professional content management & production introduction & content related workflows
TRANSCRIPT
Professional Professional Content Content
Management & Management & ProductionProduction
Introduction & Content Introduction & Content RelatedRelated
Workflows Workflows
Lecture OverviewLecture Overview
► Introduction & Content Related WorkflowsIntroduction & Content Related Workflows► Content Related Workflows (cont.); Essence Content Related Workflows (cont.); Essence
PrinciplesPrinciples► Encoding Formats & Essence StandardsEncoding Formats & Essence Standards► Content Representation & MetadataContent Representation & Metadata► Metadata Standards & File FormatsMetadata Standards & File Formats► CMS System ArchitectureCMS System Architecture► Software Modules in Architectural ContextSoftware Modules in Architectural Context► Content Management System InfrastructureContent Management System Infrastructure► CMS ApplicationsCMS Applications► Introduction to Web ManagementIntroduction to Web Management► Web based Content Management SystemsWeb based Content Management Systems► Future Developments in CMSFuture Developments in CMS
Course MaterialCourse Material
► Principle reading: Principle reading: ► A. Mauthe, P. Thomas: Professional Content Management A. Mauthe, P. Thomas: Professional Content Management
Systems – Handling Digital Media Assets, John Wiley & Systems – Handling Digital Media Assets, John Wiley & Sons, Ltd, UK, 2004Sons, Ltd, UK, 2004
► General reading:General reading:► R. Steinmetz, K. Nahrstedt: R. Steinmetz, K. Nahrstedt: Multimedia: Computing, Multimedia: Computing,
Communications & Applications“ Prentice Hall, USA, 1995Communications & Applications“ Prentice Hall, USA, 1995► R. Steinmetz: “Multimedia Technologie: Grundlagen, R. Steinmetz: “Multimedia Technologie: Grundlagen,
Komponenten und Systeme”, 3Komponenten und Systeme”, 3rdrd Ed., Springer Verlag, Ed., Springer Verlag, Heidelberg, 2000 Heidelberg, 2000
► AdditionalAdditional literatureliterature referencesreferences willwill bebe givengiven duringduring thethe lectureslectures whenwhen appropriateappropriate
Professional Content Professional Content Management & ProductionManagement & Production
Applications
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Tape Libraries
Content Rep. & Metadata
Workflow
System Integration
CM & Production
Content Exchange
eCommerce
Frameworks & Standards
Lecture OverviewLecture OverviewIntroductionIntroduction
What is What is ccontent?ontent? Application Application ddomainsomains
► Content related WorkflowsContent related Workflows Who deals with Who deals with ccontent?ontent? Workflows in Workflows in bbroadcast, eroadcast, e-c-commerce, ommerce, ccorporate etc.orporate etc.
EssenceEssence RelevantRelevant v video ideo fformatsormats Relevant Relevant aaudio udio fformatsormats Images, Images, ttext, ext, wweb eb ppages, etc.ages, etc. Essence Essence sstandardstandards
MetadataMetadata Metadata Metadata ddescription escription pprinciplesrinciples Descriptions Descriptions sschemeschemes Metadata Metadata sstandardstandardsFileFile FormatsFormats File File fformatsormats File File sstandardstandards
Lecture Overview (cont.)Lecture Overview (cont.)► System ArchitectureSystem Architecture
Software Software aarchitecturerchitecture Development Development pprinciplerinciple System System ccomponentsomponents
► Hardware Architecture and InfrastructureHardware Architecture and Infrastructure Hardware Hardware ccomponentsomponents Network Network iinfrastructurenfrastructure Infrastructure Infrastructure ddesign and esign and iimplementationmplementation
► System IntegrationSystem Integration Integration Integration pprinciplesrinciples Integration of Integration of llegacy egacy ssystemsystems Integration of Integration of tthird hird pparty arty ssystemsystems
► Application DomainsApplication Domains Application Application ddesign esign pprinciplesrinciples Import, Import, eexport, xport, aadministration dministration aapplicationspplications Retrieval Retrieval aapplicationspplications
► Future TrendsFuture Trends MPEG-21: Multimedia FrameworkMPEG-21: Multimedia Framework Content Distribution NetworksContent Distribution Networks (CDN) (CDN)
What is Content?What is Content?
