product management in a startup #pcv15
TRANSCRIPT
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Product management?
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Steve Blank
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Eric Ries
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Lean Canvas
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Press release first
Ian McAllister at Amazon
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Metrics don't matter
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Qualitative data matters
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Documents
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DocumentsAssumptions
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DocumentsAssumptionsPrototypes
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DocumentsAssumptionsPrototypes
Excel Models
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DocumentsAssumptionsPrototypes
Excel ModelsPositioning
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DocumentsAssumptionsPrototypes
Excel ModelsPositioningSales Bible
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DocumentsAssumptionsPrototypes
Excel ModelsPositioningSales BibleRoadmap
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Practices
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PracticesGet out of the office
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PracticesGet out of the officeDesign led process
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PracticesGet out of the officeDesign led process
Cheat!
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Things that don't scale
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Mechanical Turk Wizard of Oz
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Metrics don't matter
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Metrics don't matteruntil you have customer/market fit that is ...
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AARRR
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Acquisition: users come to the site from various channels
Activation: users enjoy 1st visit: "happy" user experience
Retention: users come back, visit site multiple times
Referral: users like product enough to refer others
Revenue: users conduct some monetization behavior
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