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Production and Cost Analysis I 12 Production and Cost Analysis I Production is not the application of tools to materials, but logic to work. — Peter Drucker CHAPTER 12 Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

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  • Production and Cost Analysis I 12

    Production and Cost Analysis I

    Production is not the application of

    tools to materials, but logic to work.

    — Peter Drucker

    CHAPTER 12

    Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin

  • Production and Cost Analysis I 12

    The Role of the Firm

    • A firm is an economic institution that transforms factors of production into goods and services

    • In the supply process, people offer their factors of production, such as land, labor, and capital, to the market

    • Production is the transformation of factors into goods

    12-2

  • Production and Cost Analysis I 12

    The Role of the Firm

    • Firms:

    1. Organize factors of production and/or

    2. Produce goods and services and/or

    3. Sell produced goods and services

    McGraw-Hill/Irwin Colander, Economics 3

  • Production and Cost Analysis I 12

    Firms Maximize Profit

    • The goal of a firm is to maximize profits

    • Profit = Total Revenue – Total Cost

    • For economists, total cost is explicit payments to the factors of production plusthe opportunity cost of the factors provided by the owners of the firm

    12-4

  • Production and Cost Analysis I 12

    Firms Maximize Profit

    • For economists, total revenue is the amount a firm receives for selling its product or service plus any increase in the value of the assets owned by the firm

    McGraw-Hill/Irwin Colander, Economics 5

  • Production and Cost Analysis I 12

    Firms Maximize Profit

    • Economists and accountants measure profit differently

    • Explicit cost =money paid out (rent, wages, etc.)

    • Implicit cost=opportunity cost of the factors of production used by the firm

    12-6

  • Production and Cost Analysis I 12

    Firms Maximize Profit

    • Accountants focus on explicit costs and revenues

    • Accounting profit = explicit revenue –explicit cost

    McGraw-Hill/Irwin Colander, Economics 7

  • Production and Cost Analysis I 12

    Firms Maximize Profit

    • Economists focus on both explicit and implicitcosts and revenue

    • Economic profit = (explicit and implicit revenue) – (explicit and implicit cost)

    McGraw-Hill/Irwin Colander, Economics 8

  • Production and Cost Analysis I 12

    The Production Process

    Short Run

    • A firm is limited in regard to what production decisions it can make

    • Some inputs are fixed

    Long Run

    • A firm chooses from all possible production techniques

    • All inputs are variable

    McGraw-Hill/Irwin Colander, Economics 9

    •The production process can be divided into the short run and the long run

  • Production and Cost Analysis I 12

    What do the long run and short run mean?

    • The terms short run and long run refer to the flexibility that the firm has in changing the level of output

    McGraw-Hill/Irwin Colander, Economics 10

  • Production and Cost Analysis I 12

    Production Tables and Production Functions

    • A production table is a table showing the output resulting from various combinations of factors of production or inputs

    12-11

  • Production and Cost Analysis I 12

    A Production Table (P. 281)

    # of

    workers

    Total

    Output

    Marginal

    Product

    Average

    Product

    0 04

    6

    7

    6

    5

    3

    1

    0

    -2

    -5

    ---

    1 4 4

    2 10 5

    3 17 5.7

    4 23 5.8

    5 28 5.6

    6 31 5.2

    7 32 4.6

    8 32 4.0

    9 30 3.3

    10 25 2.5

    Marginal product is the additional output that comes from an additional worker,

    other inputs constant

    Average product is the output per

    worker

    12-12

  • Production and Cost Analysis I 12

    The Production Function

    • The production function tells the maximum amount of output that can be derived from a given number of inputs

