product training guide - beautycounter product training guide introduction 2 ... we tell you...

Product Training Guide

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E I N T R O D U C T I O N 2B E A U T Y C O U N T E R

Thank you for joining Beautycounter.You are helping us deliver on our mission to get safe products into the hands of everyone.

We believe that the products you use regularly—cleansers, moisturizers, scrubs—should be gentle, effective, and safe. Ingredients in these products should not add to the load of toxic chemicals that we all carry with us due to daily environmental exposures. Our products provide a safe first layer that leaves you protected and primed for whatever comes next.

Our whole-picture approach to product development ensures that every ingredient goes through Beautycounter’s rigorous screening process before we add it to our products, and that every ingredient we use is fully disclosed. We have nothing to hide.

In this Product Training Guide, we tell you everything you need to know about each one of our products.

For our latest products, further education, and additional tips, visit beautycounter.com.

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E T H E S C R E E N 3B E A U T Y C O U N T E R

Ingredient Selection

It’s been 76 years since the federal government passed a law in the U.S. regulating the ingredients used in cosmetic and personal care products. A lot has changed since then.

While the EU has banned or restricted more than 1,300 harmful and toxic chemicals from personal care products, the US bans or restricts just 11. At Beautycounter, there are 1,500 ingredients we will never use. Every ingredient in our products has a function; nothing is used without careful consideration for efficacy and performance. No unwanted extras, no dyes, no mysteries. Just ingredients with purpose. Step one: We avoid chemicals on our Never List and the chemicals banned or restricted in the EU. Step two: We go far beyond a restricted list; we evaluate every potential ingredient for safety through our Ingredient Screen, which is the most health-protective screening tool in the industry. Our method includes considering safety criteria like skin irritation, carcinogenicity, and reproductive toxicity, as well as any information regarding cumulative exposure (are we exposed to this chemical from other sources?) and bioaccumulation (will it build up in our bodies over time?). We also consider environmental and social impacts, and work to avoid ingredients that negatively impact the ecosystems and communities.

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E T H E N E V E R L I S T 4B E A U T Y C O U N T E R

The Never List

Our Never List is robust, it will help you recognize, understand, and avoid these ingredients. We will never use these ingredients:

ANIMAL FATS, OILS, AND MUSKSTallow, rendered beef or mutton fat, oils, or musks from animals like mink, emu, and sharks that are procured after an animal has been killed. Found in: soap, salve, shaving products, lubricants, paints, and all types of cosmetics.

BENZALKONIUM CHLORIDEA disinfectant used as a preservative and surfactant associated with severe skin, eye, and respiratory irritation and allergies. Found in: sunscreens, moisturizers.

BENZOPHENONE AND DERIVATIVESA possible human carcinogen and hormone disruptor used as a fragrance ingredient and to absorb ultraviolet light. Found in: nail polish, sunscreen.

BISPHENOL A (BPA)A hormone disruptor that may also alter DNA. It’s used in plastics and resins. Found in: plastic bottles, lining of aluminum food cans, possibly in eyeshadow, and styling gel.

BUTOXYETHANOLA solvent used to control viscosity, or a “fragrance” additive. It irritates skin and may cause cancer and reproductive toxicity. Found in: fragrance, hair color.

BHA AND BHTSynthetic antioxidants used to extend shelf life. They are likely carcinogens and hormone disruptors, and may cause liver damage. Found in: lipsticks, moisturizers, diaper creams, and other cosmetics.

COAL TAR HAIR DYES AND OTHER COAL TAR INGREDIENTSA byproduct of coal processing that is a known carcinogen. It is used as a colorant and an anti-dandruff agent. Found in: hair dye, shampoo.

1,4-DIOXANEA by-product of manufacturing that is a probable human carcinogen (a known animal carcinogen) as well as toxic to organs and the respiratory system. It’s also a skin irritant. Likely to be present where ethoxylated ingredients like sodium laureth sulfate, PEGs, and ceteareth are listed on ingredient labels. Found in: shampoo, body wash, bubble bath.

ETHYLENEDIAMINETETRAACETIC ACID (EDTA)A chelating (binding) agent added to cosmetics to improve stability. May be toxic to organs. Found in: hair color, moisturizers.

ETHANOLAMINES (MEA/DEA/TEA)Surfactants and pH adjuster linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development. Found in: hair dyes, mascara, foundation, fragrances, sunscreens, dry cleaning solvents, paint, pharmaceuticals.

FORMALDEHYDEUsed as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. Present where DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol) and several other preservatives are listed. Beautycounter does not use any of these formaldehyde-generating preservatives. Found in: shampoo, body wash, bubble bath.

HYDROQUINONEA skin lightening chemical that inhibits the production of melanin and is linked to cancer, organ toxicity, and skin irritation. Found in: skin lightening creams.

METHYL CELLOSOLVEFragrance ingredient and solvent that is an irritant and a possible neurotoxin, developmental toxin, and cause of DNA mutations that could lead to cancer. Found in: anti-aging creams.

METHYLISOTHIAZOLINONE AND METHYLCHLOROISOTHIAZOLINONEChemical preservatives that are among the most common irritants, sensitizers, and causes of contact skin allergies. Found in: shampoo, conditioner, body wash.

MERCURY AND MERCURY COMPOUNDS (ALSO LISTED AS THIMEROSAL)Metallic element used as a preservative and antiseptic known to damage brain function. Found in: ear and eye drops; may be used in mascara.

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E T H E N E V E R L I S T 5B E A U T Y C O U N T E R

MINERAL OIL (ALSO LISTED AS LIQUID PARAFFIN; LIQUID PETROLATUM; PARAFFIN OIL)A by-product of petroleum distillation that may cause contact dermatitis. Found in: baby lotions, cold creams, ointments.

OXYBENZONESunscreen agent and ultraviolet light absorber linked to irritation, sensitization and allergies, and possible hormone disruption. Found in: sunscreen, moisturizer.

PARABENS (METHYL-, ISOBUTYL-, PROPLY- AND OTHERS)A class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which alter important hormone mechanisms in our bodies. Specially, parabens mimic estrogen; they can lock on to our cell’s own estrogen receptors and mess with important natural signals. They may play a role in triggering breast cancer. Found in: shampoo, face cleanser, body wash, body lotion, foundation.

PHTHALATES (DBP, DEHP, DEP AND OTHERS)A class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system and may cause birth defects. Found in: synthetic fragrance, nail polish, hairspray.

POLYETHYLENE GLYCOL (PEG COMPOUNDS)PEGs are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens. Found in: creams, sunscreen, shampoo.

RESORCINOLA colorant and fragrance ingredient that is a skin irritant, toxic to the immune system and organs, and suspected to cause hormone disruption. Found in: hair color.

RETINYL PALMITATE AND RETINOL (VITAMIN A)A nutrient that may damage DNA and speed the growth of skin tumors when used topically. Found in: moisturizer, anti-aging skincare.

SODIUM LAURYL SULFATE AND SODIUM LAURETH SULFATE (SLS AND SLES)SLS and SLES are surfactants that can cause skin irritation or trigger allergies. SLES is often contaminated with 1,4-dioxane, a byproduct of a petrochemical process called ethoxylation which is used to process other chemicals in order to make them less harsh. Found in: shampoo, body wash, bubble bath.

SYNTHETIC FLAVOR OR FRAGRANCEAn engineered scent or f lavoring agent that may contain any combination of 3,000+ stock chemical ingredients, including hormone disruptors and allergens. Fragrance formulas are protected under federal law’s classification of trade secrets, and therefore can remain undisclosed. Found in: all types of cosmetics.

TOLUENEA volatile petrochemical solvent that is toxic to the immune system and can cause birth defects. Found in: nail polish.

TRICLOSAN AND TRICLOCARBANAntimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems. Found in: liquid soap, soap bars, toothpaste.

Beautycounter will never test on animals. For more information about the chemicals on our Never List, please go to beautycounter.com.

Sources include: EWG Skin Deep Database, Campaign for Safe Cosmetics, David Suzuki Foundation.

Intro to Essentials—

Beautycounter’s Essentials Collection is our foundation skin care and body care line. The products are gender agnostic and made to work with every skin type. The line is comprehensive enough to cover all the basics, regardless of routine.

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E E S S E N T I A L S 7

R O U T I N E C L E A NC R E A M C L E A N S E R

Routine Clean is a botanically-infused, creamy face cleanser gentle enough for everyday use for all skin types. Organic coconut oil soothes skin and naturally removes impurities and makeup, while witch hazel has a toning effect.

S E L L I N G B E N E F I T S

– A gentle, everyday face cleanser that can be used by the whole family

– Cleans gently while simultaneously conditioning the skin – Naturally removes makeup without stripping the skin – Tones the skin – Will leave you perfectly primed for Every Day AM Hydrating

Cream, Every Night PM Hydrating Cream, and your choice of Lustro Face Oil

– Infused with an array of botanicals that are cleansing and soothing

– Scented with a refreshing blend of essential oils

S C E N T

Light citrus

S C E N T I N G R E D I E N T S

Prunus Amygdalus Dulcis (Sweet Almond Oil), Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil

K E Y I N G R E D I E N T S

Aloe: Soothing and hydrating, aloe has been used for centuries to help nourish and soothe the skin. Containing beneficial vitamins including A, B, C, and E, as well as an array of minerals and over 20 amino acids, aloe has natural moisturizing properties that promote smooth and soft skin. Great for sensitive skin.

Organic Coconut Oil: A natural cleansing oil that removes impurities and buildup, coconut oil simultaneously moisturizes and softens the skin.

Geranium Extract: This calming, soothing botanical promotes the appearance of balanced-looking skin for both oily and dry skin types.

Green Tea Extract: This rich in antioxidants and soothes and calms the skin. The antioxidants found in green tea help support healthy-looking skin.

Lavender Extract: Cleansing, lavender also promotes beautiful, healthy-looking skin.

Witch Hazel: This supports toned-looking skin and leaves the skin feeling fresh and taut.

D I R E C T I O N S F O R U S E

Massage onto face and rinse with warm water.

W E R E C O M M E N D U S I N G W I T H

Every Day AM Hydrating Cream, Every Night PM Hydrating Cream, Rosewater Uplifting Spray, choice of Lustro Face Oil

I D E A L F O R

All skin types

S A F E T Y I N S I G H T

Many facial cleansers use the common cleansing agent sodium laureth sulfate, which can cause irritation and trigger allergies. More importantly, it’s often contaminated with 1,4-dioxane — a known carcinogen. Routine Clean uses sugar-derived cleanser decyl glucoside instead.


G E N T L E E X F O L I AT O RP O L I S H I N G C R E A M

Gentle Exfoliator is a creamy, botanically-infused face polish. Coconut oil cleanses and soothes, while jojoba beads gently scrub your skin, leaving it looking renewed and radiant.


– Non-abrasive jojoba beads provide a gentle exfoliating experience, sweeping away impurities and dead cells to reveal fresh, glowing skin

– Helps unclog pores, promoting healthy-looking skin – Has natural cleansing and hydrating oils – Leaves skin looking and feeling smooth – Will leave you perfectly primed for Every Day AM Hydrating

Cream, Every Night PM Hydrating Cream, Rosewater Uplifting Spray, and your choice of Lustro Face Oil

– Infused with an array of botanicals that are cleansing and soothing

– Scented with a refreshing blend of essential oils

S C E N T

Light citrus


Prunus Amygdalus Dulcis (Sweet Almond Oil), Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil




Geranium Extract: This is a calming, soothing botanical that promotes the appearance of balanced-looking skin for both oily and dry skin types.

Green Tea Extract: This is rich in antioxidants and soothes and calms the skin. The antioxidants found in green tea help support healthy-looking skin.

Jojoba Esters: This botanical is an excellent skin balancer and conditioner. Jojoba esters gently exfoliate the skin, leaving it smooth and soft.


