually hearing that growth is bad; growth is sprawl; and growth should be stopped, or at least directed to certain areas.

It’s time to bust a few myths about development in Calgary today.

Myth #1: Calgary’s development footprint is an example of urban sprawl.

The Facts: Calgary’s built area is much smaller than its municipal boundaries suggest. As of 2010, residents lived within a built area of only 469 square-kilometres while our city limits actually encompassed 848 square-kilometres at that time. That figure should be the amount used when comparing residential densities of Calgary to other areas. For example, instead of

The Facts: Communities built today use less land than communities built 30 years ago, for the same amount of people.

Densities in new communities have risen by 54 per cent in the last 15 years, from 11-15 units per hectare to today’s requirements of a range of 21-22 units per hectare.

In new communities, the housing mix is approximately 67 per cent single-family units and 33 per cent multi-family, which includes apartments, townhomes, row houses and semi-detached units.

Myth #3: We aren’t growing up or in, only out.

The Facts: From 2005 to 2010, established areas, inner-city communities and the downtown core absorbed 31 per cent of all new housing. This accounted for 25 per cent of all single units built and 75 per cent of multi-family units during that period.

Between 2006 and 2008, the City received an average of 600 applications per year for new infill dwellings.

The housing stock in the developed area reached a new high of 363,000 units in 2010.

The developed area housed 80 per cent of the city’s population in 2010.

Over 800 residential units have been added per year to the Centre City (including the Beltline area) since 2005.

cHBa – c algary region | ASSOCIATION INFORMATION

By Amie Blanchette Director, Government Affairs, CHBA – Calgary region

Debunking the myths When people want to come to our city — and, once here, want to stay — it’s positive for everyone. The city prospers. It becomes dynamic, filled with a diversity of people who give it vibrancy. Businesses and services move in, and people are successful.

1,264 people/square kilometre calculated in 2010 using the whole area, it would be 2,289 people/square kilometre if the built area was used.

The City has a policy of maintaining a 30-year supply of developable land that reduces sprawling or leapfrogging of development.

Calgary has many large areas within its boundaries that cannot be developed for residential or other industry/institutional uses — the airport, large parks, water reservoir, sour gas wells, landfill sites and wastewater treatment plants, gravel mining operations, and more.

The numerous parks and green spaces contribute to a better quality of life for all

Calgarians. We have over 700 kilometres of urban pathways and bikeways along our rivers, one of the most extensive systems in North America, and Fish Creek Park is three times the size of vancouver’s Stanley Park.

Myth #2: Calgary continues to build new communities that only provide single-family homes and use a lot of land. This type of development discourages density and diversity.

Myth #3: We aren’t growing up or in, only out.Sources: City of Calgary reports; ‘Calgary Snapshots 2011’ and ‘Developed Areas Growth & Change 2010’; Calgary Economic Development’s ‘Calgary Advantages’ presentation. All reports are available to the public on-line.

Fairmont Golf Classic 2012

Top L-R: Calvin Onyszchuk, Alberta Hardwood Flooring; Peter Cowan, Baywest Projects; Dave Kuntz, Plumbline Residential Services; Brent Hawthorn, Hawthorn Interiors; Daryl Stayura, Divine Hardwood Flooring; Daryl Bodie, Double R Building Products; Tiffany Wylie, CF Construction Services; Paul Bortoluzzi, JELD – WEN Windows & Doors, Tim Crough, Toole Peete & Co; Mike Grossinger, Multiwood; Andrew Mackenzie, Broadview Homes; Karl Parrington, Artistic Stairs; Phil Sedran, Wolseley Canada; James Lind, Bravura; Bottom L-R: Rob Johnson, Toole Peete & Co; Sid De Graaf, Multiwood; Doug Beach, Homes by Avi (Calgary); Todd Screpnek, CF Construction Services; Glenn Davies, Dannburg Floor Coverings; Craig Wingerak, Mint Floor Coverings; Mike Crape, K2 Stone; Roger Duurtsema, Gienow Windows & Doors

By Kelsey Williams event Co-ordinator, CHBA – Calgary region

ASSOCIATION EVENTS

Daryl Stayura and Dave Kuntz

Erin Swain, Jackie Rainforth, Allison Turcotte, Arissa PendrakDan Finot, Tyler Heatley, Sandra Jonsson, Laura DaviesKeith Hickman, Bryan Sveison, Randy Atchison, Al Hannah


Fairmont Golf Classic 2012

CHBA – Calgary Region welcomed over 300 members to the 26th Annual Fairmont Golf Classic the weekend of May 31st to June 2nd at the Fairmont Hot Springs Resort in Fairmont, BC. Of the 305 attendees, 28 per cent were builders. The weekend was chilly and rainy with many wondering how the Horse Race would play out in the poor weather. However, Mother Nature was on the association’s side when the sun broke out of the clouds right as the Horse Race began.

This year’s Horse Race and Frank Lindsay Memorial Cup Winners were Daryl Stayura, Divine Hardwood Flooring, and Dave Kuntz, Plumbline Residential Services.

