professional digital marketing optimization techniques
TRANSCRIPT
PROPOSAL
PolyInfoSoft India PVT.LTDA3,Street No-04 Near MMX Mall MohanNagar Ghaziabad(U.P), PIN:201007, India
Phone: +91-9711987255, 9540709689
http://www.polyinfosoft.com/
Email: [email protected]
Digital Marketing
CONTENT
About Quick Media Solution
Online Advertizing
QUICK MEDIA SOLUTION
ABOUT USAgency
Quick Media Solution is a boutique digital advertising organization that strives to create innovation, engagement and relevance for its client partners through emerging digital platforms - social, mobile and ecommerce.
Service Offerings
Offering services in the areas of strategy, design, marketing and development; Quick Media Solution continues to work with brands that want solutions born from collaboration, research and creativity. With offices in Delhi and NCR, Quick Media Solution finds itself working with brands and companies all over India.
Team
We are a collective of passionate entrepreneurs that believe that marketing and technology co-exist only to provide a balanced solution for the challenge at hand.
Business Research
, Analysis
& Evaluati
on
Approach &
Scheduling
Developing
Digital Solutions
Leading towards
Goal
Ethics
Values
Integrity
Culture
OUR WAY OF WORKING
Print Media
Advertizing
Software Developmen
t Services
Marketing
Strategy Planning
Helping for Your
Business Growth
Market Research
Website Designi
ng
Generating Methods for bettor
ROI
Marketing Skill
Development
Branding and
Marketing
OUR SUPPORT
SERVICES WE OFFER
Software Development Services
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Responsive Web Design
( Online Experience )Media Buying
E-MailMarketing
Website Designing
Video Marketing
TRACK | ANALYZE | OPTIMIZE
ONLINE ADVERTIZING
THE OPPORTUNITY
• Before looking at the opportunities, one should consider the four stages of customer interaction:– Conversion – Acquisition– Retention– Analysis
• Focussing in each of these areaswill create a solid action plan
WHY ADVERTISE ONLINE ?•Online advertising reaches customers through ad placements across millions of publisher sites.
•Customers consider, purchase and advocate brands online.
•95% of users’ time online is spent on content sites.
•It’s a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, video sites and blogs.
Our Technologies
Search Engine
Social Media
Web Design & Develop
mentJava, PHP, .NET,
Search Engine Optimization
Social Media Marketing
Social Media Optimization
Paid Ads, Text, Video & Display
Analytics and E-Learning
Lead Generation
Remarketing Viral Marketing
SEO PROCESS
Benchmark Current Traffic
Key-Phrases / Meta-Tags
Analytics Setup and Integration
On-Page Optimization
Off-Page Optimization
Position Retention
Reporting and
Analysis
• Benchmark Current Traffic
• Key-Phrases / Meta-Tags
• Analytics Setup and Integration
• On-Page Optimization
• Off-Page Optimization
• Position Retention
PAY PER CLICK (PPC)• AdWords shows ads to potential customers when
they're actively searching for what businesses like yours have to offer.
• Your ads are being placed when decisions are being made. Of consumers making in-store purchases in key categories, 89% have conducted online research prior to purchase.
INTERACTIVE / DISPLAY MARKETING
- Audience Targeting
- Contextual
- Placement
- Category
- Remarketing
BENEFIT’S OF DISPLAY MARKETING
Awareness
Interest
Consideration
Purchase
Customer Buying Cycle
Loyalty
Display advertising can help build awareness, increase campaign reach, drive conversions and ultimately speed up the buying cycle.There are five phases to a customer’s buying cycle:
•Awareness•Interest•Consideration•Purchase•Loyalty
CHOOSE YOUR TARGETING
Filters to focus your brand presenceAbove the Fold targeting
Add: geographic and time filtering
Exclude: Undesired sites, keywords, categories
Contextual TargetingBy Keywords | By Categories
By Keywords on YouTube
Placement Targeting Remarketing
Where They Are Where They Have Been
Interest-Category Matching
BANNER SIZE AVAILABLE FOR DISPLAY MARKETING
Large Rectangle 336x280px
Sky-scraper120x600px
Square250x250px
Square200x200
px
Leaderboard 728x90px
Medium Rectangle 300x250px
Wide Sky-
scraper160x600px
Banner 468x60px
PRICING MODEL’S CPM: Cost-per-thousand impressions Only pay when your ad appears 1,000 times
Why ? Use for campaigns aimed at increasing visibility. Track metrics such as impressions, reach, frequency and search uplift
CPC/PPC: Cost-per-click or Pay-per-Click Only pay whenever a user clicks on your ad and visits your website
Why ? Use for campaigns in which you care about clicks. Track metrics such as sales, leads and sign ups
SOCIAL MEDIA MARKETING
EngageMonitor
&Listen
Measure Grow
Engage with new
and existing
customers on multiple
social channels at once.
Monitor mentions of your brand,
competitors, industry terms and sentiment.
Prove the effectiveness of every
piece of content
you distribute.
Discover new
customers and grow your
following.
WHY SOCIAL MEDIA MARKETING ?
Update the Page• Cover Banner• Views & Applications
• Pin Posts
Entice them to “like”• Create / Curate sharable content
• Run contests and giveaways
Run FB Ads• Targeted to defined audience
• In Tandem with the content and contests
Drive traffic• Ads• Likes & Shares• Comments
Engage with• Entertaining Content
• Enticing Contests• Other Apps.
WHAT SHOULD WE BE MEASURING ?
• Engagement
+
• Shared
Experiences
+
• Word of mouth
Equals to
• Results
CLICKS
LIKES
COMMENTS
VOTES
SIGN UPS
REFFERALS
FACEBOOK ADVERTISING
REMARKETING / RETARGETING
Internet user visits client sitevia any traffic sources (direct, search, referral, etc.)
12 Our server collects
cookies id of every visitor and creates a list of cookies id called « user lists ».
User List• Cookie 1357• Cookie 2468• Cookie 9753
3 Next time user browses the web …
4 … and visits a site of the display Network. Our server recognises cookie id and serves advertiser ad.
5 User clicks on the ad and redirected to the Website
YOU TUBE PROMOTION
Target video’s by category, popularity
Promoted Video’s
EMAIL MARKETING
Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service. The primary intent is to establish loyalty, trust and brand awareness.
There are a lot of reasons why you should be using email marketing – engaging your existing customers and gaining new ones, in addition to other visible benefits. It’s Cost Effective
• You Can Track Data • You Can Automate your Campaigns • It’s Immediate • It Can Boost Sales
Thank youPolyInfoSoft India PVT.LTDA3,Street No-04 Near MMX Mall MohanNagar Ghaziabad(U.P), PIN:201007, IndiaPhone: +91-9711987255, 9540709689http://www.polyinfosoft.com/ Email: [email protected]