Meadowfoam Seed Oil: This is a moisturizing, non-greasy oil that contains many fatty acids and Vitamin E. It is highly resistant to oxidation and extends shelf life naturally.


Apply a small amount to damp skin and massage in circular motion. Rinse with warm water. Use 2–3 times per week.


Every Day AM Hydrating Cream, Every Night PM Hydrating Cream, Rosewater Uplifting Spray, choice of Lustro Face Oil

I D E A L F O R

All skin types


Many facial scrubs exfoliate the skin with tiny plastic beads, which can sneak past waste water treatment facilities and end up in waterways, affecting wildlife. Our Gentle Exfoliator Polishing Cream uses natural, biodegradable jojoba beads rather than plastic, so that our rivers and oceans stay clean.


E V E RY DAY A M H Y D R AT I N G C R E A M

Every Day AM Hydrating Cream is a light, unscented daytime face cream that’s perfect for daily use for all skin types. Organic coconut oil is richly hydrating, while açai and pomegranate provide an array of antioxidants that support luminous skin.


– Lightweight moisturizer – Easily absorbed, leaving no greasy residue – Leaves you perfectly primed for makeup – Hydrates and softens skin – Unscented – Made with pure botanicals that soothe and refresh

S C E N T

Unscented


Açai Berry Extract: Açai’s powerful antioxidants, fatty acids, and natural enzymes promote healthy-looking skin.




Pomegranate Extract: This is rich in Vitamin C and antioxidants, which promote healthy-looking skin.

Saff lower Oil: Light and easily absorbed, this nourishing oil that acts as a natural moisture barrier, keeping the skin hydrated. Gentle but effective for all skin types.


After cleansing with Routine Clean or Gentle Exfoliator, gently massage into skin using upward strokes.


Routine Clean, Gentle Exfoliator, Rosewater Uplifting Spray, choice of Lustro Face Oil

I D E A L F O R

All skin types


Day creams often contain parabens, which are preservatives that can mimic estrogen and disrupt hormone signals. Our Every Day AM Hydrating Cream contains no parabens—and neither do any of our other products.

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E E S S E N T I A L S 1 0

E V E RY N I G H T PM H Y D R AT I N G C R E A M

Every Night PM Hydrating Cream is an unscented nighttime hydrating cream that softens skin as you sleep. Organic coconut oil is richly moisturizing, while geranium promotes the appearance of balanced, soothed skin.


– Imparts a soft, non-greasy moisture to the skin – A great nighttime moisturizer that can also be used during

the day if a richer cream is desired – For deeper emollience, mix with a few drops of your favorite

Lustro Face Oil – Wake up to fresh, hydrated skin – Unscented – Made with pure botanicals that soothe and refresh

S C E N T

Unscented




Geranium Extract: This is a calming, soothing botanical that helps promote the appearance of balanced looking skin for both oily and dry skin types.

Green Tea Extract: Rich in antioxidants, this soothes, calms, and supports healthy-looking skin.



Massage into clean skin using upward strokes. Add a couple of drops of Lustro Face Oil for deeper hydration.


Routine Clean, Gentle Exfoliator, Rosewater Uplifting Spray, choice of Lustro Face Oil

I D E A L F O R

All skin types


Sleep is a restorative time; your body works to heal and cleanse itself while you rest. Our nighttime moisturizer is packed with ingredients that hydrate the skin, your largest organ, and with safe ingredients that don’t interfere with your body’s own rejuvenation.


A N Y T I M E E Y E C R E A M

Any Time Eye Cream is a light eye cream that nourishes and hydrates the delicate eye area. Coconut oil soothes and green tea supports healthy-looking, beautiful skin.


– A great eye cream that can be used at night and also throughout the day

– Moisturizing but not heavy or greasy – Makes the area around your eyes appear soft and bright – Unscented – Made with pure botanicals that soothe and refresh

S C E N T

Unscented




Geranium Extract: This is a calming, soothing botanical that promotes the appearance of balanced looking skin for both oily and dry skin types.

Green Tea Extract: Rich in antioxidants, this soothes and calms the skin. The antioxidants found in green tea help support healthy-looking skin.



Gently apply a small amount around the delicate eye area with your ring f inger.


Routine Clean, Gentle Exfoliator, Every Day AM Hydrating Cream, Every Night PM Hydrating Cream, Rosewater Uplifting Spray, choice of Lustro Face Oil.

I D E A L F O R

All skin types


Many eye creams include ethoxylated ingredients, which are often contaminated with carcinogens. Chemicals may be readily absorbed by the thin skin in the delicate eye area. In contrast, Any Time Eye Cream hydrates with gentle, plant-derived and safe ingredients like coco-caprylate/caprate and coconut alkanes.


R O S E WAT E R U P L I F T I N G S P R AY

An uplifting and hydrating facial spray, this is formulated with organic rosewater. Use daily to revive and refresh.


– An uplifting mist of organic rose essence and purif ied water nourish skin and provide a dewy glow

– Use to refresh and hydrate your skin throughout the day – Great for setting makeup – A great pick-me-up when you are feeling tired or stressed – Helps promote healthy looking skin – Great to use to refresh when traveling – Spray around pillows to impart a rose aroma as you sleep – Refreshing f loral scent

S C E N T

Rose


Rosewater


Organic Rosewater: This refreshes, nourishes, and soothes.

Sodium Hyaluronate: This promotes hydration and a dewy glow.


Hold six inches from face and spritz skin generously. Use any time for a quick botanical boost.


Routine Clean, Gentle Exfoliator, Every Day AM Hydrating Cream, Every Night PM Hydrating Cream, choice of Lustro Face Oil

I D E A L F O R

All skin types


Our Rosewater Uplifting Spray is scented with organic rosewater instead of synthetic fragrances, which can contain phthalates – chemicals that interfere with the body’s endocrine system.


L U S T R O FAC E O I L S

Each individual oil features a special ingredient and scent. Below are some recommendations on which scent to refer various Clients/Members to based on their preference and skin type.


– Moisturizes the skin; when used after cleansing, the oil supports lasting moisture; easily absorbed

– Primes skin for makeup – Leaves skin dewy, supple-looking, and luminous – Concentrated, lightweight formula – Antioxidant, vitamin-rich oils nourish and support the

appearance of beautiful, healthy skin

L U S T R O F A C E O I L 1 — C A L E N D U L A

Special ingredient: Calendula Oil (aka Marigold), which is used for its moisturizing and refreshing properties What it does: Soothes, moisturizes, and refreshes all skin types Good for: Sensitive or irritated skin Scent: Warm, earthy f loral

L U S T R O F A C E O I L 2 — J A S M I N E

Special Ingredient: Jasmine Oil which promotes the appearance of increased skin elasticity. What it does: Enhances the appearance of skin suppleness and tone Good for: Dry, tired, or mature skin Scent: Heady, white f loral

L U S T R O F A C E O I L 3 — Y L A N G Y L A N G & C H A M O M I L E

Special Ingredients: Ylang Ylang Oil, which promotes calm and balanced looking Skin. Wild Chamomile Oil, which improves skin texture and soothes What it does: Balances oil production and soothes skin Good for: Very dry, very oily, or complicated combination skin Scent: Ylang Ylang is an exotic delicate f loral; Wild Chamomile is a grassy herbal with woodsy undertones.


Face oils can be used often — if you are truly indulgent, you can use them in the morning, at night, and in the day for a lit tle “mid-day glow.” Use them alone or in combination with your Every Day AM Hydrating Cream or Every Night PM Hydrating Cream.

T O U S E A L O N E

Apply in the morning and night, just after cleansing. Place 1–2 drops in palms, rub together, and pat onto face. Repeat on décolleté and neck, applying with upward strokes. If you wear makeup, wait one minute for the oil to absorb completely into your skin, and then apply makeup as usual.

T O U S E I N C O M B I N A T I O N W I T H C R E A M

In your palm, mix one drop of face oil with a dime-sized amount of your Every Day AM Hydrating Cream or Every Night PM Hydrating Cream. Rub palms together, and pat moisture mix onto face. Repeat on décolleté and neck, applying with upward strokes.

F O R A M I D - D A Y R E F R E S H E R

You can use the oil anytime, even over makeup, to restore moisture to your skin. Simply place 1–2 drops in your palms and rub together. Pat your palms gently on your face,without rubbing. Oil will absorb without disturbing makeup, leaving a healthy glow.


Routine Clean, Gentle Exfoliator, Rosewater Uplifting Spray, Every Day AM Hydrating Cream, Every Night PM Hydrating Cream

I D E A L F O R

All skin types


Lustro Oils are formulated with nourishing botanicals rather than synthetic f illers. We never use fake fragrances—only pure essential oils.


L I P C O N D I T I O N E RP E P P E R M I N T B A L M

Lip Conditioner repairs dry, chapped lips and keeps them moist, smooth, and supple. Wear it alone on bare lips or under your favorite Lip Sheer any time your lips need extra moisture or are particularly dry.


– Safe lip formula – Conditions lips for a soft, moisturized feel – Cool, refreshing f lavor from peppermint oil

S C E N T

Peppermint


Persea Gratissima (Avocado) Oil: This has high amounts of Vitamin A, D, and E

Butyrospermum Parkii (Shea) Butter: Rich with Vitamins A and E, this natural fatty oil also contains cinnamic acid and acts as a natural sunscreen.

Limnanthes Alba (Meadowfoam) Seed Oil: This forms a barrier and prevents moisture loss.

Simmondsia Chinensis (Jojoba) Seed Oil: Jojoba is a botanical that is an excellent skin balancer and conditioner. It has absorption properties that are similar to our skin’s own sebum.

Mentha Piperita (Peppermint) Oil: An antibacterial, anti-inf lammatory, antifungal, antimicrobial, antiseptic, antispasmodic, astringent (and incredibly refreshing) oil.

Euphorbia Cerifera (Candelilla) Wax: This plant-based wax conditions lips while providing a glossy look, and gives the formula its smooth “slip”.

I D E A L F O R

All skin types


Use daily as needed. Rub a small amount onto lips. Can be worn everyday, alone on bare lips or under your favorite lip sheer for added moisture.


Lip Sheers, Every Day AM Hydrating Cream, Lustro Face Oil


Many lip formulas contain petrolatum, which may be contaminated with toxic chemicals like PAHs, which are endocrine disruptors. Our Lip Conditioner Peppermint Balm does not have any of these harmful ingredients.


L I P C O N D I T I O N E RC A L E N D U L A B A L M

Lip Conditioner repairs dry, chapped lips and keeps them moist, smooth, and supple. Wear it alone on bare lips or under your favorite Lip Sheer any time your lips need extra moisture or are particularly dry.


– Safe lip formula – Conditions lips for a soft, moisturized feel – Soothing, subtle f lavor from calendula and chamomile oils

S C E N T

Calendula Chamomile


Calendula oil, chamomile oil, mandarin orange oil


Calendula Off icinalis (Calendula) Flower Oil: A time-honored botanical ingredient with antiseptic, anti-inf lammatory and soothing properties.

Anthemis Nobilis (Roman Chamomile) Flower Oil: Soothes and hydrates skin.

Persea Gratissima (Avocado) Oil: This has high amounts of Vitamin A, D, and E

Butyrospermum Parkii (Shea) Butter: Rich with Vitamins A and E, this natural fatty oil also contains cinnamic acid and acts as a natural sunscreen.

Limnanthes Alba (Meadowfoam) Seed Oil: This forms a barrier and prevents moisture loss.

Simmondsia Chinensis (Jojoba) Seed Oil: Jojoba is a botanical that is an excellent skin balancer and conditioner. It has absorption properties that are similar to our skin’s own sebum.

Euphorbia Cerifera (Candelilla) Wax: This plant-based wax conditions lips while providing a glossy look, and gives the formula its smooth “slip.”