Glenn Davies, Dannburg Floor Coverings, and Brent Hawthorn, Hawthorn Interiors, came in a close second.

ASSOCIATION EVENTSASSOCIATION EVENTS

Third Place: Tiffany Wylie, CF Construction Services; Craig Wingerak, Mint Floor Coverings

Karl Parrington, Artistic Stairs, took home the title of Pat Adderson Memorial Cup, Fairmont Golf Classic, Low Gross Champion for the fifth time, a CHBA – Calgary Region record.

CHBA – Calgary Region would like to thank Tournament Sponsor, Double R Building Products, along with 53 additional sponsors for making this event possible.

Linda and Don Wilson

Wayne Copeland, Double R Building Products (Tournament Sponsor);

Karl Parrington, Artistic Stairs (Tournament Winner); and Brad Windsor,

Central Door & Access Systems (Fairmont Chair)

Wayne Copeland, Double R Building Products (Tournament Sponsor); Daryl Stayura, Divine Hardwood Flooring (Horse Race Winner); Brad Windsor, Central Door & Access Systems (Fairmont Chair); Dave Kuntz, Plumbline Residential Services (Horse Race Winner)



New mentorsJason Ager, morrison Homes

Ryan Armstrong, lifestyle Homes

Wayne Copeland, double r Building Products

Terra Davidson, avalon master Builder

Nadeem Esmail, classic Kitchens & cabinets

Holly Goulard, Keystone excavating

Wendy Going, timber tech truss

Conrad Holmberg, Jayman masterBUilt

Pal Shergill, Prominent Homes

Charron Ungar, Homes by avi

ASSOCIATION EVENTS

Learning and loving it

Volunteer Awards

The Canadian Home Builders’ Association – Calgary Region kicked off its Associate Board Mentorship Breakfast series with a new group of dynamic, Gen X leaders in the industry.

We also had a very successful social

media and sales training session this spring with more than 300 people attending our Rock Your Sales Rally. Three of the top sales-training experts from the U.S. were here to rev up the 330 participants, some who came from as far

away as Saskatchewan.The presenters were:

Meredith Oliver of WOW Communications and author of books that include The Fan Factor, John A. Palumbo, author of books that include Close and Grow Rich, and Melinda Brody, sales training expert with Melinda Brody and Company.

John A. Palumbo, Meredith Oliver and Melinda Brody – the three U.S. experts in sales training who put on the Rock Your Sales Rally

CHBA award to Marty Hope (L) from Deep Shergill

CHBA award to Rick Gratton (L)

from Deep Shergill

Bob Nobes receiving Volunteer Award for 30 Years at CHBA – Calgary Region, from President Carol Oxtoby

Mike Borkristl receiving

Volunteer Award for 34 Years at

CHBA – Calgary Region, from

President Carol Oxtoby

Deep Shergill, president of Prominent Homes and first vice-president of Canadian Home Builders’ Association, gave out national awards to the Calgary members who received recognition through CHBA at its spring conference. These were:

Marty Hope, former Calgary Herald journalist specializing in the residential construction industry, who won the Maple Leaf Award at the national level for outstanding work representing the industry, the highest honour for a non-builder member.

Rick Gratton of Calgary took the William L. McCance Award for his work with CHBA – Alberta, contributing to the homebuilding industry in the technical area.

Ann Donald and Carol Oxtoby accepted the Community Service Award for CHBA – Calgary Region for the work of the Calgary Home Builders Foundation — the YWCA Mary Dover House renovation.

In addition, CHBA – Calgary Region thanked all 183 volunteers for their service at a volunteer appreciation dinner. The dedicated members went from one year of service all the way up to our two longest-serving volunteers, Bob Nobes with 30 years of service and Mike Borkristl with 34 years. Congratulations and thank-you to everyone.


SEPTEMBER*

NOVEMBER*

OCTOBER*

For more information visit www.chbacalgary.com

10 Dinner Meeting,

Coast Plaza Hotel

13

RenoMark™ Renovation & CHBA – Calgary Region Infill tour

25

Builder Breakfast, Glenmore Inn

9 SAM Awards Deadline — Advertising & Marketing, Developer, Industry Achievement, Partner, Renovator, and Sales Achievement categories.

29 Builder Breakfast,

Glenmore Inn

By Kelsey Williams event Co-ordinator, CHBA – Calgary region

EVENTS CALENDAR

12 Dinner Meeting: Coast Plaza Hotel

20

TO SEPTEMBER 23 Alberta BUILD Conference, Fairmont Jasper Park Lodge, Jasper

27

Builder Breakfast, Glenmore Inn

29

TO SEPTEMBER 30 Slo-Pitch tournament, Chinook Winds Park, Airdrie

*Subject to change


Committee report card

ASSOCIATION NEWS | annUal rePort

Associate BoardThe successful mentorship program has been revamped with our young guns stepping into the role as mentors. A Brew and Bond event was added this season and the third annual Children’s Christmas Party was another hit with the Santa and Elves fans. A new brand will be launched in the fall. Stay tuned.

