product marketing: get in tune with your people, technology, & organization to thrive
DESCRIPTION
Time is tight as are all our other resources. We’ve gone from Hotmail to Google to LinkedIn to Wikis, Facebook, Twitter, and Pinterest – and the pace of change seems to be increasing. These changes affect your marketing plans and they also affect how you manage the work behind those plans. How can you keep up with your limited resources? Learn how to use your current skills and resources to mix together people, technology, and process in the most powerful way – getting the most from tight resources.Most of us are experts in one of three – people, technology, or process dimensions – yet we need all three to build our business. Terri Griffith’s recent book, The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive, is full of examples on how to do this mixing and Terri will share some some of those ideas.TRANSCRIPT
- 1. Plugged-InProduct MarketingTerri Griffith
2. #PIMProdMkt TerriGriffith #PIMThe Plugged-In ManagerThePluggedInManager.com 3. #PIMProdMkt 4. Dimensions PracticesLevels #PIMProdMkt 5. Your Ideas WillGet More Traction#PIMProdMkt 6. Your Change Efforts WillSucceed More Often #PIMProdMkt 7. More Success with theResources You Have #PIMProdMkt 8. Plugged-In orDisconnected#PIMProdMkt 9. s.businessinsider.com/2012-05-02/tech/31532568_1_billboard-android-apps-pebble #PIMProdMkt 10. Zappos WarehouseTerriGriffith.com/blohttp://www.examiner.com/article/the-zappos-approach-to-employee-meetings #PIMProdMkt 11. #PIMProdMkt 12. #PIMProdMkt 13. Dimensions PracticesLevels #PIMProdMkt 14. s.businessinsider.com/2012-05-02/tech/31532568_1_billboard-android-apps-pebble #PIMProdMkt 15. http://www.geeky-gadgets.com/twine-partners-with-pebble-smartwatch-11-05-2012/#PIMProdMkt 16. https://vimeo.com/41895848 #PIMProdMkt 17. #PIMProdMkt 18. #PIMProdMkt 19. Dimensions PracticesLevels #PIMProdMkt 20. Stop LookListen #PIMProdMkt 21. #PIMProdMkt 22. http://www.flickr.com/photos/46259794@N02/6296984273/sizes/m/in/photostream/ #PIMProdMkt 23. The fabled secret formula for Coca-Cola waschanged, adopting a formula preferred in tastetests of nearly 200,000 consumers. What thesetests didnt show, of course, was the bondconsumers felt with their Coca-Cola --something they didnt want anyone, includingThe Coca-Cola Company, tampering with.http://www.thecoca-colacompany.com/heritage/cokelore_newcoke.html#PIMProdMkt 24. Mixing #PIMProdMkt 25. Some rights reserved by advencap #PIMProdMkt 26. #PIMProdMkt 27. http://www.flickr.com/photos/techcocktail/5536179581/sizes/m/in/photostream/ #PIMProdMkt 28. http://www.deliveringhappiness.com/about-us/ #PIMProdMkt 29. http://www.deliveringhappiness.com/jointhemovement/ #PIMProdMkt 30. Sharing#PIMProdMkt 31. http://www.zapposinsights.com/ #PIMProdMkt 32. We recently ran a contest through Zoopa,the worlds largest source of user-generated advertising, back in October tofind our newest holiday TV ad. The winnerwas Something for Everyone by TimMerlau.http://blogs.zappos.com/taxonomy/term/22264 #PIMProdMkt 33. http://www.youtube.com/watch?v=vzGZ4CvDVC #PIMProdMkt 34. Dimensions PracticesLevels #PIMProdMkt 35. #PIMProdMkt 36. Intuit Innovation Catalysts#PIMProdMkt 37. https://intuitlabs.com/ #PIMProdMkt 38. http://terrigriffith.com/speaking-workshops#PIMProdMkthttp://network.intuit.com/2011/08/18/making-the-leap-from-experiment-to-new-business/ 39. TractionChange Pace #PIMProdMkt 40. TerriGriffith.comThePluggedInManager.comTerriGriffith#PIMProdMkt 41. #PIMProdMkt