I D E A L F O R

All skin types


Use daily as needed. Rub a small amount onto lips. Can be worn everyday, alone on bare lips or under your favorite lip sheer for added moisture.


Lip Sheers, Every Day AM Hydrating Cream, Lustro Face Oil


Many lip formulas contain petrolatum, which may be contaminated with toxic chemicals like PAHs, which are endocrine disruptors. Our Lip Conditioner Calendula Balm does not have any of these harmful ingredients.

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E T H E B O D Y C O L L E C T I O N 1 6

WA S H E V E RY DAY B O DY WA S H

An invigorating citrus-mint body wash, this is fortified with nourishing Marula and Mongongo oils. Great for daily use for all skin types.


– Invigorating and nourishing – Rich in antioxidants – Hydrating – Cleansing yet gentle and non-drying – Made with pure plant botanicals and essential oils – A citrus-mint scent awakens the senses

S C E N T

Citrus-mint


Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Citrus Reticulata (Tangerine) Peel Oil, Mentha Piperita (Peppermint) Oil, Mimosa Tenuif lora Bark Extract


Marula Oil: Marula is an oil from Africa known for its moisturizing properties. Rich in antioxidants and easily absorbed, Marula is in the same botanical family as the mango.

Mongongo Oil: Mongongo is an oil from Africa that is rich in Omega-6, which is excellent for skin hydration. High amounts of Vitamin E provide antioxidant properties.


Apply a small amount to damp skin, work into a rich lather, and then rinse.


Hydrate Everyday Body Lotion

I D E A L F O R

All skin types


We formulate our body wash using only gentle, coconut-derived cleansing ingredients instead of sodium laureth sulfate — a common ingredient used in bath products that is often contaminated with 1,4-dioxane, a known carcinogen.


H Y D R AT E E V E RY DAY B O DY L O T I O N

This lightweight, citrus-mint body lotion is formulated with Marula and Mongongo oils to provide extra moisture. Perfect for everyday use for all skin types.


– Nourishing and softening – Fast-absorbing – Richly moisturizing – Uplifting citrus-mint scent – Made with pure plant botanicals and essential oils

S C E N T

Citrus-mint


Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Citrus Reticulata (Tangerine) Peel Oil, Mentha Piperita (Peppermint) Oil, Mimosa Tenuif lora Bark Extract


Amaranth Protein: Rich in amino acids, amaranth promotes the appearance of revitalized skin due to its antioxidant properties.

Jojoba Butter: This promotes balanced-looking skin and works as a conditioner that is soothing and non-greasy.


Mongongo Oil: Mongongo is an oil from Africa that is rich in Omega-6, which is excellent for skin hydration. High amounts of Vitamin E provide excellent antioxidant properties.

Saff lower Oil: Light, easily-absorbed, and nourishing, this oil acts as a natural moisture barrier, keeping the skin hydrated. Gentle but effective for all skin types.

Shea Butter: This is a botanical ingredient that supports the appearance of conditioned skin. It absorbs quickly without leaving a greasy feeling.

Ximenia Americana Seed Oil: Derived from the seed of the fruit shrub found in Southern Africa, Ximenia Americana Oil is full of fatty acids, especially oleic acid which locks in moisture, leaving skin looking silky smooth.

I D E A L F O R

All skin types


Massage into clean, damp skin morning and night, or as needed. Combine with a small amount of Lustro Body Oil for extra moisture.


Wash Everyday Body Wash, Lustro Body Oil


Many body lotions contain chemicals linked to irritation, hormone disruption, and penetration enhancers. Instead of hydrating and protecting, they can irritate skin and increase the amount of toxic chemicals absorbed into the bloodstream. Hydrate Everyday Body Lotion is safe, effective and free of harmful ingredients.


C L E A N E V E RY DAY S H A M P O O

This citrus-scented shampoo is gentle enough for everyday use for all hair types. Marula and Mongongo oils help nourish the hair, while Rooibos leaf extract adds shine.


– Shampoo that works well for all hair types – Gentle enough for everyday use – Rich in antioxidants – Leaves hair shiny; does not strip hair – Made with pure plant botanicals – Fresh, uplifting citrus scent

S C E N T

Citrus


Citrus Grandis (Grapefruit) Peel Oil


Amaranth Protein: This infuses moisture, adds shine, and helps avoid dry, dull-looking hair.

Grapefruit Peel Oil: Complete with an uplifting citrus scent, this helps break down the build-up of impurities.


Rooibos Leaf Extract: Full of antioxidants, this supports balanced-looking hair, while also adding shine and smoothness.

Ximenia Americana Seed Oil: Derived from the seed of the fruit shrub found in Southern Africa, Ximenia Americana Oil is high in oleic acid which delivers moisture for increased shine, softness, and manageability.

I D E A L F O R

All hair types


Gently massage onto wet scalp and hair. Rinse thoroughly.


Rinse Everyday Conditioner


We formulate our shampoo using only gentle, coconut-derived cleansing ingredients instead of sodium laureth sulfate — a common ingredient used in bath products that is often contaminated with 1,4-dioxane, a known carcinogen.


R I N S E E V E RY DAY C O N D I T I O N E R

This citrus-scented conditioner is gentle enough for everyday use for all hair types. Marula and Mongongo oils help nourish the hair, while Rooibos leaf extract adds shine.


– A restorative conditioner formulated for everyday use – Great for all hair types – Leaves hair looking smooth and shiny – Restores luster and manageability – Made with pure plant botanicals – Fresh, uplifting citrus scent

S C E N T

Citrus


Citrus Grandis (Grapefruit) Peel Oil


Amaranth Protein: This infuses moisture, adds shine, and helps avoid dry, dull-looking hair.

Grapefruit Peel Oil: Complete with an uplifting citrus scent, this helps break down the build-up of impurities.

Marula Oil: Derived from the Marula nut, Marula oil has been used in Southern Africa for centuries as a moisturizer. Primarily composed of Oleic acid, it helps deliver shine while linoleic and alpha-linolenic acids promote stronger looking, conditioned hair.

Mongongo Oil: Mongongo oil comes from the nut of the African Mongongo tree. High amounts of Vitamin E and Omega-6 create an antioxidant-rich oil that delivers nutrients and shine.

Rooibos Leaf Extract: This is full of antioxidants and supports balanced-looking hair, while also leaving hair shiny and manageable.

Saff lower Oil: This is a light, easily absorbed, nourishing oil that keeps hair looking hydrated and beautiful.

Ximenia Americana Seed Oil: Derived from the seed of the fruit shrub found in Southern Africa, Ximenia Americana Oil is full of fatty acids, especially oleic acid which helps restore the appearance of luster and manageability.

I D E A L F O R

All hair types


After shampooing, apply to wet hair, concentrating on the ends. Rinse thoroughly with cold water.


Clean Everyday Shampoo


Methylchloroisothiazolinone and methylisothiazolinone are preservatives that are widely used in conditioners, and they have been associated with allergic reactions. Additionally, methylisothiazolinone may be a neurotoxin. Rinse Everyday Conditioner is free of these and other harmful ingredients.


S H AV E S H AV I N G C R E A M

A creamy, moisturizing shave cream, formulated for both men and women. Witch hazel minimizes irritation while coconut oil and shea butter hydrate and moisturize for a clean, close shave.


– Formulated at a milder pH than traditional shaving cream to minimize irritation and razor burn

– Rich in emollients and fatty acids that condition and smooth skin

– Increases skin hydration

S C E N T

Citrus Mint Mimosa


Citrus Aurantium Dulcis (Orange) Oil, Citrus Nobilis (Mandarin Orange) Oil, Citrus Reticulata (Tangerine) Oil, Citrus Limon (Lemon) Oil, Mentha Piperita (Peppermint) Oil, Mimosa Tenuif lora Bark Extractl


Hamamelis Virginiana (Witch Hazel) Water: An extract taken from the leaves and bark of the North American Witch Hazel shrub. It has astringent, toning, and anti-inf lammatory properties; it also dissolves excess sebum without stripping the skin.

Bisabolol: The primary constituent of chamomile essential oil. It helps condition and nourish the skin.

Beta Glucan: A complex sugar derived from baker’s yeast, oat and barley f iber, and certain mushrooms. It promotes healing of superf icial micro-cuts and protects and moisturizes skin.

Butyrospermum Parkii (Shea Butter): A botanical ingredient derived from the seeds of the African Shea Tree. A potent moisturizer and emollient, it conditions, soothes, and protects the skin, and reduces inf lammation.

Organic Coconut Oil: Prevents trans-epidermal water loss and provides moisture control without blocking the pores.


Gently massage into damp skin. Shave. Rinse and pat dry.


Our Shave Shaving Cream does not contain BHA and BHT, common synthetic antioxidants used to extend shelf life. BHA and BHT are likely carcinogens and hormone disruptors, and may cause liver damage.


C I T R U S M I M O S A H A N D WA S H

A refreshing hand wash that cleanses gently yet thoroughly, rinsing easily without residue. Organic aloe, chamomile, green tea, and calendula leave hands soft and nourished.


– Refreshing – Washes clean – Immediately revives and softens hands – Hands are left soft and nourished—never dry – Imparts a light, refreshing citrus scent

S C E N T

Citrus Mimosa


Citrus Aurantium Dulcis (Orange) Oil, Citrus Nobilis (Mandarin Orange) Oil, Citrus Reticulata (Tangerine) Oil, Citrus Limon (Lemon) Oil, Mentha Piperita (Peppermint) Oil, Mimosa Tenuif lora (Mimosa) Bark Extract


Aloe Barbadensis (Aloe) Leaf Juice: Soothing and hydrating, aloe has been used for centuries to help nourish and soothe the skin. Aloe is also excellent for sensitive skin.

Chamomilla Recutita Flower/Leaf (Chamomile) Extract: Soothes and hydrates skin.

Calendula Off icinalis (Calendula) Flower Extract: A time-honored botanical ingredient with antiseptic, anti-inf lammatory and soothing properties.

Camellia Sinensis (Green Tea) Extract: Rich in antioxidants, green tea helps soothe and calm the skin.


Apply 1-2 pumps to damp hands, work into a rich lather, and rinse.

I D E A L F O R

All skin types


Hand washes are often f illed with harsh surfactants such as sulfates that are overly drying and irritating to the skin. In addition, high levels of synthetic fragrances that are often used can hide phthalates and other potentially hormone-disrupting chemicals.


C I T R U S M I M O S A H A N D C R E A M

A lightweight moisturizing cream to revive dry hands. Shea butter and vitamin E, combined with organic sunflower oil, aloe, chamomile, and calendula, hydrate and soften skin. Dries quickly with no stickiness, leaving a subtle, refreshing citrus scent.


– Lightweight feel – Absorbs quickly – Immediately revives and softens dry hands – Non-sticky – Contains a beautiful blend of hydrating and soothing

ingredients – Leaves a light, refreshing citrus scent from natural

essential oils

S C E N T

Citrus Mimosa




Butyrospermum Parkii (Shea) Butter: This is a botanical ingredient that supports the appearance of conditioned skin. It absorbs quickly without leaving a greasy feeling.

Helianthus Annuus (Sunf lower) Seed Oil: This is a light, easily absorbed, nourishing oil that keeps the skin hydrated.



Calendula Off icinalis (Calendula) Flower Extract: A time-honored botanical ingredient with antiseptic, anti-inf lammatory and soothing properties.

Tocopherol (Vitamin E): A powerful antioxidant with hydrating and skin-conditioning properties.


Massage into hands and cuticles as needed.

I D E A L F O R

All skin types


Hand creams often contain synthetic fragrances that can hide phthalates, musks, and other potentially hormone-disrupting and irritating chemicals.