Builder/Realtor CommitteeThe joint CREB/CHBA committee reviewed and updated the program mandate, code of conduct and cooperation agreement. Currently the logo is being simplified and the new look and new documents will be online shortly. The cooperation between builders and realtors for sales of new homes product is advantageous for both industries and the common clients they serve.

Builder & Trade Loss Prevention CommitteeThis committee operates as a sub-committee of the Safety Committee. The sub-committee undertook the redesign of monthly Builders Watch Hot Sheets in partnership with the Calgary Police Service as well as downloadable templates for Builders’ Watch Stickers and a downloadable loss tracker spreadsheet. The Builders Watch landing page will also be updated regularly with tips and information regarding loss prevention strategies.

Condo and Multi-Family CommitteeThis committee has been active in lobbying the city for a more clearly defined and transparent building permit cost calculation process. CHBA – Calgary Region has asked the city to consider a flat fee BP charge for various multi-family built forms, no longer requiring construction cost submissions which would save time and money on all sides. There were several other items this

group was involved with over the past year including ongoing meetings with senior city management on planning, process and various policy issues.

Economic Research CommitteeThe committee is actively involved in the research, analysis and projection of all levels of economic forecasts related to the residential home building industry.

Inner City Builders CouncilThere were several initiatives this committee worked on over the past year including consultation on the proposed redevelopment levy, public tree policy, Land Use Bylaw amendments, the Practical Guide to Construction Site Management, Cut Red Tape project, and providing support to the Land Use Bylaw Sustainment Team.

Membership CommitteeThe committee aided in the recruitment and approval of 64 new members between July 1, 2011 and May 31, 2012. Better than

2,250 members attended association dinner meetings and mixers between September 2011 and June 2012. The committee also implemented monthly orientation sessions for prospective, new and existing members. This strategy has increased orientation attendance over five times previous averages. The committee also facilitated a new greeting program for HomExpo attendees and distributed 10,000 consumer directories and fabric totes.

Renovation CouncilThe council has continued to offer self-guided public tours of renovated homes twice yearly as well as presenting the second annual Destination Renovation exhibit at HomExpo 2012. Six renovation companies made themselves available to the public to answer questions regarding the renovation process and the RenoMark™ program. The Council also hosted a half-day seminar on renovation-related topics presented by specialists from the Canada Mortgage & Housing Corporation.


annUal rePort | ASSOCIATION NEWS

Safety CommitteeThe Safety Committee continues to offer feedback and direction on a variety of safety-related issues such as COR/SECOR requirements, WCB changes, Alberta OH&S initiatives, local school programs, Safety BBQs, and most recently, working with our city partners to address safety concerns and fencing requirements around excavation sites.

SAM Awards CommitteeThe committee conducted its annual review of awards process which included the deliberation of the criteria and judging sub-committee as well as focus groups for some categories. The number of award entries submitted increased by over 200 to 745 with the number of companies entering the competition or sponsoring the program achieving similar records. Almost 1,700 individuals attended the gala celebration in April.

Sports and Recreation CommitteeThe committee organized and hosted a slo-pitch tournament, bowling fun night, summer golf scramble, and the Fairmont Golf Classic. The 26th annual event went to a registration draw due to demand and sponsorships sold out. In addition, the committee sanctioned a curling bonspiel and is presently reviewing the feasibility of creating additional networking and team building events for the 2012–2013 season.

Sustainable Builders Councilvolunteers on the Sustainable Builders Council have taken part in various stakeholder sessions and have been asked to provide comment on the numerous sustainable development issues such as the EnerGuide program, energy efficiency requirements in the Building Code and regulatory waste management and diversion programs. The committee also commented on the City of Calgary’s Sustainable

Development Inventory program and provided input into the new Greenhouse Gas Emissions Reduction policy.

Technical CouncilThe members of the Technical Council have reviewed or commented on a variety of issues such as handrail graspability issues, changes to the upcoming code concerning energy efficiency requirements, providing feedback and participating in stakeholder sessions regarding new permitting processes, and generally bringing industry’s concerns on a variety of topics to the attention of our City of Calgary partners.

