product management...product management this content is copyrighted by siriusdecisions inc. and...
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SiriusDecisions empowers the world’s leading sales, marketing and product leaders to make better decisions, execute with precision and accelerate growth.
Our Product Management advisory service provides research and advice on the definition, structure and responsibilities of the product management function in b-to-b enterprises. We deliver the operational intelligence and decision support framework necessary for product and solution management leaders to succeed.
Coverage Areas:The Product Management research agenda is designed to help anyone responsible for growth through innovation to be successful in his or her role, no matter whether the offerings being managed are products, services or solutions.
Role-Based Focus:Our Product Management advisory service is intended to provide research and advice to leaders in these functions: Product Management, Solution Management, Portfolio Strategy, Business Unit Leadership, Product Strategy and Portfolio Management.
Specialised Topics Include:The SiriusDecisions Product Marketing and Management (PMM) ModelTM (see back) — SiriusDecisions’ industry-recognised PMM Model assessment enables you to compare your activities, spend and organisational alignment against your peers, ensuring that you are focused on the right strategies and tactics to grow your business.
Innovation Strategy — SiriusDecisions’ Innovation Strategy Framework is a strategic decision tool that helps you determine if you are focusing too much on the next
generation of existing product vs. net new innovation concepts that could increase market share.
Business Planning — Get best practices and templates for building a business case, market requirements document and product requirements, and enable your teams to get the right work done upfront, allowing you to get stakeholders aligned and drive a customer-centric approach to innovation.
Roadmaps — Leverage our structured roadmapping process to create a long-term future roadmap and learn best practice approaches to prioritise and phase elements within a roadmap, communicate roadmaps and drive alignment with them.
Portfolio Optimisation — Use the SiriusDecisions Product Portfolio Optimization Framework to determine what offerings are suited for growth, maintenance or sunset, and tap into best practices and how-to advice on execution.
Enhancement Prioritisation — Access our best-in-class decision-making process for enhancements to existing products and solutions. Our Excel-based tool runs potential enhancements through three sets of variables — financial, external and internal — to score and rank their viability and eventual priority.
Deliverables: As a client, you receive ongoing support, learning, coaching, validation and up-skilling of your product management team through best practices research and phone-based inquiries with analyst experts. To dive deeper into the concepts and share them with your team, you will also have the ability to add onsite workshops and continuous e-learning courses.
Product Management
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