Product Brief

Engaging your visitors through videoBringing people to your online channels is the first step, engaging with them and creating a cross-channel experience is the next. Video engages visitors by evoking emotion and creating a connection through its combination of words, voice, image, music and movement.

Content in motionSuccessful integration of video into your communication strategy requires not only a new way of thinking, but also the right tools.

Creating and publishing a video is one thing, but communicating your message effectively and maximizing its full potential on different devices, across different channels and in different languages is another.

SDL Media Manager enables you to manage, control, optimize and analyze the results of all your media assets – images, video and audio – within your organization and across all your distribution channels.

With SDL Media Manager you are always in control over your media assets, before and after the media asset has been distributed. This is for both internal distribution (on file systems and the intranet), or externally on the web, your mobile channels, IPTV, digital signage systems and on social media.

SDL Media Manager is designed for marketers. The simple and intuitive interface is easy to work with and puts marketers in control.

Marketers can easily upload, manage, subtitle, enrich and publish their video assets.

Media asset managementControl of your media assets is the first step to success. This starts with centralizing all assets and being able to localize them. As the central repository for all your media assets, SDL Media Manager enables you to localize, share, publish and analyze, enabling global communications from one central system.

EditingSDL Media Manager enables you to crop and resize images centrally, take fragments from video and audio files and automatically transcode video and audio for various channels, screens and devices.

You can export assets to email, file, download or print as source file or encoded.

SDL Media Manager

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Cross-channel controlYou remain in control of these media assets even when they are published on social media channels. SDL Media Manager publishes the player and the content separately. When someone plays a video, the player connects with SDL Media Manager and shows the associated video. This video is actually completely managed in SDL Media Manager.

After you publish a player, you can change the associated video at any time. This puts you in control of your videos even after they are published.

Media analyticsSDL Media Manager tracks and analyzes the use, viral growth and distribution of your media channels. Media Analytics collects and exposes about visitor interaction enabling you to view statistics and click through for detailed analytics.

Media Analytics also exposes analytics data to other SDL products and 3rd party applications using the Analytics OData web service. This lets you view data and perform data analysis using user-friendly tools that accept OData, such as Tableau Public and Excel PowerPivot. Or you can create your own programs that integrate and visualize the data in a 3rd party application.

Global video engagementManaging videos for a global audience can be challenging, especially since videos also should be localized for maximum impact.

SDL Media Manager ends these lengthy and expensive post-production cycles associated with multiple language and voice-oevers. Using Media Manager you can directly localize back slides and add overlays, subtitles and voice-overs. You can quickly and easily optimize localization and translation on the fly.

Cross-channel distributionSDL Media Manager automatically delivers the right format to the right channel: websites, social media networks, smart phones, tablets, TV-circuit

broadcasts and digital signage systems. These channels are all within your scope and control. SDL Media Manager’s device detection optimizes video for your visitor’s specific device or screen.

You can also publish any video managed in SDL Media Manager to social networks. For example, you can use the YouTube Connector to upload your videos directly to your YouTube channel.

From video views to sales leadsVideo is a powerful way of strengthening your brand and raising awareness. Using SDL Media Manager, you can adapt the style of the video player to match your branding guidelines.

With SDL Media Manager you can also enrich the content of your video to maximize its value and increase conversion. Conversion in this case could be sales, lead generation of having viewers click on a link in the video and this directing them to the next touch point in the customer journey.

SDL Media Manager allows you to add overlays to video with a link, a QR code, forms, in-stream advertisements, commercial download buttons and more.

You can display this overlay during the entire video or at a specific moment, enabling you to trigger the viewer to interact at the exact moment you want. Overlays remain intact even when distributed to different online channels or websites.

This overlay functionality provides a unique method to increase traffic to your booking systems, to reduce support calls and to obtain visitor information via social media. To optimize the impact of your communication, SDL Media Manager tracks click-through rates.

“This solution is easy to manage and to reuse over all our different online touch-points, including mobile and social media.”

Rob Zwerink, Director E-Development KLM