Professional Opportunities Orientation Program

Careers in Direct MarketingPresented by Mary Singleton &

Chris YarbroughJohnson & Quin, Inc.September 18, 2001Indiana University

What is Direct Marketing?

Direct Marketing is. . . An interactive system of marketing

which uses one or more advertising media to affect a measurable response and/or transaction at any location, with this activity stored on a database (DMA).

Types of Direct Marketing

TelemarketingDirect response print

Magazines and newspapersDirect response broadcast

Radio and televisionDirect mailInternet marketing

Direct Marketing Advertising Expenditures

Total advertising expenditures- $339.3 Billion

Total DM expenditures- $191.6 Billion

DM expenditures are 56.5% of totalElectronic media ad expenditures-

$2.7 Billion in 1999

Users of Direct Mail

Catalog companies- direct marketing as main focus

Other corporations- direct as one of many channels

Advertising agencies- specializing in direct marketing

Suppliers to the Industry

Database specialistsTelemarketersList brokersPrinters and envelope convertersLettershopsFull service production companiesInternet marketing companies

Johnson & Quin- A Full Service Production Co.

CreativeData processingHigh color printingLaser personalizationBindery and lettershopPersonalized email

How Big are We?

Medium sized in industry$25 million annual sales175 employees104,000 square foot facilityLocated north of Chicago in NilesFounded in 1876

Entry level positions in DM

Account Management Associate-Client Services Coordinate production of DM

promotions Liaison between client, sales and

manufacturing depts. Work with Fortune 500 corporations

nationwide

Account Management Associate-Document Creation Specialist Create documents and page layouts for

direct mail projects Responsible for developing and

maintaining the data portion of a direct mail program

Data liaison to client and internal staff

Entry level positions in DM

Entry level positions in DM

Sales Support Associate Assist sales with proposals and

presentations Qualify sales leads Track sales activity Assist out-of-town sales reps Ideal entry level position for sales

Entry level positions in DM

Operations Trainee Develop price estimates, schedules and

coordinate production Manage the production process

Offset printingLaser and ink jet personalizationBindery and lettershop

Analyze and design production methods

Unique Training Program

Covers direct marketing in general and J&Q specifically

8 weeks intensive classroom training6-12 months on the job trainingOutside speakers and seminarsTours

Possible Career Directions

Account management Sales

Managing existing business Opening new business

Operations managementProduction planning

Scheduling, estimating, purchasing

Direct Marketing is. . .

A dynamic, profitable, growing, challenging, respected, influential industry with lots of opportunity for YOU!

Questions?

Contact our Indiana University Coordinator Nicole Vyverberg (847) 588-4628 or

nvyverbe@j-quin.com Emily Wright (847) 588-4505 or

ewright@j-quin.com View our web site at

www.johnsonandquin.com