    • Note it has three stages

    McGraw-Hill/Irwin Colander, Economics 13

  • Production and Cost Analysis I 12

    Graphing a Production Function Q

    Increasing marginal productivity

    Diminishingmarginal productivity

    DiminishingAbsolute productivity

    Number of workers

    TP

    A production function is the

    relationship between then inputs and the

    outputs

    32

    26

    20

    14

    8

    2

    1 2 3 4 5 6 7 8 9 10

    12-14

  • Production and Cost Analysis I 12

    Graphing Marginal and Average Productivity

    Increasing marginal

    productivity

    Diminishingmarginal productivity

    DiminishingAbsolute productivity

    Number of workers

    AP

    MP

    Q

    Marginal productivity first increasesThen marginal

    productivity declinesEventually marginal

    productivity is negative

    8

    6

    4

    2

    0

    -2

    -4

    -6

    1 2 3 4 5 6 7 8 9 10

    12-15

  • Production and Cost Analysis I 12

    Law of Diminishing Marginal Productivity

    # of

    workers

    Total

    Output

    Marginal

    Product

    Average

    Product

    0 04

    6

    7

    6

    5

    3

    1

    0

    -2

    -5

    ---

    1 4 4

    2 10 5

    3 17 5.7

    4 23 5.8

    5 28 5.6

    6 31 5.2

    7 32 4.6

    8 32 4.0

    9 30 3.3

    10 25 2.5

    Law of diminishing marginal productivity states as more of a variable input is added to an existing fixed input, after some point the additional output from the additional input will fall

    Increasing marginal productivity

    Diminishingmarginal productivity

    DiminishingAbsolute productivity

    12-16

  • Production and Cost Analysis I 12

    The Costs of Production

    • Fixed costs (FC) are those that are spent and cannot be changed in the period of time under consideration

    • In the long run, there are NO fixed costs since all inputs are variable

    • In the short run, a number of inputs and their costs will be fixed

    12-17

  • Production and Cost Analysis I 12

    The Costs of Production

    • Variable costs (VC) are costs that change as output changes

    • Workers are an example of VC

    • Total cost (TC) is the sum of the variable and fixed costs

    • TC = FC + VC

    McGraw-Hill/Irwin Colander, Economics 18

  • Production and Cost Analysis I 12

    The Costs of Production

    • Average fixed costs (AFC) equals fixed cost divided by quantity produced• AFC = FC/Q

    • Average variable costs (AVC) equals variable cost divided by quantity produced• AVC = VC/Q

    12-19

  • Production and Cost Analysis I 12

    The Costs of Production

    • Average total cost (ATC) equals total cost divided by quantity produced

    • ATC = TC/Q or ATC = AFC + AVC

    • Marginal cost (MC) is the increase in total cost when output increases by one unit

    • MC = ΔTC/ΔQ

    McGraw-Hill/Irwin Colander, Economics 20

  • Production and Cost Analysis I 12

    Costs of Production Table

    Output FC ($) VC ($) TC ($) MC ($) AFC ($) AVC ($) ATC ($)

    3 50 38 8812

    16.67 12.66 29.33

    4 50 50 100 12.50 12.50 25.00

    9 50 100 1508

    5.56 11.11 16.67

    10 50 108 158 5.00 10.80 15.80

    16 50 150 2007

    3.13 9.38 12.51

    17 50 157 207 2.94 9.24 12.18

    22 50 200 25010

    2.27 9.09 11.36

    23 50 210 260 2.17 9.13 11.30

    27 50 255 30515

    1.85 9.44 11.29

    28 50 270 320 1.79 9.64 11.43

    32 50 400 450 1.56 12.50 14.06

    12-21

  • Production and Cost Analysis I 12

    The Shapes of Cost Curves

    • The variable and total cost curves have the same shape

    • Increasing output increases VC and TC

    • The fixed cost curve is always constant

    • Increasing output doesn’t change FC

    12-22

  • Production and Cost Analysis I 12

    Graphing Total Cost Curves

    FC

    Total Cost

    FC curve is constant

    TC and VC curves

    increase as Q increases

    Q

    500

    400

    300

    200

    100

    04 8 12 16 20 24 28 32

    VC

    TC

    12-23

  • Production and Cost Analysis I 12

    The Shapes of Cost Curves

    • The average fixed cost (AFC) curve is downward sloping

    • Increasing output decreases AFC

    • The marginal cost (MC), average variable cost (AVC), and average total cost curves (ATC) are U-shaped

    • Increasing output initially leads to a decrease in MC, AVC, and ATC but eventually they increase

