Professional Team Professional Team RelocationsRelocations

Team Relocation ProjectTeam Relocation Project

You are choosing a city to relocate (move) a professional franchise

NFLNFL

Baltimore Colts - Indianapolis Colts LA Rams - St. Louis Rams Oakland Raiders – LA Raiders – Oakland Raiders St. Louis Cardinals - Arizona Cardinals Houston Oilers – Tennessee Oilers - Tennessee Titans Cleveland Browns - Baltimore Ravens Portsmouth Spartans - Detroit Lions Decatur Staleys - Chicago Bears Boston Redskins – Washington Redskins Arizona Cardinals – Phoenix Cardinals – Arizona Cardinals

(name change) Dallas Texans – Kansas City Chiefs

MLBMLB

Washington Senators - Minnesota Twins Washington Senators - Texas Rangers (had been a second

Washington Senators team) Montreal Expos - Washington Nationals St. Louis Browns - Baltimore Orioles New York Giants – San Francisco Giants Brooklyn Dodgers – LA Dodgers Boston Braves - Milwaukee Braves - Atlanta Braves Seattle Pilots - Milwaukee Brewers Los Angeles Angels – California Angels – Anaheim Angels – Los

Angeles Angels of Anaheim (Name changes to tap into certain markets)

Florida Marlins – Miami Marlins (Name change) Tampa Bay Devil Rays – Tampa Bay Rays (Name change)

NBANBA

New Jersey Americans - New York Nets - New Jersey Nets – Brooklyn Nets Dallas Chaparrals – San Antonio Spurs New Orleans Jazz - Utah Jazz Charlotte Hornets - New Orleans Hornets St. Louis Hawks - Atlanta Hawks Buffalo Braves - San Diego Clippers - Los Angeles Clippers Rochester Royals - Kansas City Royals - Kansas City Kings - Sacramento

Kings (and they played part-time in Omaha for a few years) Philadelphia Warriors - San Francisco Warriors – Golden State Warriors Syracuse Nationals - Philadelphia 76ers Vancouver Grizzlies – Memphis Grizzlies Minnesota Lakers – Los Angeles Lakers Seattle Supersonics – Oklahoma City Thunder Washington Bullets – Washington Wizards (Name change)

Why do teams move?Why do teams move?

Better opportunities◦Owner preference◦New stadiums◦Better TV/media markets◦More attractive location for recruiting players◦Better fan base◦Economic conditions

Choosing A CityChoosing A CitySports and Entertainment Marketing

Is the city big enough?◦Oklahoma City

What do the roads look like?◦Are there plenty of highways coming from surrounding

cities?What is the direct competition within the market?

◦Think outside of just professional sports teams College sports Florida

Has a team not succeeded there before?Have research to back up your argument

Finding a Team NameFinding a Team Name

What Makes This Place What Makes This Place Special?Special?

What Will Inspire the What Will Inspire the Team?Team?

What Will Intimidate What Will Intimidate Opponents?Opponents?

What Will Rally Fans?What Will Rally Fans?

Why is the team name relevant to the team/area/city?

Creating a LogoCreating a LogoSports and Entertainment Marketing

It’s all about the logoIt’s all about the logo

Positive ReflectionBegin with the basicsNarrow your choices to a few designs and

add colorAsk people their opinionTest it out by putting it on a few thingsMake sure you like it

Choosing ColorsChoosing ColorsSports and Entertainment Marketing

Make sure the colors work well togetherMake sure they are distinct

◦Detroit Lions vs. Dallas CowboysMake sure the colors work well with the

marketMake sure the colors work well with the

mascot

Sporting VenuesSporting VenuesSports and Entertainment Marketing

History of StadiumsHistory of Stadiums

Stadium - Greek word "stadion“◦ a Greek measure of length approximately 200 meters

The oldest known stadium is the one in Olympia, in the western Peloponnese, Greece ◦ the Olympic Games of antiquity were held since 776 BC◦ Initially 'the Games' consisted of a single event, a sprint

along the length of the stadium.

Types of VenuesTypes of Venues

Stadium – usually designed for outdoor sports◦Dome - standard for all covered stadiums◦“Ballpark” – Baseball◦Retractable Roof

Arena – usually designed for indoor sports◦Duke – Cameron Indoor Stadium

Other Music Venues

http://www.youtube.com/watch?v=rYtPuUVcbNk

Panathenaic stadium in Athens◦ The first stadium to be used in modern times◦ The only stadium to be used during the 19th century◦ Hosted Olympic Games in 1870, 1875, 1896, 1906, and

2004

Some stadiums are designed primarily for a single sport while others can accommodate different events◦ The most common multiple use design combines a

football pitch with a running track Open, oval and horseshoe are common, especially in

the case of college football stadiums Criticisms in Europe

◦ Rectangular vs. Oval Stadiums

Multi-Use StadiumsMulti-Use Stadiums

In North America, where baseball and football are the two most popular outdoor spectator sports, a number of football/baseball multi-use stadiums were built, especially during the 1960s.

