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Product, Platform or Service Have you made a choice? By Ranjan Kumar

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Product, Platform or Service. Have you made a choice? By Ranjan Kumar. About Oyeparty.com (Founded in June’12). Current Operations of Oyeparty.com!. - PowerPoint PPT Presentation

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Page 1: Product, Platform or Service

Product, Platform or Service

Have you made a choice?By

Ranjan Kumar

Page 2: Product, Platform or Service

About Oyeparty.com(Founded in June’12)

We are a group of party Lovers, enthusiastic to bring some organized value to Nightlife Industry in India. While on one hand, Customers find it very difficult to reach good places matching their requirement; on the other hand Nightlife places – Clubs and Premium Hotels struggle to reach the potential Market. Though the customer is ready to spend and Premium places ready to serve, there’s a gap of information, service, visibility and credibility that needs to be bridged. Oyeparty aims to bridge this gap. Our motto remains –Live. Lounge. Party!

Bangalore

Pune

Mumbai

Chennai

Hyderabad

Mr. Ranjan Kumar, B.Tech (Hons) in Chemical Engineering graduated from IIT Kharagpur in 2008. A corporate professional in day and a party freak at night, He has worked with ONGC & ITC and handled various projects .He looks after the Marketing , Investor Relations and Business Development at Oyeparty.

Mr. Burhanuddin Pithawala, B.Tech (Hons) in Mechanical Engineering graduated from IIT Kharagpur in 2009. He began his professional career in management at ITC Limited soon after and worked in various capacities in Projects and Contracts Management. He looks after the Administration and Technical functions at Oyeparty.

Current Operations of Oyeparty.com!

Co-Founder & CEO Co-Founder & Director

Page 3: Product, Platform or Service

Who we are ?

Bangalore

Pune

Mumbai

Chennai

Hyderaba

d

We are a group of Party enthusiasts aspiring to create an Organized value chain encompassing all stakeholders of Nightlife & Events market so as to ensure delightful Event experience to Clubbers.

Current Operations of Oyeparty.com!(Founded in June’12)

Page 4: Product, Platform or Service

What we are trying to Solve ?

Customers•Lack of Unbiased / genuine info•Middle men involvement •Cover entry charge surprises•Inconvenience•No way to share your clubbing experience specifically with people sharing common interest. •FB, twitter are generic socializing platforms.•Couple / Stag Barrier•Lack of Customized group Party Options

Clubs/ Lounges

•Reach of Info regarding Parties to limited circles•Clubs struggling to make money despite putting huge marketing effort.•Offerings not reaching to right customer •Low Sale & Brand mismatch.

Event Promoters

•No place to Brand and Showcase them•Lack of Dedicated Platform to promote Events.

Artists•Artists have low visibility to event businesses•DJ’s & Other Artists want to reach out to their fans more interactively. As of now everything is happening on FB which is very generic platform.

It’s not about Product or service, it’s about understanding problem and finding best solution

Page 5: Product, Platform or Service

Nightlife Businesses

(Clubs, Lounges)

Event Organize

rs

Event Promote

rs

Artists

Clubbers Oyeparty

(Web & App Integrated Platform)

Our Business Ecosystem A Win - Win Solution to all

Proposition- A Solution

Neither Product nor service, we would prefer to be called one stop Clubbing Solution Company

Page 6: Product, Platform or Service

Service to a Platform: Our case

Oyeparty.com Beta Version Oyeparty.com Alpha

Transformation- Two way service bridge to a democratic PlatformLeading to rapid business growth with lesser resource.

Page 7: Product, Platform or Service

Why the Transformation ?

More comprehensive solution

Easy to Scale faster

Lesser resource higher output – Playing Efficient

Allows precise monitoring of what’s working & what’s not.

Page 8: Product, Platform or Service

Our story

Started as Service.

Oyeparty Beta – Bridging Club & Clubbers, An event Enlisting website

Oyeparty Alpha – Platform creating opportunity for all stakeholders of Nightlife Industry

Oyeparty so far

• Typical P& L type business•Sustained earning as focus•Established our business model in Bangalore•Served 80000 customers & partner with 115 + Clubs & Pubs till date•Looking to scale fast

Page 9: Product, Platform or Service

Contact Us

Email

[email protected][email protected]

Phon

e

•RANJAN -9916275955

Addr

ess

•31, GR COMPLEX, DOMLUR LAYOUT, 1ST STAGE, BANGALORE - 71

Website - www.oyeparty.comFB - https://www.facebook.com/OyepartyTwitter - @ Oyeparty