“ A product is a set of tangible and intangible attributes, including packaging, color, price, manufacturer’s and retailer’s services, which the buyer may accept as offering satisfaction of needs and wants.”

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Product mix involves planning, developing and producing the right type of product and services to be marketed by the firm.

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1. Change in demand of the product2. Change in purchasing power3. Change in company targets4. Competitors5. Long tem objective of the firm6. Change in fashion7. Change in income8. Advertising policies

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Consumer products1.Convenience

products2.Shopping products3.Specialty products4.Unsought products

Industrial products1.Operating surplus2.Accessory equipments3.Fabricating material4.Raw material5.installations

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1.Idea generation2.Screening of ideas3.Business analysis4.Market research5.Product development6.Test marketing7.commercialization

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The adoption process is the set of successive decisions an individual makes before accepting an innovation

1. Awareness2. Interest3. Evaluation4. Trial5. Adoption6. confirmation CHARU NAGPAL

1.Innovators2.Early adopters3.Early majority4.Late majority5.laggards

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