product owner and strategy - scrum day europe...development team scrum master productowner trust and...
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Roman Pichlerromanpichler.com
PRODUCT OWNERAND STRATEGY
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2 © 2019 Pichler Consulting Limited
Four Elements
ProductStrategy
ProductOwner
StrategyProcess
Strategy Skills
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Product Strategy
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4 © 2019 Pichler Consulting Limited
THE PRODUCT VISION BOARD
Which market or market segment does the product address?
Who are the target users and customers?
What problem does the product solve?
Which benefit does it provide?
What product is it?
What makes it stand out?
How is the product going to benefit the company?
What are its business targets?
What is the product’s purpose? Which positive change should it bring about?
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Vision
Target Group Needs Product Business Goals
Is it feasible to develop the product?
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Business StrategyHow will the company succeed?
Product Vision and Strategy
How will the product succeed?
Product RoadmapHow will the strategy be
implemented?
Business ModelHow will the product achieve its business
goals? How will it be monetised?
KPIsHow will the product
performance be measured?
Portfolio StrategyHow will the portfolio implement the
business strategy?
Product BacklogWhat are the desired UX and
product functionality?
A STRATEGY MAP
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Product Owner
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7 © 2019 Pichler Consulting Limited
Vision
Strategy
Tactics
ScrumProduct Owner
TacticalProduct Role
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8 © 2019 Pichler Consulting Limited
Scrum MasterDevelopment Team
Product Owner
Trust and Respect
Product Leadership
Process & People Leadership
Design & Tech. Leadership
• Process and method coaching• Collaboration catalyst• Organisational change
• UX design• Development incl.
architecture and technology decisions
• Self-organisation
• Vision, product strategy and roadmap• Product backlog prioritisation• Stakeholder management
• User research• Sprint goal selection• Product backlog refinement
Shared Product Responsibilities
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9 © 2019 Pichler Consulting Limited
SHARED OWNERSHIP
Product Owner
Component Owner
Feature Owner
Feature Owner
Product strategy leadership
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Process
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11 © 2019 Pichler Consulting Limited
ProductIdea
Product Discovery
incl. strategizing
Timeboxed Strategizing
Continuous Strategizing
Make time at least once per week to explore new ideas, assess product performance, analyse market trends, and carry out competitor research.
Have regular collaborative product strategy reviewsto adapt the overall strategy and product roadmap.
Play a proactive game and avoid nasty surprises.
Product Development
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12 © 2019 Pichler Consulting Limited
Scrum Master
Development Team
Stakeholder
Product Owner
StakeholderStakeholder
Leads
Facilitates
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Skills
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14 © 2019 Pichler Consulting Limited
Transferrable Product Mgmt SkillsAbility to methodically solve common product challenges
Product-specific SkillsExpertise to make the right decision for a given product
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15 © 2019 Pichler Consulting Limited
Strategic Skills
Tactical Skills
Leadership Skills
User models and personas
Product strategy incl. market research / validation and KPIs
Product roadmapping
Product life cycle management
Business modelling & financial forecasting
Portfolio management
Decision-making & negotiation
Active listening Conflict resolution
Empathy
Growth mindset
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You can find more information at:romanpichler.com
Please send questions & feedback to:[email protected]
Thank you for your attention!