products are hard melbourne keynote
TRANSCRIPT
8/13/2019 Products Are Hard Melbourne Keynote
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Lean Startup
Product TeamsJanice Fraser November 2013
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TWEET!
#LeanStartup cc @LUXRCO
@clevergirl
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June & Pete’sWedding Cake
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http://saptstrength.com/
Pete June
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April
http://saptstrength.com/
May
June
July
August
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sedonaweddingcakes.com
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freebestpictures.blogspot.com
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thekitchn.com
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Zoe Clark, The Cake Parlour
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sedonaweddingcakes.com
Zoe Clark, The Cake Parlour
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LEANStar tup
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LEANStar tup
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Buildmeasure
learn!
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Lean Startup is NOT
Cheap Startup
Fast Startup
Shortcut Startup
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An approach for building companies that are
creating new products and services in
situations of extreme uncertainty. The approach advocates creating small
products that test the entrepreneur’s
assumptions, and using customer feedback to
evolve the product, thereby reducing waste.
Lean Startup is...
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1. List your assumptions.
2. Understand your customers.3. Experiment efficiently.
4. Adjust direction based on evidence.
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Lean Startup advocates experiments & learning
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Go backward to go forward.
Learn
Measur
e
Build
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Think of it like this...
TDD
A Lean Startup is a test-driven
COMPANY
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Victory is
measured inlearning.
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Plot the difference
THINK
release
MAKErelease
MAKErelease
MAKE
R I S K
= U
N V A L I D A T E D E F F O R T
TIME
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Lots of little wiggles
R I S K
= U
N V A L I D A T E D E F F O R T
TIME
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R I S K
= U
N V A L I D A T E D
E F F O R T
TIME
Each wiggle is a learning cycle.
MAKE
releaseBUILD
LEARN
BUILD
MEASURE
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This will changehow you think
about your role,your work, your
team, your process.
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1. Team first, then product.
2. PM + Dev + UX = 1 Product Team 3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
9. Decide quickly. Hold decisions lightly.
10. Don’t carry the past.
Principles for Lean Startup Teams
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Team first,
then product
1
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• Who’s on the team
•How they work together
• What they believe • Invest time in developing productive
relationships
Team first,
then product
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• Most of your decisions as a company,as a team, will be wrong.
• Flexible teams can solve almost anyproblem.
• A trusting team wastes little time on
pettiness, hurt feelings, arguments.
Why?
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Burning
social capital
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Chris Min10 years as CEO, Wharton MBA,
Silicon Valley trained
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“The courage to speak truths,pleasant or unpleasant, fosterscommunication and trust.
“The courage to discard failingsolutions and seek new onesencourages simplicity.
“The courage to seek real,concrete answers createsfeedback.”
The Influence of Agile
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Lean Startup teams believe in...(from Lean Manufacturing and Extreme Programming)
Simplicity
Courage
Trust
Process
Continuous Improvement
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If you get the
team right, you’ll
find your way to
the right product.
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Don’t carry
the past.
10
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Tom ConradGrew Pandora from 10 people to IPO
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• Whole company (up to 6 ppl), every 60 or 90 days. • Ahead of the meeting, everyone submits requests to the CEO/
CTO, with the prompt “We would be stupid not to…”
• Submit each idea as a slide, with a headline and a few bulletpoints to explain.
• 70-100 items. CEO/CTO de-duplicates and assigns a $-value thatrepresents the amount of effort
• “Dollars” are created in an amount that represents currentcapaticy, divided equally among the 6 participants.
• Day-long working session to “shop” for the most important items.
• Chuck the unfunded. Group the fully funded, nearly funded,radically under-funded.
• Discuss and bargain until you have a set of fully funded items.
Pandora-Style Planning
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Yesterday...
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WHICH LEADS US TO
Icebox Zero
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• User stories go stale after 60 days. • Rewrite as high-level objectives and put
those into the 60-day planning process. • When the high-level objectives are
“funded”, rewrite the stories...better,stronger, more relevant, based onnewest learning and metrics.
Icebox Zero
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@clevergirl @LUXRCO
Thank you!