• Kicked off the season with a fall lobster fest and guest Paul Brandt raising funds for Slave Lake

• CHBA – Calgary launched communication strategy with the hiring of new Director of Communications — Kathy McCormick

• New communication tools rolled out in the fall — website and social media

• New Corporate Sponsorship program

• Fall Professional Development Seminar Series

• HomExpo launched new marketing tools — a new Consumer Directory and CHBA tote bag presented to all visitors at the show by CHBA volunteers

• New format for Profile magazine — launched in January

• Fall and Spring RenoMark™ Renovation and Infill tours feature 20 homes

• SAM Awards celebrate 25 years in a spectacular extravaganza

• SAM entries all time high at 745

• Rock Your Sales Rally attracts 340 sales and marketing professionals

• Builder/Realtor agreement is updated

• the Builder Watch Hot Sheets and Loss tracker sheets are updated

• Associate Board has a networking event and a new set of Gen x mentors come on board

• Vote Calgary revamps website

• Membership is up 20 members from last year

• Monthly orientation sessions for prospective and new members

• New Bylaws

• More than 2,250 members attended association dinner meetings and events

CHBA – Calgary Region 2011-2012 Highlights


memBers | ASSOCIATION NEWS

n APRIL 2012 Blok Home Development and Designrep: Tammy petrinHome Builder

City TV/Omni Calgaryrep: paul WilliamsBroadcast, media

Creative Technologies & Security Inc.rep: John lattionlow-Voltage electronics integration

Eliant Inc.rep: Bob mirmanCustomer experience management

Lakeview Floors Ltd.rep: Brad Thompsonfloor retail & installing

Peter Hughes Landscaperep: peter Hugheslandscaping (Construction & maintenance)

Plasti-Fab Ltd.rep: Greg Dorenmanufacturing expanded polystyrene

Sliver Custom Design and Finishing Ltd.rep: Dustin latteryinterior Design, Kitchen, Bath, millwork

n MAY 2012 Duri Homes Ltd.rep: Dean DuriHome Builder

Hearth and Home Fireplace Specialties Ltd.rep: lanny meyerHearth product sales & installation, finishing etc.

Homes by Avi Urban (2006) Inc.rep: Chris pollenmulti-family Home Builder

Smart Space Technologies Ltd.rep: Geoffrey Gay

West Ridge Fine Homes Ltd.rep: marc lehouillierCustom Home Builder

NE W MEMBERS

CANCELLED MEMBERS

n APRIL 2012 No cancelled members

n MAY 2012 Artisan Kitchens & renovationsBennett Jones llpDesigners edge inc.Genworth financial Canadamcilveen lumber industries (Alta) ltd.showcase A/V & Automationsignature renovation projects ltd.sundance Custom HomesTalisman Homes ltd.Timberock Home Development ltd.Westmark Holdings ltd.


•Rookie of the Year, given to a board member who made an outstanding contribution in the first year on the board of directors, went to Allison Turcotte, Wolsely Canada.

•Rooftopper of the Year, recognizing the member who recruited the most new members in the term, went to Jasraj Singh, Klair Custom Homes, and Candi Beninger, I-XL Masonry Supplies Ltd.

•Maple Leaf Award, given to a non-builder member who showed dedication and outstanding service to the association, went to Nadeem Esmail, Classic Kitchens & Cabinets, who was on the board, the economic committee and the SAM committee.

•Beaver Award, given to a builder member in recognition of dedication and outstanding service to the association, went to Jim Stinson, Astoria Homes. Stinson was not only a board member, but served as chair of the renovation council.

•Bob Ward Memorial Award, given to a member who has provided services to the association of more than 20 years, went to Stan Lee, Mapeland Homes, for his work on the student housing award competition.

•Bill Beattie Memorial Award, given to a member company or individual to recognize exceptional dedication and human resource service to the association, went to Stepper Custom Homes for contributions to the community at large. In particular, the award recognized Stepper’s work in El Salvador.

•President’s Award, given to a member who has made the most outstanding contribution of achievement in the best interests of CHBA – Calgary Region and its members, went to Charron Ungar, president of Avi Urban.

•Outgoing Director Awards went to Wayne Copeland, Ralph Christoffersen, Ann Donald, Nadeem Esmail, Wendy Going, Dave Hooge, Mike Plumton, and Allison Turcotte.

ASSOCIATION EVENTS

President’s Awards

The last monthly meeting of the 2011-2012 year was a tribute to outgoing President Carol Oxtoby, who presented Presidential Awards to CHBA – Calagary Region members who had helped her over her year. These were:

People who make things happen honoured

Beaver Award, Jim Stinson

Rookie of the Year, Allison Turcotte

Maple Leaf Award,

Nadeem Esmail

Bill Beattie Memorial Award,

Stepper Custom Homes

Bob Ward Memorial

Award, Stan Lee

President’s Award, Charron Ungar

By Kathy McCormick Director, Communications, CHBA – Calgary region


By Richard Goatcher economic Analyst, CHBA – Alberta

cHBa – alBerta | INDUSTRY NEWS

FOR mORe inFORmATiOn

In Alberta, housing markets have generally been in a balanced position this spring with moderate price growth. Shortening the amortization period for insured mortgages from 30 years to 25 years will have roughly the same effect as increasing mortgage rates by close to one percentage point. These changes are likely to have a greater impact on first-time buyers who typically require an insured mortgage. For a buyer entering the market, carrying costs for the so-called “average” house will increase by approximately eight per cent. Buyers using conventional financing will not notice any difference and should still be able to get 30-year mortgages.

