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Product Planning & Development Processes

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Product and Product Development

A product is something sold by an enterprise to its customers

Product development is the set of activities beginning with the perception of the market opportunity and ending in the delivery of the product to costumer.

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Characteristics of a Successful Product Development

- Product Quality- Product Cost- Development Time- Development Cost- Development Capability

What is Quality?Quality means fitness for use.

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Who Dose Develop the Product?

TEAM

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Duration & Cost of Product Development

5 Examples

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Road Map of Product Development

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Generic Development ProcessA generic Product development process consists of six phases

0 Planning1 Concept Development2 System-Level Design3 Detail Design4 Testing & Refinement5 Production Ramp-up

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Concept Development; Front-End ProcessInterrelated activities ordered roughly in the front-end process

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Adapting the Generic Product Development ProcessThe generic process is most like a process used in a market-pulled situation.

Technology-Push Products

Platform Products Process-Intensive Products

Customized Products

High-Risk Products

Quick build Products (Spiral Product Development)

Complex Systems

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Variants of Generic Product Development Process

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Product Development Process Flows

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Case Study: AMF BowlingAMF Bowling is the leading manufacturer of Bowling equipment including Pin Spotters, Ball Returns, and Scoring Equipments

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Case Study: AMF BowlingAMF Bowling is a market-pull enterprise

AMF generally drives development process with a market need and seeks out whatever technology is required to meet that need

It’s competitive advantage arises from strong marketing channels

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Case Study: AMF Bowling Standard Development Process

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Product Development OrganizationsOrganizations are formed by establishing links among individuals

Organizational links may be aligned with functions, projects or both

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Characteristics of different Organizational Structures

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Case Study: Organization of AMF BowlingMatrix Structure – close to lightweight project organization

The reasons:AMF carries out many small projects along with one or two large projects. Many of members of smaller project contribute on a part time bases.

AMF is extraordinarily lean. Less than 100 employees and sales of $100 million per year.

Functions: Engineering, Manufacturing, Marketing, Sales, Purchasing, Quality Assurance

Each function has a manager. However, Product development projects are led by project managers.