, 3 Times Square, 6th Floor, New York, NY 10036 | www.TimesSquare2.com

INTERACT. ENTERTAIN. INFORM.

PRODUCTION OPTIONSThe three options listed below are for a 30-second animation running simultaneously on the Thomson Reuters Sign and the NASDAQ Tower. Design and programming for interactive and dynamic content will increase the back end production and testing time.

OPTION #1 The client, agency or production company provides all the assets, such as graphics, videos and copy. The Production Team will design and produce the animations with one round of revisions. The assets are delivered 3 weeks before the launch date.

OPTION #2 The client, agency or production company provides the creative concept along with keyframes or storyboard to animate. Following this creative direction, the Production Team will produce the animation with one round of revisions. The keyframes or storyboard are produced in our Photoshop template and delivered with the creative concept 2 weeks before the launch date.

OPTION #3 The client, agency or production company designs and produces the animation in our After Effects template (tutorial available). The final files (targa sequence or collected After Effects project) are delivered 1 week before the launch date.

Bridging the entire south side of the Square at 43rd Street, from Broadway to Seventh Avenue, is a massive 19,200 square foot LED display system that is viewable from all angles

and sets the stage for today’s biggest and boldest brand ideas – ideas that can reach consumers by the millions, and one at a time.

The NASDAQ Tower and The Thomson Reuters Sign viewed from Military Island.

, 3 Times Square, 6th Floor, New York, NY 10036 | www.TimesSquare2.com

INTERACT. ENTERTAIN. INFORM.

TECHNICAL SPECIFICATIONSTHE THOMSON REUTERS SIGNThe Thomson Reuters Sign is located on the southwest corner of 7th Avenue and 43rd Street. It is 22 stories tall and comprised of 11 differently- proportioned digital displays that work as one. The total working resolution is 2,517 x 4,478 pixels at 72 DPI.

The Thomson Reuters Sign viewed from 7th Avenue just south of 43rd Street

The Thomson Reuters Sign viewed from Military Island

The NASDAQ Tower viewed from 7th Avenue and 43rd Street

PRODUCTION TEAMThe Production Team is made up of high-level creative, programming and production professionals who will work with you to manage all aspects of running a campaign on the display. Using the latest technology, these highly-skilled professionals will ensure confidence in your campaign’s requirements and execution. Contact us at 646 223 8000 or productionteam@timessquare2.com.

THE NASDAQ TOWERThe NASDAQ Tower is located on the southeast corner of Broadway and 43rd Street. It is 7 stories tall with a total working resolution of 1,280 x 1,676 pixels at 72 DPI.

Sign Pixels (W x H) Feet (W x H)

NASDAQ 1280 x 1676 84 x 120

1676

pix

els

1280 pixels

SIX-FOOT ADULT

2517 pixels

Latitude and Longitude40˚45'24.2" N, 73˚59'11.3" W

Latitude and Longitude40˚45'22.8" N, 73˚59'09.7" W

44

78 p

ixel

s

= Actual Size

Sign # Pixels (W x H) Feet (W x H)

3 200 x 2580 13.5 x 169.2

4 420 x 700 27.6 x 45.9

5 240 x 352 15.9 x 23.1

6 304 x 352 19.9 x 23.1

7 544 x 496 35.8 x 32.6

8 256 x 352 16.9 x 23.1

9 256 x 352 16.9 x 23.1

10 128 x 352 8.4 x 23.1

11 160 x 352 10.6 x 23.1

12 192 x 368 12.7 x 24.1

13 208 x 400 13.7 x 26.3

= Sign Number

Lobby (7th Avenue)Broadway and 43rd Street 7th Avenue 43rd Street

1313 12 11 10 9

4

3

8 7 6 5

208 192 160 128 256 256 304

544

420

700

2580

240

200

400 368 352 352 352 352 352496 352

= Window