production booklet for cmp music video production · production booklet for ... much of the same...

Production Booklet for

CMP Music Video Production

Title: ‘Nekomeshi’ Yakushimaru Etsuko

Duration: 2:28

______________________________________________________________________________ Contents:

1. Performance Description 2. Storyboard 3. Moodboard 4. Prop List 5. Production Schedule 6. Script 7. Clearances 8. Risk Assessment 9. Call Sheet 10. Found Footage

Performance Description and Storyboard ____________________________________________________________________________

__ Nekomeshi translated as ‘Cat food’ is a light japanese ‘experimental jpop’ song made by

Yakushimaru Etsuko; who’s known for her very light but fast form of singing, understated and often accompanied by a bubbly instrumental track.

Her songs are most comparable to the music of the japanese artist ‘Daoko’ whose music follows much of the same stylings but with a focus on more rap style lyricism. The similarities in their work should likely follow through to their videos, as both have a similar audience of 2030 year olds.

I’ve chosen to animate the video mostly for the sake of time constraints and work efficiency, but the technique is common for this style of artist, as both Daoko and Etsuko the artist in question have worked with animation companies before in partnership for opening themes to animated programs,

and both audiences likely extend from that audience in aesthetic.

The target audience as a recent survey implies is 16 to 20 year old fans of animation.This audience matches the expectations of the artists, whom’ve already had animation experience in the

past.

The music video will conform to these genres and techniques;

Animation Narrative Interpretive

Cutting to the beat

All of which are common to be used together and have been proven in many music videos before now.

(Cont. next page)

Moodboard ____________________________________________________________________________

__

Equipment List and Production Schedule

______________________________________________________________________________

(as this is a purely digitally done video, a standard ‘prop list’ has been changed to an ‘equipment list’.)

Equipment Description Needed for Notes

Wacom Bamboo Drawing tablet

A small black tablet with a pen style input, accurate though lacking in a screen.

Drawing and animation, accurately done artwork for the project in a digital format.

N/A

Adobe CS6 Premiere Pro

Editing software by Adobe

Editing and compiling N/A

PaintToolSAI Drawing program, useful for clean and efficient drawing, large brush variety with customiseable settings.

Drawing and animation.

(Requires english to japanese translation patch.)

(The schedule’s lack of complexity extends from the work type of solo animation; where a lack of cooperation leads to less need for extreme planning, instead focusing on work hours and

dedication.)

Day Timespan Work

Saturday 11:00AM 1:00AM Drawing and compiling

Sunday 11:00AM 1:00AM Drawing and compiling

Monday 9:00AM 1:00AM Drawing and compiling/editing and evaluating

Lyrics ____________________________________________________________________________

__ The lyrics to the song are… well… ‘simplistic’ is one word to describe them… The song’s lyrics themselves are very simplistic, though they do feed into the cutesy relaxing mood of the genre, and work well with the visuals. Though i will list them here, let it be known that the lyrics too the song had very little governance over the story apart from the fact that there is a cat in both. English Translation Japanese Romanji (Phonetic)

Meow meow meow meow meow meow, you say

lunch (Crack an egg)

Meow meow meow meow meowmeow, I say dinner

(Eat a fish)

We’ll only eat together in the morning

It feels good? What about feelings? “Nope, I don’t

know anything at all.”

It doesn’t matter? Fight the tears. “That’s right; I

didn’t see anything at all.”

Huff huff huff huff, are you working? Won’t you

quit?

Huff huff huff huff, take a break for once



Meow meow meow meow meow meow, I say

dinner (Eat a fish)

Dinner comes after breakfast?

It feels good? What about feelings? “Nope, I don’t

nya nya nya nya nya nya You say hiru gohan

(tamago wo kakeru)

nya nya nya nya nya nya I say ban gohan

(sakana wo taberu)

asa dake ni issho ni tabeyou

ii kanji tte donna kanji no koto? “iie watashi wa

nani mo shirimasen”

dou demo ii tte namida koraeteta yo “sou ne

watashi wa nani mo mitemasen”

baa baa baa baa ba hataraku no? yamechau no?

baa baa baa baa ba hito mazu kyuukei


(tamago wo kakeru)


(sakana wo taberu)

asa kara mata ban gohan?

ii kanji tte donna kanji no koto? “iie watashi wa

know anything at all.”

The Colonel? What kind of flavor does that have?

“Nope, I don’t know anything at all.”

In a little while? You kept me waiting for 9 hours

“Nope, I didn’t show anything at all.”

You’re at your limits? Fight the tears. “Nope, I

didn’t see anything at all.”


quit?

Huff huff huff huff, are you tired? How about you

quit?


quit?