Attempting to predict the impact of these changes on housing starts in Alberta is complicated by the various forces at work in our economy. For example, Statistics Canada released its quarterly migration estimates late this spring which showed a strong increase in newcomers to our province during the first quarter of 2012. On a net basis, Alberta gained close to 13,400 new residents from the rest of Canada during the first three months of

Changing amortization rules commentaryRecently announced changes to mortgage rules that went into effect on July 9th were designed to cool down some of the overheated markets in places like Toronto and Vancouver. This latest move by the Federal Department of Finance, its fourth change since 2008, essentially returns conditions to where they were prior to 2004 when the government began to loosen rules in the mortgage insurance business.

this year — the best performance since the record year of 2006. Alberta’s strong attraction for in-migrants has been the hot labour market, with unemployment rates of close to 4.5 per cent and labour

shortages evident across many sectors of the province. CMHC’s Spring Rental Market Survey reported substantial decreases in apartment vacancy rates in most Alberta cities and rent levels moving higher. Demand pressure will continue to build in the province’s rental markets due to the strong economy and the change in mortgage rules. Rising rents will encourage some renters to buy.

Nationally, some economists are calling for a decrease in housing sales of between five and seven per cent due to the softening demand from entry-level buyers and a concurrent decrease in existing home prices of two to three percentage points.

The new mortgage rulesChanges to mortgage-lending rules were announced late this spring by the federal government. the four key points were:1. Amortizations lowered from 30 to 25 years.2. Maximum amount a home can be refinanced lowered from 85 per cent

to 80 per cent.3. GDS (Gross Debt Servicing) maximum moves up from 32 per cent to

39 per cent, while the tDS (total Debt Servicing) goes to 44 per cent from 40 per cent.

4. Homes with purchase prices of $1,000,000 or above will require a minimum down payment of 20 per cent.

How will it affect consumers?Impact — In terms of measurable impacts on consumers, here’s an example: on a $475,000 new single-detached house, using five per cent down payment, 35 per cent debt coverage ratio (DCR) on a five per cent mortgage, going from 30-year amortization to a 25-year amortization boosts the estimated required income to purchase by almost eight per cent, which is roughly equivalent to increasing the mortgage rate by one full percentage point.


INDUSTRY NEWS | cHBa – alBerta

The changes to mortgage insurance rules that the Federal Department of Finance has recently made (effective July 9, 2012) will reduce the number of families in Alberta that can afford to purchase a home. These changes are likely to have a greater impact on first-time buyers who typically require an insured mortgage. This analysis looks at the average residential resale home in Alberta (all dwelling types sold on the MLS), which is currently averaging close to $364,000 according to the Alberta Real Estate Association (AREA).

So, how many households will potentially be affected by this change? Statistics Canada has provided CHBA – Alberta with detailed income distributions from their 2011 Labour

and Income survey of families in Alberta. An estimated 1,571,000 family groups were sampled, representing economic families of two persons or more plus unattached individuals. While this survey is not as precise as the households covered by the 2011 census (income data are not available until 2013), these are the most current numbers available (for 2010).

Changes of Amortization Rule and Housing Affordability in Alberta

Here in Alberta, it is difficult to see much of a price reduction this year since price growth has remained fairly modest in the past year — hardly what anyone would consider price acceleration or “bubble” conditions.

ATB Financial’s Economics Group recently suggested that the province’s strong in-migration should offset some of the negative impacts of the tighter credit conditions. As well, suggesting this move, plus the poor economic news outside Alberta, may push back the date when interest rates increases.

Shortening the amortization period for insured mortgages from 30 years to 25 years will have roughly the same effect as increasing mortgage rates by close to one percentage point.


By Vanessa Gash residential plans examiner, Building regulations Division, City of Calgary

cit y of c algary | INDUSTRY NEWS

According to the City of Calgary press release at the beginning of June, the estimated construction value of building permit applications year-to-date total was $2.142 billion. New single family construction, one of the most active sectors, started strong with a construction value of $153 million for the month of January and has maintained consistently high values each month since.

As we are now into what is an even busier summer season, building regulations and residential plans have been investigating ways to improve efficiency. Continuing to provide consistent, high quality service

is essential and we are committed to a 21-day target for SCPs. To this end, we are continually reviewing our processes to improve the way in which we complete plans examination and interact with other departments. Our goal is to eliminate duplicated activities and streamline processes so that we may accommodate more permit releases within these timelines.

Internally we have already begun implementing changes that we feel will be more efficient. We are proceeding with

these changes on a trial basis over the summer months.

Other changes may affect you, the builder, more directly. As of July 1, 2012, permits are no longer placed on hold for items that can be identified in a permit condition. For example, flat roof venting and spray foam details are items that have often landed building permits on hold and slowed down the process. Moving forward, we now add permit conditions for these items that put the onus on the builder to be code-compliant. As always, these items are reviewed on-site by a field inspector so it is necessary that builders are aware of the requirements prior to building. Watch for a brightly coloured insert in your permit pouch indicating that there are permit conditions that require attention prior to inspection.