Configurations◦ Foul-lines/sideline and goal line◦ Home plate/corner of the end zone◦ Drawbacks

Asymmetrical field dimensions in baseball Seating arrangements in baseball

◦ (600 ft away from home) Artificial Turf

ArenaArena

The Latin word arena means "sand", which was useful as the primary surface where gladiators battled, to absorb the blood

An arena is an enclosed area, often circular or oval-shaped, designed to showcase theater, musical performances, or sporting events◦ The key feature of an arena is that the event space is the

lowest point, allowing for maximum visibility

Other types of music venues such as the Superpages.com Center are used for music or theatre alone

Temporary StadiumsTemporary Stadiums

When looking at your city and a stadium, remember that it takes about two years to build a stadium.

Where would you play temporarily?◦Tennessee Oilers

Where will the stadium be? Temporarily Permanently

What kind of stadium will it be? (weather factors – will it be a dome, retractable)

Sporting VenuesSporting VenuesSports and Entertainment Marketing

Identify one college and one professional stadium and tell me:◦What kind of stadium it is

Open, retractable, dome Open, oval, horseshoe

◦How many people it holds◦What other events have been held there?

Corporate Naming Corporate Naming RightsRights

Naming Rights◦ a company pays a team

to place the company’s name on the building

One of the most successful revenue-making tools for a professional sports team

In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch II proposed re-naming Sportsman's Park "Budweiser Stadium".

The idea was rejected by the commissioner, Anheuser-Busch then named it "Busch Stadium" after one of the company's founders and Anheuser-Busch released a product called "Busch Bavarian Beer" (now known as Busch Beer◦ The name would later be shifted to the Busch Memorial

Stadium in 1966, shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005

First Naming Rights DealsFirst Naming Rights Deals

1972 - when Rich Products purchased the right to sponsor the Buffalo Bills' stadium

The first college facility to be sponsored was Syracuse's Carrier Dome in 1979, which was named for the Carrier Corporation.

The Milwaukee convention center is believed to be the first public facility to sign a corporate naming rights agreement, signing a contract with Midwest Express Airlines in 1997.

Public reaction?◦New venues - largely accepted

especially if there is strong local connections to the area◦Rich Stadium in Buffalo◦Heinz Field in Pittsburgh◦Coors Field in Denver.

Existing venue - less successful

Public Reaction?Public Reaction?

Consequence - increase in stadium name changes when the corporation changes its name,

bankruptcy of a company, or if the naming agreement expires. ◦Phoenix's Chase Field was Bank One Ballpark◦Ballpark in Arlington - Ameriquest Field - Ballpark

in Arlington ◦San Francisco's Candlestick Park - 3Com Park

(expired agreement) - Monster Cable Products' Monster Park – Candlestick Park (San Francisco's city council to permanently restore the name)

◦Houston's Enron Field – Astros Field (1 year)– Minute Maid Park

ConsequencesConsequences

"Named" stadiums: Australia Japan China Finland Canada Israel widening in the UK

WorldwideWorldwide

Many new European football stadiums have been corporately named Reebok and Emirates Stadiums in England Allianz Arena in Germany

During the 2006 FIFA World Cup in Germany, some stadiums were temporarily renamed because FIFA prohibits sponsorship of stadiums, unless the stadium sponsors are also official FIFA sponsors

Allianz Arena in Munich - FIFA World Cup Stadium, Munich - "München Arena" during the European Competitions

WorldwideWorldwide

Nippon Professional Baseball league of Japan many of the teams are themselves named

after their parent corporations

WorldwideWorldwide

UFCU Disch-Falk Field – UT BaseballJones AT&T Stadium – Texas Tech Football

College StadiumsCollege Stadiums

Benefits for the Company

AdvertisingLuxury boxes and

tickets to gamesSignage throughout

the facility

Benefits for the Team Disadvantages for the Team

Revenue Limited advertising for other companies

Bad public relations if the sponsoring company goes sour◦ Enron was immediately

removed from (now Minute Maid Park) the Astros stadium after the Enron scandal.

◦ Branding of the team Cowboys Stadium

In January, AEG announced a 30-year $700 million naming rights deal for a proposed downtown L.A. football stadium with Farmers Insurance◦Total stadium cost is around $1 billion

Second highest deal is with NY Mets and Citi Field - $400 million

The soon to be Brooklyn Nets and Barclays - $400 million

When you select a major corporate sponsorship with a company to sponsor your stadium or arena◦Keep in mind:

Try to keep the company local (meaningful to the community)

The company must be big enough to pay for the sponsorship

Give an estimate for the deal you will seek◦You can Google some of the similar Naming Rights Deals

In what ways will your In what ways will your team be a valuable and team be a valuable and

financial asset to the financial asset to the city/community that you city/community that you

are moving to?are moving to?Finally………..

Things you will need to include:Things you will need to include:

◦Franchise that is being moved◦The new city◦The new team:

Name Logo Colors Uniforms Temporary stadium/arena Permanent stadium/arena Corporate sponsor for the team and the arena/stadium What you will use for your team’s mascot In what ways will your team be a valuable and financial

asset to the city/community that you are moving to?Be sure to include reasons on why you chose these items