    McGraw-Hill/Irwin Colander, Economics 24

  • Production and Cost Analysis I 12

    Graphing Per Unit Output Cost Curves

    AVC

    MC

    ATC

    AFCQ

    Cost

    AFC curve decreases

    MC, ATC, and AVC curves

    are U-shaped

    35

    30

    25

    20

    15

    10

    5

    04 8 12 16 20 24 28 32

    12-25

  • Production and Cost Analysis I 12

    The Shapes of Cost Curves (continued)

    • The U-shape of ATC and AVC curves is due to:

    • When output is increased in the short run, it can only be done by increasing the variable input

    • The law of diminishing productivity causes marginal and average productivities to fall

    12-26

  • Production and Cost Analysis I 12

    The Shapes of Cost Curves

    • As average and marginal productivities fall, average and marginal costs rise

    • The marginal cost curve goes through the minimum points of the ATC and AVC curves (know this!)

    McGraw-Hill/Irwin Colander, Economics 27

  • Production and Cost Analysis I 12

    The Relationship Between Marginal Cost and Average Cost

    AVC

    MC

    Q

    Costs per unit

    ATCThe marginal cost curve goes through the minimum point

    of both the ATC and AVC curves

    12-28

  • Production and Cost Analysis I 12

    The Relationship Between Marginal Productivity and Marginal Costs

    AVC

    Q

    MC

    Q

    Output per worker

    Costs per unit

    If marginal productivity is rising, marginal costs are falling

    If average productivity is falling, average costs are rising

    MP of workers

    AP of workers

    12-29

  • Production and Cost Analysis I 12

    • If MC > ATC, then ATC is rising

    • If MC > AVC, then AVC is rising

    • If MC < ATC, then ATC is falling

    • If MC < AVC, then AVC is falling

    • If MC = AVC and MC = ATC, then AVC and ATC are at their minimum points

    The Relationship Between Marginal Cost and Average Cost

    12-30

  • Production and Cost Analysis I 12

    Chapter Summary

    • Accounting profit is explicit revenue less explicit cost

    • Economists include implicit revenue and cost in determining

    economic profit

    • Implicit revenue includes the increases in the value of assets

    owned by the firm

    • Implicit costs include opportunity cost of time and capital

    provided by owners of the firm

    • In the long run a firm can choose among all possible

    production techniques; in the short run it is constrained in

    its choices because at least one input is fixed

    12-31

  • Production and Cost Analysis I 12

    Chapter Summary

    • The law of diminishing marginal productivity states that as more

    of a variable input is added to a fixed input, the additional

    output will eventually be decreasing

    • Costs are generally divided into fixed costs, variable costs, and

    marginal costs

    • TC = FC + VC

    • MC = ΔTC/ΔQ

    • AFC = FC/Q

    • AVC = VC/Q

    • ATC = AFC + AVC

    12-32

  • Production and Cost Analysis I 12

    Chapter Summary

    • AVC and MC are mirror images of the average and marginal

    products

    • The law of diminishing marginal productivity causes marginal

    and average costs to rise

    • MC goes through the minimum points of the AVC and ATC

    • If MC > ATC, then ATC is rising

    • If MC = ATC, then ATC is constant

    • If MC < ATC, then ATC is falling

    12-33

  • Production and Cost Analysis II 13

    Production and Cost Analysis II

    Economic efficiency consists of making

    things that are worth more than they cost.

    — J. M. Clark

    CHAPTER 13

    Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin

  • Production and Cost Analysis II 13

    Making Long-Run Production Decisions

    • Firms have more options in the long run and they can change any input they want

    • Neither plant size or technology available is given

    13-35

  • Production and Cost Analysis II 13

    Making Long-Run Production Decisions

    • Firms look at costs of various inputs and the technologies available for combining these inputs

    • When choosing among existing technologies in the long run, firms are interested in the lowest cost (economically efficient) methods of production

    McGraw-Hill/Irwin Colander, Economics 36

  • Production and Cost Analysis II 13

    Technical Efficiency and Economic Efficiency

    • Technical efficiency in production means that as few inputs as possible are used to produce a given output

    13-37

  • Production and Cost Analysis II 13

    Technical Efficiency and Economic Efficiency

    • The economically efficient method of production produces a given level of output at the lowest possible cost

