productcamp austin spring 2010 - start with the story
DESCRIPTION
Presentation from ProductCamp Austin 2010 - Start with the Story by Joshua DuncanTRANSCRIPT
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Product Management: Start With The Story
Joshua Duncanwww.twitter.com/joshua_dwww.arandomjog.com
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please thank our sponsors
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CASE STUDY
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Storytelling is by far the most underrated skill in business*
*Crush It! (Gary Vaynerchuk)
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*
http://gapingvoid.com/
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Word of mouth, a time-honored marketing tactic, now acts like a megaphone on steroids
BrandDigital (Allen Adamson)
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Sizzle Fizzles
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Today, the product can and should be the center of the marketing conversation. The product will be your most powerful marketing tool. (Baked In, Bogusky)
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Write the Commercial First
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X
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The product has a story, and the marketing makes it sing**Baked In:, Alex
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Don’t FORGET the DEMO
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More video is uploaded to YT in 60 days than all 3 major US networks created
in 60 years*
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Everybody at SXSW this year was talking about Plancast (which is a great thing) but it is hard to find out what it is they do!
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Resources• SUV - http://www.flickr.com/photos/hamed/282241413/sizes/l/• Crowd - http://www.flickr.com/photos/visbeek/2242177289/sizes/l/• Nobody - http://gapingvoid.com/2006/12/29/the-nobody-cares-manifesto/• Bacon - http://www.flickr.com/photos/izik/4262920567/• Button - http://www.flickr.com/photos/photograham/277281172/sizes/l/• Sing - http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/• Superman -
http://www.flickr.com/photos/chanchan222/3219255790/sizes/l/• Stick - http://heathbrothers.com/resources/• Youtube -
http://sites.pressatgoogle.com/sundance2010/general-youtube-stats• Video - http://www.flickr.com/photos/fensterbme/1990023423/sizes/l/• Plancast – http://www.plancast.com• Evernote – http://www.evernote.com
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Resources
Baked In by Alex Bogusky and John Winso
Made to Stick by Dan and Chip Heath
The Back of the NapkinBy Dan Roam
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Resources
Ignore Everybody by Hugh Macleod
Crush Itby Gary Vaynerchuk BrandDigital
By Allen P. Adamson
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please thank our sponsors