Complete applications are the key to keeping the building permit process moving at optimum speed. For this reason we will be maintaining the current policy of zero tolerance for incomplete application submissions at the counter.

We are confident that these measures will keep things moving swiftly during the hectic summer months, while continuing to provide the level of service our customers have come to expect. In the coming months expect to see further changes as we work toward streamlining more permit processes.

Streamlining permit process means changesIf building permits are a barometer of intentions in the construction industry then it would appear that 2012 is going to be a very busy year.

Permit conditions are flagged.

Our goal is to eliminate duplicated activities and streamline processes so that we may accommodate more permit releases within these timelines.


By committee of The Alberta Ready-Mixed Concrete Association

PHBi | INDUSTRY NEWS

Maintaining the quality depends on several key factors

Concrete adviceConcrete flatwork looks great when it is turned over to the builder or consumer. After the first winter, spring may reveal surface deterioration. What is the problem? What caused it? Who is responsible? Was it inadequate or no curing? Inappropriate finishing? Inappropriate concrete? Incorrect sealing? Or was it a combination of the exposure to freezing temperatures, water and/or the use of de-icing chemicals?

To achieve durable exterior flatwork we must consider the importance of the chain of events; each link must be executed correctly to prevent deterioration. If one link in the chain is not performed properly the chances of surface issues increases dramatically. Everyone must work together, as the concrete industry alone cannot make a bulletproof concrete.

Ordering the correct concrete is the first step. The Alberta Building Code requires a minimum of 32 MPa (or 30 MPa where indigenous aggregates do not achieve 32 MPa), a maximum water to cementitious ratio of 0.45, and an air entrainment system of five to eight per cent in the concrete. The Alberta Ready-Mixed Concrete Association (ARMCA) recommends ordering Dura-Mix®. Dura-Mix® meets or exceeds the minimum standard of the Alberta Building Code and it also assures a minimum cement content of 300kg/cubic-metre.

Before placing the concrete, the subgrade should be properly prepared and compacted and it should be dampened. The concrete must be placed within 120 minutes of batching, as prolonged mixing results in a loss of air, slump, and compressive

and Methods of Concrete Construction (CSA A23.1) states “a steel trowel finish should not be applied to air-entrained concrete as it may cause blistering or scaling”. Use a magnesium float and/or concrete broom to finish the surface. ARMCA recommends that all concrete work should be done by a Certified Concrete Finisher.

Curing is essential as it is a balance of three critical elements: time, temperature and moisture. If one of these critical elements is missed, the concrete surface will be susceptible to scaling or mortar flaking. CSA A23.1 recommends that concrete should be maintained at a minimum temperature of

10°C for seven days, or time enough to achieve 70 per cent of the design strength. ARMCA recommends a white pigmented curing compound be applied after final finishing.

Sealing of the concrete surface should be done 28 days later, after the concrete has matured. A

penetrating sealer (silane or siloxane) base is recommended and should be reapplied at least every three years.

FOR mORe inFORmATiOn

we recommend visiting our website at www.armca.ca

strength. Water should not be added to increase the slump above 100mm, as adding water significantly reduces the freeze/thaw resistance of the concrete. If a higher slump is required, it must be achieved with the use of a high range water reducer (superplasticizer). This will assist with placing and workability without adversely affecting the quality of the concrete.

In finishing the concrete surface, bleed water must be allowed to evaporate off the surface before finishing. Do not rework the bleed water back into the concrete surface as this reduces the freeze/thaw capability of the concrete surface, making it susceptible to scaling. Do not use steel trowels (Fresno) or power trowels on air entrained concrete. Canadian Standards Concrete Materials

Ordering the correct concrete is the first step.

The Alberta Building Code requires a minimum of 32 MPa, a maximum water to cementitious ratio of 0.45,

and an air entrainment system of five to eight per

cent in the concrete.


By Anand Mishra senior research Advisor, CmHC, prairies & Territories

cmHc | INDUSTRY NEWS

Over the long term, the main reason for expansion of the housing stock is to accommodate the growth in households that accompanies population increases. Not surprisingly then, CMAs with strong population growth account for a disproportionate share of housing construction in Canada. From 2000 to 2010, Calgary had the fastest rate of population growth of any CMA and the highest per capita rate of housing completions (See Figure 5-16). The per capita rate of completions in cities that grew slowly during the decade, like Saguenay and Thunder Bay, was less than a third of the rate in fast-growing centres.

If they persist, low or negative population growth rates in some CMAs imply limited household formation. In the absence of household growth, demand for new housing units is likely to be low. Some construction would be required to replace units removed from the housing stock through demolition or conversion to other uses. In addition, new homes might be needed to meet demands for home ownership, including second homes and custom homes. The bulk of spending on residential construction, however, would likely be directed at maintaining and adapting an aging housing stock. Stronger job creation would help boost population growth in these slow-growing cities. (See Figure 5-17)

the volume of home building is closely linked to population growth

Housing growth

Population growth is transformed into demand for new housing through household formation.

