profile-fcfu aug

23
CREATE YOUR FUTURE WITH CONTENT MARKETING

Upload: ranjane-kumaravelu

Post on 16-Apr-2017

109 views

Category:

Documents


0 download

TRANSCRIPT

CREATE YOUR FUTURE WITH

CONTENT MARKETING

THIS IS WHAT

WE DOA new age content marketing company since Feb 2011.

We bring on board the industry experience in handling top brands

in marketing and communication since Aug 2011 offering end-to-

end content solutions through

Content marketing

PR

Digital PR

Paid Content Amplification

Social Media

SEO

Content Development

Design and Development

We aim at helping in positioning and communicating the event

through meaningful media campaigns.

We

DELIVER OUTPUT WITH AN IMPACT

IMPACT

Informational

Attitudinal

Behavioral

OUTPUT

Distribution to uncontrolled media

Distribution to controlled media

GOOD JUDGEMENT COMES FROM REAL EXPERIENCES

AND WE HAVE A HISTORY OF GREAT PERFORMANCE

We’re proud of the work we have done, and continue to do, for our

clients.

We are also a transparent agency committed to sharing the information

that really matters.

Below you’ll find a little more about how we work and the results that effort

delivers for those already working with our team.

PUBLIC RELATIONS Public Relations is our core competency of our integrated communications group.

Corporate PR

Lifestyle PR

Personality Branding

Our Areas of strength being

Launching new companies and product

Enhancing visibility & Brand identity creation

Fuelling turnarounds through promotions and advertising

Establishing competitive differentiation research and planning

Bringing about positive attitudinal changes

Creating strategic messages that pique media interest & positioning companies

CONTENT CREATION

Our in-house team of seasoned journalists, designers and developers create the world class

content that forms the heart of our client strategies.

Our team is set up to be able to produce everything from

Ebooks

White papers

Infographics

Press Release

Website Content

PPT

DIGITAL PR

As one of the agencies dedicated to content led digital strategy, we have

helped define what digital PR is, but our distribution doesn’t just stop there.

We work with an enviable contacts list of key bloggers, built up since 2011

who we are proud to work with on a daily basis.

We then also include paid distribution as part of the mix to maximize

targeted reach and eyeballs.

SEO

We take a content-led approach to organic search but our expertise

extends much further, right into data led strategy creation and penalty

recovery.

Our search teams sit at the very heart of every strategy, we create and

hold the key to our data driven insight.

Alongside the ‘usual’ on and off page tactical SEO services to ensure the

sites we work across are ‘fit for purpose’, they also ensure that everything

we do is aligned to maximize opportunity.

SOCIAL MEDIA

Our expert team leverages both organic and paid strategies to grow

audience size and engagement brands, in every language!

We use a quirky mix of social media to get into the minds of the target

audience

”FCFU

WE WORK AS PART OF YOUR ORGANIZATION

People behind

People Strength

Ranjane Kumaravelu, Strategist – ( Content Development and Communication )

Brings 13 years of marketing communication, PR expertise on board. Creating a new future for clients across segment

Chandramohan – Content Developer

He bring on board 40 years of content development experience on board

Prabhu Basuvalingappa, UX Designer

He brings on board 15 years of design and UX experience

Priya Suresh, Public Relations

She brings 20 years of media exposure on board

S Kumar and M Kumar, Digital PR and Social Media Marketing

Togeather Kumar’s bring their passion to promote our digital clients, delivering world class reach

D Madhan Mohan

He has been the Past President of PSG Alumni Association and carries rich exposure and experience in managing and overseeing educational institution functions

Advisor’s on Board

Content

Arun Ram, Resident Editor Times of India

Strategy

John Justin, Regional Head Radio One

Promotions

Boopathy Raja, Head Greenways Advertisement

”Our Work

WE HAVE BEEN WITH COMPANIES WORKED AS PART

OF THEIR EXTENDED COMMUNICATIONS TEAM

Case Study

• CII – Trade Body

• SRIET College

• Madras Cristian College

• Bharathiyar University

• Ananda Green Manthra

• Apollo Hospitals

• Chennai Silks

• Sri Kumaran Stores

FCFU HAS WORKED WITH

CHENNAI EXPRESS & KOCHADAIYAAN

KOCHADAIYAAN TRAILER- XD cinema trailer launch at IPLAY

SREE SRUNGAR

LAUNCH

PR WORKS

THE MAGIC HOUSE AT IPLAY

HARLEY

DAVIDSON

COROMANDEL

– Chapter Road

Show

MAHA

ELEGANCE

LAUNCH

Vels University:Fourth Annual Convocation & Doctorate Conferral

KALS

DISTILLERY Konigue Fusion Launch

OUT WORKS

IPLAY Winter Fashion Show

Red Carpet Fashion Show

SOCIAL MEDIA, DIGITAL PR, SEO

SOCIAL MEDIA

8 months

12 lac budget

Content and paidpromotions

Increase in likes –

1000 to 4000+

ROI – 40 admissions

DIGITAL PR, SEO

1 campaign

3 lac reach

200 blogs targeted

TALK TO US

Get Your Future Talking For U

FOR DIGITAL PR AND CONTENT DEVELOPMENT

Write to [email protected]

WE HAVE OUR FOOT PRINTS IN CHENNAI I COIMBATORE I PONDY I DELHI I BANGALORE