products & services presentation to the board 22/3/13
TRANSCRIPT
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PRODUCTS & SERVICESPRESENTATION TO THE BOARD
22/3/13
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Previous Funding Sources
Federal State AGPN Other0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
2012201120102009
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Handoff's Product/ Market Matrix
MARKET
Existing New
PRODUCT
Existing
MARKET PENETRATION
MARKET DEVELOPMENT
New PRODUCT DEVELOPMENT DIVERSIFICATION
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CheckUP FINANCEBackground
2007: Internal Review of Financial Management System
2007- 8: Scoping of other systems in marketplace
2008: Development of Shared Business Model (with AGPN & State Based Organisations
2008-9: System set-up and user training
2009: Implementation of new system by GPQ, AGPN, GPNSW, ACT Division & GPTAS (Note: GPTAS didn’t actually ever commence using the system)
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CheckUP FINANCE
The CheckUP Finance System is an online, cloud-based system designed specifically for primary health care organisations. It consists of a number of packages:
- Microsoft Navision (accounting package),
- JET Reports (reporting package)
- Sage Micropay Meridian (payroll system)
- ConnX Employee Service Portal (HR system)
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CheckUP FINANCE
2011: Improvement Foundation joined as new user.
2012: AGPN & ACT ceased being users in June.
2012: CQML joined as new user.
2013: GPNSW will cease as user from June.
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CheckUP FINANCECheckUP Finance Business Model
- No longer a shared business model.
- Offering parts of the system, as well as whole package (eg. accounts only, without payroll system).
- Costly product, but quality is excellent.
- Also offering financial support services.
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CheckUP FINANCE
2013 Member Fees (non-members rates are 20% more):
• New Users: $87,500 + GST (full package)
$44,500 + GST (accnts and reprts)
$58,000 + GST (payroll and HR)
• Ongoing: $28,000 + GST (full package)
$21,500 + GST (accnts and reprts)
$20,000 + GST (payroll and HR)
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CheckUP FINANCEStrategy• Develop new promotional material and marketing
strategy.• Offer financial services and support (eg.
bureauing model currently in place at GCML).• Current thinking - aim to generate $200,000
income from CheckUP Finance in next 12 months.
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CheckUP DIRECTORYBackground
2008-10: The CheckUP Directory (formerly the iHealth Care Directory) was established with funding support from a Commonwealth Government grant. Initially a listing of GPs and General Practices for use by health providers.
2010-11: Expansion to include allied health, specialists, community services and service information such as opening hours.
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CheckUP DIRECTORYBackground
2011: Transition to new host and introduction of new features including Google maps, enhanced searching functionality.
2012: Gold Coast Medicare Local & Darling Downs SWQ Medicare Local purchased live data feed to populate local view of CheckUP Directory.
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CheckUP DIRECTORYBackground
March 2013: Queensland Health fund CheckUP to send out Public Health alerts and key health information to GPs and other providers via the CheckUP Directory.
April 2013: Planned launch of public facing CheckUP Directory
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CheckUP DIRECTORYCheckUP Directory Benefits & Risks
- It is the leading health services directory in Queensland.
- Data validated constantly and at least on six monthly basis.
- Risk – there is a National Health Service Directory (NHSD). At this stage the NHSD is not as comprehensive, sophisticated or functional as the CheckUP Directory.
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CheckUP DIRECTORYCheckUP Directory Benefits (internally)
- Considerable asset for CheckUP as provides us with contact details for GPs and other health providers in Queensland.
- Can send out surveys directly to health providers (eg. GP Census)
- Can send out CheckUP information (eg. training offerings)
- Provides CheckUP with credibility that we can reach health providers directly.
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CheckUP DIRECTORYCheckUP Directory Business Model
- Live Data feed to a customisable Directory.
• CheckUP members - $17,500 p/year + $5,000 initial set-up fee.
• Non-members $21,000 p/year + $6,000 initial set-up fee.
- Advertising on CheckUP Directory – fees currently being determined.
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CheckUP DIRECTORYStrategy• Determine advertising fees and secure
advertisers.• Develop promotional material and marketing
strategy for public facing CheckUP Directory.• Current thinking - aim to generate $100,000
income from CheckUP Directory in next 12 months.
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CheckUP TRAINING
Background
• GPQ’s Training Services established mid 2010
• Senior Program Leader appointed February 2011
• Partnership with Health First Training Australia (HFTA)
• Diploma/Cert IV in Population Health
• Late 2011 new registered training organisation (RTO) partner – Health Industry Training
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CheckUP TRAININGBusiness Model
- Vocational Education and Training (VET)
- Short courses and information sessions
- Resource development
- Credentialing
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CheckUP TRAINING
Short courses and information sessions
• Scheduled or on-demand
• CheckUP developed and provided or brokered
• Income capacity based on number of workshops held and participant volume
• E.g. - one day workshop $325 members/$390 non-members (GST ex)
• 2 hr Piecing Together Primary Healthcare webinar $80 members/$100 non-members (GST ex)
-
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CheckUP TRAINING
Vocational Education and Training (VET)
• income based on no. of enrolments, and where applicable trainer time and therefore completions.
• E.g. National Workforce Development Fund (NWDF):
• Enrolments = $44,500 ($500 x 14 enrolments + $250 x 150 enrolments) +
• Trainer time = 15 hours per student at completion of 10 units + 15 hours per unit at completion of qualification @ $50/hour.
• If all 14 students complete - $21,000
• Total NWDF income = $65,500
-
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CheckUP TRAINING
Vocational Education and Training (VET) – but as of this year (new intake)….
• CheckUP will make $3,950/student ($2,200 at commencement + remainder upon completion).
• $1,550 management fee – HIT
• Intake of 15 students, everyone completes = $59,250 over 18 months.
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CheckUP TRAINING
Resource development and credentialing
• VET learner resources, mapped to competencies
• Continuing professional development applications developed and submitted on behalf of customer
• $120/hour
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CheckUP TRAININGStrategy• Identify and progress new opportunities e.g. training for
OSTDs, new NWDF application for Aboriginal Health Workers, GP Networks business model.
• Raise profile with particular markets i.e. members, GP Networks.
• Increase volume of short courses. – including webinar and on-line delivery options.
• Promote credentialing and resource development services.
• Aim to generate $300,000 income from CheckUP Training in next 12 months (increased from $100,000).
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CheckUP PEOPLE
• Early days
• Fee-for-service
• Offers our members and stakeholders a suite of business support and development services customised to meet their needs.
• Likely to include:
• Strategic and business planning
• Event and meeting facilitation
• Proposal/tender writing
• Secretariat services
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Product & Services: Challenges
• Pricing
• Market penetration
• Brand Awareness
• Funding to develop new products and improve/enhance existing products
• Profitability
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• Membership
• Sponsorship
• Events
• Other Products and Services
Other Income Sources
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