Long-term household projections — 2011 updateThis section presents an update of the long-term projections of household growth for Canada reported in the 2009 Canadian Housing Observer. While the previously published projections were limited to Canada at the national level, the present ones include projections for the provinces and the territories.

The findings reported here are clearly not forecasts and should not be interpreted as such. Rather, they are an attempt to offer different scenarios which consider the main drivers influencing the future pace and composition of household growth

CMHC produces household projections

using a demographics-driven household projection model that generates the number of households by multiplying age-specific household headship rates by corresponding age-specific population data. Headship rate assumptions were developed at the

provincial and territorial level for family and non-family households based on historical trends. Three headship rate projection scenarios were

used to generate household projections; the High, Medium and Low headship rate scenarios are the same as those reported in the 2009 Canadian Housing Observer.

Stronger job creation would help boost population growth in these slow-growing cities.


“

“A few years ago when all housing was booming everyone was in speed mode, people needed fixtures fast and would take just about anything that was available to them,” says Kripps. “The slowdown in the housing market created a substantial amount of innovation.”

Manufacturers came up with the innovative products seen in homes today, since sales and profits were no longer guaranteed through fast-placement products.

But that’s not the only factor influencing the explosion of new product to light up homes, says Danielle Lavigne, sales consultant at Robinson Lighting & Bath Centre. “With more design shows on Tv and magazines coming out locally, people are becoming highly interested and more educated on how important lighting is,” she says.

Lighting fixtures have the ability to make or break a room. The right fixture can change the ambience of a space and help to create a comfortable environment, while adding a personal touch and a splash of style for each individual space. Different placement, lighting types, sizes, shapes, materials, textures, and unique combinations of

Decoration

The dramatic slowdown in the residential construction industry over the past couple of years isn’t all bad. In fact, it spurs innovation to new levels, says David Cripps, operations manager of Signature Lighting & Fans. And it’s shining brightly in the lighting industry.

innovation

Nowadays, everyone is going for that clean, modern look, which is why we are seeing less of certain types of lights, such as wall sconces.”

By Alix Wallace

FEATURE |


all these elements provide endless opportuni-ties for unique lighting statement pieces and their placement to accent particular elements of each room.

With so many innovative products hitting the market it can be expected that certain trends will develop. Some types of lighting may take off, while others appear less popular. “Nowadays, everyone is going for that clean, modern look, which is why we are seeing less of certain types of lights, such as wall sconces,” says Lavigne.

Even so, trends in the lighting industry tend to be recycled: no design disappears for an extended period of time. “If anything, old trends keep coming back but in new finishes with different fabrics and glass,” she says.

“Lighting is very much a personal reflection of one’s tastes and desires,” says Cripps. “That being said, lighting must also be functional, serviceable and cost effective.” These are all elements to keep in mind when choosing the appropriate fixtures for your space.

Certain areas of a home require certain types of lighting. Each room in a house is used for different purposes and requires a different setting. RONA’s online lighting decoration guides provide tips for lighting all individual rooms. Check www.rona.ca/project/lighting_decoration.

More types of bulbs are available today, too, providing further opportunity to customize the lighting in a space and, dependent upon budgeting, Cripps has

Experts see light at the end of the economic tunnelinnovation

Kitchen: It is important to provide general lighting as well as lighting for the work areas — the oven, sink and counters;

Dining Room: Create an atmosphere that favours mealtime communication. It is essential to install a suspended light 36 inches above the table or 5.5 feet from the floor. It is also necessary to ensure the rest of the room is not neglected by placing small lamps in the room for background lighting.

Living Room: A floor lamp should be used for general lighting; table lamps should be added to create a warm at-mosphere; and reading lamps should be used for reading.

Bathroom: Use Halogen lamps or incandescent lights on each side of the mirror with bulbs aimed away from the mirror. General lighting is also required.

Master Bedroom: Avoid central lighting as it is not relaxing. try using wall-mounted lighting or side table lamps combined with some other small lamps and candles for atmosphere.

Children’s Bedroom: Children use their bedrooms as more than a place to sleep, so numerous types of lighting are essential. Ceiling lights, side table lamps, desk lamps, and nightlights are recommended.

Appropriate lighting for each room

Source : www.rona.ca/project/~room-lighting-schemes-990_lighting_decoration

FEATURE |


identified incandescent and LED bulbs as the most commonly used type of lighting today. Incandescent bulbs are cost effective and provide a good source of general light, which makes them appealing to any consumer. LED bulbs are good for replacing any type of halogen or incandescent lamp.

“They are the most expensive light source available, however they use barely any energy and are said to last up to 30 years before the lamp has to be changed,” says Lavigne.

“There are perks and drawbacks to all types of bulbs, but what usually wins out in the end is the fixture,” says Cripps.

Due to the recent innovation in products there is an array of fixtures to choose from for any room at nearly any price point providing the opportunity to distinctly customize and influence the unique ambi-ence of a space. And it all boils down to personaliz-ing the space to suit individual tastes and wants.

