PRODUCT RESEARCH 2

DIGIPAK This is the digipak cover for Katy Perry’s album. It is

immediately evident that she is a pop artist, as the pastel colours and the candy theme instantly connote this genre. The images on the sides of the digipak are provocative as the artist is not wearing many clothes which highlights her attempt to capture male attention and therefore wider her audience base. Females would be instantly drawn to the album as it includes many ‘feminine’ colours including pink, light blue and red. The constant candy theme emphasises the artist as being fun and quirky and therefore captures the audience. The top image shows the artist in a pink glittery dress and a crown, connoting a fairy tale/princess image which again attracts a female audience and adds to the feel of a ‘pop’ genre. The candy theme is evident on the actual CD disks as well as they have been made to look like edible treats, and the fun patterns highlight the artist’s personality.