    • In the long run, firms will look at all available production techniques and choose the technology that, given available inputs and prices, is economically efficient

    McGraw-Hill/Irwin Colander, Economics 38

  • Production and Cost Analysis II 13

    Determinants of the Shape of the Long-Run Cost Curve

    • The law of diminishing marginal productivity does not apply in the long run since all inputs are variable

    • The shape of the long-run cost curve is due to the existence of economies and diseconomies of scale

    13-39

  • Production and Cost Analysis II 13

    Economies of Scale

    • Economies of scale exist when long-run average total costs decrease as output increases

    • These are shown by the downward sloping portion of the long-run average total cost curve

    • Indivisible setup costs create many real-world economies of scale

    13-40

  • Production and Cost Analysis II 13

    Economies of Scale

    • An indivisible setup cost is the cost of an indivisible input for which a certain minimum amount of production must be undertaken before the input becomes economically feasible to use

    • This is important because as output increases, the costs per unit decrease

    McGraw-Hill/Irwin Colander, Economics 41

  • Production and Cost Analysis II 13

    Economies of Scale

    • Example: The cost of a blast furnace or an oil refinery is an example of an indivisible setup cost

    McGraw-Hill/Irwin Colander, Economics 42

  • Production and Cost Analysis II 13

    Economies of Scale

    • The minimum efficient level of production is the amount of production that spreads setup costs out sufficiently for firms to undertake production profitably

    13-43

  • Production and Cost Analysis II 13

    Economies of Scale

    • The minimum efficient level of production is reached once the size of the market expands to a size large enough for firms to take advantage of all economies of scale

    • This is where average total costs are at a minimum

    McGraw-Hill/Irwin Colander, Economics 44

  • Production and Cost Analysis II 13

    Diseconomies of Scale

    • Diseconomies of scale exist when long-run average total costs increase as output increases

    • These are shown by the upward sloping portion of the long-run average total cost curve

    • Diseconomies of scale usually, but not always, start occurring as firms get large

    13-45

  • Production and Cost Analysis II 13

    A Typical Long-Run Average Total Cost Curve

    Q

    Costs per unit

    11

    $50

    $55

    17

    $60

    14 20

    Long-run average total cost (LRATC)

    ATC falls because of economies of scale

    ATC is constant because of constant returns to

    scale

    ATC rises because of diseconomies of

    scale

    Minimum efficient level

    of production

    13-46

  • Production and Cost Analysis II 13

    Diseconomies of Scale

    • Two reasons for diseconomies of scale are:

    1. As the size of firms increase, monitoring costs generally increase

    – Monitoring costs: the costs incurred by the organizer of production (seeing to it that the employees do what they are supposed to do)

    13-47

  • Production and Cost Analysis II 13

    Diseconomies of Scale

    2. As the size of firms increase, team spirit/morale decreases

    – The larger the firm, the more difficult this becomes

    McGraw-Hill/Irwin Colander, Economics 48

  • Production and Cost Analysis II 13

    Constant Returns to Scale

    • Constant returns to scale exist when average total costs do not change as output increases

    • This is shown by the flat portion of the long-run average total cost curve

    • Constant returns to scale occur when production techniques can be replicated again and again to increase output

    13-49

  • Production and Cost Analysis II 13

    A Typical Long-Run Average Total Cost Table

    QTC of Labor

    ($)

    TC of Machines

    ($)TC ($) ATC ($)

    11 381 254 635 58

    12 390 260 650 54

    13 402 268 670 52

    14 420 280 700 50

    15 450 300 750 50

    16 480 320 800 50

    17 510 340 850 50

    18 549 366 915 51

    19 600 400 1000 53

    20 666 444 1110 56

    ATC falls because of economies of

    scale

    ATC is constant because of

    constant returns to scale

    ATC rises because of

    diseconomies of scale

    13-50

  • Production and Cost Analysis II 13

    The Envelope Relationship

    • The envelope relationship is the relationship between long-run and short run average total costs

    • Remember:

    • In the long run, all inputs are flexible/variable

    • In the short run, some inputs are fixed

    13-51

  • Production and Cost Analysis II 13

    The Envelope Relationship (continued)