Huff huff huff huff, if you’re tired, then just quit

Isn’t the sunset pretty? How about you quit?

It might rain tomorrow? How about you quit?

Isn’t tonight pretty too? Won’t you quit?

Huff huff huff huff, take a break for once




dinner (Eat a fish)




dinner (Eat a fish)

We only meow meow meow together in the

morning

nani mo shirimasen”

kaanerusan tte donna aji ga suru no? “iie watashi

wa nani mo shirimasen”

mou sugu ne tte matasarete 9 (ku) jikan “iie

watashi wa nani mo misemasen”

mou genkai tte namida koraeteta yo “iie watashi

wa nani mo mitemasen”


baa baa baa baa ba tsukareta no? yamechaeba?


baa baa baa baa ba tsukaretara yamechaeba

yuuhi ga kirei da ne? yamechaeba?

ashita wa ame kamo ne? yamechaeba?

konya mo kirei da ne? yamechau no?

baa baa baa baa ba hito mazu kyuukei


(tamago wo kakeru)


(sakana wo taberu)


(tamago wo kakeru)


(sakana wo taberu)

asa dake issho ni nya nya nya

Script ____________________________________________________________________________

__

Nekomeshi ‘Cat food’ Animated Music video

_____________________________________________________________________

Scene 1 (Intro):

Exterior, Hillside, daytime. The shot opens with a clear view of the setting of the video, a small rural town. But during the shot a cat slowly pans into view and is brought into focus. Exterior, Bus stop, daytime. Shot 2 establishes our second character, a girl on her way home. The girl takes the opposite side of the frame, as the two characters face towards each other between shots. Exterior, Field, daytime. This shot acts as a continuation of the cat’s shot, where we see him stretching across frame towards the same side as the girl, implying their meeting in the next shot. Exterior, Town, daytime. The girl looks over to the camera in surprise, where a closeup shows the glint in here eye as we cut to a lowangled long shot of the two seeing each other for the first time. Cut to white screen. We then get a small montage of the girl trying to befriend the cat, shown from the first person, she then reaches into her bag and grabs an apple for the cat to play with. The apple’s colour (red) is a common thematic element that links the two characters together in the story.

Exterior, Town, sunset. The scene fades between two shots of the characters relaxing on the side of the street, girl resting against a bike rack. Coming closer she notices the cat’s collar, and a closeup to her eye fades out to a flashback of their relationship. Three panning images go across the screen, surrounded by a crayon textured white void, firstly; a shot of the two meeting, as the girl sits in the rain keeping the cat company, next; a shot of the two riding a bicycle, displaying a development of their relationship, cut short by the next shot that brings into focus the cat, now dead from old age, in front of the crying child. We then fade back to the girl’s eyes, welling in happy tears. Then followed by her picking the cat up excited. Finally, a montage of the two walking together links day and night together, as we see them walk to the hillside of the begining of the story. Exterior, Hillside, night time. The girl lays with the cat, as the two look up to the sky, where two stars fly above the town, then cut back to the cat’s empty collar, implying the leaving of the cat once more, giving the girl one more day with her childhood pet, before drifting off to sleep.

Risk Assessment, Clearances, and Contact Information

______________________________________________________________________________

As this production was a sole effort under nothing but a drawing tablet and computer, risks are rather narrow. Though due to the formatting of the production booklet, an assessment of some

more basic risks has been included.

Risk Description Solution

Potential loss of data The corruption or loss of digital data (more likely for an all digital production such as this.)

Backups and extra copies, save often and protect the potential loss of portable data.

Lack of time A lack of time leading to the production’s failure

Work early and quickly, potentially drop quality in less important scenes for the sake of time.

Water Any misplacement of liquids near computer hardware.

Work safely and drink outside of immediate vicinity of electronics.

An email would have been sent out to the japanese company in question, though considering

the language barrier i decided against the idea. Even so the email has been written out below to be viewed for educational purposes;

Dear, Legal team of King Records Japan. I am Lachlan Bone; a Creative Media student currently learning in a sixform college in england. I have written to request legal permission for the use of the artist Yakushimaru Etsuko’s song ‘Nekomeshi’ under educational purposes. Said artist shall be credited under both the finished production, and any preproduction including her work, your company will also be mentioned by name at the beginning and end of the finished production, so as to properly credit your company in the ownership of the song.

Thank you for allowing me to further my education with the use of the song, and thank you for your cooperation.

From Lachlan Bone.

(Cont. next page) Work on the production will be handled by me, and as such, contact information for the

production has been included below. Lachlan Bone Phone Number: 01491 575557 Email Address: [email protected]

Feel free to call or email for any production information or legal inquiries.

mailto:[email protected]

production booklet for cmp music video production · production booklet for ... much of the same...

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