A V A I L A B L E S I Z E S

3 f l. oz. tube9.5 f l. oz. bottle with pump


G L O W S U GA R S C R U B

This lemongrass body polish is for every day. Brown sugar buffs away dull skin while mineral-rich evening primrose, sweet almond, apricot kernel, and sunflower oils leave the skin looking supple and smooth.


– A revitalizing exfoliant formed with a combination of beautiful, skin softening, luxurious oils and a mixture of sugars

– Sugar naturally buffs away dull skin, leaving your skin feeling nourished and looking renewed

– Invigorating, energizing scent

S C E N T

Lemongrass


Citrus Aurantifolia (Lime) Oil, Citrus Limon (Lemon) Peel Oil, Citrus Grandis (Grapefruit) Peel Oil, Cymbopogon Citratus (Lemon Grass) Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil


Açai Berry Extract: Açai’s powerful antioxidants, fatty acids, and natural enzymes promote healthy-looking skin.

Apricot Oil: This is rich in vitamins. It is easily absorbed, and leaves your skin looking soft and smooth.

Blend of Citrus Oils: bergamot, grapefruit, lemon, lemongrass, lime, and orange

Bergamot Fruit Oil: This helps cleanse the skin.

Grapefruit Peel Oil: This naturally removes harmful contaminants from the skin’s surface.

Lemon Peel Oil: This has cleansing properties that help keep skin appearing clean and clear.

Lemon Grass Oil: This soothes the skin and has a sweet citrus scent.

Lime Oil: This possesses natural skin cleansing properties.Orange Peel Oil: This promotes the appearance of calm and purif ied skin.

Evening Primrose Oil: This moisturizes the skin.

Jojoba Oil: This is a moisturizing oil that is soothing and non-greasy.

Sugar: This is a natural and gentle skin exfoliator.

Sunf lower Oil: This is rich in Vitamin E and fatty acids and helps moisturize the skin.

Sweet Almond Oil: This is a moisturizing oil that helps restore the appearance of elasticity. It also smooths dull and dry looking skin and prevents skin dehydration.

I D E A L F O R

All skin types


In the shower or bath, massage into damp skin, paying close attention to dry spots that need extra attention. Rinse thoroughly.


Wash Everyday Body Wash, Hydrate Everyday Body Lotion, Lustro Body Oil


No chemical fragrance here—Glow Sugar Scrub uses real sugar and pure essential oils to exfoliate skin for a truly healthy glow.


E N R I C HB O DY B U T T E R

A rich body butter for very dry skin that absorbs easily without feeling greasy. Shea butter and mongongooil hydrate and nourish skin, while organic sunflower oil, aloe and chamomile soothe and smooth.


– Created for very dry skin – Absorbs easily into the skin without feeling greasy – Deeply hydrates and smooths – Locks in long-lasting moisture to keep skin hydrated all day – Smooth and easy application

S C E N T

Citrus Mimosa




Butyrospermum Parkii (Shea) Butter: A botanical ingredient that supports the appearance of conditioned skin. It absorbs quickly without leaving a greasy feeling.

Schinziophyton Rautanenil (Mongongo Oil) Kernel Oil: A deeply hydrating oil from Africa.

Saccharide Isomerate: A plant-based ingredient derived from sugars, it helps to increase moisture within the skin and provides long-lasting hydration.


Tocopherol (Vitamin E): A powerful antioxidant with hydrating and skin-conditioning properties.

Helianthus Annuus (Sunf lower) Seed Oil: A light, easily absorbed, nourishing oil that keeps the skin hydrated.


I D E A L F O R

All skin types


Massage into clean skin as needed.


Wash Everyday Body Wash, Lustro Sugar Scrub, Lustro Body Oil


Our body butter does not contain synthetic fragrance ingredients, many of which are linked to health issues like allergies, asthma and hormone disruption. Instead, we use natural citrus fruit oils and peppermint to lightly scent this nutrient-rich butter.


L U S T R O B O DY O I L

This is a nourishing oil treatment for the whole body. Rose otto oil, along with an aromatic blend of grapefruit, sweet orange, and rosemary support balanced-looking skin.


– Intensely moisturizing – Leaves skin looking silky, smooth, and glowing – Absorbs easily – Beautiful, complex scent

S C E N T

Available in Rosemary & Citrus scents and Jasmine


Grapefruit Oil, Sweet Orange Oil, Rosemary Oil, Jasmine


Apricot Oil: This is rich in vitamins, easily-absorbed, and leaves skin soft and smooth.

Organic Argan Nut Oil: This is a conditioning oil that is full of Vitamin E, carotenes, antioxidants, and essential fatty acids.

Golden Jojoba Oil: This is a moisturizing oil that is soothing and non-greasy.

Grapefruit Oil: This has an uplifting citrus scent and helps remove harmful impurities from the skin’s surface.

Meadowfoam Seed Oil: This is a moisturizing, non-greasy oil that contains many fatty acids and Vitamin E. It is highly resistant to oxidation and extends shelf life naturally.

Organic Grapeseed Oil: This has natural cleansing properties and is good for sensitive skin.

Organic Marula Oil: Marula oil is rich in antioxidants and essential fatty acids. It is easily absorbed and leaves skin looking soft and smooth.

Organic Sweet Almond Oil: This is moisturizing and restores the appearance of skin elasticity. It also smooths dull, dry-looking skin.

Rosehip Oil: This is high in essential fatty acids and supports moisturized, healthy-looking skin.

Rosemary Oil: This is excellent for all skin types and has properties that promote the appearance of healthy skin.

Rose Otto Oil: This has a beautiful scent and the added benefit of being a nice moisturizer, especially for dry, sensitive, or mature skin.

Sea Buckthorn Oil: This has large amounts of natural antioxidants, Vitamin C, Vitamin E, and beta-carotene. Vitamin E and beta-carotene help combat the appearance of dryness and other visible symptoms of dehydrated skin. Beta-carotene also helps promote healthy-looking, luminous skin.

Sweet Orange Oil: This is a refreshing oil that helps rejuvenate dull-looking skin. It also has natural cleansing properties.

Jasmine Oil: This promotes the appearance of increased skin elasticity. It has a sweet-f loral scent and is ideal for mature or dry skin.

I D E A L F O R

All skin types


Apply liberally to damp skin. For extra moisture, add a few drops to Hydrate Everyday Body Lotion.


Wash Everyday Body Wash, Hydrate Everyday Body Lotion


Lustro Oils are formulated with nourishing botanicals rather than synthetic f illers. We never use fake fragrances—only pure essential oils.


T H E C O L L E C T I O N S

T H E B O D Y C O L L E C T I O N

The four products you need to keep hair and skin clean, healthy, and beautiful. Clean Everyday Shampoo removes build-up. Rinse Everyday Conditioner restores luster. Wash Everyday Body Wash gently cleanses skin without over drying. Hydrate Everyday Body Lotion is a lightweight moisturizer perfect for everyday use. All products are lightly-scented with notes of citrus that enliven the senses at any time of day.

T H E F A C E C O L L E C T I O N

The six products you need for your new daily healthy skin care program. Routine Clean gently washes away impurities and makeup morning and night. A spritz of Rosewater Uplifting Spray hydrates and tones, leaving skin prepped for next steps. Depending on your skin’s needs, follow with Every Day AM Hydrating Cream or Every Night PM Hydrating Cream. Use Any Time Eye Cream in the morning, night, or throughout the day. Two or three times a week, replace Routine Clean with Gentle Exfoliator to reveal smooth, healthy-looking skin.

T H E C O L L E C T I O N

Our 15 essentials. The Face and Body Collections, as well as all three Lustro Face Oils, Lustro Body Oil, and Glow Sugar Scrub. Incorporate Lustro Face Oils to address different skin needs: Lustro Face Oil 1: Calendula calms; Lustro Face Oil 2: Jasmine revives; Lustro Face Oil: 3 Ylang Ylang & Wild Chamomile balances. Glow Sugar Scrub refreshes skin and the senses with a natural, cleansing exfoliant and a light lemongrass scent. A few drops of citrus-rosemary-scented Lustro Body Oil can be applied directly to your skin, or mixed into Hydrate Everyday Body Lotion for a silkier f inish.

Intro to the Cosmetics Collection—

The Beautycounter Cosmetics Collection is unprecedented in the industry with its union of high performance and unparalleled safety. See how beautiful, sophisticated and empowering clean makeup can be.

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E C O S M E T I C S 2 8

T I N T S K I N C O M P L E X I O N C OV E R AG E

Our game-changing Tint Skin Complexion Coverage is a lightweight, creamy foundation that cares for your skin. The formula goes on seamlessly and blends effortlessly to cover imperfections and even skin tone. For a sheer no-makeup look, apply with our Retractable Complexion Coverage Brush, and for medium coverage, apply with our Flat Complexion Brush. Each shade is uniquely formulated to suit a range of skin tones. Every skin tone gets a match—because we believe everyone deserves enviably beautiful skin.

S H A D E S

Porcelain, Linen, Sand, Honey, Golden, Tan, Chestnut, Mocha


– Lightweight, moisturizing foundation – Smooth, complete coverage – Minimizes the appearance of pores and f ine lines – Leaves skin glowing and fresh – Applies easily and evenly with Retractable Complexion Brush – Available in seven shades for all skin tones


Sodium Hyaluronate (or Hyaluronic Acid): Supports the skin’s water retention and nutrient absorption. Promotes smoother-looking skin and reduces the appearance of f ine lines and wrinkles.


Use daily, alone or on top of moisturizer. Apply evenly with f ingertips or brush. Layer for additional coverage.


Many similar products contain ethoxylated ingredients like PEGs, which function as thickeners and emulsif iers. PEGs may be contaminated with 1,4-dioxane, a carcinogen. Tint Skin, like all of our products, does not contain ethoxylated ingredients.

H O W T O C H O O S E Y O U R S H A D E

Apply a small amount to a one- to two-inch strip along the jawline, just below the ear. Testing on this spot allows you to see what shade will blend best between the face and the neck, so that there is not a sharp division between the two. To compare two shades – for example, if you are not sure if your shade is Linen or Sand – put stripes of the two shades side by side on the jaw area to see which best matches the skin. If you are in between two shades, blend them together.

Learn more about choosing your shade in the standalone document ‘Choosing Your Shade’ Behind the Counter > Tools > Product Documents.

B E H I N D T H E D E S I G N

Our entire line of products was developed to offer the application, payoff and color performance required by a professional makeup artist - with no unsafe ingredients.

T I N T S K I N S H A D E Y O U R S K I N

Porcelain Very fair complexion

Linen Light complexion

Sand Medium light complexion

Honey Medium complexion

Golden Medium dark complexion with yellow undertones

Tan Medium dark complexion with red undertones

Chestnut Dark complexion with red undertones

Mocha Dark complexion with yellow undertones


D E W S K I N M O I S T U R I Z I N G C OV E R AG ES P F 2 0

Our tinted moisturizer leaves skin with a luminous glow. Dew Skin Moisturizing Coverage SPF 20 provides lightweight, sheer hydration that evens skin tone while protecting the skin from sun damage. Black currant, peony f lower root extract, and vitamin C reduce the appearance of age spots and enhance skin brightness, while hyaluronic acid promotes smoother-looking skin.

S H A D E S

No. 1, No. 2, No. 3, No. 4, No. 5


– Lightweight, moisturizing formula – Sheer coverage – Provides broad spectrum SPF 20 protection from

UVA and UVB rays – Evens skin tone – Reduces the appearance of age spots – Promotes the appearance of smoother skin – Available in f ive shades for all skin tones

S C E N T

Wild Rose, Neroli and Vanilla


Zinc Oxide: A safe, effective physical sun blocker that provides protection from UVA and UVB rays.

Ribes Nigrum (Black Currant) Seed Oil: Reduces the appearance of hyperpigmentation and age spots and enhances brightness.