    • So, if we have a LRATC we can see that it is an envelope of SRATCs

    • Each short-run cost curve touches the long-run cost curve at only one point

    • Each SRATC curve will always be above or tangent to the LRATC curve

    McGraw-Hill/Irwin Colander, Economics 52

  • Production and Cost Analysis II 13

    The Envelope of Short-Run Average Total Cost Curves

    SRMC3

    SRATC3

    SRMC4

    SRATC4

    SRMC1

    SRATC1

    SRMC2

    SRATC2

    LRATC

    Q

    Costs per unit

    The long-run average

    total cost curve (LRATC)

    is an envelope of the

    short-run average total

    cost curves (SRATC1-4)

    13-53

  • Production and Cost Analysis II 13

    Entrepreneurial Activity and the Supply Decision

    • Supplier’s expected economic profit per unit is the difference between the expected price of a good and the expected average total cost of producing it

    • Profit underlies the dynamics of production in a market economy

    • The expected price must exceed the opportunity cost of supplying the good for a good to be supplied

    13-54

  • Production and Cost Analysis II 13

    Entrepreneurial Activity and the Supply Decision

    • An entrepreneur is an individual who sees an opportunity to sell an item at a price higher than the average cost of producing it

    • They visualize the demand and convince the owners of the factors of production that they want to produce those goods

    • Entrepreneurs organize production

    13-55

  • Production and Cost Analysis II 13

    Using Cost Analysis in the Real World

    • Some of the problems of using cost analysis in the real-world include the following:

    • Uncertainty

    13-56

    •Economies of scope•Learning by doing and technological change•Many dimensions•Unmeasured costs•Joint costs•Indivisible costs

    • Asymmetries

    • Multiple planning and adjustment periods with many different short runs

    • And many more

  • Production and Cost Analysis II 13

    Using Cost Analysis in the Real World

    • The cost of production of one product often depends on what other products a firm is producing

    • There are economies of scope when the costs of producing goods are interdependent so that it is less costly for a firm to produce one good when it is already producing another

    13-57

  • Production and Cost Analysis II 13

    13-58

    Using Cost Analysis in the Real World:Learning by Doing and Technological Change

    • Learning by doing means that as we do something, we learn what works and what doesn’t, and over time we become more proficient at it

    • Technological change is an increase in the range of production techniques that leads to more efficient ways of producing goods and the production of new and better goods

  • Production and Cost Analysis II 13

    Using Cost Analysis in the Real World: Unmeasured Costs

    • Economists include opportunity costs while accountants use explicit costs that can be measured

    • Economists include the owner’s opportunity cost which is the forgone income that the owner could have earned in another job

    13-59

  • Production and Cost Analysis II 13

    Using Cost Analysis in the Real World: Unmeasured Costs

    • In measuring the costs of depreciable assets, accountants use historical cost which is what a depreciable item costs in terms of money actually spent for it as the cost basis

    • If the depreciable asset increased in value, an economist would count its increased value as revenue

    McGraw-Hill/Irwin Colander, Economics 60

  • Production and Cost Analysis II 13

    Chapter Summary

    • An economically efficient production process must be technically efficient, but a technically efficient process may not be economically efficient

    • The long-run average total cost curve is U-shaped because economies of scale cause average total cost to decrease; diseconomies of scale eventually cause average total cost to increase

    • Marginal cost and short-run average cost curves slope upward because of diminishing marginal productivity

    13-61

  • Production and Cost Analysis II 13

    Chapter Summary

    • The long-run average cost curve slopes upward because of diseconomies of scale

    • The envelope relationship between short-run and long-run average cost curves reflects that the short-run average cost curves are always above the long-run average cost curve, except at just one point

    • An entrepreneur is an individual who sees an opportunity to sell an item at a price higher than the average cost of producing it

    13-62

  • Production and Cost Analysis II 13

    Chapter Summary

    • Once we start applying cost analysis to the real world, we must include a variety of other dimensions of costs that the standard model does not cover

    • Costs in the real world are affected by:

    • Economies of scope

    • Learning by doing and technological change

    • Many dimensions to output

    • Unmeasured costs, such as opportunity costs

    13-63