Kitchens should have pale colors and shiny surfaces, as these surfaces will increase the brightness of a room. the lower a kitchen ceiling is the stronger the light source should be in order to make the room look bigger.

For the living room, it is essential to choose lamps that keep with the size of your furniture and tables, and place them where they cannot be easily knocked over.

Reading lights should be placed a reasonable distance behind the left shoulder (if you are right handed). Pastel light bulbs are good for reading as the give off more sub-dued lighting creating a more relaxing atmosphere.

A dining room pendant light or chandelier is essential. A dimmer control on this light will allow you to create an intimate atmosphere.

Fluorescent bulbs in the washroom are a major faux pas as they give an unattractive green glow and make the room feel cold and impersonal.

the base of a shade of a bedside lamp should be around 20 inches above the height of your bed. Dim-mers are an excellent way to create an atmosphere in the bedroom.

A white or pale-coloured bulb should be used for the in-side of a closet so clothes always appear their true colour.

Incandescent bulbs are best in the office, as their light is softer and ideal for reading. Fluorescent bulbs should be avoided as to avoid making the space feel cold and impersonal for clients who come in.

Source: www.rona.ca/project/~lighting-key-to-winning-decor-28503_lighting_decoration

LED bulbs are good for replacing any type of halogen or incandescent lamp.

“The general public now has access to

references such as RONA’s online lighting decoration guides, as mentioned, which provides information on the significance of lighting and how it can positively affect the space in your home. With this knowledge being easily accessible, consumers are able to make wiser and more design-forward choices.

Decorating tips for light optimization

FEATURE

| advertising featUre |

T wo premier players in Calgary’s residential

new construction market have a new

name—Heatcraft Heating Service Experts

and Central Aire Service Experts are now

known simply as Service Experts Heating

& Air Conditioning. Both operating as Service Experts

since 1998, this name change better reflects what they

do—provide expert heating and air conditioning service to

Calgary’s residential new construction market.

Heatcraft Heating was established in 1966 and Central Aire

in 1982. Decades of quality workmanship and outstanding

customer service and safety have led to excellent

reputations for these two names among

Calgary’s new home builders. Now operating as

Service Experts Heating & Air Conditioning, they

want to reassure builders that a simple name

change doesn’t impact the quality of service

builders have come to know and trust. In fact,

Service Experts Heating & Air Conditioning

is North America’s largest heating and air

conditioning brand, with over 108 locations in

Canada and the U.S. serving more than 2,100

homes and businesses per day.

Service Experts offers total heating, cooling

and air quality solutions, from quality products

and superior installation workmanship during

the building phase, to caring for a homeowner’s

ongoing comfort once they move in to their new

home. “Service Experts now offers a full range of

New Name. New Logo.Same Expert Service.

Service Experts offers total heating, cooling and air quality solutions, from quality products and superior installation workmanship during the building phase, to caring for a homeowner’s ongoing comfort once they move in to their new home.


| advertising featUre |

New Name. New Logo.Same Expert Service.

warranty options, maintenance plans and indoor air quality

products that will help improve the homeowners’ comfort,”

says Peter Eberhardt, branch manager at Service Experts

Heating & Air Conditioning. “We have the ability to work

directly with home builders and home buyers to create

unparalleled customer satisfaction for both parties,” said

Eberhardt.

That’s because combining both branches into one

operation means improved service and efficiency for

the new construction market. With the ability

to reallocate assets and eliminate operational

redundancies, the company is stronger than

ever. From customized HVAC designs to

extensive restoration and renovation projects,

Service Experts is poised to offer the home

builder its expertise in all areas a home

builder might require.

Eberhardt says indoor humidity and air quality control

are a critical part of indoor comfort, and the company

provides an array of products to builders and homeowners

to improve the quality of indoor air—installed either during

new construction or after market. In neighbourhoods

where new homes are still under construction and airborne

dirt is a fact of life, high-efficiency filtration systems can

become even more important to help control household

dust and the respiratory discomfort of new homeowners.

Service Experts offers 24-hour live customer service

to provide customers with the best service available—

days, nights, weekends and holidays. “Expert Service is

our mantra, and we live by that in all that we do,” says

Eberhardt. “Our technicians are professionally licensed

and certified, and we back new heating and cooling

systems with a 10-year parts and full one-year labor

warranty. Also, a full line of extended warranties is

available upon request.”

By combining two great companies into one

streamlined operation with a new name, Service

Experts Heating & Air Conditioning remains a trusted

leader in the Calgary HVAC market. Enjoying growth

fueled by its reorganization and rebranding, Service

Experts is better poised to serve the heating, air

conditioning and indoor air quality needs of home

builders and homeowners alike.

For more information about Service Experts Heating

& Air Conditioning, call 403.279.5760, or visit our

website at ServiceExperts.ca or Facebook page at

on.fb.me/ServiceExperts. n


profile summer 2012

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