Paeonia Suffruticosa Root Extract: Reduces the appearance of hyperpigmentation and age spots and enhances brightness.

Sodium Hyaluronate (or Hyaluronic Acid): Supports the skin’s water retention and nutrient absorption. Promotes smoother-looking skin and reduces the appearance of f ine lines and wrinkles.

Tetrahexyldecyl Ascorbate (Vitamin C): Reduces the appearance of age spots, f ine lines, and wrinkles; brightens skin tone.


Use daily, alone or on top of moisturizer. Apply evenly with f ingertips or Flat Complexion Brush.

I D E A L F O R

All skin types


Dew Skin shades are sheer and very blendable. Apply a small amount along your jawline, just below the ear. Blend with your f ingers. The shade should seamlessly blend into with your skin tone.


We use non-nano zinc oxide as our mineral sunblocker. We avoid chemical sunscreens, which may be linked to hormone disruption, and nanoparticles, which are extremely small, understudied particles.



D E W S K I N S H A D E Y O U R S K I N

No. 1 Very FairLight

No. 2 LightMedium Light

No. 3 Medium LightMedium

No. 4 Medium Dark

No. 5 Dark


M AT T I F Y S K I N F I N I S H I N G P O W D E R

Mattify Skin Finishing Powder is a lightweight, translucent powder that blends invisibly to absorb shine, reduce the appearance of pores and fine lines, and set makeup. Unlike a powder foundation, it’s designed to be worn over your foundation, tinted moisturizer, concealer, or bare skin. In one universal shade that suits all skin tones, our finishing powder gives skin a naturally smooth and even finish, leaving behind no white residue.

S H A D E S

One universal shade

P R I M A R Y S E L L I N G B E N E F I T S

– Smooth, translucent natural f inish – Absorbs shine – Universal shade suits all skin tones

S E C O N D A R Y S E L L I N G B E N E F I T S

– Blends invisibly – Reduces appearance of pores and f ine lines – No white residue – Can be used on top of foundation to set makeup or alone

to absorb shine


Using our Powder Brush, apply over moisturizer, Dew Skin tinted moisturizer, or Tint Skin foundation. Lightly cover face for a smooth, translucent matte f inish.

I D E A L F O R

All skin types


At Beautycounter, we third-party test all of our color cosmetics and powders for heavy metals before we bring them to market. Our policy on heavy metals is the most health-protective in our industry.


Our interline of products was developed to offer the application, payoff and color performance required by a professional makeup artist - with no unsafe ingredients.

P R O F E S S I O N A L T I P S

– Lightly dust a small amount of Mattifying Skin Finishing Powder on areas in which you wish to avoid shine, such as forehead, corners of nose and chin.

– Always lightly tap your powder brush before applying to remove any excess powder, this will ensure a more even application.


R E T R AC TA B L E C O M P L E X I O N C OV E R AG E B R U S H

Created for use with liquid foundation and tinted moisturizer, this luxurious travel-friendly dome-shaped brush creates f lawless even coverage.


Most cosmetic brushes on the market are commonly made from squirrel, mink, sable pony or camel hair; our brushes are made only from animal hair-free taklon bristles.

Taklon is a synthetic polyester-derived f iber that is soft, smooth and void of any proteins or allergens. Taklon:

– Is a safe alternative for people who have allergies to animal hair – Is easy to clean and does not hold onto bacteria – Does not shed – Works with both cream and powder makeup products


Made from soft, animal hair-free taklon bristles.


Dispense a dime size amount of foundation or tinted moisturizer into palm of hand. Dip and swirl brush to distribute the product. Apply to skin with a light dabbing motion before blending outward with light even strokes.

H O W T O C L E A N

Pour some Clean Everyday Shampoo into the palm of your hand. Dampen the brush and then rub it in the shampoo using circular motions. Rinse and repeat until the brush is clean. Blot with a towel and leave uncovered to dry.


T O U C H U P S K I N C O N C E A L E R P E N

Touchup Skin Concealer Pen can be used alone or on top of foundation to target dark circles and imperfections. Knotgrass extract reduces the appearance of fine lines and photo-aging.

S H A D E S

Fair, Light, Medium 1, Medium 2, Dark


– Click pen and brush work to control and perfect application – Covers dark circles and skin imperfections – Blends perfectly into skin for f lawless, invisible coverage – Brightens the skin for a more radiant and youthful complexion – Knotgrass extract reduces the appearance of f ine lines and

photo-aging

S C E N T

No scent


Knotgrass extract: Helps to preserve skin elasticity; reduces the signs of photo-aging and f ine lines.


Fill brush tip with concealer by pressing click pen button. Use brush to apply concealer on dark circles or imperfections. Lightly pat with ring f inger to blend. Wear alone or on top of foundation.


Extending a product’s shelf life can be good for both manufacturers and consumers, but not if the ingredient that is used to make the product last longer is linked to cancer and hormone disruption, like BHT, which is used in some concealers.

Fill brush tip with concealer by pressing click pen button. Use brush to apply concealer on dark circles or imperfections. Lightly pat with ring f inger to blend. Wear alone or on top of foundation; layer powder on

Extending a product’s shelf life can be good for both manufacturers and consumers, but not if the ingredient that’s used to make the product last longer is linked to cancer and hormone disruption, like BHT, which is


After determining your Tint Skin Complexion Coverage shade, use the chart below to determine which concealer color will match best. If you primarily use concealer under the eyes, it’s best to go with a lighter shade to brighten the under eye area. If you use concealer to address blemishes and imperfections, it’s best to go with the shade closest to your skin tone so that it blends in with your complexion and does not highlight or whiten imperfections.

T I N T S K I N S H A D E T O U C H U P S K I N S H A D E

Porcelain Fair

Linen Fair or Light

Sand Light or Medium 1

Honey Light or Medium 1

Golden Medium 1 or Medium 2

Tan Medium 1 or Medium 2

Chestnut Dark


C O L O R S H A D E E Y E D U O

Our Eye Duo collection is the ultimate eye shadow wardrobe — each timeless shade was designed to be the most f lattering version of that color family for all skin tones, and take the guesswork out of creating any look. These satiny powders contain porcelain f lower extract (a Thai bloom known for its antioxidant benefits) to help moisturize the delicate skin around the eyes for a f lattering, luminous effect. The two complementary shades are designed to be worn together or alone.

S H A D E S

Pearl/Champagne, Shell/Malt, Oyster/Amethyst, Fawn/Night, Peach/Bronze


– Shades are perfectly “tassello-pressed” adjacent to each other inside one pan in a diagonal formation. This allows for ergonomic application of the lighter shade f irst and the darker shade on top

– Shade duo and larger pan size offers long-lasting product. – All Over Eye and Crease Eye Brushes (both included in the

Cosmetics Brush Collection) are designed to work perfectly with the size and orientation of the duo

– Paper compacts are a ref lection of our commitment to environmental responsibility. We did not want to work with traditional stock plastic compacts that are made of ABS (acrylonitrile butadiene styrene) or SAN (styrene acrylonitrile resin) because they do not degrade in landfills and are made with hazardous additives that may leach into the water and soil. We are proud of our commitment to avoid harmful ingredients not only in our formulas, but also in our packaging

S C E N T

No scent


Porcelain Flower Extract: The Hoya Lacunosa, as fragile and delicate as f ine porcelain, comes from Thailand. The petals, covered with a f ine layer that gives them a shiny and crystalline appearance, reveal a perfect star in the core that produces a sweet, edible nectar. The hoya has been considered in traditional medicine to have anti-inf lammatory effects, and has been used to treat skin irritations or wounds. The extract has antibacterial, soothing and moisturizing properties.




Apply with brush to eyelids and above.

S H A D E D E S C R I P T I O N

Pearl: White with a hint of sheen Champagne: Light yellow gold with a hint of sheenShell: Soft pink with a hint of sheenMalt: Medium brown with a hint of sheen Oyster: Nude peach Amethyst: Warm purple Fawn: Neutral beige with a hint of sheenNight: Soft charcoal blackPeach: Pale, pinkish peach Bronze: Warm, golden metallic with a hint of sheen.


At Beautycounter, we third-party test all of our color products for heavy metals before we bring them to market. We strive to achieve undetectable levels of heavy metals in our products and only proceed with shades that do not exceed our extremely low “allowable thresholds” for background heavy metals.




C O L O R O U T L I N E E Y E P E N C I L

Color Outline Eye Pencil lends dimension and definition to eyes. Applies smoothly and blends easily.

S H A D E S

Black, Brown, Violet


– Glides on smoothly and easily – Long-lasting color – Comes with smudge tip for blending

S C E N T

No scent


Rosemary Leaf Extract: A natural antioxidant that stabilizes the natural oils, waxes and colorants in the pencils.


Apply to lower and upper lashlines for desired effect. Blend with smudge tip.




Black: Deep jet blackBrown: Warm brown with a touch of sheen Violet: Plum with a hint of sheen


Our eye pencil ingredients are all screened for safety and listed in full on our website and product packaging. No “unspecif ied waxes” or “fragrance” in our pencils.


C O L O R D E F I N E B R O W P E N C I L

Color Define Brow Pencil lends fullness and definition to brows for a thick, natural and refined look.

S H A D E S

Light, Medium, Dark


– Instantly def ines and f ills in gaps within the brow line – Evens out color and gives brows a clean, ref ined look – Applies smoothly and evenly to def ine brows with precision – Built in brush wand blends and evens color – All shades impart a neutral hue with the ability to be worn

with multiple hair colors

S C E N T

No scent


Rosemary Leaf Extract: A natural antioxidant that stabilizes the natural oils, waxes and colorants in the pencils.

Product descriptionTouchup Skin Concealer Pen can be used alone or on top of foundation to target dark circles and imperfections. Knotgrass extract reduces the appearance of f ine lines and photo-aging.Selling benefits

– Covers dark circles and skin imperfections – Blends perfectly into skin for f lawless, invisible coverage – Brightens the skin for a more radiant and youthful complexion – Knotgrass extract reduces the appearance of f ine lines and photo-aging – Click pen and brush work to control and perfect application

ScentNo scent

Key Ingredients Knotgrass extract: Helps to preserve skin elasticity; reduce the signs of photo-aging and f ine lines.

Directions for UseFill brush tip with concealer by pressing click pen button. Use brush to apply concealer on dark circles or imperfections. Lightly pat with ring f inger to blend. Wear alone or on top of foundation; layer powder on top to set.

Safety InsightExtending a product’s shelf life can be good for both manufacturers and consumers, but not if the ingredient that’s used to make the product last longer is linked to cancer and hormone disruption, like BHT, which is used in some concealers. D I R E C T I O N S F O R U S E

With pencil, work in short upward strokes, layering color from inside corner to outer edge of brow. Use brush wand to smooth brows and even color.


Light: Neutral beige for light hair Medium: Neutral medium brown for medium to dark hair Dark: Neutral deep brown for dark hair


Our brow pencil is made without aluminum powder commonly used by other brands, which is linked to neurotoxicity.


C O L O R C O N T O U R M AT T E B R O N Z E R

Color Contour Matte Bronzer defines features with a sun-kissed radiance. Porcelain Flower Extract, with antioxidant and moisturizing properties, boosts skin’s luminous glow.

S H A D E S

No. 01, No. 02


– Developed to offer the application, payoff and color performance required by a professional makeup artist – with no unsafe ingredients

– Can be applied under cheekbones and around jawline for a contoured look, or all over for a summer glow.

– Larger pan size offers long-lasting product. – The Angled Blush Brush and Powder Brush (both included

in the Cosmetics Brush Collection) are designed to work perfectly with the formula and compact


S C E N T

No scent






For an overall sun-kissed look, apply with brush to forehead, cheeks and chin. For contouring, brush under cheekbones and around jawline.


