product&brand project report group5

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    GROUP 5

    Aman Preet Singh 1303-006

    Naveet Bali 1303-027

    Gagan h!gh 1303-021

    " Ram#!mar 1303-0$%

    PRO&U' ( BRAN&)ANAG*)*N' PRO+*'

    S*,*'ON O. ,O#SAB/A AN&&A'*

    Page 0

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    'ale ntent4

    N'RO&U'ON3

    R*S*AR/ )*'/O&O,OG$

    )AR#*' R*S*AR/ SUR"*5

    R*SPON&*N'S &*)OGRAP/S7

    ,)'A'ONS O. S'U&7

    &A'A N'*RPR*'A'ON ( ANA,SS%

    S)U,A'ON10

    .A'OR ANA,SS 12

    ,US'*R ANA,SS 13

    ANNO"A SGN.AN* '*S'1$

    ON+ON' ANA,SS .OR ,US'*RS 1$

    ,US'*R1 ON+ON' ANA,SS15

    ,US'*R2 ON+ON' ANA,SS17

    ,US'*R3 ON+ON' ANA,SS20

    ON,USON 22

    TABLES & FIGURES

    Page 1

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    TABLE NO1. 20 PROFILES.........................................................................................................................................6TABLE NO2. UTILITIES BEFORE SIMULATION8TABLE NO3. IMPORTANCE VALUE BEFORE SIMULATION..8

    TABLE NO4. CORRELATIONS BEFORE SIMULATION....9

    TABLE No5. PREFERENCE SCORES OF SIMULATIONS....................................................................................11

    TABLE N06. PREFERENCE PROBABILITIES OF SIMULATIONS..11

    TABLE NO7. FACTOR ANALYSIS..12

    TABLE NO8. ANNOVA.14

    TABLE NO9. IMPORTANCE VALUECLUSTER1.15

    TABLE NO10. CORRELATIONCLUSTER115

    TABLE NO11. PREFERENCE SCORESCLUSTER1...15

    TABLE NO12. PREFERENCE PROBABLITIESCLUSTER1..15

    TABLE NO13. IMPORTANCE VALUECLUSTER2...17

    TABLE NO14. CORRELATIONCLUSTER2....17

    TABLE NO15. PREFERENCE SCORESCLUSTER2.......17

    TABLE NO16. PREFERENCE PROBABLITIESCLUSTER2..18

    TABLE NO17. IMPORTANCE VALUECLUSTER3...19TABLE NO18. CORRELATIONCLUSTER320

    TABLE NO19. PREFERENCE SCORESCLUSTER3...20

    TABLE NO20. PREFERENCE PROBABLITIESCLUSTER3..20

    FI!URE NO1. AV! IMPORTANCE BEFORE SIMULATION....10

    FI!URE NO2. CLUSTER ANALYSIS A!!LOMERATION SC"E#ULE13

    FI!URE NO3. IMA!ECLUSTER1...16

    FI!URE NO4. IMPORTANCE SUMMARYCLUSTER1.16

    FI!URE NO5. IMA!ECLUSTER2...18

    FI!URE NO6. IMPORTANCE SUMMARYCLUSTER2.19

    FI!URE NO7. IMA!ECLUSTER3...21

    FI!URE NO8. IMPORTANCE SUMMARYCLUSTER3.21

    FI!URE NO8. IMPORTANCE SUMMARY CLUSTER3.................21

    Page 2

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    INTRODUCTION

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