productivity at thunder - kick off meeting
DESCRIPTION
In January 2013, Thunder SEO launched an “internal cause” of productivity evangelism back in January that we’re just now starting to see the impact of, including what we’ve learned about how Thunder operates and how we plan to implement this new knowledge company wide. As part of the process, we looked at areas where we loose value and time, and where improvements could be made -- including monthly reporting, campaign management and execution, client communication and others. We used this presentation to kick off the meeting. It goes into more detail of what we looked at, uncovered and decided. There's also much more detail on our blog - ThunderSEO.com/blog. If you're interested, I encourage you to check it out.TRANSCRIPT
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Produc'vity At Thunder
Presented by Max Thomas | January 23, 2013
Kick Off Meeting
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Ever feel like this?
Sisyphus
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How can we all feel like THIS!
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What is – The Secret?
PRODUCTIVITY
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Let’s look at – Produc2vity
Is this it?
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Let’s look at – Produc2vity
Is this it?
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Let’s look at – Produc2vity
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What is produc'vity – for Thunder Sense of Accomplishment
YES!!!!!
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What is produc'vity – for Thunder Work-Life Balance
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What is produc'vity – for Thunder Expansion
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What is produc'vity – for Thunder New Products & Services
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What is produc'vity – for Thunder Mo’ Money
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What is produc'vity – for Thunder Support Thunder’s Vision
Inspire passion for interactive marketing through true innovation and results.
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What is produc'vity – for Thunder
JOY
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How Do We Get There?
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Current produc'vity drains
1. Monthly reports 2. Switching gears between
campaigns 3. Knowing what’s happening 4. Optimal use of talent & resources 5. Client communication 6. Standards & existing knowledge
base 7. ______
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Automated KPI’s via Google API Phase 1: • Analytics-related charts can be populated automatically by day • These can be pulled into current report Phase 2: • Charts & data can auto-populate secure Google websites which clients can access to view report • Manual charts can also be added to Google websites
Solu'ons – Monthly reports
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Centralize Account Info & Messaging Create central location for campaign updates, tasks, communications, strategy, logins, etc.
• Look at Basecamp example
Solu'ons – Switching gears / What’s happening
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Maximize Internal Management Consider: Single system for managing internal tasks and operations OR Team-specific system
• Look at Trello example
Solu'ons – Switching gears / What’s happening
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Campaign & Internal Management • Client / Campaign >> Basecamp • Internal Ops >> Trello • Other considerations:
• __________ • __________
Solu'ons – Switching gears / What’s happening
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Optimize use of talent & resources Goal: Optimize in-house talent for highest value tasks & operations without losing intimate knowledge of campaign/client and hands-on knowledge of what we do.
Solu'ons – Talent & resources
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Optimize use of talent & resources • Considerations:
• Writers / Blog posts • ______
• Interns: • Blog posts (e.g., regional specific,
research-related, etc.) • Photos for posts, etc. • Social media updates • Blog research for outreach • Local search / citations • On-site keyword optimization • ___________ • ___________
Solu'ons – Talent & resources
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Solu'ons – Client communica2ons
Rule of Thumb #1: • “Your inbox is NOT your priority list.”
Rule of Thumb #2: • “Inbox zero”
Rule of Thumb #3: • “ Respond to a client email within 24 hours.”
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Solu'ons – Client communica2ons
Suggestions for managing client emails, communications, etc.
Considerations: • Turn off inner “auto responder”: Respond to client emails once during the day.
• Consolidate responses: Respond to clients with one email that addresses their questions (multiple emails)
• No Client Communication Day: Make one day a week “Emergency Email Only Day” and let everyone know in advance.
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Solu'ons – Client communica2ons
Suggestions for managing client emails, communications, etc.
Other considerations: • Email “what I’ve done”, NOT what “I’m going to do” (more proactive & cuts down on back-forth emails) • __________
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Poten'al drain – Graphics scheduling Goal: Develop system that shows:
1. How long to create a graphic (e.g., banner, thumbnail, infographic, ebook, etc.) 2. When to expect the graphic will be ready (e.g., “scheduling”) 3. Work schedule for Graphics so can work with a system
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Know thyself – Internal 2me audit
When: February 2013 How: Basecamp Track: Everything (including emailing, biz dev, mgt, etc.) Goals: • Know how long it takes to execute on specific tasks • Confirm time spent matches with what we charge • Determine profitability of existing campaigns • Determine “true” costs of how we operate • Identify areas for increased productivity, value maximizing & growth opportunities • Understand our business better
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a) Roll-out of NEW automated KPIs
b) Managing campaigns in basecamp
c) Managing internal op’s using Trello
d) Determine best mix of talent
e) Client communication ideas
f) February: Internal Time Audit
Wrap-‐Up
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a) Determine which campaigns to start using automated KPIs
b) Schedule Basecamp training session
c) Schedule Trello training session
d) Implement any client comm ideas
e) Setup campaigns in Basecamp for audit
f) Prioritize & create templates / best practices
Next Steps