No. 01: for light and medium skin tonesNo. 02: for medium and dark skin tones




C O L O R S W E E P B L U S H D U O

Color Sweep Blush Duo combines matte and shimmer shades for a contoured f lush. Porcelain Flower Extract, with antioxidant and moisturizing properties, boosts skin’s luminous glow.

S H A D E S

Bloom/Tulip, Flamingo/Apricot, Tawny/Whisper


– Developed to offer the application, payoff and color performance required by a professional makeup artist – with no unsafe ingredients

– Shades are perfectly “tassello-pressed” adjacent to each other inside one pan in a diagonal formation. This allows for ergonomic application and easy blending

– The two shades, with different levels of sheen, can be layered or blended together, or worn alone

– Shade duo and larger pan size offers long-lasting, multi-use product

– The Angled Blush Brush and Powder Brush (both included in the Cosmetics Brush Collection) are designed to work perfectly with the size and orientation of the duo


S C E N T

No scent




Brush lightly along cheekbones and onto cheeks. The two shades, with different levels of sheen, can be layered together or worn alone.


Bloom: Cool pink with a touch of sheenTulip: Soft pinkFlamingo: Bright coral with a touch of sheenApricot: Soft coral Tawny: Warm tan with a hint of peachWhisper: Soft peach with a hint of pink




C O L O R P I N C H C R E A M B L U S H E R

Color Pinch Cream Blusher brightens cheeks with natural, dewy color. Jojoba ester and carnauba wax condition and hydrate skin, making the smooth, non-sticky formula easy to apply on the go

S H A D E S

Hibiscus, Umber, Caramel


– Brightens and warms cheeks with a natural, dewy f lush – Smooth, non-sticky formula – Portable cheek color that is easy to apply on the go – Easy to layer for bolder color

S C E N T

No scent


Jojoba Ester: An emollient that smooths, conditions, and hydrates.Copernicia Cerifera (Carnauba) Wax: A plant native to Brazil, it is known as the queen of waxes. Promotes long-lasting hydration and shine.


Blend evenly onto cheeks for a natural-looking glow. Layer for bolder color.


Hibiscus: Warm rose/pinkUmber: Terra-cotta roseCaramel: Neutral apricot bronze

I D E A L F O R

All skin types


At Beautycounter, we third-party test all of our color products for heavy metals before we bring them to market. We strive to achieve undetectable levels of heavy metals in our products and

only proceed with shades that do not exceed our extremely low “allowable thresholds” for background heavy metals.




C O S M E T I C S B R U S H C O L L E C T I O N

The Cosmetics Brush Collection includes five essential brushes designed specifically for the face, eyes and cheeks to achieve f lawless application. Each brush is made from soft, animal hair-free taklon bristles that feel beautiful on the skin.


– Most cosmetic brushes on the market are commonly made from squirrel, mink, sable pony or camel hair. Our brushes are made only from animal hair free taklon bristles

Taklon bristles are: – A safe alternative for people who have allergies to animal hair – Easier to clean and do not hold on to bacteria – Shed less, if at all – Work with both cream and powder makeup products – The only way that you can know for sure that no animal was

harmed in the creation of the brush – Unique elongated brush ferrules ensure that water does not

get in between the brush handle and the ferrule when washing. This helps to preserve the brush and handle


Taklon: Is a synthetic polyester derivative f iber that is a soft, smooth and void of any allergens. Taklon is widely used as the allergy free, cruelty-free alternative to animal hair.


Made from soft, animal hair-free taklon bristles.

Powder Brush

W H A T I T D O E S

A luxurious all-purpose brush designed for dusting blush, bronzer or f inishing powder.

H O W T O U S E

Gently tap brush to remove excess powder before dusting powder onto face.

Angled Blush Brush

W H A T I T D O E S

Angled for contouring, this brush can be used with blush or bronzer to create cheek and jaw definition.

H O W T O U S E

Gently tap brush to remove excess powder before blending blush onto cheekbones. To contour, apply bronzer in a sweeping motion below the apples of cheeks and around jawline.



Flat Complexion Brush

W H A T I T D O E S

Created for use with liquid foundation, tinted moisturizer or concealer, this f lathead brush is ideal for covering larger areas.

H O W T O U S E

Dispense product into palm or onto top of hand. Coat brush in product and apply for desired coverage.

Crease Eye Brush

W H A T I T D O E S

Shaped for blending darker eye shadow shades into eye creases.

H O W T O U S E

After applying lighter shade to eye lids, use Crease Eye Brush to apply darker shade into eye creases.

All Over Eye Brush

W H A T I T D O E S

Designed to easily blend lighter eye shadow shades all over eye lids.

H O W T O U S E

Apply all over lids or to highlight brow bones. Use before applying darker eye shadow into eye creases.


L I P S H E E R

This is a safe formula for lips that’s the perfect mix of sheer color plus polished sheen. Lightweight, luxurious, and moisturizing—Lip Sheers can actually double as a cream blush, too (for a healthy f lush of color on cheeks). We have a curated collection of universally f lattering shades designed to be timeless, evergreen colors.

S H A D E S

Nude, Petal, Twig, Rose, Scarlet, Coral, Currant, Plum, Raisin


– 100% safe, lasting lip color – Sheer color plus polished sheen means you look pulled

together without ever looking “made up” – Lightweight yet luxurious feel – Moisturizes and conditions lips – Never feels oily or waxy – Each shade works with all skin tones – No synthetic fragrance—just the sophisticated scent of pure

vanilla planifolia – Can be used as blush on cheeks

S C E N T

Vanilla bean


Jojoba Esters: This is a botanical that is an excellent skin balancer and conditioner. Jojoba esters gently exfoliate the skin, leaving it smooth and soft.

Candelilla Wax: This plant-based wax conditions lips while providing a glossy look, and gives the formula its smooth “slip”.

Carnauba Wax: Known for its hypoallergenic and emollient properties, this plant-based wax enhances texture and provides a glossy f inish to lips.

Diisostearyl Malate: Classif ied as an ester, this skin-conditioner creates a highly emollient feel.

I D E A L F O R

All skin types; All skin tones


Apply Lip Sheers directly to lips from applicator. Repeat application for a stronger lip look. To use as a blush, apply directly to the apples of cheeks while gently patting outward to blend with your f ingertips.


Nude: A true nude Petal: A light pink Twig: A neutral, brownish pink Rose: A vibrant pinkCoral: A pinkish orange Scarlet: A true red Currant: A rich maroon Plum: A true berryRaisin: A warm, brown berry


Lip Shine


Our Lip Sheers get their moisturizing touch from plant-based ingredients such as jojoba esters, and their light scent from real vanilla—not from synthetic f lavors, fragrances, or ingredients linked to a negative impact on health.


L I P G L O S S

A moisturizing Lip Gloss that goes on smoothly—with no stickiness. Its unique teardrop applicator delivers the perfect amount of sheer, infinitely wearable color and subtle shine.

S H A D E S

Buff, Peony, Sienna


– Provides a beautiful sheer wash of color with no unsafe ingredients

– Smooth, non-sticky formula


– 3 wearable shades that can compliment all skin tones – Moisturizes and nourishes lips – Gives lips a fuller look – Can be worn alone or layered with lip sheers


Organic Copernicia Cerifera (Carnauba) Wax: A plant native to Brazil, it is known as the queen of waxes. Promotes long lasting hydrating and shine.

Organic Simmondsia Chinensis (Jojoba) Seed Oil: An emollient that smoothes and hydrates.

Tocopherol (Vitamin E): A powerful antioxidant with hydrating and skin conditioning properties.

I D E A L F O R

All skin types


Apply to lips as needed. Can be worn alone or layered on top of lip sheers.


Some lip glosses are made with butylated hydroxytoluene, or BHT, a toluene-based preservative and fragrance ingredient that is linked to cancer and organ toxicity. BHT is on our Never List.


Our entire line of products was developed to offer the application, payoff and color performance required by a professional makeup artist – with no unsafe ingredients.


L I P S H I N E

Lip Shine is a non-sticky formula that imparts a clear, healthy sheen to lips. It is smooth, breathable and lightly scented with vanilla planifolia. Wear it alone on bare lips or over your favorite lip color for added luster.


– Safe lip formula – Delivers just the right amount of healthy sheen to lips – Never sticky or waxy – Conditions lips for a soft, moisturized feel – Lightly scented with pure vanilla planifolia (that’s

sophisticated, never sweet)

S C E N T

Vanilla bean


Jojoba Esters: This is a botanical that is an excellent skin balancer and conditioner. Jojoba esters gently exfoliate the skin, leaving it smooth and soft.

Candelilla Wax: This plant-based wax conditions lips while providing a glossy look, and gives the formula its smooth “slip”.

Carnauba Wax: Known for its hypoallergenic and emollient properties, this plant-based wax enhances texture and provides a glossy f inish to lips.

Diisostearyl Malate: Classif ied as an ester, this skin-conditioner creates a highly emollient feel.

I D E A L F O R

All skin types


Apply Lip Shine directly to lips from applicator. Can be worn every day, alone on bare lips for healthy shine, or over your favorite lip color for added luster. For a glossier look, apply a generous coat. (Be sure to clean the Lip Shine applicator after use with other lip formulas.)


Lip Sheers


Our Lip Shine is fragranced with organic vanilla planifolia extract from Madagascar—a luxurious natural alternative to the synthetic fragrances found in many lip products.

Intro to Countertime—

Our scientifically-proven line, Countertime, revolves around deeply hydrating, nourishing, firming, and lifting formulas that effectively fight the signs of aging. All seven products are composed of powerful, natural, and botanical ingredients.

I D E A L A M S E Q U E N C E

1. Soothing Face Wash2. Enlightening Treatment Pads3. Radiance Firming Complex4. Uplifting Day Cream5. Vibrant Eye Perfector

I D E A L P M S E Q U E N C E

1. Nourishing Cleansing Balm or Soothing Face Wash2. Radiance Firming Complex3. Restorative Night Cream or

Nourishing Cleansing Balm Overnight Mask4. Vibrant Eye Perfector

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E C O U N T E R T I M E 4 5

C O U N T E R T I M E C O L L E C T I O N

Countertime is clinically tested and proven to effectively fight the signs of aging with powerful botanical ingredients.

F I N E L I N E S

L O S S O F F I R M N E S S

Spilanthes Acmella Flower Extract

Mixed Fruit Acid Complex

Vitamin C

72% of women showed a signif icant increase in skin f irmness using

R A D I A N C E F I R M I N G C O M P L E X

D I S C O L O R A T I O N

D A R K S P O T S

Mixed Fruit Acid Complex

Vitamin C

Algae Extract

Boerhavia Diffusa Root Extract

79% of women reported their skin looked more radiant after using

U P L I F T I N G D A Y C R E A M

D R Y N E S S

Apricot Kernel Oil

Raspberry Seed Oil

Mango Seed Butter

Chlorella Vulgaris

Saff lower Oleosomes

100% of women showed a signif icant increase in skin hydration after using

R E S T O R A T I V E N I G H T C R E A M

P R O M I N E N T P O R E S Lentil Seed Extract73% of women showed a signif icant decrease in pore count after using

E N L I G H T E N I N G T R E A T M E N T P A D S

R E D N E S S

I R R I T A T I O N

I N F L A M M A T I O N

Ginger Root Extract

Calendula Off inalis Flower Extract

Burdock Root Extract

Cranberry Seed Oil

92% of women reported skin was softer and felt renewed after using N O U R I S H I N G C L E A N S I N G B A L M

P U F F I N E S S

D A R K C I R C L E S

Caffeine

Ascophyllum Nodosum (Brown Algae)

Asparagopsis Armata (Red Algae)

89% of women reported under-eye puff iness was reduced and f ine lines

were diminished after using V I B R A N T

E Y E P E R F E C T O R

D R Y N E S S

79% of women reported their skin looked more

radiant after using U P L I F T I N G D A Y C R E A M

100% of women showed a signif icant increase in skin hydration after using

R E S T O R A T I V E N I G H T C R E A M

S i g n s o f A g i n gB o t a n i c a l

I n g re d i e n t sC l i n i c a l R e s u l t s



– Lightly lathers to clean while soothing and moisturizing skin – Removes makeup – Prepares skin for environmental stressors – Leaves skin clean, but moist and supple

S C E N T

Fresh, clean f loral, inspired by Magnolia Blossoms


Anthemis Nobilis Flower Oil, Mimosa Tenuif lora Bark Extract, Artemisia Pallens Flower Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Jasminium Officinale (Jasmine) Oil, Rose Damascena Flower Oil


Apricot Kernel Oil: Soothes, hydrates, and softens skin. Absorbs easily without leaving a greasy residue.