► Content is conventionally considered as Content is conventionally considered as some some form of audiovisual, visual, sound or textual form of audiovisual, visual, sound or textual
informationinformation
► Content according to the formal SMPTE/ EBU Content according to the formal SMPTE/ EBU definition consists of:definition consists of:
► Essence, i.e. the raw programme material itselfEssence, i.e. the raw programme material itself VideoVideo Sound Sound ImagesImages TextText
► Metadata, that describes the essenceMetadata, that describes the essence Content related data describing the actual informationContent related data describing the actual information Material related data describing available formatsMaterial related data describing available formats Location related data describing location, number of copies, Location related data describing location, number of copies,
condition of carrier, etc.condition of carrier, etc.
EssenceEssenceEssence is the part of a content object that represents the actual Essence is the part of a content object that represents the actual
information or message (i.e. the content) encoded in various formatsinformation or message (i.e. the content) encoded in various formats
► Physical Representation of ContentPhysical Representation of Content► AudiovisualAudiovisual► VisualVisual► AudioAudio► TextualTextual► Combinations: Web-pages, animations, etc. Combinations: Web-pages, animations, etc.
► Types of EssenceTypes of Essence► ContinuousContinuous and and ddiscrete iscrete mmediaedia► Structured Structured eessence ssence fformatsormats► Browse and Browse and hhigh-igh-rresolution esolution fformatsormats
► Essence Related IssuesEssence Related Issues► Different encoding formatsDifferent encoding formats
DV vs. MPEG, JPEG vs. GIF, SGML vs. WordDV vs. MPEG, JPEG vs. GIF, SGML vs. Word► Different storage formatsDifferent storage formats
Video & data tapes, optical disks, servers, etc. Video & data tapes, optical disks, servers, etc.
MetadataMetadata
► If you have content somewhere but can‘t actually If you have content somewhere but can‘t actually find it you don‘t really have itfind it you don‘t really have it
► Content Related DataContent Related Data► Available contentAvailable content► Formal data, Formal data, such assuch as title, sub title, duration, cast, title, sub title, duration, cast, etc. etc.► Indexing information, Indexing information, such assuch as key words, image content key words, image content
description, classificationdescription, classification► IPR related information, IPR related information, such assuch as rights owner, acquired rights, rights owner, acquired rights,
etcetc..► Material Related DataMaterial Related Data
► Available formatsAvailable formats► Recording specific informationRecording specific information
► Location Related DataLocation Related Data► Available copiesAvailable copies► LocationLocation► Physical condition of carrier media Physical condition of carrier media
Content ManagementContent Management► Content Management is the Content Management is the handling, administration and handling, administration and
presentation of contentpresentation of content (i.e. essence and metadata) (i.e. essence and metadata) in a in a system contextsystem context
► ElementsElements► Essence managementEssence management
Recording and encodingRecording and encoding Storage managementStorage management Content preservation Content preservation
► Metadata managementMetadata management Documentation & description Documentation & description Data and information managementData and information management
► System interfaces and applicationsSystem interfaces and applications► RequirementsRequirements
► Openness, modularity, distribution, integrability Openness, modularity, distribution, integrability ► Automatic handling of essence and metadataAutomatic handling of essence and metadata► Automatic information generation Automatic information generation ► User friendliness User friendliness
MediaEssence
Rights
Context & Terminology
Protection
DescriptionEssence MetadataContent
Content Management
Dig
ital Rig
hts Man
ag
emen
tAsset
Content & Rights Content & Rights ManagementManagement
Media
Content Management
Essence MetadataContent
Essence
Context & Terminology
Content ManagementContent Management
CM Traditional Application CM Traditional Application AreasAreas
► Classic Media ApplicationsClassic Media Applications► Television archives and production storageTelevision archives and production storage► Radio archivesRadio archives► Web publishingWeb publishing
