productizing innovation a startup view - presented at product professionals networking session in...
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![Page 1: Productizing innovation a startup view - presented at product professionals networking session in bangalore india](https://reader035.vdocuments.site/reader035/viewer/2022062616/54b494a84a7959447b8b4576/html5/thumbnails/1.jpg)
Productizing InnovationA Startup View
![Page 2: Productizing innovation a startup view - presented at product professionals networking session in bangalore india](https://reader035.vdocuments.site/reader035/viewer/2022062616/54b494a84a7959447b8b4576/html5/thumbnails/2.jpg)
Idea Product
I have this great IDEA !
Nobody ‘else’ has done this !
Differentiate
Position
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Oh, OK Validation
All my friends / colleagues think this is a great product
We are in ‘testing /free use’ stage
Deploy in PROD
Pay real money
![Page 4: Productizing innovation a startup view - presented at product professionals networking session in bangalore india](https://reader035.vdocuments.site/reader035/viewer/2022062616/54b494a84a7959447b8b4576/html5/thumbnails/4.jpg)
Requirement Feature
We are ‘gathering requirements’
We are meeting different customers
Find real pain
Be the need
![Page 5: Productizing innovation a startup view - presented at product professionals networking session in bangalore india](https://reader035.vdocuments.site/reader035/viewer/2022062616/54b494a84a7959447b8b4576/html5/thumbnails/5.jpg)
Prioritize
Focus on a SINGLE metric for success
If you cannot grab attention in < 1 minDROP IT
Easy to Sell
Easy to Buy
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Localize
Markets react differently – find your niche
Price, CollectionPackaging / Bundle
PerceptionOf Need
Real Need