Arctium Lappa (Burdock) Root Extract: The active component here is sesquiterpene lactones, which are plant chemicals with antibacterial and antifungal properties.

Camellia Oleifera Leaf Extract: This is a powerful antioxidant with anti-inf lammatory and astringent properties. Enhances skin’s natural moisture barrier.

Cranberry Seed Oil: This has antibacterial, anti-inf lammatory and antioxidant properties.

Raspberry Seed Oil: This is nourishing, softening, and conditioning, it also has anti-inf lammatory properties.


Use every morning. Gently massage into damp skin and rinse thoroughly.


Enlightening Treatment Pad, Radiance Firming Complex, Uplifting Day Cream, Vibrant Eye Perfector

I D E A L F O R

Aging skin

C L I N I C A L R E S U L T S

N/A


Our Soothing Face Wash is free of the widely used toxic preservatives methylisothiazolinone and methylchloroisothiazolinone, which have both been associated with skin irritation and allergic reactions. Methylisothiazolinone may also damage the nervous system.

S O O T H I N G FAC E WA S H

Soothing Face Wash is an effective daily foaming face wash that nourishes your skin while cleansing (it even removes makeup). Apricot Kernel Oil nourishes and hydrates skin, while Arctium Lappa Root Extract and Camellia Leaf Extract supply natural antioxidants to fend off environmental stressors.



– Supplies skin with a layer of antioxidants – Minimizes the appearance of pores – Ready-to-use pad allows for easy application – Travels easily for mid-day refresher

S C E N T





Algae Extract: Brightens and improves skin tone.

Lentil Seed Extract: Reduces the appearance of pores.

Mixed Fruit Acid Complex: Obtained from Lemon, Orange, Apple and Green Tea Extracts, this brightens skin tone and reduces the appearance of f ine lines and wrinkles.

Spilanthes Acmella Flower Extract: This reduces the appearance of f ine lines and wrinkles and gives skin a f irmer look.

Vitamin C: This brightens skin and reduces the appearance of f ine lines and wrinkles.


Use every morning. Sweep a single pad over face and neck with upward strokes.


Soothing Face Wash, Radiance Firming Complex, Uplifting Day Cream, Vibrant Eye Perfector

I D E A L F O R

Aging skin


73% of women experienced a signif icant decrease in pore count after 4 weeks of use.*


Enlightening Treatment Pads are made without polyethylene glycol (PEG compounds, or PEGs). PEGs are widely used in cosmetics as thickeners, solvents, softeners, and humectants. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens.

* Results based on independent, single-blind, clinical and consumer perception study.

E N L I G H T E N I N G T R E ATM E N T PA D S

Enlightening Treatment Pads are your first line of defense against daily stressors, supplying your skin with antioxidants while reducing the signs of aging. Mixed Fruit Acid Complex and Spilanthes Acmella Flower Extract reduce the appearance of fine lines and wrinkles, while Lentil Seed Extract tightens and refines pores.



Use morning and night. Massage gently into face, neck, and décolleté with upward strokes.


Soothing Face Wash, Enlightening Treatment Pad, Uplifting Day Cream, Restorative Night Cream, Vibrant Eye Perfector

I D E A L F O R

Aging Skin


72% of women showed a signif icant increase in skin f irmness after 8 weeks of use.*


Radiance Firming Complex does not include DMDM hydantoin, a common preservative that works by releasing formaldehyde, a known carcinogen that prevents the growth of microorganisms. Formaldehyde-releasing preservatives are present in approximately 20% of cosmetics and personal care products in the United States, so consumers are frequently exposed to this toxic chemical.



– Creamy formula hydrates while it f irms – Leaves skin feeling tight and refreshed – Non-sticky consistency layers smoothly under Uplifting Day

Cream or Restorative Night Cream – Improves skin texture and f irmness

S C E N T





Boerhavia Diffusa Root Extract: This combats the appearance of age spots and discoloration.

Ginger Root Extract: This is soothing agent with anti-redness, anti-irritant and anti-erythema properties.

Hydrolyzed Algin and Chlorella Vulgaris: Extracted from Brown Algae, which has a protective skin to keep it from drying out, these marine extracts work similarly on human skin to keep it hydrated.

Mixed Fruit Acid Complex: Obtained from Lemon, Orange, Apple and Green Tea Extracts, this brightens skin tone and reduces the appearance of f ine lines and wrinkles.


R A D I A N C E F I R M I N G C O M P L E X

Radiance Firming Complex is like a serum, but richer and creamier. It hydrates skin while working overtime to combat the appearance of wrinkles and discoloration. Hydrolyzed Algin, Chlorella Vulgaris, and Algae Marine Extracts supply hydration while Mixed Fruit Acid Complex and Boerhavia Diffusa Root Extract work to brighten skin tone. Ginger Root Extract fights redness and irritation.



– Lightweight and hydrating – Layers well under makeup – Increases skin f irmness and elasticity – Leaves skin feeling moisturized and renewed

S C E N T





Apricot Kernel Oil: Soothes, hydrates and softens skin. Absorbs easily without leaving a greasy residue.

Calendula Off icinalis Flower Extract: A time-honored botanical ingredient with antiseptic, anti-inf lammatory and soothing properties.

Ginger Root Extract: A soothing agent with anti-redness, anti-irritant and anti-erythema properties.

Spilanthes Acmella Flower Extract: Reduces the appearance of f ine lines and wrinkles and gives skin a f irmer look.

Vitamin C: Brightens skin and reduces the appearance of f ine lines and wrinkles.


Use every morning. Apply a small amount to face, neck, and décolleté with upward strokes.


Use after Soothing Face Wash, Enlightening Treatment Pad and Radiance Firming Complex. Follow with Vibrant Eye Perfector.

I D E A L F O R

Aging skin


90% of women reported skin was softer and more supple after 8 weeks of use.*


Uplifting Day Cream does not contain retinol or retinyl palmitate (forms of vitamin A), two of the most common ingredients in anti-aging products. When vitamin A is exposed to UV light, it can produce free radicals that damage DNA, cause gene mutations and may play a part in causing cancer.


U P L I F T I N G DAY C R E A M

Uplifting Day Cream promotes firmer-looking skin, reduces redness, and boosts skin’s defenses against environmental stress. Spilanthes Acmella Flower Extract reduces the appearance of fine lines and wrinkles, Ginger Root Extract combats redness and irritation, and Vitamin C brightens the skin for a firmer look.



– Multipurpose balm can be used as a cleanser, makeup remover, or face mask

– Hydrates as it cleans, leaving skin glowing and revitalized – Can be left on overnight as a deeply hydrating face mask – Use as needed: once a week, once a day, or morning and night

S C E N T





Apricot Kernel Oil: This soothes, hydrates and softens skin, and absorbs easily without leaving a greasy residue.

Cranberry Seed Oil: This has antibacterial, anti-inf lammatory and antioxidant properties.

Mango Seed Butter: This has hydrating and anti-inf lammatory properties.

Raspberry Seed Oil: This is nourishing, softening, conditioning, and also has anti-inf lammatory properties.



Use every night or as needed. Massage an almond-size amount into skin with light, circular motions, applying gentle pressure to cheeks, forehead, and eyebrows for increased circulation. Dampen cleansing cloth in warm water and gently wipe off balm. Thoroughly rinse with cool water. Or, for deeper hydration, reapply after cleansing and leave on overnight as a moisturizing mask.


Radiance Firming Complex, Restorative Night Cream, Vibrant Eye Perfector

I D E A L F O R

Aging skin


100% of women showed a signif icant increase in skin hydration after 8 hours, with an average increase of 25%.*


Nourishing Cleansing Balm is made without “fragrance,” a much-used moniker that may contain dozens of toxic ingredients—including phthalates and synthetic musks—which are linked to hormone disruption.


N O U R I S H I N G C L E A N S I N G B A L M

Nourishing Cleansing Balm melts into your skin, hydrating as it cleanses. Raspberry Seed Oil and Cranberry Seed Oil hydrate and revitalize the skin, while Vitamin C brightens skin tone.



– Immediate and time-released moisturization – Improves hydration and elasticity – Leaves skin supple, soft, and dewy – Works overnight with Vibrant Eye Perfector to reduce the

appearance of wrinkles

S C E N T





Apricot Kernel Oil: This soothes, hydrates and softens skin. It also absorbs easily without leaving a greasy residue.


Raspberry Seed Oil: This is nourishing, softening, and conditioning, and also has anti-inf lammatory properties.

Saff lower Oleosomes: Tiny spheres of plant oils found naturally in oil-bearing plant seeds, oleosomes continue to release moisture as they break down over time.



Use every night. Massage gently into face, neck, and décolleté with upward strokes.


Soothing Face Wash, Nourishing Cleansing Balm, Radiance Firming Complex, Vibrant Eye Perfector

I D E A L F O R

Aging skin


100% of women showed a signif icant increase in skin hydration and 81% of women showed a signif icant improvement in skin elasticity after 8 hours.*


Restorative Night Cream is formulated without butylated hydroxytoluene (BHT), a toxic ingredient commonly found in anti-aging products that is linked to cancer. BHT is a toluene-based ingredient that is used in everything from nail polish to paint thinner.


R E S T O R AT I V E N I G H T C R E A M

Restorative Night Cream promotes beautiful, healthy-looking skin by locking in moisture as you sleep. Skin looks and feels smoother, firmer, and more hydrated. Spilanthes Acmella Flower Extract reduces the appearance of fine lines and wrinkles while Marine Extracts and Saff lower Oleosomes work together to provide immediate and time-released hydration.



– Soothing, cooling formula leaves eye area instantly refreshed – Decreases appearance of under-eye dark circles and puff iness – Layers easily over Uplifting Day Cream or Restorative

Night Cream – Unscented

S C E N T

Unscented


Ascophyllum Nodosum and Asparagopsis Armata: These Brown and Red Algae extracts combat the appearance of dark circles and puff iness under eyes.

Caffeine: This has a cooling, soothing effect, and reduces the appearance of under-eye puff iness.





Use morning and night. Lightly pat around eye area until fully absorbed.


Uplifting Day Cream, Restorative Night Cream

I D E A L F O R

Aging skin


89% of women reported under-eye puff iness was reduced and f ine lines were diminished.*


Vibrant Eye Perfector does not include parabens, which are common cosmetic preservatives that can disrupt hormone function, which is in turn linked to an increased risk of breast cancer. There are several different kinds of parabens (ethylparaben, butylparaben, methylparaben and propylparaben).


V I B R A N T E Y E P E R F E C T O R

Vibrant Eye Perfector bathes the delicate eye area in hydration while minimizing the appearance of fine lines. Ascophyllum Nodosum and Asparagopsis Armata Marine Extracts target dark circles while Spilanthes Acmella Flower Extract promotes firmer-looking skin.

I N T R O T O K I D S C O U N T E R—

Kids are our most vulnerable family members and

to that end, they need extra-special products .

While all Beautycounter products are completely

safe for the family, our Kidscounter line was made

especially for lit t le ones.

