prof. norman macleod

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The Entrepreneur’s Journey

Week 2: Introduction

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The road to success is never straight.


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These people look a lot like older versions of yourselves.

What does it take to be an entrepreneur?

What makes an entrepreneur different from the rest of us?

Are entrepreneur’s born, or made?

Are there different types of entrepreneurs?

What challenges do entrepreneurs face and how do they overcome these challenges?

Can anyone become an entrepreneur?

Can the person sitting next to you?4


Can you?

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PublicationInterpretation

Comparison

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The Scientific Method


Experiment Prediction

HypothesisResearchObservationsProblem

PublicationInterpretation

Comparison

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The Scientific Method


Experiment Prediction

HypothesisResearchObservationsProblem

Business Idea

This course will offer training in those aspects of entrepreneurship required to complete the transit from project idea through to

realization, with specific focus on the development, design, and delivery aspects of bringing any product or service to market.

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Course ObjectivesTo help you develop a roadmap for starting your own commercially viable business.

To facilitate discovery of “what makes you tick” in the sense of personal preferences for different types of work based on your per- sonality and motivation.

To encourage you to develop an entrepreneurial mind-set through thinking “outside the box” and looking at opportunities from different perspectives.

To gain new confidence when presenting and conducting interviews in a new entrepreneurial venture, especially when working under pressure.

To appreciate how to create a dynamic and supportive, high-performance team by recognizing the difference between management and leadership.


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Course PartsInteractive lectures given by the three key instructors.

Guest videos and lectures by successful Chinese and UK entrepreneurs.

Group work designed to provide experi- ence in seeking funding, testing, and sales-potential research.

Development of a commercial project idea that could lead to the founding of a viable new business.


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Course SyllabusSection Week(s) Title

Introduction 2 Introduction & Entrprenurial Mindset

Development 3 2021 Project Reviews & NJU Graduate Interviews

Development 4 Chinese Cultural Perspective

Development 5 Psychometric Profiles & Creative/Critical Thinking

Development 6 Exploring Solutions - Value Maps

Design 7 Market Research - Interviewing

Design 8 Market Research - Hypothesis Testing

Design 9 The Value Proposition

Delivery 10 Business Plans

Delivery 11 Presentation Skills

Delivery 12 Leadership Unwrapped

Delivery 13 Finance & Funding

Business Skills 14 Sales & Marketing

Business Skills 15 Operations & Logistics

Business Skills 16 Overview + Local Entrepreneurs

Assesment 17 Group Presentations


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Course Evaluation


Participation in classroom discussions and activities.

Participation in group-level discussions and activities.

Evaluation of a group presentation to pitch an idea for entrepreneurial start-up funding to the panel of course instructors.

Evaluation of an individually written business case for entrepreneurial start-up funding by the course organizer.

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Course EvaluationBecause this is part of a special-offer course program, the grade you receive will simply indicate how well you (and your team) performed on the course assignments. This grade will not be taken into consideration when calculating your GPA.

If you pay attention, work hard, master and the material you will be well on your way to being able to start your own business.


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Course Personnel


Prof. Norman MacLeod (Course Head)

Professor, NJU School of Earth Sciences and Engineering; formerly the Dean of Postgraduate Education & Training and Keeper of Palaeontology at The Natural History Museum, London.

Dr. Jacqueline Drake (Instructor)

Experienced MBA tutor at leading European post-graduate educational institutions including Cranfield University (UK), Mannheim University (Germany) Cyprus International Institute of Management (Cyprus); also Founder of Drake Associates and of Cool Leadership.

Dr. Yukun Shi (Instructor)

Professor, NJU School of Earth Sciences and Engineering.

https://macleod01.online/cv

https://www.cool-leadership.com

https://natureecoevocommunity.nature.com/users/345905-yukun-shi

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Course Personnel

Ms Shuyi (Ariana) Xu (Facilitator)

Secretary & Personal Assistant to Prof. MacLeod, Deep-Time Digital Earth Project; MA University of Toronto.


Ms Cathy Zhang (Facilitator)

Lecturer, Department of Applied Foreign Language Studies, Nanjing University; formerly an interpreter of MBA and EMBA courses offered by NJU and Cornell University

https://www.facebook.com/shuyi.xu.58

https://www.researchgate.net/profile/Cathy_Zhang14

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Course Leader Contact Details

Office: A464, Zhu Gongshan Building (School of Earth Sciences & Engineering), Nanjing University Xianlin Campus Nanjing Jiangsu 210023

Phone: +86 1985 280 0990 (CN) +44 0785 107b 1787 (UK)

E-mail: [email protected]

Office Hours: Thursdays: 11:00 AM - 13:00 PM China Time) and/or by appointment

MacLeod NJU Courses Website: https://macleod01.online

Norman MacLEOD BSc, MSc, PhD, FLS, FGS

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https://macleod01.online


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Course Web Site

https://macleod01.onlinehttps://macleod01.online




https://macleod01.online/entrepreneur’s-journey 18

Course Web Site

https://macleod01.onlinehttps://macleod01.online


https://macleod01.online/entrepreneur%E2%80%99s-journey

Course Schedule

Lectures held on Tuesdays at the 众创空间 Building, Room 204

Lectures begin at 18:30 (6:30 PM)

18:30 - 19:20 - Presentation 1

19:20 - 19:30 - Break

19:30 - 20:20 - Presentation 2 and/or Group Work


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Course Resources


Bland, D. J. & Osterwalder, A. 2020. Testing Business Ideas. John Wiley & Sons, Hoboken, New Jersey, 384 p.

Osterwalder, A. & Pineur, Y. 2010. Business Model Generation. John Wiley & Sons, Hoboken, New Jersey, 278 p. [Available in Chinese.]

Osterwalder, A., Pineur, Y., Bernarda, G. & Smith, A 2014. Value Proposition Design. John Wiley & Sons, Hoboken, New Jersey, 290 p. [Available in Chinese.]

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Course Schedule

Lectures held on Tuesdays at the 众创空间 Building, Room 204

Lectures begin at 18:30 (6:30 PM)

18:00 - 19:20 - Presentation 1

19:20 - 19:30 - Break

19:30 - 20:20 - Presentation 2 and/or Group Work


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Tony Hsieh†

Zappos

Gina Rinehart

Hancock Prospecting

Wang Laichen

Luxshare Precision Industry

Steve Jobs†

Apple Computer, Next Computer, Pixar

Productions

Sara Blakely

Spanx

Jack Ma

Alibaba Group

Bill Gates

Microsoft, Gates Foundation

Richard Branson

Virgin Group

Brian Action

WhatsApp

Michael Dell

Dell Computer

Ma Huateng

Tencent

Jeff Bezos

Amazon

Cher Wang

HTC,VIA Technologies

Jimmy Wales

Fandom Inc. Wikimedia Foundation

Larry Page

Google

Ariana Huffington

Huffington Post, Thrive Global

Mark Zuckerberg

Facebook

Ben Silbermann

Pinterest

Serge Brin

Google

Alexis Ohanian

Reddit

Oprah Winfrey

Oprah Winfrey Network

Dolly Parton

The Dollywood Co., Sandollar

Productions, Dixie Pixie Productions

Warren Bufet

Berkshire Hathaway, Inc.


prof. norman macleod

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