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Productivity Improvement in Kenya The CMS- Nestle Creating Shared Value Initiative Presentation by Kamau Kuria – Managing Director CMS at the 12 th AFCAC&E, Safari Park Hotel, Nairobi, on 13 th February 2015

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Page 1: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Productivity Improvement in Kenya

The CMS- Nestle Creating Shared Value Initiative

Presentation by Kamau Kuria –Managing Director CMS at the 12th

AFCAC&E, Safari Park Hotel, Nairobi, on 13th February 2015

Page 2: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Coffee Management Services Ltd(CMS)

• CMS commenced operations in February 2006

• Registered as a Coffee Management Agent in February 2006

• Licensed Coffee Marketing Agent

• Manage a 7 ton/hr dry mill at Karatina

• Manage a 2 ton/hr dry mill at Eldoret

Page 3: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Our Services• Farm Management• Pre-financing Coffee Production• Coffee Milling• Marketing• Price Risk Management• Accountancy Services• Bulk competitively priced farm inputs• Certification compliance-Utz,RFA,4C,FLO,Café Practices.• Project Management• Feasibility Studies• Environmental Audits

Page 4: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Problem Statement

• Declining farm productivity• Lack of extension services• Inadequate agronomical knowledge in the inheriting

young generation• Poor access to finance• Climate change• Emerging market demands - sustainability

Page 5: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Creating Shared Value Concept

The two pillars:

• Farmers connect: Designed to improve quality, ensure stable production, increase farmers revenue and yields on the existing land.

• Kenya plant expertise and provision: Designed to provide farmers with elite varieties.

Page 6: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

CMS and The Nescafe Plan

• Project start date: October 2011• Project period: 3 Years

Page 7: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Nestle CSV Participating Units

Page 8: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Project Activities

Page 9: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Soil Sampling and Analysis4,478 representativerandomly selected soilsamples from 2,254farmers collected foranalysis.

The analysis results arebeing implementedand fertilization is nowneed based and not aroutine exercise thusreducing waste.

Page 10: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Setting and Managing demo plots27 demo-plots set in 26 wetmills and managed as per coffeecalendar of activities as farmer training sites.

Page 11: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Farmer Trainings On GAPs/GPPs745 Promoter Farmers and management members trained at various institutions as TOTs(159 are women)

6 Agronomists with motorcycles reaching and training cumulatively over 44,969 farmers on GAPs and GPPs as well as other cross cutting issues

Page 12: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Field Training and Experiences328 Promoter Farmersand managementmembers participated inCSV Field Tour Trainingsin May/June 2014.

Over 11,500 farmersbenefited from 3rd yearfield visits and demoplots trainings by June2014

Page 13: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Establishing and Managing Nurseries

9 batian and shade treenurseries in place.

Over 238,593 seedlingssupplied to over 7,881farmers as at September2014.

100,000 seedlings currently at potting stage.

Page 14: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

Verification against the 4C standards in all the 9 FCS - 26wet mills.

The 9 units are now 4C Verified and 4C Licensed.

Market linkage - AA,AB,PB 4C Verified

Page 15: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

3 Year Production Chart

Page 16: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

ProductivityProduction of cherry rose to 14, 175,058 kg 2013/14 from4,847,526 kg at project inception.

16% more premium grades being registered from the unitstranslating to improved income to farmers.

On average, the three year production for the CSV increase is83% up.

One Unit Barichu had a 6 times increase from historicalaverages in 2013/14

Page 17: Productivity Improvement in Kenya - AFCA Home · Productivity Improvement in Kenya ... • Marketing • Price Risk ... CMS and The Nescafe Plan • Project start date: October 2011

ASANTE!

What is in the future?