We created each product with fun, kid-friendly

scents and af fordable formulations—so you don’t

have to worry if an extra squeeze (or two) goes

into the tub.

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E K I D S C O U N T E R 5 3

S Q U E A K Y C L E A N B O DY WA S H

A safe, gentle, and daily body wash for children.


– Completely safe – Gluten-free – Free of “nut oils” (does contain shea, cocoa and coconut

oils, which are not considered part of the tree or ground-nut families)

– Gentle enough for daily use – Conditions skin without over-drying – Rinses clean, so there’s nothing left behind – No secret fragrances—it’s scented with pure citrus and

botanical oils

S C E N T

A fruity “berry pop” scent


Artemisia Pallens Flower Oil, Barosma Betulina Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Citrus Paradisi (Grapefruit) Peel Oil, Citrus Tangerina (Tangerine) Peel Oil, Picea Glauca Branch/Leaf Oil


Pomegranate Extract: This natural antioxidant supports healthy skin appearance.

Cranberry Fruit Extract: This natural extract is chock full of antioxidants (to fend off environmental stressors), nutrient-rich biof lavonoids (to nourish skin), and Vitamin C (for more radiant-looking skin).

Essential Oils: This includes artemisia pallens f lower oil, barosma betulina leaf oil, orange peel oil, lemon peel oil, grapefruit peel oil, tangerine peel oil, and picea glauca branch/leaf oil, which are all excellent skin moisturizers with aromatherapy benefits, too.

I D E A L F O R

All skin types

C O N C E R N E D A B O U T A L L E R G I E S ?

We recommend that you consult with your child’s doctor before using Kidscounter products if your child has extra-sensitive skin. In addition, try a patch test by applying a tiny amount of the product on the pulse of your child’s wrist, or in the crook of his or her elbow, for 24–48 hours.

D I R E C T I O N S F O R U S E Apply a small amount to damp skin or a washcloth. Lather up, then rinse.


Nice Do Shampoo, Not a Knot Conditioner


Analyses of product ingredient labels and product testing studies conducted by nonprofit environmental health organizations have revealed that some bath products marketed to kids and babies may contain chemicals linked to health harm.

The Campaign for Safe Cosmetics found two carcinogens in dozens of popular kids’ products, but the contaminants (1,4-dioxane and formaldehyde) were not listed on ingredient labels, which makes these harmful chemicals extremely hard to avoid.

Products also sometimes contain undisclosed fragrance ingredients, preservatives linked to hormone disruption, and chemicals that can irritate sensitive skin.

Kidscounter products are free of common allergens like skin irritants, nut oils and gluten, and chemicals linked to cancer or hormone disruption.


N I C E D O S H A M P O O

A safe and pH-balanced shampoo for children with all hair types.


– Completely safe – pH-balanced so it’s gentle for kids – Gluten-free – Free of “nut oils” (does contain shea, cocoa and coconut


– Leaves hair looking shiny and soft – No secret fragrances—it’s scented with pure citrus and

botanical oils

S C E N T

A clementine-vanilla “creamsicle” scent


Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Paradisi (Grapefruit) Peel Oil, Citrus Reticulata (Tangerine) Peel Oil, Vanilla Planifolia Fruit Extract


Broccoli Seed Oil: This phytonutrient-rich emollient is full of fatty acids and imparts shine without a heavy feel.

Carrot Root Extract: High in carotenes and Vitamin E, this good-for-you oil helps exfoliate the skin for renewed glow.

Strawberry Fruit Extract: A gentle cleanser and conditioner, strawberry fruit extract removes oils without stripping.

Essential Oils: This moisturizing blend of oils includes orange peel oil, grapefruit peel oil, tangerine peel oil, and vanilla planifolia fruit extract.

I D E A L F O R

All hair types




Apply a small amount to wet hair. Lather up, then rinse.

Nice Do Shampoo is pH-balanced and gentle, but it’s always best to avoid exposure to eyes. Rinse eyes thoroughly with water if exposure occurs.


Not a Knot Conditioner







N O T A K N O T C O N D I T I O N E R

This is a safe, detangling conditioner for children with all hair types.


– Completely safe – pH-balanced so it’s gentle for kids – Gluten-free – Free of “nut oils” (does contain shea, cocoa, and coconut


– Leaves hair looking shiny and soft – No secret fragrances—it’s scented with pure citrus and

botanical oils

S C E N T

Clementine-vanilla “creamsicle” scent.


Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Paradisi (Grapefruit) Peel Oil, Citrus Reticulata (Tangerine) Peel Oil, Vanilla Planifolia Fruit Extract


Saff lower Oleosomes: This emollient plant oil delivers intense and instant hydration, while steadily releasing moisture over time, so hair feels soft and smooth.

Broccoli Seed Oil: This phytonutrient-rich emollient is full of fatty acids and imparts shine without a heavy feel.

Carrot Root Extract: High in carotenes and Vitamin E, this good-for-you oil helps exfoliate,.

Essential Oils: This moisturizing blend of oils—including orange peel oil, grapefruit peel oil, tangerine peel oil, and vanilla planifolia fruit extract—has naturally occurring antifungal and antibacterial properties.

I D E A L F O R

All hair types




After shampooing, apply a small amount to length of hair. Rinse.

For the smoothest, ouch-free results, gently comb out tangles with a wide-tooth comb while conditioner is still on the hair, before rinsing out.


Nice Do Shampoo






Introducing Protect All Over and Face Sunscreens

—A broad-spectrum, mineral-based formula for you and your kids. These completely safe sunscreens are lightweight, packed with powerful antioxidants, and absorb quickly and evenly into skin, leaving no streaks behind.

B E A U T Y C O U N T E R P R O D U C T T R A I N I N G G U I D E S U N S C R E E N 5 7

P R O T E C T B R OA D S P E C T R U M S P F 3 0 A L L OV E R S U N S C R E E N

Protect Broad Spectrum SPF30 All Over Sunscreen is a moisturizing sunscreen for the whole body and can be used on the entire family. Formulated with non-nano zinc oxide, this water-resistant formula blends easily and transparently. Aloe vera hydrates the skin while green tea and blood orange extracts supply antioxidants.


– Broad spectrum sunscreen for everyday use – Blocks UVA and UVB rays with non-nano zinc oxide,

a safe and effective physical sun blocker – Lightweight formula applies and absorbs easily and

does not leave skin white – Water resistant for 40 minutes

S C E N T

Citrus Mint Mimosa


Aloe Barbadensis Leaf Juice: Natural moisture-binding agent; natural protectant against moisture loss and inf lammation.

Blood Orange Fruit Extract: Supplies antioxidants to support the skin.

Chamomile Flower Extract: Soothing, anti-inf lammatory.

Green Tea Leaf Extract: Rich in antioxidants, green tea helps sooth and calm the skin.

I D E A L F O R

All skin typesAdults and children


Apply liberally 15 minutes before sun exposure. Reapply at least every 2 hours, after 40 minutes of swimming or sweating, or immediately after towel-drying.

Spending time in the sun increases risk of cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a broad spectrum SPF of 15 or higher, and other sun protection measures including:

– Limit time in the sun, especially from 10AM–2PM – Wear long-sleeved shir ts, pants, hats and sunglasses – Protect the product in this container from excessive heat

and direct sun. Store at temperatures below 90°F.


Protect All Over Sunscreen uses non-nano zinc, an effective and safe natural mineral sun blocker.


P R O T E C T B R OA D S P E C T R U M S P F 3 0 FAC E S U N S C R E E N

Protect Broad Spectrum SPF 30 Face Sunscreen is a lightweight yet moisturizing sunscreen that supplies hydration and antioxidants while protecting the skin from the damaging effects of the sun. Hyaluronic acid and saff lower oleosomes supply and retain moisture while green tea and geranium extracts soothe, calm and balance the skin.


– Broad spectrum sunscreen for everyday use – Blocks UVA and UVB rays with non-nano zinc oxide

and non-nano titanium dioxide, safe and effective physical sun blockers

– Lightweight formula applies and absorbs easily and does not leave skin white

– Can be worn alone as everyday moisturizer, or under makeup

S C E N T

None


Aloe Barbadensis Leaf Juice: Natural moisture-binding agent; natural protectant against moisture loss and inf lammation.

Bisabolol: Derived from Chamomile, it acts as an anti-inf lammatory and helps to soothe and calm skin.

Geranium Extract: A naturally refreshing anti-irritant that helps create a balance between dry and oily skin.

Green Tea Leaf Extract: Rich in antioxidants, green tea helps soothe and calm the skin.

Lavender Extract: Naturally antiseptic and anti-bacterial.

Saff lower Oleosomes: Tiny spheres of plant oils found naturally in oil-bearing plant seeds, oleosomes continue to release moisture into the skin as they break down over time.

Sodium Hyaluronate: Naturally-occurring humectant containing hyaluronic acid─holds 1,000 times its weight in water─ improves skin elasticity f irmness; excellent moisture retention properties.

I D E A L F O R

All skin types


Apply liberally 15 minutes before sun exposure. Reapply at least every 2 hours. Use a water-resistant sunscreen if swimming or sweating.

Spending time in the sun increases risk of cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a broad spectrum SPF of 15 or higher, and other sun protection measures including:

– Limit time in the sun, especially from 10AM–2PM – Wear long-sleeved shir ts, pants, hats and sunglasses – Protect the product in this container from excessive heat



Many sunscreens use chemical sun blockers like oxybenzone, which soaks through skin, triggers allergic skin reactions, and may be a hormone disruptor. Protect SPF 30 Face Sunscreen uses non-nano zinc and titanium dioxide, which are effective and safe natural mineral sun blockers.


P R O T E C T S T I C K S U N S C R E E N S P F 3 0—S W E E T T O O T H

Formulated with non-nano zinc oxide, our Protect Stick Sunscreen provides sheer protection from UVA/UVB rays and glides on smoothly without leaving white residue. Compact and easy to use, our palm-sized, kid-friendly stick is suitable for face and body and provides water-resistant sun protection for the entire family. Organic ingredients, including coconut oil and acai fruit oil, help to hydrate and protect your skin.


– Blocks UVA and UVB rays with non-nano zinc oxide, a safe and effective physical sunblocker

– Provides sheer, invisible coverage – Kids love the scent and easy application


– Glides on easily and smoothly – Suitable for application on both the face and body – Excellent for kids and adults at the pool, at the beach, or

on the go – Water resistant for 80 minutes

S C E N T

Sweet Tooth. This delicious aroma comes directly from our ultra-moisturizing and nourishing key ingredient: organic cocoa butter.


Zinc Oxide: A safe, effective physical sunblocker that provides protection from UVA and UVB rays.

Organic Cold-Pressed Virgin Coconut Oil: Moisturizes and softens the skin. Organic Cocoa Butter: A great source for antioxidants; restores lost moisture.

Organic Acai Oil: Rich in vitamins B3, B1, B2, C, and E, this effective moisturizer offers natural antioxidant and free-radical scavenger properties.

I D E A L F O R

All skin types


Apply liberally to exposed areas 15 minutes before sun exposure. Reapply at least every two hours, after 80 minutes of swimming or sweating, and immediately after towel-drying.

Spending time in the sun increases risk of cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a broad-spectrum SPF of 15 or higher and take other sun protection measures:

– Limit time in the sun, especially from 10 AM to 2 PM – Wear pants, long-sleeved shir ts, hats, and sunglasses – Protect the product in this container from excessive heat



We use non-nano zinc oxide as our mineral sunblocker. We avoid chemical sunscreens, which may be linked to hormone disruption, and nanoparticles, which are extremely small, understudied particles.

Every ingredient selected for safety.

Each ritual created for beauty.

Formulated without parabens,

phthalates, synthetic fragrances,

PEGs, SLS, or secrets.

www.beautycounter.com