► Corporate ApplicationsCorporate Applications► Advertisement archivesAdvertisement archives► Corporate archivesCorporate archives
► Tele-TeachingTele-Teaching► Course material archiveCourse material archive
► Security Security ► CCTV footage archiveCCTV footage archive
► Museums Museums ► Audiovisual guidsAudiovisual guids
Content Exchange/ Content Production Support
Multimedia elements
Collaborative elements
Streaming & download
Distributed CMS Distributed CMS ApplicationsApplications
B2B, B2C sales of contentE-Commerce backend required
Electronic delivery over high-speed or special networks (e.g. satellite) possible
Charging for communication and content
Content Sales/ Content Sales/ eCommerceeCommerce
B2B (B2C ?) Service
Provision of
Storage
Connectivity
CMS
Documentation & archiving
Content Hosting Facility
CMS-Client
CMS
Client
CMS
Client
CMS
Client
WAN Access
Internet
CMS
Client
Content HostingContent Hosting
Other Application Areas
Personalisation of Content
Broadcast distribution of (TV & Radio) content
Set-top box (programmable) interfacing to EPG
Additional information via
data network
TV signal/ integrated into MPEG-2 TS
Tele-Teaching
Electronic course material over the Web
Live lectures
Interactive exercises
Who is Dealing with Content?Who is Dealing with Content?► Content Access in ProductionContent Access in Production
ArtistsArtists► Producers, directors, etc. Producers, directors, etc. ► Support of conceptual work (including storage of Support of conceptual work (including storage of
produced documents)produced documents) CraftsmenCraftsmen
► Cameramen, sound engineers, craft editors, etc.Cameramen, sound engineers, craft editors, etc.► Support in the content generation processSupport in the content generation process
► Content Access in Documentation and CataloguingContent Access in Documentation and Cataloguing Feed-AssistantsFeed-Assistants
► Real-time annotation of contentReal-time annotation of content► Quick and easy access, user-friendly tool setQuick and easy access, user-friendly tool set
Cataloguers & archivistsCataloguers & archivists► In-depth cataloguingIn-depth cataloguing
Databases and free-text documentationDatabases and free-text documentation Supported by toolsSupported by tools
► Keyframes, automatic content analysis toolKeyframes, automatic content analysis tool
Who is Dealing with Content? Who is Dealing with Content? (cont.)(cont.)
► Search & Retrieval of ContentSearch & Retrieval of Content UsersUsers
► Skilled usersSkilled users Archivists, cataloguers, etc. Archivists, cataloguers, etc.
► Unskilled usersUnskilled users Journalists, editors, researcher, marketing experts, general publicJournalists, editors, researcher, marketing experts, general public
ToolsTools► Simple & sophisticated search toolsSimple & sophisticated search tools► Visual & textual content representationVisual & textual content representation
Access rights & user rolesAccess rights & user roles► Content related Administrative & Management TasksContent related Administrative & Management Tasks
User groupsUser groups► Financial planning & accountingFinancial planning & accounting► Production & programme planningProduction & programme planning► Legal departmentLegal department
Administrative content informationAdministrative content information ► Financial & accounting dataFinancial & accounting data► Production planning data, PasB, airtime sales data, etc.Production planning data, PasB, airtime sales data, etc.► IPR& copyright dataIPR& copyright data
Related systemsRelated systems ERP, programme planning systems, DRM-SERP, programme planning systems, DRM-S
The Role of a Content ManagerThe Role of a Content Manager► TasksTasks
Technical skillsTechnical skills► DatabasesDatabases► Storage systems, media serversStorage systems, media servers► Communication technologyCommunication technology► Broadcast technologyBroadcast technology
Procedural & content knowledgeProcedural & content knowledge► WorkflowsWorkflows► Documentation & cataloguingDocumentation & cataloguing► Content handling & preservationContent handling & preservation
► Job Profile: Content ManagerJob Profile: Content Manager CMS EngineerCMS Engineer
► Technical supportTechnical support► Maintenance of technical infrastructureMaintenance of technical infrastructure
Content Manager and Cataloguing Editor Content Manager and Cataloguing Editor ► Essence & media handlingEssence & media handling► System resourcing & provisioning System resourcing & provisioning ► Metadata managementMetadata management